When looking at the massive range of online marketing software products available on the internet, it can be very difficult to find a baseline for comparison between these software products because they are all slightly or greatly different, fall into different categories, and may offer completely different features and functionality, and are often priced quite differently as well. See the following references:
The overall or final cost of each purchase may be very difficult to determine, from what the initial marketing and sales offer may indicate, since there may be numerous upsells to achieve full functionality, which depends on your particular requirements.
Additionally, the online marketing software may be marketed in different ways to attract different audiences or subscribers, who may then be offered various upsells or enhancements at different stages in order to achieve the best possible functionality whereas it may not have been apparent from the initial purchase that you were not buying that full functionality which you thought you were buying.
Some online marketing software products may not be what they appear to be and there are many products that have crossed over into Multi-Level Marketing, meaning that the software itself is part of a sales pyramid or layered marketing process. Purchasers of the initial software may have been offered a discount or a loss-leader level of pricing because purchasers are being drawn into a Sales Funnel, which will lead to much greater expenditure than was first apparent from the advertising of the product.
For that reason it is necessary to categorise the marketplace and to allocate each of the software products into one of the following categories, to clearly understand how they may compare:
This group of online marketing software products focuses on the education and training of their subscribers and are essentially educational products, which are purchased by subscribers who are interested in gaining knowledge about online marketing with a view to making money online. Even though such software products may have a particular approach and claim that their methods have achieved great success, the making of money online is not part of the sales offer and most of these educational online marketing software products make disclaimers about any particular level of success which may be achieved.
The best example in this category is Wealthy Affiliate, where students are offered great educational training, great technical and website hosting capability as well as community support from the members who vary in capability from beginners (students) up to leading experts in their respective fields in internet marketing and commerce. Wealthy Affiliate is a type of Social Media site, which requires interaction and engagement from subscribers. For our review of Wealthy Affiliate click here.
These products host websites and offer domains for sale at various prices. Some of these companies do not offer training. An example of such a web hosting company would be Bluehost.
Wealthy Affiliate is unusual in that it offers its members tremendously capable website hosting and building capability, as well as the training which is described above.
Companies and products in this category offer software and educational products which are targeted at people wanting to make money online and these may be part of a pyramid type selling operation.
Examples of companies in this category are The4%, where subscribers may be invited to join at an apparently very low rate, but are drawn into a sales launch process, which requires them at each next step or stage to buy more of the educational products which they are selling in order to meet their targets.
An example of a company which has crossed over from category one, educational type products into MLM is Digital Elites, which is now marketed under a different alias, and may even be defunct.
This type of company is selling physical products usually by drop shipping (the customer pays for the product after ordering it online, then the drop shipping company orders from the supplier who fulfil the order directly to the purchaser.
Because it is very easy to get into this market, because of low investment compared to bricks and mortar business, there are a number of companies who offer services to subscribers to help them to get into the E-commerce business. Examples of such companies are Shopify, and there are companies who offer Shopify related products (training and software and services) to enhance Shopify stores for subscribers, for example, Slingly (previously known as Commercify).
For our review of Slingly click here.
Amazon is the most famous and largest of the e-commerce stores, and there are companies which specialize in Amazon, for example, ASM.
Another example of an e-commerce platform is T-REXecom, for which you can read our review here.
Differentiate between the offerings of various Online Marketing Software Providers
We have prepared a matrix which helps to better understand where each product which we have reviewed sits in the marketplace to give our readers a better idea of what they can expect from each product.
In order to get the most benefit from the time which you invest in creating own videos, you need to make sure that you carry them out in the most effective and professional way. Here is our advice on the steps to take to ensure that you optimise your results:
Before you start creating videos you should know what you want to achieve with your YouTube channel. This means that you need a Strategy of what sort of YouTube videos you want to produce and how they will each fit into that overall strategy.
Ideally, you want the consistency of branding because that is what you are building by producing your own videos, and each one should represent and enhance your own brand.
Possibly you have a plan for preparing Training videos which show people How To do things.
Also, you may have a strategy to Review Products, and these should be put in another category.
You need to think about how people will find the videos which they are searching for, so give them an easy route map or finder to do that, using appropriate categories and tags.
For each video which you prepare, you will need to prepare an Outline of what story you want to tell people. This can be done by Storyboarding in advance so that your video is fluid and communicates what you need to the audience in a clear and logical manner. This means that you pre-decide the Order Of Events, and which sound bytes or video clips that you may want to incorporate. Above all, you need to decide what is the point of your video, what do you want people to get out of your video?
From the very start of video preparation, you should research and optimise the Keywords which will be present in your video and will be the words found by search engines, bringing visitors to your YouTube channel
You need to go through Step By Step your storyboard, and write a script which reflects everything which you want to say, so as to coincide with the storyboard. Things need to sync on the video. If people see an uncoordinated unprofessionaly prepared video they will quickly click away. That is not to say that the presentation cannot be relaxed, you just need to ensure that you effectively communicate with your audience.
Your video needs to grab people´s attention and keep it, so it will need to be either entertaining or educational. Maybe your video will be both, but if it is neither then people will quickly click away.
If you become aware of trends, especially viral trends, then try to use these for best advantage. It will reap massive dividends if such a video becomes viral and give you massive exposure.
Try to enhance the success by completing the necessary description of video on YouTube, and adding relevant Tags, and hashtags and categorising your video as well. You also get an opportunity to optimise the exposure with the video thumbnail.
