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OMS Independent Review Of Online Marketing Software 2019

Introduction – OMS Independent Review Of Online Marketing Software 2019


When looking at the massive range of online marketing software products available on the internet, it can be very difficult to find a baseline for comparison between these software products because they are all slightly or greatly different, fall into different categories, and may offer completely different features and functionality, and are often priced quite differently as well. See the following references:

15 Marketing Softwares That Can Boost Your Business

Jul 28, 2013 is a leading cloud-based marketing software which helps with customer … it easier for marketers to reach out via social media and other online …
 

25 Digital Marketing Software Tools Highly Recommended by …

We surveyed 25 digital marketing leaders to learn which digital marketing software tools have significantly impacted their business most.
 

Best Digital Marketing Software in 2018 | G2 Crowd

Find the best Digital Marketing Software using real-time, up-to-date data from verified user reviews. Read unbiased insights, compare features & see pricing for 1 …
 

Best Marketing Automation Software | 2018 Reviews of the Most …

Find and compare Marketing Automation software. Free … Full-featured digital marketing platform built for marketing agencies Learn more about ActiveDEMAND.
 

Marketing Software for Small Business | HubSpot

HubSpot’s software contains everything you need to do internet marketing. From blogging to email and social – it’s an all-in-one integrated solution.
 

Best Marketing Software – 2018 Reviews, Pricing & Demos

Aug 31, 2018 emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns.
 

Best Marketing Software Reviews & Comparisons | 2018 List of …

Marketing Software is a collection of web systems and applications that help businesses expand their outreach with profitable and engaging campaigns.
 

Marketing software

Marketing 360® is turnkey marketing software backed by the best marketing … and grow your business online, but you also get a dedicated marketing team who  …

The overall or final cost of each purchase may be very difficult to determine, from what the initial marketing and sales offer may indicate, since there may be numerous upsells to achieve full functionality, which depends on your particular requirements.

Additionally, the online marketing software may be marketed in different ways to attract different audiences or subscribers, who may then be offered various upsells or enhancements at different stages in order to achieve the best possible functionality whereas it may not have been apparent from the initial purchase that you were not buying that full functionality which you thought you were buying.

Some online marketing software products may not be what they appear to be and there are many products that have crossed over into Multi-Level Marketing, meaning that the software itself is part of a sales pyramid or layered marketing process. Purchasers of the initial software may have been offered a discount or a loss-leader level of pricing because purchasers are being drawn into a Sales Funnel, which will lead to much greater expenditure than was first apparent from the advertising of the product.

For that reason it is necessary to categorise the marketplace and to allocate each of the software products into one of the following categories, to clearly understand how they may compare:

  • Online Marketing Software Training
  • Website Hosting
  • E-commerce
  • Multi-Level Marketing

(1) Online Marketing Software Training


This group of online marketing software products focuses on the education and training of their subscribers and are essentially educational products, which are purchased by subscribers who are interested in gaining knowledge about online marketing with a view to making money online. Even though such software products may have a particular approach and claim that their methods have achieved great success, the making of money online is not part of the sales offer and most of these educational online marketing software products make disclaimers about any particular level of success which may be achieved.

The best example in this category is Wealthy Affiliate, where students are offered great educational training, great technical and website hosting capability as well as community support from the members who vary in capability from beginners (students) up to leading experts in their respective fields in internet marketing and commerce. Wealthy Affiliate is a type of Social Media site, which requires interaction and engagement from subscribers. For our review of Wealthy Affiliate click here.

(2) Website Hosting


These products host websites and offer domains for sale at various prices. Some of these companies do not offer training. An example of such a web hosting company would be Bluehost.

Wealthy Affiliate is unusual in that it offers its members tremendously capable website hosting and building capability, as well as the training which is described above.

(3) Multi-Level Marketing (MLM)


Companies and products in this category offer software and educational products which are targeted at people wanting to make money online and these may be part of a pyramid type selling operation.

Examples of companies in this category are The4%, where subscribers may be invited to join at an apparently very low rate, but are drawn into a sales launch process, which requires them at each next step or stage to buy more of the educational products which they are selling in order to meet their targets.

An example of a company which has crossed over from category one, educational type products into MLM is Digital Elites, which is now marketed under a different alias, and may even be defunct.

(4) E-commerce


This type of company is selling physical products usually by drop shipping (the customer pays for the product after ordering it online, then the drop shipping company orders from the supplier who fulfil the order directly to the purchaser.

Because it is very easy to get into this market, because of low investment compared to bricks and mortar business, there are a number of companies who offer services to subscribers to help them to get into the E-commerce business. Examples of such companies are Shopify, and there are companies who offer Shopify related products (training and software and services) to enhance Shopify stores for subscribers, for example, Slingly (previously known as Commercify).

For our review of Slingly click here.

Amazon is the most famous and largest of the e-commerce stores, and there are companies which specialize in Amazon, for example, ASM.

Another example of an e-commerce platform is T-REXecom, for which you can read our review here.

 

Differentiate between the offerings of various Online Marketing Software Providers

We have prepared a matrix which helps to better understand where each product which we have reviewed sits in the marketplace to give our readers a better idea of what they can expect from each product.

Online Marketing Software Comparison And Categorization

Software Systems Comparison

Builderall Review: Is It Worth It?

