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Digital Marketing vs Traditional Marketing

While setting a marketing budget is essential for every business, it is equally vital to spend it on the right channels. When you are clear about which marketing plan is best for your business, it will drive a major difference in your return on investment.

So, what should you choose for your business? Which is the winner when it comes to digital marketing vs traditional marketing? Let’s find out!

Digital Marketing vs Traditional Marketing: Which Is Better?

In this article, we are going to take a close look at both digital marketing and traditional marketing. By looking at what each of them offers, as well as what their disadvantages are, we aim to help you decide which form of marketing is the right choice for your business.

What Is Traditional Marketing?

Traditional marketing is one of the oldest forms of marketing where you tap in a semi-targeted audience via offline promotional methods. Some of the common forms of traditional marketing are print, broadcast, postal mail, telephone, and outdoor advertisements.

What this means is that the posters, newspaper advertisements, banners, or catalogs you come across are but a part of conventional or traditional marketing.

Benefits of Traditional Marketing

Being one of the oldest modes of marketing, traditional marketing comes with quite a few benefits:

  • Easier to Connect With Local Audience

One of the biggest highlights of this type of marketing is perhaps the fact that it simplifies the process of connecting with the local audience.

  • Promotional Materials Can Be Easily Recycled

Although the promotional materials for traditional marketing are perishable, you can always recycle them for future use. What’s more, they can be easily accessed anywhere, even when you don’t have an internet connection.

  • Easy to Grasp

Since traditional marketing has been around for decades, most of us are already familiar with it. This further makes it easier to process.

Disadvantages of Traditional Marketing

Then again, although traditional marketing has been used for many years, it also has its fair share of limitations:

  • Limited Interaction

One of the most pertinent limitations of traditional marketing is that it involves little to no interaction among clients and the marketing medium.

  • Lesser Control

The conventional modes of marketing depend on the promotional methods that cannot be changed after they are implemented.

Whether it is an advertisement in your local magazine or a TV commercial, you will need to come up with a new advertisement if the old one requires any alterations. Although this might not seem like a major factor now, it does make a massive difference in the future.

  • Bigger Costs

Unlike digital marketing, traditional modes of marketing have plenty of recurring costs. Unfortunately, it is almost impossible to ascertain whether your investment will successfully generate profitable returns.

Remember, your advertisement in the local newspaper will only work out when your target audience comes across it on the same day.

  • Limited Option for Customization

Are you looking to target customers who work in a specific industry or fall under a certain age group? In that case, traditional marketing won’t be of much help.

Since this mode of marketing isn’t highly dynamic, there will be limited options when it comes to tweaking the campaign and targeting a certain client base.

  • Results Aren’t Measurable

While executing any marketing campaign, it is important to assess how effective the results are. This ensures that you’re treading on the right path. Sadly, the results from your traditional marketing campaigns can’t be easily measured like their digital counterparts.

What Is Digital Marketing?

Digital marketing encompasses the various modes of marketing that operate via electronic devices and the internet. Companies, regardless of their size, leverage digital channels like online search engines, emails, and social media platforms for connecting with both existing and potential customers.

Social media marketing, search engine optimization, affiliate marketing, and email marketing are some of the most pertinent examples of digital marketing.

Benefits of Digital Marketing

The benefits of digital marketing are manifold. Some of them are listed below:

  • Higher Customer Engagement

Like we already mentioned, traditional marketing limits the interaction between customers and businesses, but such is not the case with digital marketing.

With digital marketing, your customers can easily interact with you through multiple marketing channels like social media platforms, emails, and the likes.

  • Measurable Results

When you engage in traditional marketing by distributing brochures or putting up banners, you won’t get to know whether your campaign is successful.

On the other hand, digital marketing allows you to measure the reach of your campaign. Since you have plenty of information about the customer metrics, you get to assess whether your campaign was a successful one.

  • Wider Reach

Traditional marketing can only target a local or regional audience base. With digital marketing, you can easily create a customized campaign that reaches out to your targeted audience across cities and even countries.

  • Targeted Audience

Digital marketing also allows you to target your preferred audience depending on their age, geographical location, and interests. So, whether you want to reach out locally or across geographical barriers, digital marketing simplifies the task for you.

When you choose digital marketing, you can easily ensure that your targeted customers are coming across your content. Search engine optimization will allow you to tap in those customers who are looking up the web for topics relevant to your product or service.

Additionally, you can use pay-per-click, display advertisements, and social media ads for targeting people who would be most likely looking to purchase your products or services. So, when it comes to digital marketing vs traditional marketing, the former is a clear winner.

  • Inexpensive

Yet another major highlight of digital marketing is the fact that it is extremely inexpensive. With the right skills and expertise, you can easily carry out this marketing method at the lowest possible price point.

  • Connects You With Mobile Users

With digital marketing, you get to connect with the audience who browse and look up content on their mobile phones. Since a large part of online users accesses the web via mobile devices, it will be easier to reach out to this group.

  • Tweaks the Campaign

Traditional modes of marketing are limited in terms of updating the campaign when you’re looking to make a change. With digital marketing, you can easily tweak the campaign if you feel that it isn’t delivering your expected results. The whole process is simpler than with traditional marketing.

Conclusion

Although traditional marketing forms the foundation of marketing, digital marketing stands a notch above. With a growing number of internet users, traditional modes of marketing are now on the verge of being obsolete.

So, if you’re looking to expand your reach, assess your campaigns, and target people based on their habits and requirements, digital marketing is surely the way to go!

What Is Freelance Digital Marketing?

Almost every business—local or international—now relies on digital marketing to promote their brand, reach their targeted audience, and boost their sales. After all, we all are now living in the digital age.

Ever wondered what is freelance digital marketing? Do you think this is something that you’d want to venture into? We’ve got all the basics here to help you decide if this is indeed something that you’d want to take on.

What Is Freelance Digital Marketing?

Digital marketing is a marketing method that is a notch above the conventional mode of marketing. The idea here is to assist companies in promoting their products and services on online channels.

