ArchiveCategory Archives for "Online Marketing Training"
Online marketing training for making money online and home business
Online marketing training for making money online and home business
How to Drive Traffic To Your Online Store: – There are many challenges in running an online store, and poor website traffic seems to be one of the most common problems. Your website cannot generate good sales due to the low traffic in the sales funnel. That can be resolved by learning effective yet economical strategies on how to drive traffic to your online store, and that is exactly what we will introduce and discuss below.
Increasing the traffic to your website is not as difficult as it sounds, but requires time and patience. Here are six strategies that can help you out:
Customers love good deals; they will come running to check your website if you offer a great sales campaign. It can be planned for upcoming occasions or merely for no particular reason.
The campaign ideas can be in the form of a banner, ribbon, or lightbox that leads to the discounted offerings. Be sure that no matter what type you use, it will appear throughout your website. Some of the helpful campaign ideas that you can use include the following:
People love rewards and bonuses especially free offers. An incentive can be given in the form of free shipping or discount coupon during their first purchase or when they sign up on your mailing list. Doing so will motivate them to check your site and shop.
“Buy one, get one” deals can be another option. Visitors will keep checking your site knowing there is a higher chance of getting freebies and other good deals.
Urgency is an effective approach that drives visitors to your site. Using a countdown clock or a timer for a particular event will encourage them to continue rechecking your site while waiting in anticipation.
If people think there is a limited availability or scarcity, such as only 100 places available, and will not be repeated, then they may also be encouraged to sign up.
Social Media plays a significant role in consumers. They tend to check social networks before making any purchase. This makes it a good platform for customers to hear and learn about you and your offerings.
Here are some of the social media sites that you can use and the methods on how to fully utilize them.
Create a Facebook page that includes your store’s basic information, including the website link, contact number, and customer support. You can also publish or promote contents, such as promos, campaigns, and blog posts that will link back to your site.
Facebook Ads is also a great location to reach your target market. You have to set a budget that will pay for and run for your ads. This will give a higher chance to access more specific target audiences based on the vast range of data that it holds.
Sign up to an Instagram account since this will include an optimized bio for your business. Customers can shop from your Instagram posts since it can be sync to your website. Stories posted via this social network can also help draw customers using relevant contents crafted specifically for your brand.
SEO is the core of your marketing efforts, so be sure that you have a brilliant and unique SEO plan. Start focusing on the basics that will lead you in the right direction.
This should include understandable and popular SEO keywords, which make it easier for people to find your store through search engines. Add external links that point out to high-quality sites and relevant experts found in the same industry that you have. The meta-descriptions that you use should also be detailed to allow website optimization at top speeds.
The use of email blast is a successful way to direct customers to your store. In fact, it can effectively drive customer acquisition and retention. You can launch email campaigns to your target customers, existing clients, or those lost buyers who abandoned their carts during the purchase process.
Here’s a quick guide for an effective email marketing scheme:
The use of good writing content in the form of blogging is a sure way to get traffic to your website. This will also introduce and establish you in the industry that you belong to at the moment. Some of the highly beneficial blogging methods that you can use include:
Blogging is an excellent form of SEO, especially when correctly done. There will be more links to your store when more content is being produced.
This will also give your clients more reasons to keep coming back to your site, other than looking for the items that you are selling. This technique will be a good promotional scheme to show your brand and your products.
Using guest posts is also an excellent way to reach viewers. The written blog posts are submitted to external publications for possible publishing. It is best to research publications that are specific to your industry.
Influencers have thousands of followers who regularly check their posts and follow their suggestions. They can change the game by influencing the majority of the market. In fact, most consumers tend to follow their advice seriously due to their reliable and honest opinions.
Start by researching the popular accounts that are related to your industry. Converse with them and let them know why your product is useful.
That can be done by sending them product samples or offering them commissions for every purchase. You can also create an affiliate program that will allow you to work with more influencers easily and more efficiently.
Now that you are aware of some of the tools on how to drive traffic to your online store, it is best to know which one fits you and your business. Keep in mind that each online marketing strategy is unique and may or may not work for you.
Execute and evaluate the results. Be sure to give priority to your customers. Understand them and be flexible enough to resonate with their needs in order to drive positive outcomes.
This Best Review Of ¨One Funnel Away¨ (OFA) From Russell Brunson gives you an overview of the latest offer from Russell Brunson of Clickfunnels fame. It really is a very clever marketing campaign to make people aware of Sales Funnels, and how Clickfunnels can help marketers to achieve more sales. The end result of the OFA Challenge will probably be lots more subscribers to Clickfunnels.
Russell Brunson personally presents this as an educational campaign to raise people´s awareness of Sales Funnels and how these can propel your business to overnight success. Hence the campaign slogan, You´re Just One Funnel Away!