Especially as you make more and more videos it becomes more necessary to order and categorise them, so it is best to prepare a Playlist from the outset.
You are the one with the most interest in the success of your own videos, so you need to ensure that at every opportunity you share these videos on Social Media, not just once but several times. The usual Social Media are necessary, such as Facebook, Twitter, Instagram, Reddit, Pinterest etc., and because on the first issue they may not be seen you can re-post them regularly.
Not everyone can afford to buy specialised equipment for video production so we suggest that you start off with what you have readily available.
Use a smartphone for recording the video.
If you can afford it, then buy software which will enable you to edit the videos for best effect. One such software is ScreencastOMatic, and there are others at different price levels.
In Order to find the Best Way To Get The Most From Posting Your Own YouTube Videos, you need to become an expert at producing videos for yourself.
An acknowledged expert at video preparation and publishing is Dave Sharpe from Legendary Marketer, and you can find his video about preparing your own videos here.
If you wish to sign up to Legendary Marketer then have a look at our OMS review of Legendary Marketer.
There are lots of other expert video makers out there, such as Anik Singal from Lurn Nation. See how he very effectively communicates with his audience. Anik Singal is a copywriter by profession and background so you will note that his videos are always very effective, and expertly scripted.
In this Best Review Of Dan Lok DanOnDemand – 7 Skills That Will Make You Rich, we will analyse what is included in this offer from well-known entrepreneur and successful businessman Dan Lok.
Dan Lok is a Chinese Canadian businessman and successful entrepreneur who has offered many other packages and in this case, he offers ¨DanOnDemand¨ his trademarked training package for overall success in business.
DanOnDemand is a 12-month training program specially prepared by Dan Lok and tailored for you.
When you buy this product from Dan Lok, you will receive the following:
1. Closing Skills – Do you have the ability to ask powerful questions that compel people to buy from you?
2. Public Speaking Skills – Do you have the self-confidence to be able to speak to groups, and present your ideas concisely and clearly and convincingly to them? Do you have the same public speaking skills as famous people like Steve Jobs, Tony Robbins, Warren Buffet? Dan Lok learned such public speaking skills early in his career when he joined Toastmasters International in order to improve his public speaking skills and overcome his accent as English was not his first language.
3. Copywriting – Can you draft and write or type persuasive copy which will influence readers and encourage them to buy from you? An example of a leader in his field with such skills is Anik Singal of LURN Nation.
4. Communication clearly and effectively – Can you articulate your Vision for your business to your team? Do you have the Leadership skills to encourage people, especially your team, to follow your example?
5. Priority Management Skills – Can you manage your time effectively so as to achieve what you want and need to achieve. Part of this skill is to know when to delegate lower value tasks and activities so that these are carried out by others in your team so as to free up your time for the higher value tasks.
6. Financial Literacy – Can you read and understand Financial Statements, can you determine Profit and Loss, Return On Investment, Simple and Compound Interest etc.
7. Mindset Skills – Do you have the ability to manage your mindset and overcome doubts about uncertainties, depression and anxiety. Arguably this is the most important feature to be able to make you rich because, without the right mindset, you will be unable to move forward all your business ideas to conclusion into rich rather than poverty zone. Dan Lok refers in his own promotional video to the book called ´Think And Grow Rich´ by Napoleon Hill.
Dan Lok offers to make you a Better Business and Life in 3 Simple Steps:
The cost of the DanOnDemand training package is $1995 for a 12-month course.
There are many endorsements for Dan Lok´s DanOnDemand 7 Steps That Will Make You Rich:
Dan Lok provides many Testimonials for his DanOnDemand course, among which are the following big names:
We have not personally tried out DanOnDemand – 7 Skills That Will Make You Rich.
We are a little sceptical whether such a training program can actually make you rich. Why do we say this?
There is a lot of similar motivational training around which you can pick up for free. You dont need to commit to such an outlay in order to read books and watch videos.
What Dan Lok provides is a package and a structure within which you can learn and hopefully profit from Dan Lok´s teaching.
Have you tried Dan Lok´s DanOnDemand – 7 Skills That Will Make You Rich? If so, write and let us know what you thought of it. Maybe it will enable us to re-evaluate this package.
This article is to demonstrate that Wealthy Affiliate is the best value training program and support network and website hosting platform available. This will be demonstrated by considering 10 successful Wealthy Affiliates, and some of their achievements. If you want to emulate their success, then I recommend that you go to Wealthy Affilaite and sign up for a FREE account. With a FREE account at Wealthy Affiliate you can go through 10 lesson for FREE. You can also create 2 of your very own websites using the wealthy Affilaite SiteRubix domain and hosting and use these indefinitely. There is no time limit on your trial of Wealthy Affiliate.
When you have read the 10 success stories about these Amazing Wealthy Affiliates, you will want to subscribe to Wealthy Affilaite at a cost of only $19 per month, and you can host up to 25 of your own websites, and carry out ALL of the extensive training, as well as take advantage of the many ways of receiving support and help from Wealthy Affiliate.
We would mention that the order of ranking is not important, and does not imply that No 1 is better than No 10 in our list. We made the list from success stories which we are aware of, so as to inform the reader that these are real people who have made real success from their membership of the Amazing Wealthy Affiliate.
Eric joined WA only in January 2017, and immediately rose to becoming top affiliate in the following 2 years, which is quite incredible since he had not done a website prior to that. Eric acknowledges that WA training is the key to his success.
