In today’s world of social media, you might have heard of the term social media marketer and thought, “What does a social media marketer do?” Well, a social media marketer, contrary to what most people think, doesn’t get paid just to log in on Facebook and other social media platforms. Yes, you do log in, but there is more to it than that.
What Does a Social Media Marketer Do: The Job Description
A social media marketer is basically a member of a business’ marketing department who is in-charge in promoting or advertising within different social media platforms. If you are a social media marketer, you will be the one in charge of the company’s presence in social media. This means managing all the company’s social media accounts, creating online content, and generally making the company’s existence felt across all platforms.
Major Jobs of Social Media Marketers
Here is a rundown of the major tasks most social media marketers do:
1. Determine which social network works best for the brand
We know that there are different social media platforms and each one has its advantages and disadvantages. For instance, Facebook is a good platform to build a community while Twitter is best for content promotion. The point is, you must know the differences between these networks to be an effective social media marketer and knowing which works best for the brand is very important.
For example, your product is Keto diet meals, as a social media marketer, it is ideal to choose different channels for different content, such as yummy food shots for Instagram, week-long meal plans for Pinterest, and promos for Facebook.
While this strategy is not totally foolproof, it is a good marketing model. Hence, a good social media marketer needs to know about all these.
2. Know your target market
In order for the social media campaign to succeed, you need to have an audience, and that is another task of a social media marketer. They must be able to determine the brand’s target market and find people with interests similar to what you offer. For example, the Keto diet meals you offer needs people who are into dieting and weight loss, or generally people who are more likely to be interested in buying your products.
This can be done by searching certain hashtags, looking at groups, and even spying at the competitors for more reliable market information. Once you have determined your target market, doing the next step is easier.
3. Get followers
Showing that your brand can relate to your demographic is one way to get an organic following. Promoting the right content in a timely manner will help show people on social media that your brand exists.
This can be done not only by posting consistently but also by having a deal with industry key players or influencers. As a social media marketer, you must also know how to talk with outside sources to boost your brand recognition.
4. Engage with the followers
Once your brand has followers, it is now your job to engage them by answering their queries, replying to their comments, talking to them through direct messaging, and resolving their complaints. Furthermore, it is your job to make sure that any complaints or negative comments won’t get worse by pacifying the situation as soon as possible.
In this regard, the social media marketer will be the first line of defense between your brand or company and the followers or public. Promoting customer satisfaction and reassuring customers and at the same time making sure nothing goes wrong is your job. While it is a tough job to handle, a good social media marketer can definitely do such a task.
5. Drive traffic to the site
A lot of followers will not mean anything if you cannot get them to visit your site. Increasing site traffic is one of the most important goals of a social media marketer.
This involves posting photos, videos, blogs, deals and discounts, promos, and other content that will get them to visit your site. Once you get people to your site, your social media content is more likely to become sales.
6. Track campaign results.
During the whole action, you will track your results to determine if the strategies you use actually work. Tracking is very crucial to every marketing strategy, especially in social media.
7. Improve your strategy
After you’ve tracked your campaign results, you now have the idea on which strategy works and which does not. You also know by this time which social network is the most effective and what you can do to further increase your following and site visits. In case your initial strategies do not work, you can then adjust and improve your marketing strategy.
Why Is Social Media Marketing Important?
In this modern world, it is already expected for a business to be present on social media. Most users of social networks look up their favorite businesses on the said sites and try to follow them. Following a business on social media has become the mark of loyalty and at the same time allowing them to get the latest updates about their favorites.
Social media marketing is important because of this. Plus, social media have also become the easiest way to reach potential and existing customers. Signing up for social networking sites is relatively free, so essentially, your brand will get free advertisement by setting up a social media page. However, these pages will need supervision and a lot of managing, and this is where a social media marketer enters.
Social media marketers are not just there logging in and out of a company’s social media account. They are there to curate content, engage consumers, attend to the needs of their followers, and take care of the company’s image in general. It is an important job and given its many tasks, it takes a lot of training, talent, and experience to become a good one.
So, what does a social media marketer do? They make a company’s online presence prominent and help them gain a lot of followers that can possibly equate to millions of sales. Hence, they are one of the important parts of a company’s success.