For our OMS Review Of Clickfunnels, go here.
Russell Brunson is a famous and highly successful online entrepreneur and expert marketer, who is the proprietor of ClickFunnels, his online marketing software company based in Boise, Idaho. Clickfunnels is the fastest growing non-venture capital backed company in the world.
Russell has made a massive success of his company Clickfunnels, by re-writing the book on Sales and Marketing.
Russell is a best-selling author of such well-known book titles as DotCom Secrets and Expert Secrets Book, for both of which books there are many testimonials available.
The OFA Challenge From Russell Brunson is an intensive educational or coaching course which is designed to improve your use of Sales funnels and encourages you to use Clickfunnels for that purpose. It is intended to take you from knowing nothing about Sales Funnels to be able to design and create and implement A Sales Funnel for your own business, which is just OFA from success. Challenge, and How Much Does It Cost?
You can buy the OFA Challenge by clicking here.
There are lots of Testimonials for Clickfunnels, and also for Russell Brunson, and here are a few of them.
Miles Beckler takes Russell Brunson up on the simplicity of the Clickfunnels offer, it may help Russell Brunson sell Clickfunnels, but will it help you to make a successful business of your own – can you deliver on your promises? His assessment is that One funnel Away is a gross over-simplification and that you need to do much more to be able to gain the Trust of your customers that you can solve their problems.
You can buy Russell Brunson´s One Funnel Away by clicking on this link here.
It’s a fact that email marketing can drive customers to your online store. But then, is this strategy really effective, and how can the effectiveness of e-mail advertising campaigns be measured directly?
If you can’t confidently answer these questions, then maybe it’s about time that you refine and check your measurement techniques. Relying on click-through rates and open rates can measure the effectiveness of an email marketing strategy.
However, there are other key metrics and data that you can consider for a better insight on its effectiveness. Let’s check out some of the ways to directly measure the efficiency of email marketing.
Several marketing metrics can be measured to measure email campaigns effectively. Some of them are:
Check the corresponding bounce rate on your email campaign landing pages. This is way better than by simply setting up expectations on the emails themselves.
Bounce rate refers to the percentage of visitors who land on the webpage but immediately leave without doing anything else or staying on the site for a long period.
The use of a bounce rate can determine whether there is a line-up between your message and the landing page. The email may effectively direct the reader from one page to another. However, if the reader doesn’t stay long in your webpage, a reevaluation of the alignment between the email and the landing page content should be done.
The success of your emails can also be checked by analyzing website traffic. This includes the total traffic coming from the email marketing campaigns.
Do note though that before using this metric system, you need to set up your tracking platform. You can also follow several guides on the proper way to set-up campaign tracking. This can give you data regarding your total traffic from your email.
The conversion rate refers to the number of email recipients who clicked the link and completed an action. These desirable actions usually include making a purchase, filling out forms, downloading a lead magnet, or signing up for membership or webinar.
This rate will also determine how convincing and actionable the emails are. It is computed by considering the total number of customers who completed a particular action and dividing it with the total number of emails delivered. The result is then multiplied by 100 in order to come up with the conversion rate.
The effectiveness of email marketing will have a significant impact on the size of the email list. If the emails are ineffective, then the list will decrease due to more people who are unsubscribing than those who are signing up.
On the other hand, if emails are effective, then the list will remain as is or will grow in size. Be sure that you are continuously building your email list and keeping the number of unsubscribing at a very reasonable rate.
To compute for the email growth rate, you have to consider the number of new subscribers (A), the number of people unsubscribing (B), and the total number of subscribers on the list (C).
Use the formula: (A – B)/C x 100
Subscribers who find the content useful and interesting have a higher chance of sharing it to others. Check and measure the number of subscribers who are sharing the email content as this ensures trust building via authoritative contents.
To check, get the number of people who clicked, shared, or forwarded the email. Divide this figure with the total number of emails sent or delivered. The resulting value will be multiplied by 100 to determine its percentage.
Some may not consider this as an essential factor to measure, but this metric is a good thing to increase. If your existing customers are forwarding the emails to their friends and relatives, then it means they are becoming your brand ambassadors who are generating new customers for your business.
There are times when the emails you sent are annoying the receivers. The higher complaint rates may be due to the use of purchased email lists, lack of an unsubscribed link to emails, irrelevant email contents, out of date email addresses, and frequent receiving of emails.
It is best to monitor those recipients who marked your email messages as spam. This can be done using the formula: Total Spam Complaints/Total Emails Delivered x 100.
The return of investment of the email campaign will determine its effectiveness. This will give an overview of the net amount of revenue you get from sending emails to possible customers.
To determine the ROI of your campaign, it is important to establish a service level agreement between the sales and marketing teams. Compute for the possible ROI using the formula:
Amount of additional sales – Total money invested / Total money invested x 100.