Roope (Robert) Kiuttu is from Finland and he started at Wealthy Affiliate in 2015, as a beginner, novice, or newbie. Since he undertook the Wealthy Affiliate training, Roope has experienced major success with his personal brand. He now makes in the region of $10k per week, and his revenue is rising from his various interests and promotions in Affiliate Marketing. Roope recommends Wealthy Affiliate and has many referrals to his credit for which he receives an ongoing commission from Wealthy Affilaite. Roope used to write all his own articles, but now he outsources the article writing from other sources.
Here are some interesting facts about Roope, which show that he is a normal guy who has applied himself effectively using WA in order to make enormous success.
Jerry is a young guy of only 21 years old. He is a college dropout from traditional education, which he thinks is dead.Jerry has made a tremendous success of Affiliate Marketing since joining Wealthy Affilaite in 2016. English is not his first language and he explains that he struggled with blogging to start with for that reason. Now Jerry outsources his article writing and has given some useful training on how to find and select suitable writers for your blog, if you also want to outsource your own blog writing. He also tried many other high ticket programs and acknolwedges that he has lost money on some of them, but WA has worked out in a big way for him and he aspires to achieving referrals in the thousands, not just in hundreds. On one occasion Jerry made more than $44k in 4 hours selling webinar tickets, that´s incredible. Jerry made it to Vegas in 2019, only 2.5 years after joining WA, using WA training in order to achieve massive success.
Nathaniell joined WA in 2010, and he initially started internet marketing when he was living in China. Nathaniell confesses that he does not know everything about internet marketing, but he is a Super Affiliate with WA, having obtained more than 300 referrals in the last year.
If you read this blog post on WA (which you can do by joining for FREE today, without entering any credit card details), you will see a photograph of many of the WA SuperAffiliates which are mentioned here. There is a Super Affiliates conference in Las Vegas every year, and this is the most recent one. You can see that they are real people who have applied the methods which they learned at WA to achieve massive success for themselves.
Grace is from the USA and she started at Wealthy Affiliate in 2016. She has worked very hard and produced more than 200 posts in which she reviews various software packages. Grace recommends Wealthy Affiliate and she recently became a Super Affiliate attending Vegas in 2019, meaning that she obtained more than 300 referrals to her name in 2018, so she attended the Super Affiliates conference at the invitation of Kyle and Carson to celebrate her achievement along with all the other Super Affilaites who obtained more than 300 referrals in 2018.
Chris Myles joined WA in April 2017, and has made an enormously successful website called Benjisdad.com, in which he promotes WA as well as other Affiliate Products such as Legendary Marketer from Dave Sharpe.
Chris´videos are very direct and informative and he is very helpful to his viewers, offering personal contact and support to all subscribers.
Dylan Rieger has been at Wealthy Affiliate since 2014? and initially he struggled to find success. However he found a type of review which is very popular, and since then his business has really taken off, and he sold one of his sites for $40k. He re-invested that money in his business and has demonstrated that not only can you make affiliate commissions from promoting other people´s products on your website, but you can make a LOT of money by building and flipping websites.
He recommends writing Best of ….. Reviews, which has been succesful means of making money for him.
Dom joined WA in 2016 and now has a very successful internet marketing company and agency. He now undertakes a large number of services which he sells to other internet marketers. One of the things which he does is to create and mature websites, and then sell them for a profit. His business is growing and profitable.
Lynne is very active on WA, and also contributes as an Ambassador. She has been at WA since 2015, and has made several successful websites. She makes a lot of training to help newbies on WA.
H. Erin Nelson is an extremely talented lady who joined WA in 2016 and has achieved great success with several of her businesses. Here is Herinnelsons´s profile on WA.
From the above Amzingly successful Wealthy Affiliates, you will see a fairly wide range of ways in which each one achieved their success. No two of their remarkable stories are the same.
The other thing to note is that all of the above Amazing Wealthy Affiliates are available and contactable on the Wealthy Affiliate Platform.
Also there are many other highly successful Wealthy Affiliates, who can approach and contact at Wealthy Affiliate. You can even contact the two owners of the Wealthy Affiliate platform, Kyle and Carson. They are both very approachable and will respond to messages sent from members to them. Obviously, because
Even more amazing is that many of the above either have been or currently are Ambassadors for Wealthy Affilaite, meaning that they have achieved a ranking of top 25 out of more than a million members at the platform, and that they assist newer members to achieve their aoms and goals.
We have no hesitation to recommend that you try out Wealthy Affiliate for FREE, and furthermore, we fully recommend that you should sign up for an annual subscription with Wealthy Affiliate. If you do you will receive all of the follwoing benefits.
More than that, if you persevere with the training and take the ACTION TO put the excellent training from Wealthy Affliaite into effect, then we believe that you will succeed. You too could become a very Wealthy Affiliate. You too could become an Ambassador for Wealthy Affiliate.
If you want to try out Wealthy Affiliate for FREE or if you want to SUBSCRIBE (recommended) to Wealthy Affilaite, then click here to sign up now.
In today’s world of social media, you might have heard of the term social media marketer and thought, “What does a social media marketer do?” Well, a social media marketer, contrary to what most people think, doesn’t get paid just to log in on Facebook and other social media platforms. Yes, you do log in, but there is more to it than that.