So, as a digital marketing specialist, your job will be to tap into the target audience of your client. Next, you’ll have to devise a solid marketing strategy to drive this audience to the website or online channel of your client. The traffic that you generate will eventually pay for your client’s product or service, thereby making way for profit!

While this does sound simple, many people struggle with this as they aren’t quite well versed with the basics. So, in the next few sections, we will discuss some pertinent aspects of freelance digital marketing that’ll surely help you get started with it!

How to Become Successful in Digital Marketing

Here’s what you need to do to become a successful freelance digital marketer:

Step 1: Choose your Niche

Marketing offers plenty of roles, and the direction you’d choose will solely depend on your skill set and talent. Here are some of the possible freelance digital marketing roles that you can try:

  • Copywriting

This is the role that requires you to write the texts required for marketing the products or services of your clients. It can involve writing sales posts, newsletters, landing pages, and the likes. If you’re looking to sell something with your posts, you’re probably writing a copy.

  • Content Writing

As you’d already guess from the name, content writing is the process of penning content for your clients’ blog posts, whitepapers, online podcasts, or articles. Writing content is more about informing people than selling them a product or service.

  • Social Media Marketing

This role will involve the process of posting about the company’s brand in a bid to promote it on social media platforms like Facebook, Linkedin, Twitter, Instagram, or Pinterest.

  • Search Engine Optimization

Search engine optimization is a process that ensures that a certain business’ website pops up right at the top research results of leading search engines. It is an essential way to drive traffic to your client’s online platform.

If you are comfortable with more than one niche, you can always combine multiple niches and offer a diverse range of services to your clients. However, while selecting the niche, do ensure that it perfectly resonates with your set of skills that you have.

Step 2: Build a Solid Portfolio

Now, that you’ve chosen your niche, it is time to build a solid portfolio. Remember, as a freelancer who’s pursuing digital marketing, a CV alone won’t land you the best clients. You also need to work on developing a solid portfolio. Your portfolio should perfectly showcase your prospects as a skilled marketer.

To do this, you can try short internship gigs from the beginning of your career. This is one of the best ways to boost your skills while also building industry experience. You can then feature these internships and your achievements while undertaking these projects on your online portfolio.

In case you’re a copywriter or content marketer, you should try pitching out to leading online publications. Try your hands on the topics that are relevant to your specific skills or expertise. This will not just allow you to showcase your extensive knowledge but also provide you with some valuable industry exposure.

As you fill out or update your portfolio, don’t forget to add a professional photograph of yourself. Additionally, also include a short synopsis of your work along with testimonials from real clients.

Step 3: Pitch the Right Way

Every time you apply for a job to a potential client, you’ll be competing against a host of other capable freelancers. So, understand the nitty-gritty details of pitching and try to pitch your idea uniquely.

More often than not, this can be achieved by providing personalized proposals instead of just showing potential clients a generic one. Showcase exactly how your skills can help their project and deliver on that promise.

Step 4: Choose the Right Platform

Being a freelance digital marketer, you’d be trying to tap into the massive gig economy to get a solid client base. In America itself, there are 16 million freelancers who are looking to secure good projects through online platforms, job portals, hubs, and other professional forums.

To stand out from this crowd, you first need to find the right platform for your gig. Once you have a list of the best ones, try to optimize your profiles on those sites. You should also actively participate in community forums. This will increase your chances of picking up good projects.

Step 5: Build Your Brand

Many amateur freelancers assume that the key to being a successful digital marketer is to be great at your job. Sadly, this is just a small piece of the puzzle. Regardless of your capabilities, it is essential to develop your very own brand to stand ahead among competitors.

The kind of brand you build will depend on the way you want to be described by your clients. For instance, you can either post some excellent blogs about the latest industry trends. Alternatively, you can also build a swanky website and use it as your portfolio.

Either way, do not be afraid to reflect a part of your personality into your brand. After all, this is how your clients will get a sense as to what kind of freelancer you truly are.

Step 6: Stay Active on Social Media

If you’re looking for digital marketing opportunities as freelancers, it is essential to network yourself on social media platforms. Even if you’re not the kind of person who updates posts every hour, you can always try to join groups that talk about the niche you’re planning to master.

Additionally, you would also want to participate in events and conferences that focus on digital marketing. This is so that you are updated on the latest trends in your chosen niche.

Bottom Line

Now, that you know what is freelance digital marketing and how it works, try your shot at this career by following our recommended guidelines.

Considering the exposure and flexibility it offers, freelance digital marketing is sure worth your time. Unlike a regular day job, this mode of profession allows you to choose your preferred time and place of work. What’s more, you also have the complete flexibility of setting hourly charges.

Then again, probably the best part of freelance digital marketing is the fact that, since freelance marketing makes way for multiple projects, you’d never be bored with your job. You can even choose to work with multiple clients at the same time if you can handle it!

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How to Drive Traffic to Your Online Store: Six Effective Ways

How to Drive Traffic To Your Online Store: – There are many challenges in running an online store, and poor website traffic seems to be one of the most common problems. Your website cannot generate good sales due to the low traffic in the sales funnel.  That can be resolved by learning effective yet economical strategies on how to drive traffic to your online store, and that is exactly what we will introduce and discuss below.

How to Drive Traffic to Your Online Store?

Increasing the traffic to your website is not as difficult as it sounds, but requires time and patience. Here are six strategies that can help you out:

1. Make a Sales Campaign

Customers love good deals; they will come running to check your website if you offer a great sales campaign. It can be planned for upcoming occasions or merely for no particular reason.

The campaign ideas can be in the form of a banner, ribbon, or lightbox that leads to the discounted offerings. Be sure that no matter what type you use, it will appear throughout your website. Some of the helpful campaign ideas that you can use include the following:

  • Offer a giveaway

People love rewards and bonuses especially free offers. An incentive can be given in the form of free shipping or discount coupon during their first purchase or when they sign up on your mailing list. Doing so will motivate them to check your site and shop.

“Buy one, get one” deals can be another option. Visitors will keep checking your site knowing there is a higher chance of getting freebies and other good deals.