Email marketing is an effective tool to increase your online traffic. Nonetheless, figuring out how can the effectiveness of e-mail advertising campaigns be measured directly is not as easy or as simple as you think. There are several marketing metrics that you can use, though, in order to get a clear view.
Learn to benchmark your email marketing performance. This is a very crucial consideration to measure any of your marketing campaigns effectively. Try to establish and set the baseline to understand the numbers produced by different metrics fully.
These will help you judge whether the campaign is effective or not, better or worse. Knowing them will give you key variables that will help improve and reach your goals.
Integrating email campaign with other online marketing platforms can be done to achieve stronger analysis. This may include marketing analytics, social networks, and search engine marketing techniques. The incorporation of several methods will help you come up with a smarter and better marketing strategy that will definitely give the best results for your business.
What is a hard bounce in email marketing (and its effect on your online business)? It is a known fact that email marketing is a common strategy to reach potential customers.
If used properly, this can lead to business growth and development. However, there are times when an email message cannot be delivered due to a hard bounce.
Generally, bounced emails are addresses that aren’t successfully delivered to its corresponding recipients. These may occur for various reasons.
Bounce rates are related to the quality of your email list. Low bounce rates show a good list with active and well-engaged subscribers. High bounce rates indicate possible problems on your list, either how it is managed or the list itself.
On average, a healthy email list should have a bounce rate of two to three percent. If higher bounce rates are generated, then it’s time to determine the reason and to take immediate action in order to reduce the number of bounces.
A hard bounce email refers to those that have failed to deliver or has been returned to the sender due to permanent reasons and errors. This type of email is permanently undeliverable.
The presence of high volume hard bounces email on the campaign list can be very risky to your ability to deliver due to the possible spam filters which can be viewed as a red flag. This can also make a domain land on the blacklists causing difficulty to monitor and target the right users.
In some cases, the bounced email addresses are quickly and automatically cleaned from the audience. These cleaned addresses will then be excluded from all the future campaigns.
Now that you know what is a hard bounce in email marketing, let’s take a look at the common reasons that lead to these hard bounce emails:
This is probably the most common reason for the occurrence of hard bounce emails. It normally happens when there is a typographical error, when the user has disabled the address, or when the user switched providers.
If there are numerous hard bounces in your campaign list, then it is best to verify the other emails through an online email validation tool.
Some institutional and corporate domains are stricter when it comes to their spam filter settings. There are times when the sender domain authentication can resolve the issue. However, if it is still being blocked, try contacting the recipient and request for them to add your email address on their inbox address book.
Yes! An email address that returns a soft bounce for five consecutive times is automatically converted into a hard bounce. This is particularly true if there are no clicks or opens recorded during the period.
When the subscriber interacts with the email, the recorded number of soft bounces for that particular address resets to zero.
The hard bounce emails can reduce the effectiveness of your campaign by reaching the limits and endangering the domain towards perpetual spam folders. In order to prevent it, the following techniques can be done:
Several hard bounces signal research on the business’ own contacts. Since people tend to change their email addresses without updating on regular senders, it is best to update your list. The recommended frequency of updating is at least once per quarter to guarantee that all data are existent.
Those who use email marketing should also be aware of the possibility that a customer flagged the email as a spam due to several communications. This should also be checked regularly for any indications of spam filters.
After a marketing campaign, sites with a high number of hard bounces should consider having better data hygiene. A complete and regular checking should be done to businesses to ensure that all resources are useable and will perform their purpose. Keep in mind that the inaccurate, missing, and superseded information will result in dirty data, which in turn coincide with the presence of hard bounces.
The poor data hygiene will culminate in the lost time, money, and effort. Lack of information about these matters can seriously affect the company’s overall status and client satisfaction. It is best that the company creates a useful system and policy that will help clean their data.
Email delivery plays a very essential role in an effective online marketing scheme. If you have a high email bounce rate, then you should look into it and immediately fix the problem.
Several factors might cause an increase in your bounce rates. Carefully monitor the soft bounces while giving extra attention to hard bounces.
You should focus on removing the hard bounces as this will permanently stop sending messages to the address. Do the research and perform validation to determine the main cause of the problem.
Clean your list from inactive subscribers and always practice good list hygiene. Several tools for monitoring are also available for easier and more productive results.
Never take for granted the high bounce rates. Together with the other metrics, they can greatly affect you and your business’ reputation. Keep in mind that bounce-free list promotes better deliverability and higher profits. What is a hard bounce in email marketing (and its effect on your business) definitely needs some research? Happy mailing!
Digital advertising is an effective way to market your online business; in fact, the spending cost of ad sales is expected to increase globally in the coming years. Among these schemes, cost per click advertising seems to contribute a significant number in the growth rate. Learn more about CPC and how do cost per click ads compete despite its super high prices.