The view that the online scene is reserved for the tech-savvy crowd is outdated and inaccurate. You don’t need to be a coding maverick to build a successful internet-based business. Emerging technology has seen to that.

Thanks to custom digital marketing solutions such as Builderall, anyone can indulge their entrepreneurial bug with little to no technical skills. Such one-stop internet marketing tools handle all the techy stuff to let anyone and everyone build an online business.

In addition to helping you build a website, such a platform supplies you with the tools necessary to conquer the online marketing scene. This detailed Builderall review explores some of the salient features of this feature-rich online marketing platform.

Just what is Builderall?

Builderall is a one-stop digital marketing solution designed by Eric Salgado and launched in 2017. The web-based platform combines all the tools necessary to build, launch, and market an online business. Builderall has gathered all the tools you need to run a successful online store in one place.

Now you can design and create a website, host it, and improve and optimize its visibility on the internet all from the same place. You can also build and launch a media-rich marketing campaign using the Builderall platform as well.

How does the web-based solution work?

Since Builderall is a cloud-based marketing solution, there’s nothing to download or install on your computer drive. You only need to signup and open an account on Builderall’s website, and you’re ready to go. As with any cloud-based solution, you need a reliable internet connection to use the tool in the marketing platform.

How much does Builderall cost?

Builderall is available as a monthly subscription service and comes in two payment plans – Essential and Premium plans. The Essential plan carries a $29.90 pricing tag, making it the cheapest option available and a perfect fit for beginners. The Premium plan starts a $69.90 and lets you access more than 30 features and tools available on the platform. The premium plan best suits entrepreneurs and online companies looking to grow their business.

Builderall is compatible with a host of online payment services, including Visa, making the checkout process easy and convenient. You get immediate access to the platform’s dashboard as soon as you make a payment. The company offers a 7-day free trial period to let prospects test drive and get a feel for their product.

Who is the Builderall platform meant for?

Builderall provides a one-stop solution for anyone looking to build a web-based business. It is particularly well-suited for anyone looking to get into affiliate marketing or drop-shipping. The platform is jam-packed with all the tools necessary to build a website and establish a credible online presence. It has a host of features that cover all aspects of digital marketing and growing an online business.

The instinctual nature of the platform makes it suitable for users of all skills levels, from complete greenhorns to seasoned online veterans. You don’t need prior experience or coding skills to use this platform.

Builderall’s Top Features

An All-in-One Solution

The Builderall platform boasts all the tools and features you need to build an online business of any kind. You can create online stores, build websites, design webinars and courses – anything. You need not venture outside the platform or buy additional plugins to build and grow your business. Builderall supports any form of online business you’d wish to venture into and supplies you with the tools necessary to make it a success.

Dedicated Servers

The platform operates dedicated servers and content delivery networks in five continents to ensure a seamless online presence. Dedicated local servers translate to incredibly high uptime and lightning-fast loading speeds since they are never overloaded. The unlimited bandwidth lets you use all available material, including videos, without ruining loading speeds. Builderall handles all the technical aspects to let you focus on what’s important – building and growing your business.

Intuitive Web Builders

Prior skills are not necessary to set up a website or set up an e-commerce store. Builderall offers a choice of intuitive three drag and drop web builders to let you build responsive websites quickly and conveniently. You can move a step further and create a mobile app as well, all without coding a single line. The platform provides all the necessary tools and training to achieve these feats.

Custom Templates

Builderall’s massive collection of customizable templates covers an assortment of industries to further simplify the web design process. There’s a template for every process of creating a fully functional online business – from landing pages, e-mail marketing campaigns, sales funnels, and e-commerce stores.

Design Tools

The studio boasts a range of design and editing tools to let you create a variety of attention-grabbing images, videos, and animations. Tools include an image spinner, video editor, design studio, and a photo studio.

Lots of Analytical Tools

Builderall’s range of analytical tools gives you remarkable control over your business by letting you track and monitor performance. Google Analytics, Heat maps, and split testing tools and features put you solidly in-charge of all your marketing and SEO campaigns.

High Compatibility

Builderall integrates with payment processing platforms such as PayPal and Stripe to make it easy to accept payments for goods and services. It’s compatible with major e-commerce platforms including Amazon and Shopify, to expand your business reach.

Excellent Customer Support

The platform offers detailed tutorials and training videos to familiarize users on all aspect of running an online business. It boasts a dedicated YouTube channel with all the training, tips, and tricks about using the platform. It also has an active Facebook page where users can interact with other users to share experience and ask questions. Builderall’s customer support team offers a timely response to all inquiries.

 Pros:

  • All-in-one digital marketing solution
  • Intuitive mobile apps and website builders
  • Each plan includes a web hosting option
  • Provides marketing and SEO tools
  • Exceptional customer support and detailed tutorials

Cons:

  • Existing websites aren’t transferable
  • Lacks live support

Alternative

If you feel that Builderall is a tad basic for your needs or have deeper pockets, you can opt for Click Funnels. This dedicated, all-in-one fully hosted solution lets you create super-targeted landing pages and marketing funnels. It also provides you with all the tools you need to create, sell, and market your products and services over the internet.

Verdict

This comprehensive Builderall review concludes that the digital marketing platform is a perfect fit for anyone looking to launch an online business. The platform lets you build websites and mobile apps without needing you to have specific programming or coding skills. The platform’s two pricing options make it a perfect fit for beginners or anyone looking to try their hand at online entrepreneurship on a small budget.