  • Give a sense of urgency

Urgency is an effective approach that drives visitors to your site. Using a countdown clock or a timer for a particular event will encourage them to continue rechecking your site while waiting in anticipation.

  • Limited Availability

If people think there is a limited availability or scarcity, such as only 100 places available, and will not be repeated, then they may also be encouraged to sign up.

2. Go Heavy on Social Media

Social Media plays a significant role in consumers. They tend to check social networks before making any purchase. This makes it a good platform for customers to hear and learn about you and your offerings.

Here are some of the social media sites that you can use and the methods on how to fully utilize them.

  • Facebook

Create a Facebook page that includes your store’s basic information, including the website link, contact number, and customer support. You can also publish or promote contents, such as promos, campaigns, and blog posts that will link back to your site.

Facebook Ads is also a great location to reach your target market. You have to set a budget that will pay for and run for your ads. This will give a higher chance to access more specific target audiences based on the vast range of data that it holds.

  • Instagram

Sign up to an Instagram account since this will include an optimized bio for your business. Customers can shop from your Instagram posts since it can be sync to your website. Stories posted via this social network can also help draw customers using relevant contents crafted specifically for your brand.

3. Focus on SEO (Search Engine Optimisation)

SEO is the core of your marketing efforts, so be sure that you have a brilliant and unique SEO plan. Start focusing on the basics that will lead you in the right direction.

This should include understandable and popular SEO keywords, which make it easier for people to find your store through search engines. Add external links that point out to high-quality sites and relevant experts found in the same industry that you have. The meta-descriptions that you use should also be detailed to allow website optimization at top speeds.

4. Use Email Marketing

The use of email blast is a successful way to direct customers to your store. In fact, it can effectively drive customer acquisition and retention. You can launch email campaigns to your target customers, existing clients, or those lost buyers who abandoned their carts during the purchase process.

Here’s a quick guide for an effective email marketing scheme:

  • The success of your email marketing plan starts with the subject line. You can follow the formula: Number or Question + Adjective + Keywords + Promise.
  • Try to include a clear and discrete call-to-action that attracts viewers to go directly to your online store.
  • Use intriguing and catchy written content that will trigger the readers to click and visit the site.
  • Visuals can be included in the email to give viewers an overview of your products.

5. Use Blogging Methods

The use of good writing content in the form of blogging is a sure way to get traffic to your website. This will also introduce and establish you in the industry that you belong to at the moment. Some of the highly beneficial blogging methods that you can use include:

  • Start a Blog

Blogging is an excellent form of SEO, especially when correctly done. There will be more links to your store when more content is being produced.

This will also give your clients more reasons to keep coming back to your site, other than looking for the items that you are selling. This technique will be a good promotional scheme to show your brand and your products.

  • Guest Blog

Using guest posts is also an excellent way to reach viewers. The written blog posts are submitted to external publications for possible publishing. It is best to research publications that are specific to your industry.

6. Engage with Social Influencers

Influencers have thousands of followers who regularly check their posts and follow their suggestions. They can change the game by influencing the majority of the market. In fact, most consumers tend to follow their advice seriously due to their reliable and honest opinions.

Start by researching the popular accounts that are related to your industry. Converse with them and let them know why your product is useful.

That can be done by sending them product samples or offering them commissions for every purchase. You can also create an affiliate program that will allow you to work with more influencers easily and more efficiently.

Final Thoughts

Now that you are aware of some of the tools on how to drive traffic to your online store, it is best to know which one fits you and your business. Keep in mind that each online marketing strategy is unique and may or may not work for you.

Execute and evaluate the results. Be sure to give priority to your customers. Understand them and be flexible enough to resonate with their needs in order to drive positive outcomes.

Best Review Of ¨One Funnel Away¨ Challenge From Russell Brunson

Introduction To Best Review Of ¨One Funnel Away¨ Challenge From Russell Brunson

This Best Review Of ¨One Funnel Away¨ (OFA) Challenge From Russell Brunson gives you an overview of the latest offer from Russell Brunson of Clickfunnels fame. It really is a very clever marketing campaign to make people aware of Sales Funnels, and how Clickfunnels can help marketers to achieve more sales. The end result of the OFA Challenge will probably be lots more subscribers to Clickfunnels.

 

Russell Brunson personally presents this as an educational campaign to raise people´s awareness of Sales Funnels and how these can propel your business to overnight success. Hence the campaign slogan, You´re Just One Funnel Away!

For our OMS Review Of Clickfunnels, go here.

Who is Russell Brunson?

Russell Brunson is a famous and highly successful online entrepreneur and expert marketer, who is the proprietor of ClickFunnels,  his online marketing software company based in Boise, Idaho. Clickfunnels is the fastest growing non-venture capital backed company in the world.

Russell has made a massive success of his company Clickfunnels, by re-writing the book on Sales and Marketing.

Russell is a best-selling author of such well-known book titles as DotCom Secrets and Expert Secrets Book, for both of which books there are many testimonials available.

What Does the OFA Challenge From Russell Brunson Do Exactly?

The OFA Challenge From Russell Brunson is an intensive educational or coaching course which is designed to improve your use of Sales funnels and encourages you to use Clickfunnels for that purpose. It is intended to take you from knowing nothing about Sales Funnels to be able to design and create and implement A Sales Funnel for your own business, which is just OFA from success. Challenge, and How Much Does It Cost?

You can buy the OFA Challenge by clicking here.

Are There Testimonials For The OFA?

There are lots of Testimonials for Clickfunnels, and also for Russell Brunson, and here are a few of them.

Miles Beckler takes Russell Brunson up on the simplicity of the Clickfunnels offer, it may help Russell Brunson sell Clickfunnels, but will it help you to make a successful business of your own – can you deliver on your promises? His assessment is that One funnel Away is a gross over-simplification and that you need to do much more to be able to gain the Trust of your customers that you can solve their problems.

 

Where Can You Buy The OFA, and How Much Does It Cost?

You can buy Russell Brunson´s One Funnel Away by clicking on this link here.

How Can the Effectiveness of E-Mail Advertising Campaigns Be Measured Directly?