Cost per click is an advertising model which determines the amount to be paid for every single click that you get in your campaign.
Theoretically, CPC will only charge you when there are clicks in the ads. This means that if the ad you posted doesn’t get many clicks, you’ll be getting lots of impressions for free. It will keep you from paying large amounts for the advertisements that don’t perform well.
However, if the ads posted perform well and a high click-through rate is achieved, then you have to pay for every click you get. This will definitely add up quickly to your expenses.
Through the years, the marketers who are managing the accounts have become savvier and more competitive. This competition allows reinforcement of the campaigns to ensure that the brand or business is always on the front-line.
Now, the problem is how to stay competitive despite the presence of high competition. Here are some helpful tips:
Make sure that you implement analytics in your business. This is an essential factor to manage your search campaigns properly.
There are free analytic tools that you can use to help optimize your campaigns. Be sure to determine your specific goals and targets. This will allow you to measure your performance and track whether your efforts are within the expectations.
Effectively enhance your strategy by using the latest industrial trends and insights. You can also use free planning and scheduling tools to determine when is the best time and day to adjust your ads.
Those with limited budget may opt to lessen their bid modifiers during less profitable times and low conversion rates. This can be done by monitoring the reports so that adjustments can be made when necessary.
Monitoring of your competitor’s ad schedules is a good strategy. This will allow you to identify the gaps and increase visibility once they go offline. However, this technique will require tools for better analysis, monitoring, and possible identification of trends.
Setting your budget may look simple, yet can be a huge source of opportunity or failure. Accounts with limited budgets should consider their branded, conquesting, and shared budgets.
A separate budget for brand and conquesting should be taken into considerations as these will drive awareness of your products. Shared budgets tend to help those with a limited budget greatly. Try to have at least two levels of campaign and have a shared budget for each.
Keywords are known to be the framework of a paid search marketing campaign. Know the difference between branded and non-brand keywords.
Check the in-line performance and auction insights through the share of voice reports. Closely monitor your conquesting campaigns to prevent unintentional spending.
Organize your ad group accounts in such a way that better optimization is achieved. You can establish the keywords in closed groups to allow quick visibility of the more profitable decisions.
This will also improve the quality of your scores. Keep in mind that tailored ads and landing pages can help improve the relevance of your ads when assigned to specific keywords in the group.
Always have your score in relevant and optimized values. This is an analytical tool that gives you an insight into how well your keywords are performing as compared to the others.
You can consider cutting down these keywords based on its importance and performance in the past. This will improve not only the relevance of your ads but also your landing page towards a more successful experience.
Targeting of audiences and remarketing of the list for search ads allow customization of the ads for those who previously visited the website. This will also allow ads and bids customization based on the keywords used.
Always connect with possible customers who are aggressively considering your products or services. They are the ones who actively research, browse, and compare the different items present on the platform.
Check out which among the different positions makes the most logic for the keywords. Primary positions tend to be the best, but it may not be the most profitable for you due to the margins and revenues. Try to test various positions regularly and analyze their effects, their pros and cons, in the conversions and clicks.
Carefully designed and executed ad extensions can enhance your website. Be sure to use all available and correct extension as there are plenty to choose from.
You can think of ways on how to utilize them together in order to make it more appealing to your potential customers. This will lead to more clicks and improve your score.
Look into the possibilities of expanding your portfolio to different channels. You may include a diverse channel in your marketing strategy. This will help increase your business’ potential customers to a higher percentage.
Knowing how do cost per click ads compete (despite its super high rates) is essential to succeed in your ads campaign. Keep in mind, though, that the ultimate goal of advertising campaigns is merely to meet the needs of potential customers. It should improve the user’s experience to drive more profitable traffic to your website.
Don’t be obsessed with the cost per click alone, as this is just one part of the puzzle. There are other online marketing schemes that can work hand on hand to achieving the success of your business.
If you want further reading on the subject, check out the articles below:
Aurora Northern Lights
In this Best Review Of Aurora From Jono Armstrong And Brendan Mace we bring you our assessment of a new product from Jono Armstrong which is being launched on Saturday 25th May 2019. Aurora is the name for the Northern Lights and Jono seems to have used this as inspiration for his new software product. It certainly appears to be a completely new concept as it does not involve using a website, nor building an email list nor any of the usual ways of internet marketing. It is based on the retargeting of traffic to followers who are likely to have an interest in the niche in which you are marketing. We hope that it lights up your skies as well.
If you would like to purchase Aurora, go here.
