OMS Review Of Online Marketing Software 2019
Introduction – Review Of Online Marketing Software 2018
When looking at the massive range of online marketing software products available on the internet, it can be very difficult to find a baseline for comparison between these software products because they are all slightly or greatly different, fall into different categories, and may offer completely different features and functionality, and are often priced quite differently as well. See the following references:
The overall or final cost of each purchase may be very difficult to determine, from what the initial marketing and sales offer may indicate, since there may be numerous upsells to achieve full functionality, which depends on your particular requirements.
Additionally, the online marketing software may be marketed in different ways to attract different audiences or subscribers, who may then be offered various upsells or enhancements at different stages in order to achieve the best possible functionality whereas it may not have been apparent from the initial purchase that you were not buying that full functionality which you thought you were buying.
Some online marketing software products may not be what they appear to be and there are many products that have crossed over into Multi-Level Marketing, meaning that the software itself is part of a sales pyramid or layered marketing process. Purchasers of the initial software may have been offered a discount or a loss-leader level of pricing because purchasers are being drawn into a Sales Funnel, which will lead to much greater expenditure than was first apparent from the advertising of the product.
For that reason it is necessary to categorise the marketplace and to allocate each of the software products into one of the following categories, to clearly understand how they may compare:
- Online Marketing Software Training
- Website Hosting
- Multi-Level Marketing
(1) Online Marketing Software Training
This group of online marketing software products focuses on the education and training of their subscribers and are essentially educational products, which are purchased by subscribers who are interested in gaining knowledge about online marketing with a view to making money online. Even though such software products may have a particular approach and claim that their methods have achieved great success, the making of money online is not part of the sales offer and most of these educational online marketing software products make disclaimers about any particular level of success which may be achieved.
The best example in this category is Wealthy Affiliate, where students are offered great educational training, great technical and website hosting capability as well as community support from the members who vary in capability from beginners (students) up to leading experts in their respective fields in internet marketing and commerce. Wealthy Affiliate is a type of Social Media site, which requires interaction and engagement from subscribers. For our review of Wealthy Affiliate click here.
(2) Website Hosting
These products host websites and offer domains for sale at various prices. Some of these companies do not offer training. An example of such a web hosting company would be Bluehost.
Wealthy Affiliate is unusual in that it offers its members tremendously capable website hosting and building capability, as well as the training which is described above.
(3) Multi-Level Marketing (MLM)
Companies and products in this category offer software and educational products which are targeted at people wanting to make money online and these may be part of a pyramid type selling operation.
Examples of companies in this category are The4%, where subscribers may be invited to join at an apparently very low rate, but are drawn into a sales launch process, which requires them at each next step or stage to buy more of the educational products which they are selling in order to meet their targets.
An example of a company which has crossed over from category one, educational type products into MLM is Digital Elites, which is now marketed under a different alias, and may even be defunct.
This type of company is selling physical products usually by drop shipping (the customer pays for the product after ordering it online, then the drop shipping company orders from the supplier who fulfil the order directly to the purchaser.
Because it is very easy to get into this market, because of low investment compared to bricks and mortar business, there are a number of companies who offer services to subscribers to help them to get into the E-commerce business. Examples of such companies are Shopify, and there are companies who offer Shopify related products (training and software and services) to enhance Shopify stores for subscribers, for example, Slingly (previously known as Commercify).
For our review of Slingly click here.
Amazon is the most famous and largest of the e-commerce stores, and there are companies which specialize in Amazon, for example, ASM.
Another example of an e-commerce platform is T-REXecom, for which you can read our review here.
Differentiate between the offerings of various Online Marketing Software Providers
We have prepared a matrix which helps to better understand where each product which we have reviewed sits in the marketplace to give our readers a better idea of what they can expect from each product.