It’s a fact that email marketing can drive customers to your online store. But then, is this strategy really effective, and how can the effectiveness of e-mail advertising campaigns be measured directly?

If you can’t confidently answer these questions, then maybe it’s about time that you refine and check your measurement techniques. Relying on click-through rates and open rates can measure the effectiveness of an email marketing strategy.

However, there are other key metrics and data that you can consider for a better insight on its effectiveness. Let’s check out some of the ways to directly measure the efficiency of email marketing.

How Can the Effectiveness of E-mail Advertising Campaigns Be Measured Directly?

Several marketing metrics can be measured to measure email campaigns effectively. Some of them are:

1. Check the Email Bounce Rate

Check the corresponding bounce rate on your email campaign landing pages. This is way better than by simply setting up expectations on the emails themselves.

Bounce rate refers to the percentage of visitors who land on the webpage but immediately leave without doing anything else or staying on the site for a long period.

The use of a bounce rate can determine whether there is a line-up between your message and the landing page. The email may effectively direct the reader from one page to another. However, if the reader doesn’t stay long in your webpage, a reevaluation of the alignment between the email and the landing page content should be done.

2. Measure Web Traffic

The success of your emails can also be checked by analyzing website traffic. This includes the total traffic coming from the email marketing campaigns.

Do note though that before using this metric system, you need to set up your tracking platform. You can also follow several guides on the proper way to set-up campaign tracking. This can give you data regarding your total traffic from your email.

3. Look into the Email Conversion Rate

The conversion rate refers to the number of email recipients who clicked the link and completed an action. These desirable actions usually include making a purchase, filling out forms, downloading a lead magnet, or signing up for membership or webinar.

This rate will also determine how convincing and actionable the emails are. It is computed by considering the total number of customers who completed a particular action and dividing it with the total number of emails delivered. The result is then multiplied by 100 in order to come up with the conversion rate.

4. Monitor the Growth Rate of the Email List

The effectiveness of email marketing will have a significant impact on the size of the email list. If the emails are ineffective, then the list will decrease due to more people who are unsubscribing than those who are signing up.

On the other hand, if emails are effective, then the list will remain as is or will grow in size. Be sure that you are continuously building your email list and keeping the number of unsubscribing at a very reasonable rate.

To compute for the email growth rate, you have to consider the number of new subscribers (A), the number of people unsubscribing (B), and the total number of subscribers on the list (C).

Use the formula: (A – B)/C x 100

5. Verify the Share Rate of the Email Campaign

Subscribers who find the content useful and interesting have a higher chance of sharing it to others. Check and measure the number of subscribers who are sharing the email content as this ensures trust building via authoritative contents.

To check, get the number of people who clicked, shared, or forwarded the email. Divide this figure with the total number of emails sent or delivered. The resulting value will be multiplied by 100 to determine its percentage.

Some may not consider this as an essential factor to measure, but this metric is a good thing to increase. If your existing customers are forwarding the emails to their friends and relatives, then it means they are becoming your brand ambassadors who are generating new customers for your business.

6. Track the Spam Complaints

There are times when the emails you sent are annoying the receivers. The higher complaint rates may be due to the use of purchased email lists, lack of an unsubscribed link to emails, irrelevant email contents, out of date email addresses, and frequent receiving of emails.

It is best to monitor those recipients who marked your email messages as spam. This can be done using the formula: Total Spam Complaints/Total Emails Delivered x 100.

7. Know the Campaign’s Revenue

The return of investment of the email campaign will determine its effectiveness. This will give an overview of the net amount of revenue you get from sending emails to possible customers.

To determine the ROI of your campaign, it is important to establish a service level agreement between the sales and marketing teams. Compute for the possible ROI using the formula:

Amount of additional sales – Total money invested / Total money invested x 100.

Final Thoughts

Email marketing is an effective tool to increase your online traffic. Nonetheless, figuring out how can the effectiveness of e-mail advertising campaigns be measured directly is not as easy or as simple as you think. There are several marketing metrics that you can use, though, in order to get a clear view.

Learn to benchmark your email marketing performance. This is a very crucial consideration to measure any of your marketing campaigns effectively. Try to establish and set the baseline to understand the numbers produced by different metrics fully.

These will help you judge whether the campaign is effective or not, better or worse. Knowing them will give you key variables that will help improve and reach your goals.

Integrating email campaign with other online marketing platforms can be done to achieve stronger analysis. This may include marketing analytics, social networks, and search engine marketing techniques. The incorporation of several methods will help you come up with a smarter and better marketing strategy that will definitely give the best results for your business.

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What Is A Hard Bounce In Email Marketing (and its effect on your online business)?

What is a hard bounce in email marketing (and its effect on your online business)? It is a known fact that email marketing is a common strategy to reach potential customers.

If used properly, this can lead to business growth and development. However, there are times when an email message cannot be delivered due to a hard bounce.

The Basics of Bounced Emails

Generally, bounced emails are addresses that aren’t successfully delivered to its corresponding recipients. These may occur for various reasons.

Bounce rates are related to the quality of your email list. Low bounce rates show a good list with active and well-engaged subscribers. High bounce rates indicate possible problems on your list, either how it is managed or the list itself.

On average, a healthy email list should have a bounce rate of two to three percent. If higher bounce rates are generated, then it’s time to determine the reason and to take immediate action in order to reduce the number of bounces.

What Is a Hard Bounce in Email Marketing?

A hard bounce email refers to those that have failed to deliver or has been returned to the sender due to permanent reasons and errors. This type of email is permanently undeliverable.

The presence of high volume hard bounces email on the campaign list can be very risky to your ability to deliver due to the possible spam filters which can be viewed as a red flag. This can also make a domain land on the blacklists causing difficulty to monitor and target the right users.

In some cases, the bounced email addresses are quickly and automatically cleaned from the audience. These cleaned addresses will then be excluded from all the future campaigns.

What Causes Hard Bounce Emails?