CJ Affiliate Review: Can You Really Make Money?

CJ Affiliate or formerly known as Commission Junction is one of the oldest online advertising company owned by ValueClick, which operates in the affiliate industry market. As such, not having a CJ Affiliate review on our site is absolutely unacceptable.

CJ Affiliate is the largest affiliate networks in the USA which also operates worldwide. Amongst the top 500 retailers that use third party affiliate marketing software, 62% of them are powered by CJ Affiliate.

CJ Affiliate still works strong even today, but several people are confused whether this site’s claims are true or if they mean nothing at all. Hence, we decided to find out more about this website and give you a detailed review of it so that you can make an informed decision going forward.

CJ Affiliate Review: What Is It?

CJ Affiliate by Conversant is an affiliate network with over two decades of experience. This is an affiliate marketplace wherein you can find thousands and thousands of products to promote and then earn money.

This is a global affiliate marketplace and is one of the best solutions for independent blog owners to connect with affiliate programs offered by thousands of online brands.

One of the best things about CJ Affiliate is that you do not need any exclusive training in order to learn using the CJ network. All you need to do is simply sign up for free and then start exploring the dashboard.

Once you have signed up on this network, make sure you have completed your profile so that you get approved quickly for any affiliate program on the CJ network. After approval, you can click on the “get links“.

Then, you can either look for your target affiliate program via the Advertiser list or you can simply click on the general categories to go through all the new affiliate programs.

Signing Up

To get started with CJ Affiliate, all you need to do is head to their website and scroll down to find the sign-up section. You will find two different sign-up options: one for publishers and another for advertisers.

Signing up does not require you to pay for anything. You will need to click on the Publishers as the Advertisers is typically for companies looking to add their program on to the CJ network.

As a publisher for CJ, you will earn commissions by partnering with advertisers to advertise and earn commissions. It is important to note that you need to have a website before you apply for CJ. Once approved as a CJ Affiliate, you can begin using the affiliate network and find the affiliate programs within it.

You can search manually if you know the company you want to work with or search by affiliate category, which is ideal if you don’t know what company you want to work for.

Advantages

For someone who is just beginning with affiliate marketing, CJ is a logical place to go to. As mentioned, signing up as a publisher is instant and free. Some top advantages of becoming a CJ affiliate include:

  • Wide Range of Offers: While CJ does have several merchants, it also offers a wide range of offers. Besides the classic pay-per-sale deal, you will also find pay-per-call or pay-per-lead offers.
  • Highly Established Merchants: One of the best things about CJ is you will find several merchants which are highly established. These also include companies belonging to the Fortune-500 list.
  • Tons of Affiliate Banners: Every merchant will come with tons of marketing materials and banners hosted by CJ. Each of these banners also displays the same.
  • Individual Product Links: You will be able to link directly to individual products, but this may not apply to every merchant. Linking directly to a product, as several affiliates know, is one of the most effective ways to make an affiliate sale. There are performance stats to refer to so that you can opt to use only banners which are doing well.
  • Centralized Affiliate Payments: All the commissions made are paid by CJ themselves and not the individual merchants. This ensures that all your paychecks are secured and predictable.

Here are some testimonials to back up some of its advantages:

https://prnt.sc/osdt9d

https://prnt.sc/osdtrt

Disadvantages

CJ Affiliate may definitely be one of the oldest and largest affiliate networks at present. It comes with quite a few advantages, but over the years, people have faced quite a few issues with this network. Let us list some of them below.

  • Advertiser Application Process: Unlike sites like ClickBank wherein you are free to promote any affiliate program you like, in CJ you need to apply to individual merchants manually and even agree to each of their terms of service.
  • Closing Down Accounts: CJ is known to close down any inactive affiliate accounts. While this may seem appropriate, there have been complaints from people who claim that CJ randomly closed down their account even when they were making regular commissions. Furthermore, they did not respond to emails either.
  • Old-School Conversion Tracking: We found that all of CJ’s stats and the reporting features are quite outdated. The affiliates deserve much more conversion data than only the TID tracking and commission date.
  • Temporary Advertiser Deactivation: Often there tends to be some sort of billing issues between the merchants and CJ. If this does happen, you will constantly find yourself getting “Advertiser Deactivated” notifications. This can get annoying, especially when you have chosen that particular merchant. Once the advertiser is deactivated, you will no longer get any commissions for that merchant.

Here are some negative testimonials about CJ:

https://prnt.sc/osduv4

https://prnt.sc/osduy7

Is CJ Affiliate a Scam?

Ending this CJ Affiliate review, let’s answer the main question: “Is CJ Affiliate a scam or not?” Well, it is not. This is definitely a legit network and it does work. In fact, people have been using it for years and have made an income out of it.

Nonetheless, there are some glaring issues you just cannot ignore and you have to work through. We would not say that you should not try out CJ, but you should do so with caution. The best thing about it is that you do get access to many products to promote.

Super Affiliate Machine Review: Scam or Legit?

Countless websites claim they can help you make money online. Some sound realistic while others are just an outright lie. Hence, it is important to know which one of these is actually worth your time and effort.

Knowing which one is good amongst so many is not easy, but thankfully, we are here to help you with that. Today, we will do a comprehensive Super Affiliate Machine review.  