A social media marketer is basically a member of a business’ marketing department who is in-charge in promoting or advertising within different social media platforms. If you are a social media marketer, you will be the one in charge of the company’s presence in social media. This means managing all the company’s social media accounts, creating online content, and generally making the company’s existence felt across all platforms.
Here is a rundown of the major tasks most social media marketers do:
We know that there are different social media platforms and each one has its advantages and disadvantages. For instance, Facebook is a good platform to build a community while Twitter is best for content promotion. The point is, you must know the differences between these networks to be an effective social media marketer and knowing which works best for the brand is very important.
For example, your product is Keto diet meals, as a social media marketer, it is ideal to choose different channels for different content, such as yummy food shots for Instagram, week-long meal plans for Pinterest, and promos for Facebook.
While this strategy is not totally foolproof, it is a good marketing model. Hence, a good social media marketer needs to know about all these.
In order for the social media campaign to succeed, you need to have an audience, and that is another task of a social media marketer. They must be able to determine the brand’s target market and find people with interests similar to what you offer. For example, the Keto diet meals you offer needs people who are into dieting and weight loss, or generally people who are more likely to be interested in buying your products.
This can be done by searching certain hashtags, looking at groups, and even spying at the competitors for more reliable market information. Once you have determined your target market, doing the next step is easier.
Showing that your brand can relate to your demographic is one way to get an organic following. Promoting the right content in a timely manner will help show people on social media that your brand exists.
This can be done not only by posting consistently but also by having a deal with industry key players or influencers. As a social media marketer, you must also know how to talk with outside sources to boost your brand recognition.
Once your brand has followers, it is now your job to engage them by answering their queries, replying to their comments, talking to them through direct messaging, and resolving their complaints. Furthermore, it is your job to make sure that any complaints or negative comments won’t get worse by pacifying the situation as soon as possible.
In this regard, the social media marketer will be the first line of defense between your brand or company and the followers or public. Promoting customer satisfaction and reassuring customers and at the same time making sure nothing goes wrong is your job. While it is a tough job to handle, a good social media marketer can definitely do such a task.
A lot of followers will not mean anything if you cannot get them to visit your site. Increasing site traffic is one of the most important goals of a social media marketer.
This involves posting photos, videos, blogs, deals and discounts, promos, and other content that will get them to visit your site. Once you get people to your site, your social media content is more likely to become sales.
During the whole action, you will track your results to determine if the strategies you use actually work. Tracking is very crucial to every marketing strategy, especially in social media.
After you’ve tracked your campaign results, you now have the idea on which strategy works and which does not. You also know by this time which social network is the most effective and what you can do to further increase your following and site visits. In case your initial strategies do not work, you can then adjust and improve your marketing strategy.
In this modern world, it is already expected for a business to be present on social media. Most users of social networks look up their favorite businesses on the said sites and try to follow them. Following a business on social media has become the mark of loyalty and at the same time allowing them to get the latest updates about their favorites.
Social media marketing is important because of this. Plus, social media have also become the easiest way to reach potential and existing customers. Signing up for social networking sites is relatively free, so essentially, your brand will get free advertisement by setting up a social media page. However, these pages will need supervision and a lot of managing, and this is where a social media marketer enters.
Social media marketers are not just there logging in and out of a company’s social media account. They are there to curate content, engage consumers, attend to the needs of their followers, and take care of the company’s image in general. It is an important job and given its many tasks, it takes a lot of training, talent, and experience to become a good one.
So, what does a social media marketer do? They make a company’s online presence prominent and help them gain a lot of followers that can possibly equate to millions of sales. Hence, they are one of the important parts of a company’s success.
Email marketing lets you connect to potential and existing customers directly, and can help you to possibly yield a high return of investment. As a matter of fact, some email marketing experts agree that you can earn up to $44 for every dollar you spend in email marketing. With these high revenues, those who are interested in this line of work usually ask, “How to charge for email marketing?”
Since email marketing makes it easy for business owners and affiliate marketers to make a sale and boost their annual revenue, it is okay to charge accordingly. After all, they will be using your smart approach, software, creative ideas, and your own effort to be able to turn those emails into revenues.
You can propose your email marketing plan as a way to:
So, how much should you charge for email marketing? On average, a medium-sized business could spend at least nine dollars to as much as a thousand dollars per month if they manage their own email campaign. In case they plan to work with an agency, they can expect to spend about $300 to $500 a month.
A well-composed email marketing message can help remind new, existing, and potential customers to visit the company’s website. By doing so, you can offer them incentives like discounts and coupons. Being able to execute a good email campaign successfully can guarantee customer retention as well as build trust and a relationship between the company and the customers.
By keeping in touch with the customers, the business will be the first that comes into the customer’s mind. This can help your existing and potential customers to choose you once they are ready to make a purchase.
Most marketers spend less on email marketing, but it is advisable to dedicate at least 16% of the company’s marketing budget to email marketing. The budget you allocate generally depends on several factors, including:
In the long run, the company may need to allocate a budget that suits its goals. Nevertheless, email marketing, regardless of how much it costs, is comparatively more cost-effective than other marketing strategies.
In addition, it can generate incredibly high revenues for just a little money spent. Hence, email marketing is a great way for a company to reach more customers.
Here are a number of factors that affect how much email marketing may cost:
If the company’s email list consists mainly of inactive subscribers, you may need to clean it up to generate better email campaign results. There are tools that you can use to help you identify inactive subscribers and useless email addresses.