Now that you know what is a hard bounce in email marketing, let’s take a look at the common reasons that lead to these hard bounce emails:

  • Non-Existent Email Address

This is probably the most common reason for the occurrence of hard bounce emails. It normally happens when there is a typographical error, when the user has disabled the address, or when the user switched providers.

If there are numerous hard bounces in your campaign list, then it is best to verify the other emails through an online email validation tool.

  • The Recipient’s Server Blocks Email

Some institutional and corporate domains are stricter when it comes to their spam filter settings. There are times when the sender domain authentication can resolve the issue. However, if it is still being blocked, try contacting the recipient and request for them to add your email address on their inbox address book.

Can a Soft Bounce Become a Hard Bounce Email?

Yes! An email address that returns a soft bounce for five consecutive times is automatically converted into a hard bounce. This is particularly true if there are no clicks or opens recorded during the period.

When the subscriber interacts with the email, the recorded number of soft bounces for that particular address resets to zero.

How to Reduce Hard Bounce Emails?

The hard bounce emails can reduce the effectiveness of your campaign by reaching the limits and endangering the domain towards perpetual spam folders. In order to prevent it, the following techniques can be done:

  • Try using a double opt-in form for email address confirmation. This will require verification and interest confirmation to its users.
  • Check the spam mail databases. This will ensure that your site’s domain is not added or included in the list.
  • Test and verify your emails before sending. This should apply, most notably, if there is a large number of recipients.
  • Monitor the email deliveries. This is done by using several metrics such as response rates, bounce rates, and email opens.
  • Always include an option for email management. This will allow consumers to update their own addresses.

Other Tips and Advice

  • Keep your lists up to date

Several hard bounces signal research on the business’ own contacts. Since people tend to change their email addresses without updating on regular senders, it is best to update your list. The recommended frequency of updating is at least once per quarter to guarantee that all data are existent.

Those who use email marketing should also be aware of the possibility that a customer flagged the email as a spam due to several communications. This should also be checked regularly for any indications of spam filters.

  • Consider having strong data hygiene

After a marketing campaign, sites with a high number of hard bounces should consider having better data hygiene. A complete and regular checking should be done to businesses to ensure that all resources are useable and will perform their purpose. Keep in mind that the inaccurate, missing, and superseded information will result in dirty data, which in turn coincide with the presence of hard bounces.

The poor data hygiene will culminate in the lost time, money, and effort. Lack of information about these matters can seriously affect the company’s overall status and client satisfaction. It is best that the company creates a useful system and policy that will help clean their data.

Final Thoughts

Email delivery plays a very essential role in an effective online marketing scheme. If you have a high email bounce rate, then you should look into it and immediately fix the problem.

Several factors might cause an increase in your bounce rates. Carefully monitor the soft bounces while giving extra attention to hard bounces.

You should focus on removing the hard bounces as this will permanently stop sending messages to the address. Do the research and perform validation to determine the main cause of the problem.

Clean your list from inactive subscribers and always practice good list hygiene. Several tools for monitoring are also available for easier and more productive results.

Never take for granted the high bounce rates. Together with the other metrics, they can greatly affect you and your business’ reputation. Keep in mind that bounce-free list promotes better deliverability and higher profits. What is a hard bounce in email marketing (and its effect on your business) definitely needs some research? Happy mailing!

what is a hard bounce in email marketing

How Do Cost Per Click Ads Compete (Despite Its Super High Rates)?

Digital advertising is an effective way to market your online business; in fact, the spending cost of ad sales is expected to increase globally in the coming years. Among these schemes, cost per click advertising seems to contribute a significant number in the growth rate. Learn more about CPC and how do cost per click ads compete despite its super high prices.

What Is Cost Per Click Advertising?

Cost per click is an advertising model which determines the amount to be paid for every single click that you get in your campaign.

Theoretically, CPC will only charge you when there are clicks in the ads. This means that if the ad you posted doesn’t get many clicks, you’ll be getting lots of impressions for free. It will keep you from paying large amounts for the advertisements that don’t perform well.

However, if the ads posted perform well and a high click-through rate is achieved, then you have to pay for every click you get. This will definitely add up quickly to your expenses.

How Do Cost Per Click Ads Compete (Despite Its Super High Rates)?

Through the years, the marketers who are managing the accounts have become savvier and more competitive. This competition allows reinforcement of the campaigns to ensure that the brand or business is always on the front-line.

Now, the problem is how to stay competitive despite the presence of high competition. Here are some helpful tips:

  • Track performance by setting-up analytics

Make sure that you implement analytics in your business. This is an essential factor to manage your search campaigns properly.

There are free analytic tools that you can use to help optimize your campaigns. Be sure to determine your specific goals and targets. This will allow you to measure your performance and track whether your efforts are within the expectations.

  • Shape your scheduling strategy through trends

Effectively enhance your strategy by using the latest industrial trends and insights. You can also use free planning and scheduling tools to determine when is the best time and day to adjust your ads.

Those with limited budget may opt to lessen their bid modifiers during less profitable times and low conversion rates. This can be done by monitoring the reports so that adjustments can be made when necessary.

Monitoring of your competitor’s ad schedules is a good strategy. This will allow you to identify the gaps and increase visibility once they go offline. However, this technique will require tools for better analysis, monitoring, and possible identification of trends.

  • Set budgets

Setting your budget may look simple, yet can be a huge source of opportunity or failure. Accounts with limited budgets should consider their branded, conquesting, and shared budgets.

A separate budget for brand and conquesting should be taken into considerations as these will drive awareness of your products. Shared budgets tend to help those with a limited budget greatly. Try to have at least two levels of campaign and have a shared budget for each.

  • Know your keywords

Keywords are known to be the framework of a paid search marketing campaign. Know the difference between branded and non-brand keywords.

Check the in-line performance and auction insights through the share of voice reports. Closely monitor your conquesting campaigns to prevent unintentional spending.

  • Manage your account structure

Organize your ad group accounts in such a way that better optimization is achieved. You can establish the keywords in closed groups to allow quick visibility of the more profitable decisions.

This will also improve the quality of your scores. Keep in mind that tailored ads and landing pages can help improve the relevance of your ads when assigned to specific keywords in the group.