Super Affiliate Machine claims it can help you make a steady income through their website, but is any of these claims actually true? We decided to dig deep on this website to know what it is, how it works, and whether it is a scam or not.  

Super Affiliate Machine Review: What Is It All About?

Super Affiliate Machine is basically a type of software. The makers claim this software helps you in building niche websites with absolute ease. The software is targeted at absolute newbies facing trouble building their own niche sites and earning a steady income online.

The Super Affiliate Machine software not only builds the website but it also claims to help users with SEO (search engine optimization). With the way the company claims this software works, it seems like it does all the hard work for you and helps you make money online instantly.

This company was launched by Taqi Aksari and Auston E. Anthony. In addition to claiming to build websites and helping with SEO, the makers also say this software includes keyword research tool which supposedly has the ability to find even low competition keywords that rank very easily.  

How Does Super Affiliate Machine Work?  

In all honesty, the main idea behind how Super Affiliate Machine works is not bad; that is if it worked that way. The creators claim that absolutely anybody, from total newbies to experienced internet marketers, can use this software and make a profit out of it.

They claim that everything is automatic and there is nothing much left for the user to do. This software’s basic idea is to build more and more website around various topics so that you can generate more income streams.  

Typically, this is how it works:

  • Use a keyword research tool in order to search for low competition keywords that still come with a substantially high search volume for a higher ranking in any niche.
  • Search for parked or expired domains. According to them, searching for these kinds of domains will give you an upper advantage in Google. Super Affiliate Machine will help you know whether a parked or expired domain is available for use or not.  
  • Help you buy domains and hosting.  
  • Assist you in building the site. This is basically the heart of Super Affiliate Machine, so to speak. You will find a menu item “article”. You can activate the whole process by simply clicking on the tab. Super Affiliate Machine will now stroll around the internet searching for sites with a high ranking but are related to your keyword. Here, it will find an article, copy it, spin it (so that it does not appear completely plagiarized) and then adds it on your website.  
  • You will also be able to add affiliate links, videos, images, headlines, and tags to the article.
  • The last step in this whole process is clicking on the menu tab “Google”. Super Affiliate Machine takes a couple of minutes, which we assume is to do some SEO work and snooping around the internet one more time to apply some backlinks.

You can now sit back and wait for your money to come in. This is the basic idea behind Super Affiliate Machine. This idea of building multiple mini-sites will apparently make you anywhere between $500 and $1,000. However, is all of this any true?  

The Reality Behind Super Affiliate Machine  

While we can’t entirely brand this website a scam, but from the way it works, it gets pretty clear that there are some problems, including:

1. Purchasing Expired Domains

Purchasing expired domains can come with certain advantages, but those are quite rare. For instance, you have no clue why the domain has been abandoned.

It could possibly be because it got de-indexed for using bad SEO techniques like using bought and low-quality backlinks. To know the real reason will require extensive research and knowledge.  

2. No Guarantee

Super Affiliate Machine costs you $147 or $167 which is a one-time payment. This makes us question the site’s upkeep and updates.  

3. No Help or Customer Support

Help or customer support is crucial for newcomers and Super Affiliate Machine does not provide any of it.  

4. Spun Content

Spun content is basically the death of your website. While the software will spin the content in a manner that it does not appear plagiarized, upon reading the article, you will realize it is utter rubbish and makes no sense.  

5. Misleading Income Pitch

In theory, you can make up to $1,000 a month with this website, that is, if it really worked. This only works if you know how to build them and how to SEO them, and these require a lot of hard work and effort. No automated software can help you do that.

Any Testimonials?

Here are some of the things SAM users have to say about the software:

https://prnt.sc/osdil8

https://prnt.sc/osdjcg

Is Super Affiliate Machine a Scam?  

Super Affiliate Machine is a type of software that does technical work as advertised and is priced within the industry norm. That said, it has some serious shortcomings, so we would not recommend it to anyone.

The only thing good about Super Affiliate Machine is that you get to learn the basics of online marketing. The question is, “Is this worth $147 or $167?” Obviously, not.

Without a doubt, there is no way you can build anything substantial with it. Also, we can say this with certainty that there is no way you will be making up to $1,000 a month with this site. 

We hope that this Super Affiliate Machine review proves to be helpful to you. As you can see, there are way too many obvious faults with the way this software works. Thus, we recommend that you steer clear from this.

How to Become an Affiliate on Twitch: Facts You Need to Know

If you are looking to make some money by streaming your favorite activities or games on Twitch, you don’t need to be some kind of an online superstar. Twitch has an affiliate program which is great for people who are starting on their Twitch journey.

This is great for people who have a semi-consistent streaming schedule along with a modest database. Unfortunately, not everyone is aware of how to become an affiliate on Twitch.

For many gamers and aspiring gamers, streaming is a common source of income they have at their disposal and Twitch is undoubtedly one of the best ways to earn money doing what you love. Twitch, at present, is one of the world’s leading live video streaming platforms. We’re sure you would want to make the most out of it, so read on to know more.  

What Twitch Is

Twitch is one of the most popular online services where people can watch and stream digital video broadcasts. The brand was founded back in 2011 and it only focused on video games. It has expanded quite a bit ever since and now includes streams dedicated to music, artwork creation, talk shows, occasional TV series, and more.

Twitch features more than two million unique streamers every month and over 25,000 Twitch users make money through the Twitch Partner Program. It is a service providing its streamers with more features such as placements and paid subscriptions.