Jono Armstrong is a well known and successful internet marketer who often works with Brendan Mace and they have teamed up to produce, launch and market many successful products. One of their biggest products is Project Profit Academy which is a high ticket course, whereas many of the courses offered by Jono and Brendan are low ticket items, with medium ticket upsells, once you enter their sales funnels. One consistent feature of offers from Jon Armstrong and Brendan Mace is that they offer lots of bonuses, which usually complement the product which they are offering. From having followed both Jono Armstrong and Brendan Mace for some time now, we know that they consistently try to overdeliver regarding value from the products which they offer.
Aurora is a sophisticated two-part software which has been designed and produced and marketed by Jono Armstrong to overcome the many difficulties of getting Targetted Traffic to High Ticket High Converting Offers, using an automated system.
Once you have set the system up it runs on autopilot in the background making lots of passive income every day.
The two-part software comprises firstly the Traffic part. This involves setting up Instagram and Pinterest Accounts (as many as you can), and finding followers of Influencers, who are your target audience.
For example, taking the Make Money Online Niche, a famous Influencer would be Grant Cordone, who has many thousands of followers. These are your target audience, and you can find them on Instagram and Pinterest, and you start following them.
The Second part of the software is the Offer itself, and this is presented using a professionally prepared and engaging webinar, so there is no need for you to prepare your own review videos. Someone else is doing the selling on your behalf.
Followers will receive notification of the Offer and will check it out and a proportion of them will buy the product.
It is as simple as that. Once you have set the system up with the right keywords to follow, it works on autopilot in the background producing lots of passive income for you.
There is a pixel set up which is optional but which could help you with tracking of your visitors and sales.
Detailed training is provided in the form of High-Quality videos prepared by Jono Armstrong himself, and these go through the system in depth and step by step so that you are able to see and learn exactly what to do in order to get the most from the system.
The cost of Aurora is $27.97 for the basic version and there are several upsells which you can choose, as follows:
Aurora PRO Version $67, offers you Unlimited Everything, which you may need.
You can choose to have everything Done For You, for $197, including Done For You Automated Webinars.
There is also a Limitless Traffic version for $197, which places pixels on your sales pages for you.
You can also purchase the License Rights to resell Aurora for $19.
You can purchase Aurora from Warrior Plus, if so go here.
Jono Armstrong offers his own testimonial for Aurora, and of course, he is supporting his own product. I have always found Jono Armstrong´s reviews to be pretty fair, however. Jono gives his followers and customers lots of free advice so as to help them to raise their game regarding internet marketing, and from my experience, he shoots pretty straight, as does Brendan Mace.
Here is another favourable review of Aurora from Chris at Affiliate Tuber:
For our Best Review Of Aurora From Jono Armstrong and Brendan Mace, we purchased the Pro Version with Limitless Traffic and Licence Rights. We are still evaluating Aurora, but from what we have seen so far we would recommend it. We think that the concept of the software is good and is well explained by Jono Armstrong, so that we believe the system will work as it is planned to do. We have seen Jono Armstrong´s review and demonstration of Aurora. If you wish to purchase Aurora from our affiliate link go here.
We have tried out a few products from Jono Armstrong and Brendan Mace recently including their High Ticket Mastery, which we are in the process of reviewing separately. We found that the value given for High Ticket Mastery was excellent, so we are hoping that Jono and Brendan are offering similar good value with Aurora.
If you are on the fence about whether to purchase Aurora or not, our current advice from this Best Review Of Aurora From Jono Amstrong And Brendan Mace, would be to consider to purchase it, which you can do by clicking here. This is based on the positive experience of other products from these marketers. We hope that our own experience of the software will soon confirm that recommendation.
Have you already tried out Aurora? If so drop us a line and tell us about your experience. We would be interested to know how it worked for you and whether it lived up to your expectations, and fulfils the promise from the sales pitch. We can then compare it with our own experience and suitably modify and update this review accordingly.
When it comes to affiliate marketing, there are a few questions that many people, especially beginners, ask. Is it really possible to earn money online? How fast can you make money with affiliate marketing?
What do you do to be an online success? Do you really need to set up a website?
First, yes, having a website or blog is the most effective channel for your affiliate products. Also, yes, it is really possible to make money online. However, how slow or fast you’ll earn generally depends on the circumstances.
Here are the things that you need to do to start with your affiliate marketing journey:
Successful affiliate marketers focus on a topic or niche that they are actually passionate about. Also, as an aspiring affiliate marketer, you must have knowledge about your topic.
Determining what niche to take is among the crucial factors that need considering. This will help you get a more targeted audience who will eventually convert visits into sales.
You do not need to have a mass appeal. Instead, you need to have an audience interested in your niche, whom you will be offering related products.
It is ideal to do keyword research and plan your SEO or search engine optimization to determine which keywords will be suitable and effective for your site. Checking related social media posts is advisable as well.