If this is the case, you may charge an additional $0.01 per email address or $1,000 per 100,000 email addresses to clean up. Maintaining a high-quality email list is important to guarantee your emails get to the right persons.
You may charge higher for emails with customized or intricate designs. Most of the time, designing custom emails can be charged per hour or at a fixed rate. Keep in mind that the more complex the email design is, the higher price you must demand from the client.
Even if automated email programs are used, monitoring, managing, and optimizing are still required. You must make sure to evaluate the program’s performance and make necessary updates.
Over time, programs that automate emails may need less time and effort than newsletters that you produce regularly. However, setting up an automated email takes longer.
Many companies require emails to be in multiple languages because of a possible international market. While there are solutions that can manage email distribution across many countries, ensuring the quality of emails is crucial. In addition, the company must make sure that each language goes to the correct market; thus, increasing the professional services needed.
The amount you charge for email marketing also depends on the frequency of the campaigns. Typically, this will be a per-recipient rate multiplied by the number of times you email them in a month.
For example, the mailing list has 100,000 subscribers and the client wants you to send one newsletter per week. If the agreed distribution cost is $0.04 per email address, that is $16,000 a month. The cost of email distribution declines as the number of frequency of emails declines.
In terms of marketing, the more stakeholders the company has, the more approvals needed to be able to start a certain campaign. Hence, it will take more time for the email campaign to finalize.
When multiple stakeholders are involved, you need to do additional tasks like coordinating their inputs and changes. If this is the case, you may want to include additional charges in a per hour basis.
The cost of email marketing also depends on the platform you use. Here are some of the most common email marketing platforms plus their average cost per month:
There are many other available email platforms and using one has its own benefits and disadvantages. Doing thorough research will help you decide which is the best choice for your client.
Businesses usually find email campaigns to be a daunting task, and this is where you can enter as an email marketer. You can help them create emails and send them to their existing and prospective clients.
So, how to charge for email marketing? Most email marketers charge a monthly fee for their services. Plus, you may also charge additional fees if the client asks you to send large volumes of emails per month. So, on top of your monthly charge, you may also charge a per-recipient rate.
Only a decade ago, the primary media of communication for products and brands was TV ads and billboards. Today, we have new communication platforms available that are not only influential but also more integrated and relatable to your everyday needs. Take social media as an example; it is literally taking over the whole world, and this is why you need to know how to get into social media marketing.
Most of the businesses now have active social media pages because it helps build a personal interactive relationship between your brand and your customers. This not only provides the customers with exactly what they need but also helps flourish your business.
If you are one of those people who want to get into social media marketing but does not know how to, then don’t worry. We have compiled some tips and basic guidelines to make this process easier for you.
Firstly, you need to focus on and determine the outcome you want. These outcomes can be your goals and the results you want from social media marketing. Once you know your aims, it will be much easier to lay down the framework or a basic idea to go about it.
Ask yourself the reason for doing it and how important it can be for your business. Define the main goals and impact you want social media marketing to have on your business.
After that, you should think and evaluate the means required for your social media marketing. The means and needs for managing will depend on your aims and goals.
However, the core material you need for impactful and successful social media marketing is creativity. The more creative your advertisements are, the more it will attract people.
A bigger audience for your advertisement will make it more popular among people. It will also help increase the number and diversity of your customers.
Other than that, you also need a team with good communication skills. One of the main reasons why social media marketing is so influential is communication. It is easier to build close interpersonal relationships with your customers.
Interpersonal relationships do not only keep your customers happy and satisfied but also make you more aware of their needs and wants. By being aware, you can then strategize the present and future of your business accordingly.
The key for connecting with your potential customers is understanding them. You should learn about their lifestyle, likes and dislikes in order to get a better idea of their needs.
Once you do, you should not only make your business or products more suitable for their needs but also advertise it in a more relatable fashion. Once the customers feel the emotional connection, they will be loyal as well as permanent.
In addition, through social media marketing, you can provide them with customer care facility. Your customers will not have to go through a long, tedious procedure of filing a complaint.
Instead, they will be able to just message their query or complaint on any social media site. The complaint will not only be resolved more efficiently with lesser chances of miscommunication but can also be stored in records.
Managing business can get really hectic. A good businessman is the one who knows how to prioritize work according to its importance.
Marketing for businesses can be a very time-consuming job especially when it is done via social media. Therefore, it is important to make a time table and allocate specific times to different activities.
For example, one way you can do it is to allow yourself five to ten minutes on each social media site like Twitter, Instagram, and Facebook. During this time, set up the goals you want to fulfill. The key here is to plan accordingly beforehand.
Furthermore, you should allocate the first few minutes for self-promotion and the remaining minutes to read customers’ feedbacks and suggestions to make your product more user-friendly.
One of the biggest misleading current trends is the extreme focus on the number of followers and subscribers. Most of the social media influentials have started making content just to attract a greater number of people.
That should not be the case. Instead, emphasis should be made on improving the quality of the content as well as its marketing strategy.
By improving the quality, you will gain not only your customer’s trust but also their dependence on your product. This will build a mass of customers who are satisfied with your product and loyal to your company. As you know, a word, especially in the time of social media, travels fast.
People will then start believing in the quality product you promised to provide if they hear it from other customers rather than you praising your services yourself. This will automatically increase the number of your followers.
In order to be fit, you do not have to be the strongest or the fastest. Rather, you need to have the ability to adapt. Same is the case with social media marketing.