In 2014, the company was bought by Amazon and continues to remain one of the highest sources of web traffic in the United States of America. 

Where to Access Twitch and What Are Its Benefits

The streams on Twitch can be viewed on its official website or through several of its official apps available for Android and iOS devices, Xbox One and Xbox 360 video game consoles, Amazon’s Fire TV, PlayStation 3 and 4, Roku, Google Chromecast, and NVIDIA SHIELD.

Also, anybody can watch videos and broadcast live on Twitch since they are free. In fact, watching does not even require viewers to make a profile or log in. 

That said, creating an account on Twitch comes with lots of benefits. For starters, a user can add some of their favorite channels to their follow list. This is vaguely similar to subscribing to a channel on YouTube.

You will also be able to participate in every single stream’s unique chatroom. On Twitch, hosting is popular ways for its streamers to broadcast another channel’s live stream to their own audience.  

What Becoming a Twitch Affiliate Means

The Twitch platform in April 2017 launched its affiliate program. The aim of this program is to make earning money on the platform easier and more accessible to streamers who did not come with a ton of subscribers. In less than a year, this resulted in more than 150,000 new affiliate accounts.  

At present, the platform has way over two million monthly broadcasters and this makes Twitch one of the biggest video streaming platforms on the set. Unfortunately, this means that many newcomers tend to face quite a bit of fierce competition.

With that being said, the program does offer all its new streamers a unique opportunity to take what they do seriously; that is to make a healthy and consistent income through the program.  

Once you become an affiliate, Twitch will enable the streamers to earn money as long as they are streaming on consistently.

What You Gain by Becoming a Twitch Affiliate

For any Twitch user, reaching a partner status is without a doubt the ultimate goal. For any user to reach that status, though, they have to become an affiliate first.

People who own Twitch affiliate accounts in comparison to the ones who own regular accounts are capable of earning more money by getting more subscribers or from in-game purchases and game sales.  

In addition to showing support and cheering for affiliate and partner accounts, Twitch affiliates can use Bits. These are premium emoticons to earn money. Both Twitch affiliates and their partners earn a cent every time a user uses a Bit on their channel. To track the revenue you get from Bits, you can find it on the revenue tab on the dashboard.

The number of bits a user gets during a stream is directly related to the number of users following the stream. If a user wants to avoid getting any spam, they can set a limit for a minimum number of bits during each broadcast. However, twitch affiliates cannot use any custom-made cheermotes.

How to Become an Affiliate on Twitch 

One of the great things about the Twitch affiliate program is that it is dedicated to building a community. All the gamers joining this platform become an integral part of it in a short period. You cannot just apply yourself to become a Twitch affiliate.

Only qualified streamers get invited via notifications, email, or through an announcement in their dashboard. Once a streamer has been invited, there will be a new section which will appear on their settings tab. This will allow the streamer to register to become an affiliate and even enable Bits.  

You can also monitor your progress to see where you stand on the path to becoming an affiliate in the Path to Affiliate which you can access from your account dashboard. This tab will show you exactly how far away or close you are from getting an invitation from Twitch to become an affiliate. 

There are a couple of requirements in order to become an affiliate on Twitch, including:

  • a minimum of 500 total minutes of broadcast in the last 30 days,  
  • a minimum of seven unique broadcast days in the last 30 days,
  • an average of at least three or more concurrent viewers over the last 30 days,  
  • and a minimum of 50 followers.

Let us talk about each of these points below more in detail.  

1. Getting 50 Followers  

The first thing users try their best to achieve is getting 50 followers, but how do you get these followers? Firstly, always begin by playing the games you genuinely enjoy playing.

Once you do that, get to know more people and raid those who belong to the same community as you are. It is also wise to have the same brand name coming across all your social media profiles.

Interact with as many people as you can on YouTube, Facebook, Twitter, and other social media networking sites. By doing so, more and more people on social media with similar interest may end up following you which ultimately means they will check you out the next time you go live.

It is also essential that you use a loyalty system. This is a crucial feature to increase loyalty and engagement. Loyalty systems, such as StreamElements Loyalty System, come with stream currency, stream store, leaderboard, giveaways, and contests.   

2. Streaming for 500 Minutes or Seven Days Unique Broadcast in 30 Days  

You would think that just streaming endlessly hours and hours on end will make you successful, but what actually works is streaming smarter than harder. You will notice that when you keep a consistent schedule no matter how many days a week you stream, there will be a couple of people coming back. You can also put down a schedule below your stream.

We recommend streaming a minimum of about two hours every time. If you do this for at least seven unique streams, then that way, you will cross well over 500 minutes in 30 days.

As a beginner, it is advisable for you not to stress about the equipment at first. Direct-from-console streaming is also a brilliant way to start your journey on Twitch. There are several users who became Twitch affiliates by only streaming directly from their PS4.

You will notice that as a beginner, even without all those fancy overlays, you will be able to find and keep many viewers engaged by playing a game you are good at and by providing live commentary.

3. Concurrent Viewership of Three  

Interaction is the key to keep all the viewers watching your live broadcast interested. Always remember that every single one of your viewers counts, and this is especially important when you are just starting.   

Always make it a point to chat with your viewers, whether it is your friend or an absolute stranger who is asking for some gaming advice. Also, ask your followers how they are doing and whether or not they like your content. It is important that you encourage respectful feedback and when it comes to trolls, simply ban them as they are not worthy of your time.