Doing these steps will allow you to determine if the niche market has both internet and social traffic. If you see that the related keywords have high Google search volumes, and if there are many followers in related pages on Facebook, Pinterest, and Instagram, it means that you have an audience.
Identifying five to 10 products that are related to your niche can help you determine if you can find enough affiliate partners. Here are some tips when choosing your niche-related products:
Search for your keywords in Google and look up informative blogs and content from authority sites. Check if they have reader interaction or if they have a strong following. If yes, then chances are, you have a great audience and are more likely to find influencers who can help you promote your blog.
Now it is time to set up your website and curate original, high-quality content that will be useful to your niche. You can then promote the products and services you are affiliated with.
You may try interesting content like how-tos and DIYs, recipes, product reviews, discounts and giveaways, plus some general info about your topic. Make sure to post regularly to keep your blog updated.
Once your website is established, find other ways to improve your following and build your audience. You may use social media networks like Facebook and Instagram or go into video marketing through YouTube. Email marketing, guest posting, paid ads, and mobile apps are also good ventures.
You can easily see posts about affiliate marketing claiming that you’ll get passive income in as early as six months. Unfortunately, it is not that easy. No one can really tell how fast can you make money with affiliate marketing since it differs from each affiliate marketer.
There are several factors, though, that may affect your journey to affiliate marketing. The following are the major factors that will have a big impact on how you turn your blog into a successful online business:
Typically, you may earn your first commission as an affiliate marketer in three to six months after your campaign started. There are lucky ones who get their first income in as fast as one month, but as an affiliate marketer, you must expect to have inconsistent income from this for at least one year. As a matter of fact, there are some who earned their first online income after 12 months or so.
Like stated above, affiliate marketing success varies from one person to another. You may need to wait for a year or you may need not to wait at all. The good thing is, either way, it is all worth it.
Affiliate marketing experts agree that there are several things that you can do to help hasten your progress and these include the following:
One of the best things about affiliate marketing is that it is possible to earn unlimited amounts of money. Nevertheless, that depends on the amount of work you give into it.
When it comes to affiliate marketing, learning must not stop. Updates are always there and you’ll need to learn new techniques and ideas for you to keep up with other affiliate marketers.
It is acceptable to make mistakes but once you’ve made a mistake, be sure to pick yourself up, learn something new, and keep improving. It doesn’t really matter how fast you can make money with affiliate marketing as long as you are earning.
With the advancement in communication, digital marketing is becoming a popular tool to manage and satisfy customer needs. If you have a business and still don’t know how to get into digital marketing, you are surely missing out on one of the most effective marketing strategies today.
Digital marketing is way cheaper, more effective, and highly measurable than traditional marketing. If you are a newbie, this guide can help you to kick-start your digital marketing career.
We have listed down a few baby steps that you can take to start with digital marketing.
Change is the only constant in this world. Digital marketing is all about gaining expertise in the field while keeping in mind that marketing practices keep evolving. As such, keep yourself updated about new digital methods, and learn all the techy terms like SEO, PPC, and SEM by heart.
You should also learn how to use social media and websites as marketing tools. Most importantly, read about the latest trends, and attend online seminars.
It is also best to talk to people and take online classes. There are a lot of free marketing courses available online to acquaint yourself with the right skills.
Building a network is very important to get your name out there. Networking can do wonders for you since it will give you connections that can help you through your career in the future.
So again, talk to people since they can tell you about specific training to get and a job opportunity to keep a lookout for. They can also let you know about conferences and exhibitions.
With that being said, you should also work on your resume. Create a dynamic resume which can stand out, and get creative with your resume. Check out various templates, examples, and layouts. Most importantly, don’t forget to build your rapport, as well as build and maintain as many connections as you can.
Creating a blog can be a major break-through for you. You can use platforms like wordpress.com or blogger.com to get started with your blogging.
In order to make your online presence felt, you can get as creative with your blog as possible. The good thing is that anyone can really create a site with very basic technical skills.
The blog will also give you a hands-on experience to practice SEO, design social media, and optimize searches for your blog. In short, it can help you with marketing skills. It will also make your online presence felt.
A blog site is free or very budget-friendly to create. What is better is that you can display your resume through your blog. All of this can make a huge difference in your overall career.
Gain experience in Facebook advertising and Google Adwords if possible. It might be a bit time-consuming task, but it’s totally worth it.
If you have enough money, then invest it in Facebook advertising for your own small business (if you have one). However, don’t stick to it. Learn the technicalities through online tutorials, and practice.
It is also essential to have a bottom-up approach, so learn the fundamentals of digital marketing. Learn basic HTML, Photoshop, illustrator, design, algorithms, and if possible, even coding.
You can then learn the advanced analytics later with much ease. You can check out several websites that offer courses on how to get into digital marketing.