Your social media marketing strategy must be adaptive to the customers’ needs and reviews. If your content had been popular in the past, it does not necessarily mean it will be popular amongst your recent audience.
Therefore, you and your marketing team should be flexible to the changing times and needs. You should have the ability to listen, learn, and improve from your brand’s shortcomings.
Social media marketing has undoubtedly become a necessity for every successful business today. It is not only relevant and useful in informing people about your products and services, but also in clarifying their misconceptions. Getting into social media marketing may seem daunting at first, but once you get the hang of it, you will know it is not that hard.
Make sure always to be aware of the outcomes you want while strategizing your social media marketing plans. Your priority should be to work on providing quality content while having the flexibility to adapt.
If you follow these guidelines we have listed and explained, you now know how to get into social media marketing. Your social media marketing plan is all set to go.
With the advancement in communication, digital marketing is becoming a popular tool to manage and satisfy customer needs. If you have a business and still don’t know how to get into digital marketing, you are surely missing out on one of the most effective marketing strategies today.
Digital marketing is way cheaper, more effective, and highly measurable than traditional marketing. If you are a newbie, this guide can help you to kick-start your digital marketing career.
We have listed down a few baby steps that you can take to start with digital marketing.
Change is the only constant in this world. Digital marketing is all about gaining expertise in the field while keeping in mind that marketing practices keep evolving. As such, keep yourself updated about new digital methods, and learn all the techy terms like SEO, PPC, and SEM by heart.
You should also learn how to use social media and websites as marketing tools. Most importantly, read about the latest trends, and attend online seminars.
It is also best to talk to people and take online classes. There are a lot of free marketing courses available online to acquaint yourself with the right skills.
Building a network is very important to get your name out there. Networking can do wonders for you since it will give you connections that can help you through your career in the future.
So again, talk to people since they can tell you about specific training to get and a job opportunity to keep a lookout for. They can also let you know about conferences and exhibitions.
With that being said, you should also work on your resume. Create a dynamic resume which can stand out, and get creative with your resume. Check out various templates, examples, and layouts. Most importantly, don’t forget to build your rapport, as well as build and maintain as many connections as you can.
Creating a blog can be a major break-through for you. You can use platforms like wordpress.com or blogger.com to get started with your blogging.
In order to make your online presence felt, you can get as creative with your blog as possible. The good thing is that anyone can really create a site with very basic technical skills.
The blog will also give you a hands-on experience to practice SEO, design social media, and optimize searches for your blog. In short, it can help you with marketing skills. It will also make your online presence felt.
A blog site is free or very budget-friendly to create. What is better is that you can display your resume through your blog. All of this can make a huge difference in your overall career.
Gain experience in Facebook advertising and Google Adwords if possible. It might be a bit time-consuming task, but it’s totally worth it.
If you have enough money, then invest it in Facebook advertising for your own small business (if you have one). However, don’t stick to it. Learn the technicalities through online tutorials, and practice.
It is also essential to have a bottom-up approach, so learn the fundamentals of digital marketing. Learn basic HTML, Photoshop, illustrator, design, algorithms, and if possible, even coding.
You can then learn the advanced analytics later with much ease. You can check out several websites that offer courses on how to get into digital marketing.
Often, you would get asked in the interviews about your favorite digital marketer, so look them up. Find your inspiration. This can be an excellent indicator that you are driven and dedicated.
According to Rand Fishkin, people should aim to become a T-shaped Marketer. Being a T-shaped marketer means having little knowledge of all the areas within the field but specializing in one or two specific areas. This strategy will foster confidence in you. You will also get a sense of direction within the field.
You should keep in mind that you will eventually climb up the ladder, but you’ve got to start at the bottom. Instead of aiming for higher salaries or high-level position at jobs, aim for building skills. Offer to work for free for a few months, do internships at various marketing forums, and apply for an entry-level position.
Don’t be afraid to ask questions, try to develop skills, and adapt according to the company’s demands. Work with clients, and maintain connections with your colleagues. You should also work to get recommendations on your resume.
Here are some of the basic things to keep in mind when you apply for a job:
Once you find the job, you should:
Getting a certification can definitely give you leverage as an aspiring marketer. There is a lot of competition in the marketing industry, and anyone who is even moderately acquainted with the analytics can get a position.
Therefore, specialization will help you stand out among other competitors. It will help you to learn analytics in depth.
If you are still confused about certification, check out Digital Marketing Institute and Search Engine Journal websites. They have a wide range of courses for digital marketing.
Some skills to work on as a digital marketer include:
If you are aiming to become a digital marketer, we hope that these steps would be helpful. All you need to do to become a digital marketer is to learn skills and adapt to the environment.
Keep learning new techniques and tips. Keep expressing your creative side. Looking for job opportunities is also very important. Make and maintain connections. If you are passionate enough, nothing can stop you from landing into digital marketing.
Affiliate marketing is skyrocketing with a total market worth of over $12 billion in 2017. Not to mention 81% of brands have been relying heavily on this unique strategy to drive sales; in fact, it has even been reported that 170 million transactions were performed through affiliate marketing in 2017. Even though affiliate marketing can be a good source of passive income, but really, how fast can you make money with affiliate marketing?
The first thing to know is what affiliate marketing is. Generally speaking, affiliate marketing is a strategy through which you can earn money by referring people to other brands’ products. You can create awareness about different products in the market by sharing your experiences.
