How to Drive Traffic to Your Online Store: Six Effective Ways
How to Drive Traffic To Your Online Store: – There are many challenges in running an online store, and poor website traffic seems to be one of the most common problems. Your website cannot generate good sales due to the low traffic in the sales funnel. That can be resolved by learning effective yet economical strategies on how to drive traffic to your online store, and that is exactly what we will introduce and discuss below.
How to Drive Traffic to Your Online Store?
Increasing the traffic to your website is not as difficult as it sounds, but requires time and patience. Here are six strategies that can help you out:
1. Make a Sales Campaign
Customers love good deals; they will come running to check your website if you offer a great sales campaign. It can be planned for upcoming occasions or merely for no particular reason.
The campaign ideas can be in the form of a banner, ribbon, or lightbox that leads to the discounted offerings. Be sure that no matter what type you use, it will appear throughout your website. Some of the helpful campaign ideas that you can use include the following:
- Offer a giveaway
People love rewards and bonuses especially free offers. An incentive can be given in the form of free shipping or discount coupon during their first purchase or when they sign up on your mailing list. Doing so will motivate them to check your site and shop.
“Buy one, get one” deals can be another option. Visitors will keep checking your site knowing there is a higher chance of getting freebies and other good deals.
- Give a sense of urgency
Urgency is an effective approach that drives visitors to your site. Using a countdown clock or a timer for a particular event will encourage them to continue rechecking your site while waiting in anticipation.
- Limited Availability
If people think there is a limited availability or scarcity, such as only 100 places available, and will not be repeated, then they may also be encouraged to sign up.
2. Go Heavy on Social Media
Social Media plays a significant role in consumers. They tend to check social networks before making any purchase. This makes it a good platform for customers to hear and learn about you and your offerings.
Here are some of the social media sites that you can use and the methods on how to fully utilize them.
Create a Facebook page that includes your store’s basic information, including the website link, contact number, and customer support. You can also publish or promote contents, such as promos, campaigns, and blog posts that will link back to your site.
Facebook Ads is also a great location to reach your target market. You have to set a budget that will pay for and run for your ads. This will give a higher chance to access more specific target audiences based on the vast range of data that it holds.
Sign up to an Instagram account since this will include an optimized bio for your business. Customers can shop from your Instagram posts since it can be sync to your website. Stories posted via this social network can also help draw customers using relevant contents crafted specifically for your brand.
3. Focus on SEO (Search Engine Optimisation)
SEO is the core of your marketing efforts, so be sure that you have a brilliant and unique SEO plan. Start focusing on the basics that will lead you in the right direction.
This should include understandable and popular SEO keywords, which make it easier for people to find your store through search engines. Add external links that point out to high-quality sites and relevant experts found in the same industry that you have. The meta-descriptions that you use should also be detailed to allow website optimization at top speeds.
4. Use Email Marketing
The use of email blast is a successful way to direct customers to your store. In fact, it can effectively drive customer acquisition and retention. You can launch email campaigns to your target customers, existing clients, or those lost buyers who abandoned their carts during the purchase process.
Here’s a quick guide for an effective email marketing scheme:
- The success of your email marketing plan starts with the subject line. You can follow the formula: Number or Question + Adjective + Keywords + Promise.
- Try to include a clear and discrete call-to-action that attracts viewers to go directly to your online store.
- Use intriguing and catchy written content that will trigger the readers to click and visit the site.
- Visuals can be included in the email to give viewers an overview of your products.
5. Use Blogging Methods
The use of good writing content in the form of blogging is a sure way to get traffic to your website. This will also introduce and establish you in the industry that you belong to at the moment. Some of the highly beneficial blogging methods that you can use include:
- Start a Blog
Blogging is an excellent form of SEO, especially when correctly done. There will be more links to your store when more content is being produced.
This will also give your clients more reasons to keep coming back to your site, other than looking for the items that you are selling. This technique will be a good promotional scheme to show your brand and your products.
- Guest Blog
Using guest posts is also an excellent way to reach viewers. The written blog posts are submitted to external publications for possible publishing. It is best to research publications that are specific to your industry.
6. Engage with Social Influencers
Influencers have thousands of followers who regularly check their posts and follow their suggestions. They can change the game by influencing the majority of the market. In fact, most consumers tend to follow their advice seriously due to their reliable and honest opinions.
Start by researching the popular accounts that are related to your industry. Converse with them and let them know why your product is useful.
That can be done by sending them product samples or offering them commissions for every purchase. You can also create an affiliate program that will allow you to work with more influencers easily and more efficiently.
Now that you are aware of some of the tools on how to drive traffic to your online store, it is best to know which one fits you and your business. Keep in mind that each online marketing strategy is unique and may or may not work for you.
Execute and evaluate the results. Be sure to give priority to your customers. Understand them and be flexible enough to resonate with their needs in order to drive positive outcomes.