You can also increase your viewership by communicating with your friends and family and telling them what you do. Invite more and more people to watch your broadcast and ask them to spread the word to others, too.

The Twitch Affiliate Payout  

While you do get the chance to make money when you become a Twitch affiliate, do note that there is a 45-day waiting period after the end of the month where you make $100 or more before you receive the money you earned.

The amount of money you will make when you become a Twitch affiliate is directly related to the amount of content you will be posting on a daily or weekly basis. Once you reach the affiliate status, it is important for you to use that as an encouragement to become a Twitch partner.

It is also important to note that if there is no substantial activity on your Twitch account for at least a year and if you have not earned a minimum of a hundred dollars in that one year, then Twitch does retain the right to shut down your affiliate status.

Now You Are An Affiliate, What Is Next?  

Once you are an affiliate, you would be eligible to become a partner on Twitch. However, this massive and popular live streaming service has only about 27,000 Twitch partner accounts.

This very number indicates that to get an invitation to become a Twitch partner is extremely difficult. For this, you have to work hard so that you can get a chance to become a partner and enjoy the privileges this type of account offers.

For a Twitch affiliate, you cannot use any ads in your streams and your videos on demand storage are limited to just two weeks. On the other hand, if you’re a Twitch partner, you can store your videos on demand for 60 days on the platform. Twitch partners are also given the option to delay their streams as much as 15 minutes, whereas this stream delay option is not offered to affiliates.  

Even with the payment terms, they tend to be more in favor of the Twitch partners than the affiliates. The payout fees are covered by Twitch and its timeframe is only 45 days. On the contrary, for affiliate accounts, they must cover their own payment fees and the payout timeframe is 60 days.  

How to Make the Most of Being a Twitch Affiliate

By becoming a Twitch affiliate, it means you have reached an important milestone on the path to becoming a Twitch partner. While there may not be as many tools to make an income at your disposal, that should be used as motivation to continue making good-quality content.

Never hesitate to contact the customer care support if you want to know more information on how you can improve your channel. They would be able to provide you with quite a lot of information which could help you in becoming a Twitch partner quickly.

Final Thoughts

You may think that streaming live videos will only require broadcasting your gameplay live. In reality, there is a whole lot more to that if you are looking to make money out of Twitch. We are certain that with the information we provided, you now know how to become an affiliate on Twitch.

Becoming an affiliate and managing a Twitch affiliate account is as good as having a part-time job. Live streaming can become a steady source of income for you if you approach it smartly, professionally, and by constantly working on getting better.

Fashion e-Commerce: 5 Steps to Starting an Online Clothing Store

Are you an aspiring entrepreneur, looking to start your very own online clothing venture? Feeling a little unnerved by how you don’t have any idea how to start? Or maybe you’re feeling intimidated by the enormity of the whole task, wondering how you’ll ever go about achieving it?

Fashion e-Commerce: 5 Steps to Starting an Online Clothing Store

We know that starting out, it’s easy to get a little scared when you are starting something new. And with so much at stake, it’s okay to feel that way. But fret not, because we’ve got you covered. We’ve put together a list of steps that will guide you in creating an amazing website.

Read on to find out more.

Step 1: Finding Your Clothing Store’s Niche

The foremost thing you need to decide is the niche of your store. The effectiveness of your future steps greatly depends on this, so be sure not to make a rushed decision.

You need to decide what market segment you’re going to specifically target. Once you’ve decided on that, you can conduct thorough, preliminary research on the decided target audience. The better you understand your target customers’ needs, the better you’ll be able to effectively cater to them.

Also remember, you’re going to put a lot of blood, sweat, and tears into this entire thing. So try to choose a profitable niche you’re passionate about

Note: We highly recommend against trying to cater to more than a single niche. Remember the expression, Jack of all trades, master of none? That holds true here too. Start out small. It is crucial that you direct all your efforts (at least initially) onto a specific niche and try to establish a stronghold in it first.

Step 2: Deciding What Products You’ll Be Selling

When it comes to the market for clothing and apparel, the options are almost endless. From skirts and dresses to waistcoats and bow ties, it’s easy to become confused among possible options. Once again, our advice would be to start out small and conquer one mountain at a time.

If you focus on too many products, you’ll never be able to improve any of them to perfection. On the other hand, if you direct all your designing, producing, and marketing efforts at only a few selected items, you’re more likely to produce good quality output.

Once you have steady profits rolling in from the sale of your main product, you can expand to other garments as well. As an established business, the launch of new products is more likely to be a success.

Keep an Eye on the Latest Fashion Trends

Fashion trends are forever changing, and as someone who’s going to be directly affected by them, you should remain abreast of all the latest happenings in the fashion sphere. Beginning out, you should make it a point to stick to products with stable demand (like t-shirts, for instance) and whose designs can be easily altered to better suit changing trends.

Step 3: Learn From Your Competition

If you’re new to this whole thing, the best way to learn is by observing how your competition runs their operations. You can do this by going to the websites of different competitors and seeing how they’ve designed their websites. How are different categories organized? Is there an online support staff? How do they deal with customer queries?

Moreover, you can order stuff from these websites. This will give you insight into the entire checkout process. Once the products arrive, you can try returning them to see how they handle that process.