With the massive commissions earned by people through affiliate marketing, it is easy to assume that you can start earning money from the get-go. This couldn’t be far from reality.
At present, people are genuinely interested in unique and valuable propositions. Customers now tend to read about products and services before choosing to buy one. For this reason, you can create your blog in a particular niche and start with affiliate marketing.
However, don’t expect to start earning from the very first month since it takes around three to six months to land initial commissions. Most people and authentic gurus would even tell you that despite rising affiliate marketing trends, you won’t be able to reap the real rewards in less than a year.
Nonetheless, that should not discourage you. It is quite a lot like a difficult recipe that takes massive efforts, but the appreciation you receive is definitely worth it. That being said, you would have to be consistent in your efforts.
Affiliate marketing is a tricky business. Sometimes, right before your first great commission, you might feel the need to quit.
Keep in mind that it is not for the weak hearted. It requires hard work and intelligent thinking. If you are tired of waiting and sitting around for good commissions and if you are really serious about making affiliate marketing a stable income source for yourself, here are some great techniques to increase your earnings through affiliate marketing:
You might feel that this is a time-wasting endeavor, but it couldn’t be far from reality. Most of us just jump on a new opportunity without ample knowledge. This is how you crash and burn fast and then end up being depressed.
The best way to go about any new venture is to learn from the best. You will end up with great resources and advice to increase your income. Here are some of the best free courses to increase your knowledge of affiliate marketing.
The best way to increase your commission is by increasing the traffic on your blog. Astoundingly, there are no shortcuts to this. Or one thing, you will have to learn to produce honest and attractive content.
Be focused on a particular niche that you are passionate about. Invest time and write more articles with affiliate links. This way you will also get on the good side of Google and generate more traffic when you rise higher in the ranking system.
Secondly, how can you get traffic to your website fast? The best way to attract an audience is through:
You might assume that being active on all social media platforms is the best strategy. You couldn’t be more wrong. Managing all the channels at the same time can take your focus away.
If you are just starting, the best approach is to focus on one or two main social media forums. Master these properly to take on the task of managing all of them at once to get maximum advantage.
Increase your knowledge about the best possible affiliate programs to participate with, and target the ones that are more suitable for your needs. Initially, you can start with the easier ones like Amazon Associates and ClickBank that provide you knowledge about how to progress with affiliate marketing.
There is also the advantage of a diverse range of products since you can always find something that you can provide a link for in your blog. Other great options include:
You can also focus on native affiliate programs for guiding your audience better. It will reap more rewards because people appreciate the low delivery costs and easy availability of the products or services you will provide as an affiliate link.
You will also have to think outside the box to drive more people to your blog. A great way to do this is by writing a book that serves your audience. This can be done more effectively if you have chosen a niche that is yet to be explored by others.
Correspondingly, you can choose to write the book yourself or take services from other freelancers. Gain complete knowledge about the niche and pen it down for others to read.
Just share valuable information and insights. You can lure more audience with your knowledge that you can share in the e-book.
Now that you know how fast can you make money with affiliate marketing, the next thing to do is to optimize your efforts for a better result. Be focused and persistent in your efforts and learn from the best. If you work hard, the sky’s the limit, and there is a high chance of earning $ 1000 every month within six to twelve months.
Are you interested in making money by just sitting at home? Definitely, there are numerous ways to make money on the internet, but, we will be discussing one of the most rewarding options. We will explain to you how to make money with affiliate marketing without a website.
Affiliate marketing is best regarded as a passive source of income. Even though it is easy to make money online, this marketing category is highly competitive. So if you want to excel in it, you really have to figure out what works best and what does not.
As one of the most affordable and easiest ways to make money, affiliate marketing has been in use for a very long time. It simply means that you have to promote the seller’s product who will, in turn, give you commission if a person makes a purchase. You are the affiliate in this process or the person who basically links the seller with the buyer.
You do not even have to create or sell the product, but your job is solely to provide a link between the seller and the buyer. The good thing is you can get as creative as you can to promote the product or service you want to sell to the customers for a commission. Having a website is just one tool that you can use for affiliate marketing, but there are plenty of other ways that can also work.
At the start, some people may not want to use a website or invest in a website. Even though the website can surely help you a lot, having one is not the only way to make your name in the affiliate marketing industry.
There are several other ways which you can use for promotions. Some of the most successful and effective ones are:
Let’s start with a very basic option. You can market through an online forum which can actually give you astonishing results provided that your marketing skills are excellent.
To start with, make sure to pick a forum that suits the product well. This will help you in targeting your audience well. Obviously, you do not want to be talking about cosmetics on a forum where there is a circle of people with business profiles.
Secondly, it is crucial to establish yourself as a reliable source. Due to the increase in rates of cyber-crime marketing, you have to present yourself as authoritative.
You can do that by promoting content that is helpful to the users. This will earn you more views on the product as the recommendations increase. Make sure, though, that you do not spam the forum in order to avoid getting banned.
You probably would not deny using at least two to three social media platforms regularly. Thus, the social media point we want to talk about now is self-explanatory.
Every time someone logs in to their social media account, they can see your advertised product. This helps to flock a larger audience for your marketing platform.
You can create a Facebook page and start posting your content there. Earn likes, shares, and comments that will help boost your page’s reach.
You can even sponsor the posts to extend its reach on Facebook. However, make sure that you do not spam users with your links and posts. Redundancy will not do you any good!