Often, you would get asked in the interviews about your favorite digital marketer, so look them up. Find your inspiration. This can be an excellent indicator that you are driven and dedicated.
According to Rand Fishkin, people should aim to become a T-shaped Marketer. Being a T-shaped marketer means having little knowledge of all the areas within the field but specializing in one or two specific areas. This strategy will foster confidence in you. You will also get a sense of direction within the field.
You should keep in mind that you will eventually climb up the ladder, but you’ve got to start at the bottom. Instead of aiming for higher salaries or high-level position at jobs, aim for building skills. Offer to work for free for a few months, do internships at various marketing forums, and apply for an entry-level position.
Don’t be afraid to ask questions, try to develop skills, and adapt according to the company’s demands. Work with clients, and maintain connections with your colleagues. You should also work to get recommendations on your resume.
Here are some of the basic things to keep in mind when you apply for a job:
Once you find the job, you should:
Getting a certification can definitely give you leverage as an aspiring marketer. There is a lot of competition in the marketing industry, and anyone who is even moderately acquainted with the analytics can get a position.
Therefore, specialization will help you stand out among other competitors. It will help you to learn analytics in depth.
If you are still confused about certification, check out Digital Marketing Institute and Search Engine Journal websites. They have a wide range of courses for digital marketing.
Some skills to work on as a digital marketer include:
If you are aiming to become a digital marketer, we hope that these steps would be helpful. All you need to do to become a digital marketer is to learn skills and adapt to the environment.
Keep learning new techniques and tips. Keep expressing your creative side. Looking for job opportunities is also very important. Make and maintain connections. If you are passionate enough, nothing can stop you from landing into digital marketing.
While everyone goes digital today, many companies and businesses go digital too so that they can reach a broader range of audience. However, there are still some vague terms for non-traditional marketing. Many social media strategists use the two terms digital marketing vs online marketing interchangeably.
There is a fine line that differentiates digital marketing and online marketing. This is an important knowledge to identify in order to create a clear understanding especially when negotiations between the social media strategist and businesses are being done. It also shapes the overall non-traditional marketing strategy for an effective ad campaign.
As mentioned, both terms are often misused and interchanged. In fact, even the people who have been in the industry for quite some time are still confused about which one should they write, online or digital? So, what is the difference between digital marketing and online marketing?
In order to develop a clear understanding, each term will be defined, and the advantages of each will be enumerated.
The phrase “digital marketing” is an umbrella term that refers to all digital devices, channels, and platforms to construct or promote advertisements and other marketing messages. It doesn’t necessarily need to be online or on the internet to convey its message. As an umbrella term, it encompasses various marketing strategies.
For example, a client downloads an app or game on his mobile phone. This is done using the internet via App Store or Google Play. This app or game is created with technology.
However, once it is already installed on the phone, it independently works from the internet. Therefore, the app or game is considered a kind of digital marketing.
Another example is the SMS campaign where the digital marketing strategist can send SMS blasts to clients or customers about the latest promotions or products. The technology was utilized to create and convey the message, but it does not require an internet connection to complete the action.
As the technology evolves, the digital marketing evolves too. It is also correct to think that an ad that is made through technology and has a digital foundation is a form of digital marketing.
There is a wide range of digital marketing strategies being used today. Among them are the following:
Digital marketing can be utilized by various businesses regardless of size or types. It is a cost-effective way to provide mass access to the products or services being offered or promoted. Among the other benefits of digital marketing are the following:
Online marketing, also referred to as internet marketing, is a subcategory of digital marketing. The principal characteristic of online marketing is the use of an internet connection so it will work and be accessed by the target audience. Pay-per-click or PPC ad campaigns are an example of online marketing.
The pop-ups that run on the websites are also considered online marketing. These pop-ups usually contain messages about the latest promotions or services that the business has. The same is true with display ads, such as text ads or banner ads, which run across the internet.
Both digital marketing and online marketing evolve with technology. However, online marketing progresses exponentially over time making it quite challenging to keep it up. For start-up businesses and beginners, online marketing is overwhelming because it requires more technical knowledge and skills.
Among the examples of online marketing are the following:
One major advantage of online marketing is the ability to immediately evaluate the effectiveness or impact of a particular online platform such as the number of clicks each post receives, how visitors interact with the updates, and the time the followers are most active in using social media. When the visitors become paying clients or customers, auxiliary analysis can be performed to identify the channels that are most effective at converting audience to customers.
By analyzing the experiences from a web or mobile application, the following analytics can be determined:
Which between digital marketing vs online marketing is better entirely depends on the business goals and capacity. Based on the abovementioned advantages of each type of non-traditional marketing, businesses can identify which one is appropriate for them.