You can even try to email them and ask questions about behind the scenes operations, like how they source raw materials for their products and how much staff they hire. If you’re lucky (and maybe, annoyingly persistent enough), you may get all the answers.

Step 4: Setting Up A Website

Now that you’ve worked out your business plan, you can finally start on the fun part: creating and setting up a website.

First things first, you need to acquire a domain. A convenient way to do this is to buy through eCommerce platforms like Shopify or WordPress. The former is a good option for novices who aren’t particularly skilled at designing and don’t have the budget to hire a professional designer.

The next task is to design the website. Remember that the design and general layout of your website will go a long way in determining its popularity with users. You need to come up with something easy on the eyes, while simultaneously being user-friendly so that your customers can easily navigate their way around it.

Also remember that since you’re an online store, the only way for your customers to gauge the quality of your products is through the pictures you put up on your website. If your budget allows, consider hiring a professional photographer to get the best possible results.

Step 5: Promote the Heck Out Of Your Online Store

Now that your online store is up and running, the next step is to promote your newly set up business to attract customers and help you grow. Here are a few great options:

Social Media

Social media has become so deeply ingrained in most individuals’ lifestyles, that it has become a major tool for marketing. Marketing across popular social media platforms like Instagram and Facebook is highly cost-effective, and can significantly increase traffic and sales on your website.

Creating a pleasing aesthetic for your social media brand page is definitely a must that will help you win followers. Keep in mind that social media is teeming with pages similar to yours. What’s the added incentive that your particular page brings to the table? Think out of the box, and find a way to differentiate yourself from the rest.

Influencer Marketing

Another great way to increase your brand awareness is by collaborating with social media influencers. Target influencers who have a considerable social media fan following in the same niche. If people see their favorite influencer wearing your designs, your social reach will increase massively. You won’t believe how the right word by the right person can make all the difference.

Paid Ads

A great way to increase your page’s reach is by putting out paid ads across different social platforms. Google AdWords and Facebook Advertising are two of the most effective ways to garner more likes and followers.

These ads target potential customers, who otherwise would not have come across your page. If you have the budget for them, we would definitely recommend investing.

Conclusion

Right now you’re probably bursting with motivation and enthusiasm. That’s great. But be mindful that running an online store is no easy task; it is bound to be taxing at times.

You’ll face setbacks, no doubt. All great businesses do. However, you shouldn’t be discouraged. Instead, build on those setbacks, and keep on improving. Because with the right attitude, there’s nothing you can’t do.

 

7 Tips to Improve Your Affiliate Conversion Rate

When it comes to owning an affiliate website, having traffic come your way isn’t enough. What you need to do is convince the visitors to buy something. You need to persuade them that you can offer the gateway to the very product that could be a solution to their problems. To do this, we will be discussing 7 tips to improve your affiliate conversion rate.

Affiliate marketing is one of the best online marketing businesses that can ensure long term steady income, but only if your website has a high conversion rate. When it comes to affiliate marketing, you don’t just need traffic, but also people who are converting by buying the products.

7 Tips To Improve Your Affiliate Conversion Rate

Before starting, one of the most important things is to ensure that you’re targeting the right audience. If you’re trying to talk about gym equipment with someone who’s a makeup artist, you’re wasting time and money. Also, you need to educate your customers how a certain product is going to help them.

So let’s jump into it.

Improve Your Website

Before getting into anything, the first thing you should make sure of is that your website functions efficiently. Nothing appeals to a visitor more than an attractive and smooth website. Decreasing loading time on the website is one thing you can start with.

Studies and reports have shown that a fast loading time can increase your sales by up to a massive 30%. By reducing the time from 15 seconds to 7, there was at least a 3% increase in sales per decrease in second. This is how, by decreasing the 15-second loading page to a 2-second one, you can increase your conversion rate by 30%.

Moreover, make sure your website is user-friendly. Your layout must be appealing, the headlines must be catchy and most important of all, the website should be responsive. A very high and growing number of people tend to visit websites through their mobile devices.

Know What’s in Demand

In such a widespread market, you need to narrow down your target audience. To do that, you first need to see which affiliate programs are answering the needs of the people. What are people looking for? Why can’t they find it?

This is where your part comes in: provide a solution to the problems of people, not found elsewhere. Also, before you start promoting a specific item, it’s good to see how it has panned out for others.

One of the best ways to check for demand is to use keywords. Narrowing down the keywords that could link to your product and checking search volumes is a good way to see if there’s enough demand.

Once you know which product, niche, or industry to target, there should be no problem addressing the demand. After all, matching high demand with constant supply has always been much easier than the other way around. Simply put, find the right product/niche with high demand and offer the content/products as solution.

How Does the Product Benefit?

Now that you know what type of questions you’re addressing, sympathize with your customers and understand their problems. This will not only help you gain their trust but will also turn their attention to what you’re offering as a solution.

For example, if you’re in the health niche, not only do you need to sell the related products, you also need to tell them how they will benefit from it. If you’re talking about multivitamins, in addition to telling them the types of nutrients they include, you could use phrases like “made from natural ingredients”, or “fills you with energy”.

Exaggeration is fine; over-exaggeration could be dangerous. While marketing, make sure you don’t make false claims. Not only will this ruin your customer base, but it could also hit back in the form of a lawsuit.