  • Keep a good quality score

Always have your score in relevant and optimized values. This is an analytical tool that gives you an insight into how well your keywords are performing as compared to the others.

You can consider cutting down these keywords based on its importance and performance in the past. This will improve not only the relevance of your ads but also your landing page towards a more successful experience.

  • Consider the target audiences

Targeting of audiences and remarketing of the list for search ads allow customization of the ads for those who previously visited the website. This will also allow ads and bids customization based on the keywords used.

Always connect with possible customers who are aggressively considering your products or services.  They are the ones who actively research, browse, and compare the different items present on the platform.

  • Test several ad positions

Check out which among the different positions makes the most logic for the keywords. Primary positions tend to be the best, but it may not be the most profitable for you due to the margins and revenues. Try to test various positions regularly and analyze their effects, their pros and cons, in the conversions and clicks.

  • Create relevant ad extensions

Carefully designed and executed ad extensions can enhance your website. Be sure to use all available and correct extension as there are plenty to choose from.

You can think of ways on how to utilize them together in order to make it more appealing to your potential customers. This will lead to more clicks and improve your score.

  • Promote diversity in the portfolio

Look into the possibilities of expanding your portfolio to different channels. You may include a diverse channel in your marketing strategy. This will help increase your business’ potential customers to a higher percentage.

Final Thoughts

Knowing how do cost per click ads compete (despite its super high rates) is essential to succeed in your ads campaign. Keep in mind, though, that the ultimate goal of advertising campaigns is merely to meet the needs of potential customers. It should improve the user’s experience to drive more profitable traffic to your website.

Don’t be obsessed with the cost per click alone, as this is just one part of the puzzle. There are other online marketing schemes that can work hand on hand to achieving the success of your business.

If you want further reading on the subject, check out the articles below:

How do cost-per-click (CPC) ads compete with cost-per-thousand
Oct 18, 2018 Ads using CPC bids are not allowed to compete on the Display Network; CPM bids are effectively converted to CPC bids; CPC bids are …

Solved: CPC & CPM ads compete in same auction on Google …
Both CPA and CPM bidding automatically get an equivalent CPC bid in order to be entered into the auction. For CPA, the equivalent bid is based on the …

? How do cost-per-click (CPC) ads compete with cost–per …
Sep 2, 2017 Get the Answers ✅✅✅ How do costperclick (CPC) ads compete with cost–per– thousand impressions (CPM) ads on the Display Network CPC …

Advertising Campaigns – Amazon Advertising
With our costperclick advertising, you can manage your campaigns with our …. If we do not get a strong relevance signal among your other products, we’ll use …… Ads that compete in the auction are ranked and displayed to shoppers based …

How to Set the Right Bids for Your Ads | LinkedIn Ad Tips
Space for advertising is limited, so marketers compete in ad auctions by bidding. … How do I pick between Maximum Cost Bid (e.g. “Maximum CPC”) versus …

Campaign Bidding and Budget | Amazon Kindle Direct Publishing
Amazon Advertising uses a costperclick (CPC), auction-based pricing model. … Your browser does not currently recognize any of the video formats available. …. These campaigns will compete against each other in the same auctions, and …

LinkedIn Advertising Costs & Pricing | LinkedIn Marketing Solutions
Learn how much LinkedIn ads cost and how to determine what price you … How much do LinkedIn ads cost? … When you run ads, you compete with other advertisers who want to reach a similar target audience. … (CPC). Pay when people click on your ad. Use CPC if you want to drive traffic to your site or generate leads.

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Best Review Of Aurora From Jono Armstrong And Brendan Mace

best review of aurora from jono armstrong

Aurora Northern Lights

Introduction To Best Review Of Aurora From Jono Armstrong And Brendan Mace

In this Best Review Of Aurora From Jono Armstrong And Brendan Mace we bring you our assessment of a new product from Jono Armstrong which is being launched on Saturday 25th May 2019. Aurora is the name for the Northern Lights and Jono seems to have used this as inspiration for his new software product. It certainly appears to be a completely new concept as it does not involve using a website, nor building an email list nor any of the usual ways of internet marketing. It is based on the retargeting of traffic to followers who are likely to have an interest in the niche in which you are marketing. We hope that it lights up your skies as well.

If you would like to purchase Aurora, go here.

Who Are Jono Armstrong And Brendan Mace?

Jono Armstrong is a well known and successful internet marketer who often works with Brendan Mace and they have teamed up to produce, launch and market many successful products. One of their biggest products is Project Profit Academy which is a high ticket course, whereas many of the courses offered by Jono and Brendan are low ticket items, with medium ticket upsells, once you enter their sales funnels.  One consistent feature of offers from Jon Armstrong and Brendan Mace is that they offer lots of bonuses, which usually complement the product which they are offering. From having followed both Jono Armstrong and Brendan Mace for some time now, we know that they consistently try to overdeliver regarding value from the products which they offer.

What Exactly Is Aurora and What Does It Do?

Aurora is a sophisticated two-part software which has been designed and produced and marketed by Jono Armstrong to overcome the many difficulties of getting Targetted Traffic to High Ticket High Converting Offers, using an automated system.

Once you have set the system up it runs on autopilot in the background making lots of passive income every day.

The two-part software comprises firstly the Traffic part. This involves setting up Instagram and Pinterest Accounts (as many as you can), and finding followers of Influencers, who are your target audience.

For example, taking the Make Money Online Niche, a famous Influencer would be Grant Cordone, who has many thousands of followers. These are your target audience, and you can find them on Instagram and Pinterest, and you start following them.

The Second part of the software is the Offer itself, and this is presented using a professionally prepared and engaging webinar, so there is no need for you to prepare your own review videos. Someone else is doing the selling on your behalf.

Followers will receive notification of the Offer and will check it out and a proportion of them will buy the product.

It is as simple as that. Once you have set the system up with the right keywords to follow, it works on autopilot in the background producing lots of passive income for you.

There is a pixel set up which is optional but which could help you with tracking of your visitors and sales.