However, many digital or online marketing strategists admit that the difference between digital marketing and online marketing doesn’t matter. It is only a matter of technicality. The more important factor to consider is the implications of each marketing strategy when creating a general marketing plan.
The most important way to create an effective ad campaign is to strategize. Regardless of which marketing strategy you choose, you need to determine the results you want, the concrete plan on how you would achieve it, and more.
Once you have evaluated your current business and determined the goals, you will know if you should focus on digital marketing or online marketing, or stick with traditional marketing. Each business has its own goals, strengths, and weaknesses, so make sure you focus on them before developing an effective marketing strategy that best addresses your business.
Social media marketing or online marketing differs from traditional marketing which historically involves billboards, prints, and television and radio advertisements. It is the utilization of online channels to proliferate information about a business’ brands, services, or products to potential customers or clients. Is it better than traditional methods and which of the following is not an advantage of online marketing over traditional marketing?
To answer that, we will enumerate the advantages of online marketing as well as the reasons why traditional marketing is still better than the contemporary one.
Although online marketing has its own advantages and has become a more popular method to reach a wider range of potential customers and clients, it still has disadvantages which still make traditional marketing a better choice. Among the reasons why online marketing is not an advantage over traditional marketing are the following:
It is true that online marketing can reach an audience on a global scale, but it might not reach a local audience. When your target group of people is the local consumers, traditional marketing such as radio ads and pamphlets are more effective. These forms of communication are also easy to create and transmit over the local community and radio station.
Online advertisements don’t require paper, ink, and other physical resources, so once offline, they will not be accessible. On the other hand, traditional marketing strategies involve hard copies which can be read and taken anywhere even without internet connection. Unlike paper-based ads, online marketing can’t be kept for recycling or reuse.
Older people don’t require explanation when faced with newspapers, television ads, and other forms of traditional marketing. Flyers and other written advertisements are straightforward; people can easily read them when they have time.
On the other hand, online marketing might require some technical knowledge that the older folks are not familiar with. Additionally, they have little idea on how to explore the internet and social media. In traditional forms, older people can easily identify the ads.
In a study sponsored by a Canadian organization, hard copy advertisements promote mental process and recall compared to the digital counterpart. In the study, the participants were more engaged and inclined to remember what they have read in the paper-based ads than what they did on an online ad. Hence, paper-based marketing is easier for the brain to process and remember.
It is true that online marketing can reach all of your potential clients or customers. Everything these days is going digital from ordering food to booking a taxi. It is easy to wonder why traditional marketing still exists today. One simple reason is this: it has proven success rate compared to the online counterpart.
Most businesses, no matter how big or small, use the internet to promote their products or services and reach a wider audience. It has gain popularity because of the following advantages over traditional marketing:
While online marketing also comes with a price, it is not as expensive as the traditional mediums such as television, billboard, and radio ads. For example, the pay-per-click method can cost as low as $5 for every one hundred clicks. Can this $5 buy you a video camera or printer for a leaflet distribution promotion?
Social media is an interactive platform where users can react or comment to someone’s post. This is also true when it comes to online advertisements which are an advantage compared to traditional marketing.
It is also easy to disseminate public concerns through email, social media post, and website. It shows transparency to your business operations; thus, building trust to the people.
Only big companies can usually afford television ads, billboards, and other forms of traditional marketing. With more advertising budget, they can easily dominate and dwarf the small businesses.
When it comes to online marketing, everyone is in a fair playing field. Any kind or size of business with an effective online marketing plan can contend with even the big, established businesses.
With online marketing, businesses can create advertisements that target particular types of customers. One popular online marketing plan is the Facebook ads that allow you to create ads for different ideal customers based on age, location, demographics, interests, online behavior, and more. Online marketers have gained millions of profits through Facebook ads because of the extremely focused ads on their target customers.
You can easily know how effective online ads are based on real-time analytics. Businesses can easily track the cost of each ad, which advertisements are performing and those are not performing well, as well as the website traffic and the time of the day the followers are most active on social media. With the analytics that are readily available anytime, you can gradually tweak the ad campaigns until you achieve the right formula that will help your business succeed.
While a lot of businesses are going digital particularly on advertising and targeting their customers, it is not always the most effective. It is true that it is cost-effective and doesn’t require a huge advertising budget compared to traditional marketing. It also allows small or start-up businesses to advertise and compete with big businesses.
However, online marketing is not always the best option. Which of the following is not an advantage of online marketing over traditional marketing? Older folks are not familiar with the technology and have little idea about online advertisements. Online marketing can’t reach the local community, and traditional marketing is an easier and more effective way to reach it.
Online marketing doesn’t have a proven success rate, can’t be recycled, requires digital knowledge, and doesn’t stay in one’s memory for a long time. Regardless of these drawbacks, there are still a lot of reasons why online marketing is worth to try.