This method is a bit time-consuming as it will require you to put in huge efforts. Nevertheless, you can easily create a 30- to 40-page book that will state the full details and in-depth review of the products.
You can include affiliate links within your eBook content, but make sure that you are not just adding links haphazardly. Your eBook should explain a point which you can back up with an affiliate link.
If your book is informative and reader-friendly, then visitors will share the book. The shares will further help in attracting a better audience for your content.
The best thing an eBook can do is to reflect your status as an authority in the industry. This leads to your affiliate marketing techniques to look more genuine.
If you feel you cannot do well with writing, then we have another option for you on how to make money with affiliate marketing without a website. Using your photography and art skills, you can create video content to promote your content. To illustrate, you can create a YouTube channel where you can talk about the products that will benefit your market growth.
Recording videos and posting them will help but what about your affiliate links? Do not worry, you can add them to the description box below. The affiliate links will appear below the video and are very easy to access for anyone who visits the site.
Do make sure, though, that you make good use of your content creating skills as we mentioned before. You do not just want to advertise a product. It is better if you provide quality content along with it to help gain more views and a better market reach.
This is one of the best online substitutes of your own website. If you don’t have a website, don’t worry, Hubpages can make an excellent replacement if you know how to make the most out of it.
You can create “hubs” on any topic you want and then share useful information about it. It is a good way to start your affiliate marketing venture when you are just new to the field. That is because it saves the additional cost of making your own website.
The site is based primarily on the content which the users upload. This means that the better your content is, the more views you will get, thereby, making your business grow. The only drawback is that you will not have ownership of the content you post, so Hubpages can remove your content any time.
Affiliate marketing is truly a great source of income in which you can earn without the hassle of going around town. You can easily make money while sitting at home. Just create quality content and be patient because this might seem easy, but it is very competitive.
While everyone goes digital today, many companies and businesses go digital too so that they can reach a broader range of audience. However, there are still some vague terms for non-traditional marketing. Many social media strategists use the two terms digital marketing vs online marketing interchangeably.
There is a fine line that differentiates digital marketing and online marketing. This is an important knowledge to identify in order to create a clear understanding especially when negotiations between the social media strategist and businesses are being done. It also shapes the overall non-traditional marketing strategy for an effective ad campaign.
As mentioned, both terms are often misused and interchanged. In fact, even the people who have been in the industry for quite some time are still confused about which one should they write, online or digital? So, what is the difference between digital marketing and online marketing?
In order to develop a clear understanding, each term will be defined, and the advantages of each will be enumerated.
The phrase “digital marketing” is an umbrella term that refers to all digital devices, channels, and platforms to construct or promote advertisements and other marketing messages. It doesn’t necessarily need to be online or on the internet to convey its message. As an umbrella term, it encompasses various marketing strategies.
For example, a client downloads an app or game on his mobile phone. This is done using the internet via App Store or Google Play. This app or game is created with technology.
However, once it is already installed on the phone, it independently works from the internet. Therefore, the app or game is considered a kind of digital marketing.
Another example is the SMS campaign where the digital marketing strategist can send SMS blasts to clients or customers about the latest promotions or products. The technology was utilized to create and convey the message, but it does not require an internet connection to complete the action.
As the technology evolves, the digital marketing evolves too. It is also correct to think that an ad that is made through technology and has a digital foundation is a form of digital marketing.
There is a wide range of digital marketing strategies being used today. Among them are the following:
Digital marketing can be utilized by various businesses regardless of size or types. It is a cost-effective way to provide mass access to the products or services being offered or promoted. Among the other benefits of digital marketing are the following:
Online marketing, also referred to as internet marketing, is a subcategory of digital marketing. The principal characteristic of online marketing is the use of an internet connection so it will work and be accessed by the target audience. Pay-per-click or PPC ad campaigns are an example of online marketing.
The pop-ups that run on the websites are also considered online marketing. These pop-ups usually contain messages about the latest promotions or services that the business has. The same is true with display ads, such as text ads or banner ads, which run across the internet.
Both digital marketing and online marketing evolve with technology. However, online marketing progresses exponentially over time making it quite challenging to keep it up. For start-up businesses and beginners, online marketing is overwhelming because it requires more technical knowledge and skills.
Among the examples of online marketing are the following:
One major advantage of online marketing is the ability to immediately evaluate the effectiveness or impact of a particular online platform such as the number of clicks each post receives, how visitors interact with the updates, and the time the followers are most active in using social media. When the visitors become paying clients or customers, auxiliary analysis can be performed to identify the channels that are most effective at converting audience to customers.
By analyzing the experiences from a web or mobile application, the following analytics can be determined:
Which between digital marketing vs online marketing is better entirely depends on the business goals and capacity. Based on the abovementioned advantages of each type of non-traditional marketing, businesses can identify which one is appropriate for them.
However, many digital or online marketing strategists admit that the difference between digital marketing and online marketing doesn’t matter. It is only a matter of technicality. The more important factor to consider is the implications of each marketing strategy when creating a general marketing plan.
The most important way to create an effective ad campaign is to strategize. Regardless of which marketing strategy you choose, you need to determine the results you want, the concrete plan on how you would achieve it, and more.
Once you have evaluated your current business and determined the goals, you will know if you should focus on digital marketing or online marketing, or stick with traditional marketing. Each business has its own goals, strengths, and weaknesses, so make sure you focus on them before developing an effective marketing strategy that best addresses your business.