Detailed training is provided in the form of High-Quality videos prepared by Jono Armstrong himself, and these go through the system in depth and step by step so that you are able to see and learn exactly what to do in order to get the most from the system.

How Much Is Aurora And Where Can You Buy it?

The cost of Aurora is $27.97 for the basic version and there are several upsells which you can choose, as follows:

Aurora PRO Version $67, offers you Unlimited Everything, which you may need.

You can choose to have everything Done For You, for $197, including Done For You Automated Webinars.

There is also a Limitless Traffic version for $197, which places pixels on your sales pages for you.

You can also purchase the License Rights to resell Aurora for $19.

You can purchase Aurora from Warrior Plus, if so go here.

Are There Testimonials For Aurora?

Jono Armstrong offers his own testimonial for Aurora, and of course, he is supporting his own product. I have always found Jono Armstrong´s reviews to be pretty fair, however. Jono gives his followers and customers lots of free advice so as to help them to raise their game regarding internet marketing, and from my experience, he shoots pretty straight, as does Brendan Mace.

Here is another favourable review of Aurora from Chris at Affiliate Tuber:

OMS Conclusion And Recommendation For Best Review Of Aurora From Jono Armstrong And Brendan Mace.

For our Best Review Of Aurora From Jono Armstrong and Brendan Mace, we purchased the Pro Version with Limitless Traffic and Licence Rights.  We are still evaluating Aurora, but from what we have seen so far we would recommend it. We think that the concept of the software is good and is well explained by Jono Armstrong, so that we believe the system will work as it is planned to do. We have seen Jono Armstrong´s review and demonstration of Aurora. If you wish to purchase Aurora from our affiliate link go here.

We have tried out a few products from Jono Armstrong and Brendan Mace recently including their High Ticket Mastery, which we are in the process of reviewing separately. We found that the value given for High Ticket Mastery was excellent, so we are hoping that Jono and Brendan are offering similar good value with Aurora.

If you are on the fence about whether to purchase Aurora or not, our current advice from this Best Review Of Aurora From Jono Amstrong And Brendan Mace, would be to consider to purchase it, which you can do by clicking here. This is based on the positive experience of other products from these marketers. We hope that our own experience of the software will soon confirm that recommendation.

Have you already tried out Aurora? If so drop us a line and tell us about your experience. We would be interested to know how it worked for you and whether it lived up to your expectations, and fulfils the promise from the sales pitch. We can then compare it with our own experience and suitably modify and update this review accordingly.

How Fast Can You Make Money With Affiliate Marketing? Starting Your Affiliate Business

When it comes to affiliate marketing, there are a few questions that many people, especially beginners, ask. Is it really possible to earn money online? How fast can you make money with affiliate marketing?

What do you do to be an online success? Do you really need to set up a website?

First, yes, having a website or blog is the most effective channel for your affiliate products. Also, yes, it is really possible to make money online. However, how slow or fast you’ll earn generally depends on the circumstances.

How to Be an Affiliate Marketer

Here are the things that you need to do to start with your affiliate marketing journey:

1. Find Your Niche

Successful affiliate marketers focus on a topic or niche that they are actually passionate about. Also, as an aspiring affiliate marketer, you must have knowledge about your topic.

Determining what niche to take is among the crucial factors that need considering. This will help you get a more targeted audience who will eventually convert visits into sales.

You do not need to have a mass appeal. Instead, you need to have an audience interested in your niche, whom you will be offering related products.

It is ideal to do keyword research and plan your SEO or search engine optimization to determine which keywords will be suitable and effective for your site. Checking related social media posts is advisable as well.

Doing these steps will allow you to determine if the niche market has both internet and social traffic. If you see that the related keywords have high Google search volumes, and if there are many followers in related pages on Facebook, Pinterest, and Instagram, it means that you have an audience.

2. Identify Niche-Related Products

Identifying five to 10 products that are related to your niche can help you determine if you can find enough affiliate partners. Here are some tips when choosing your niche-related products:

  • Choose only physical products that cost $100 and up
  • If it is possible, choose digital products because they are more likely to give higher commissions
  • If you can find digital products that require recurring fees, the better

3. Get Influencers

Search for your keywords in Google and look up informative blogs and content from authority sites. Check if they have reader interaction or if they have a strong following. If yes, then chances are, you have a great audience and are more likely to find influencers who can help you promote your blog.

4. Set Up Your Blog and Create Content

Now it is time to set up your website and curate original, high-quality content that will be useful to your niche. You can then promote the products and services you are affiliated with.

You may try interesting content like how-tos and DIYs, recipes, product reviews, discounts and giveaways, plus some general info about your topic. Make sure to post regularly to keep your blog updated.

5. Add Marketing Channels

Once your website is established, find other ways to improve your following and build your audience. You may use social media networks like Facebook and Instagram or go into video marketing through YouTube. Email marketing, guest posting, paid ads, and mobile apps are also good ventures.

How Fast Can You Make Money With Affiliate Marketing?

You can easily see posts about affiliate marketing claiming that you’ll get passive income in as early as six months. Unfortunately, it is not that easy. No one can really tell how fast can you make money with affiliate marketing since it differs from each affiliate marketer.

There are several factors, though, that may affect your journey to affiliate marketing. The following are the major factors that will have a big impact on how you turn your blog into a successful online business:

  • Niche
  • Affiliate programs you want to promote
  • Number of hours dedicated on your website or blog
  • The efficiency of your content
  • How effective your keywords are
  • Where your traffic comes from
  • How you add call-to-action to your posts

Typically, you may earn your first commission as an affiliate marketer in three to six months after your campaign started. There are lucky ones who get their first income in as fast as one month, but as an affiliate marketer, you must expect to have inconsistent income from this for at least one year. As a matter of fact, there are some who earned their first online income after 12 months or so.

Like stated above, affiliate marketing success varies from one person to another. You may need to wait for a year or you may need not to wait at all. The good thing is, either way, it is all worth it.

How to Speed Up Your Progress

Affiliate marketing experts agree that there are several things that you can do to help hasten your progress and these include the following:

  • Narrowing your niche. Avoid using niches that are too broad and if possible, narrow it down to help Google rank you faster. Likewise, using a less-competitive niche will allow you to gain traction quicker, particularly if you are only relying on free search engine traffic.
  • Write reviews, a lot of it! Google loves reviews and your site will rank better if you post high-quality reviews.
  • Use a niche that has a higher buyer probability. It is not enough to have people looking for answers visiting your site. You need buyers to be able to convert site traffic into revenue.
  • Look for new product launches related to your niche. Make a review of them.
  • Connect with other bloggers with the same niche and have them share your blog content.

Conclusion

One of the best things about affiliate marketing is that it is possible to earn unlimited amounts of money. Nevertheless, that depends on the amount of work you give into it.

When it comes to affiliate marketing, learning must not stop. Updates are always there and you’ll need to learn new techniques and ideas for you to keep up with other affiliate marketers.

It is acceptable to make mistakes but once you’ve made a mistake, be sure to pick yourself up, learn something new, and keep improving. It doesn’t really matter how fast you can make money with affiliate marketing as long as you are earning.

How to Get into Digital Marketing: A Quick Guide

With the advancement in communication, digital marketing is becoming a popular tool to manage and satisfy customer needs. If you have a business and still don’t know how to get into digital marketing, you are surely missing out on one of the most effective marketing strategies today.

Digital marketing is way cheaper, more effective, and highly measurable than traditional marketing. If you are a newbie, this guide can help you to kick-start your digital marketing career.

How to Get into Digital Marketing?

We have listed down a few baby steps that you can take to start with digital marketing.

1. Learn, and Keep Learning

Change is the only constant in this world. Digital marketing is all about gaining expertise in the field while keeping in mind that marketing practices keep evolving. As such, keep yourself updated about new digital methods, and learn all the techy terms like SEO, PPC, and SEM by heart.

You should also learn how to use social media and websites as marketing tools. Most importantly, read about the latest trends, and attend online seminars.

It is also best to talk to people and take online classes. There are a lot of free marketing courses available online to acquaint yourself with the right skills.

2. Build a Network

Building a network is very important to get your name out there. Networking can do wonders for you since it will give you connections that can help you through your career in the future.

So again, talk to people since they can tell you about specific training to get and a job opportunity to keep a lookout for. They can also let you know about conferences and exhibitions.

With that being said, you should also work on your resume. Create a dynamic resume which can stand out, and get creative with your resume. Check out various templates, examples, and layouts. Most importantly, don’t forget to build your rapport, as well as build and maintain as many connections as you can.

3. Start Blogging

Creating a blog can be a major break-through for you. You can use platforms like wordpress.com or blogger.com to get started with your blogging.

In order to make your online presence felt, you can get as creative with your blog as possible. The good thing is that anyone can really create a site with very basic technical skills.

The blog will also give you a hands-on experience to practice SEO, design social media, and optimize searches for your blog. In short, it can help you with marketing skills. It will also make your online presence felt.

A blog site is free or very budget-friendly to create. What is better is that you can display your resume through your blog. All of this can make a huge difference in your overall career.

4. Get Experience in Advertising

Gain experience in Facebook advertising and Google Adwords if possible. It might be a bit time-consuming task, but it’s totally worth it.

If you have enough money, then invest it in Facebook advertising for your own small business (if you have one). However, don’t stick to it. Learn the technicalities through online tutorials, and practice.

5. Get to the Basics

It is also essential to have a bottom-up approach, so learn the fundamentals of digital marketing. Learn basic HTML, Photoshop, illustrator, design, algorithms, and if possible, even coding.

You can then learn the advanced analytics later with much ease. You can check out several websites that offer courses on how to get into digital marketing.

6. Find Influencers

Often, you would get asked in the interviews about your favorite digital marketer, so look them up. Find your inspiration. This can be an excellent indicator that you are driven and dedicated.

7. Become a T-shaped Marketer

According to Rand Fishkin, people should aim to become a T-shaped Marketer. Being a T-shaped marketer means having little knowledge of all the areas within the field but specializing in one or two specific areas. This strategy will foster confidence in you. You will also get a sense of direction within the field.

8. Do Internships and Accept Low-Pay Jobs

You should keep in mind that you will eventually climb up the ladder, but you’ve got to start at the bottom. Instead of aiming for higher salaries or high-level position at jobs, aim for building skills. Offer to work for free for a few months, do internships at various marketing forums, and apply for an entry-level position.

Don’t be afraid to ask questions, try to develop skills, and adapt according to the company’s demands. Work with clients, and maintain connections with your colleagues. You should also work to get recommendations on your resume.

Here are some of the basic things to keep in mind when you apply for a job:

  • Do apply proactively for the jobs.
  • Keep your resume simple yet dynamic
  • Don’t exaggerate about analytics or skills if you are a beginner
  • Always proofread your samples, and edit your work before sending it to the companies
  • Make a LinkedIn profile and keep updating it
  • Keep track of companies you want to work with and keep applying

Once you find the job, you should:

  • Meet the deadlines and do not slack off
  • Take up responsibilities or new projects
  • Don’t be afraid to ask for help and ask questions
  • Learn, adapt, repeat.

9. Get a Certification

Getting a certification can definitely give you leverage as an aspiring marketer. There is a lot of competition in the marketing industry, and anyone who is even moderately acquainted with the analytics can get a position.

Therefore, specialization will help you stand out among other competitors. It will help you to learn analytics in depth.

If you are still confused about certification, check out Digital Marketing Institute and Search Engine Journal websites. They have a wide range of courses for digital marketing.

Some skills to work on as a digital marketer include:

  • Excellent writing skills
  • Effective communication skills
  • Graphic design skills
  • Analytics and numerical skills

Final Words

If you are aiming to become a digital marketer, we hope that these steps would be helpful. All you need to do to become a digital marketer is to learn skills and adapt to the environment.

Keep learning new techniques and tips. Keep expressing your creative side. Looking for job opportunities is also very important. Make and maintain connections. If you are passionate enough, nothing can stop you from landing into digital marketing.

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