Attract People with Your Content

People want the best product they can get while staying in budget. They look for product reviews, comparisons amongst similar products, list of products that they could get, and sometimes, they can be convinced by reading a story.

When buyers decide on a product, they tend to look for its reviews and comparisons. This is mainly because they want to be sure of their choice; if they are uncertain of their decisions, this really helps them get back on track.

When you create lists or comparisons, you’re giving your customers a sense of free will. They are more likely to buy one of the seven products you’ve listed than buy just the one product you’re promoting.

Also, telling a story lets the readers know they’re not the only one with the same problem. This way, they start trusting you more and consider your recommendations.

Place the Links Wisely

Just like you expect your clothes laid out right in front of you when you come out of the shower, you should also think similarly when it comes to marketing. The very first link can be placed right at the top; this way, you can at least get the impatient ones to check out the link.

Also, one link must be placed at the end. Only the serious buyers read the entire article, and that shows they’re willing to buy. For the visitors who aren’t as serious, we’re sure your content is strong enough to convince them, and they’ll come around later.

Finish with a Call to Action

In the end, you can ask the readers to visit an affiliate link; this is known as a call to action (CTA). It gives your visitors a task to complete and a chance for you to regain their attention.

Moreover, you can provide links to related posts on your blog, which they might find helpful. It could either be an in-depth analysis of something discussed in the post or something different altogether. What you need to do is keep them engaged.

Email Marketing Optimization

Last of the 7 tips to improve your affiliate conversion rate is optimizing your email marketing strategies. First of all, position the sign-up at a convenient place. If they can’t see it, what’s the point? Place it at either the top or bottom of your page, because people often miss the content in between, scrolling through so quick.

Also, tell them how they will benefit from the emails. Why should they sign up for weekly updates? Will you be telling them about discounts and limited-time offers? What’s in it for them?

Conclusion

Increasing conversions can take time, but if you follow the right steps, you are guaranteed success. Eliminate all flaws at your end by making the website bug-free with smooth operations. Narrow down your audience, understand their demand, and promote your product.

How to Drive Traffic to Your Etsy Store

If you’ve ever run a store on Etsy, you’ll know it is not an easy business. There’s a fair bit of competition, and it’s hard to achieve your desired sales. Moreover, the numbers on your Stats page aren’t always motivating. If all this sounds incredibly familiar, there’s only one question you should be asking. How to drive traffic to your Etsy Store?

There’s no doubt that you’ve got a brilliant product with excellent pictures to promote them. However, unless and until there’s someone to see it, it’s of no use. Therefore, if your Etsy Store isn’t doing too well, you need to focus on your traffic.

How to Drive Traffic to Your Etsy Store?

Increasing the traffic to your store is the most vital element when you want to increase conversion rates and ultimately drive up your sales. It’s simple. The more traffic you get, the more chances you get to turn visitors into customers. Accordingly, here are some ways to increase the traffic to your Etsy Store.

  • Improve your Visuals

This can be true for most online businesses but especially so for an Etsy Store. Your store visuals are the lifeblood of your store. People can’t help but be attracted to good visuals. Be it your brand logo or product pictures, they should be bold and impressive.

That way, even people who don’t know about your products or weren’t planning to buy your products, will be tempted to at least click on your store and see the pictures in more detail. This would be the perfect chance for you to convert new visitors. Moreover, a good display can also help you stand out amongst the competition.

When everyone is selling the same thing, the only way to distinguish yourself is through how you present yourself. Amazing product pictures will make you distinct when visitors are browsing Etsy. Furthermore, when it comes to online stores where buyers can’t touch or feel what they’re buying, they need to see good product pictures.

Therefore, cool product pictures that highlight their best features will also help drive traffic and increase sales in your Etsy Store.

  • Etsy SEO

If you’ve opened a store recently, you might not know this, but Etsy operates much like a search engine and has its own algorithm. As a seller, if you learn how this algorithm works, you can use it to your advantage without much effort on your part. Not only that, but there are also various other seller tools for driving traffic to your store.

Since Etsy is like a search engine, your goal should be to try and get your products listed on the first page and higher up in the searches so that visitors can see you before other competitors. This will not only increase traffic but also help you in dealing with competition. Accordingly, one easy way to do this is to use appropriate and relevant tags.

If a person is searching for something particular such as ‘customized gold name rings,’ and you have used a similar tag in your product, Etsy will put your business first. Moreover, by using tools like featured listings, you can display your best products at the very top of your store page. That way, whenever someone visits, they’ll see the best products and be tempted to try them.

Then, there are also the store stats, promoted listings, etc., all these tools can further help you get in your audience’s sight and drive traffic to your store.

  • Use Social Media

Etsy is not the only place to bring traffic from. You can drive traffic from external sites too. Moreover, the best way to do this is through social media platforms. Platforms such as Pinterest, Instagram, Facebook, etc., have a large number of users that can hopefully be converted into customers.

Similar to the keywords and tags you use on Etsy, you can use appropriate hashtags on Instagram and Facebook to appear in the right searches. You can also post a lot of other content to attract people and engage with your audience. People love to see behind-the-scene pictures, so you can show the making process of your product. You can also post photos of work-in-progress products.

If people like your stuff, they’ll even share it with their friends and family and you’ll benefit from free marketing. The more people you reach, the higher the traffic will be in your store.

However, you should be careful. If you’re new at this and can’t handle all the pressure, it would be better to choose one or two social media platforms and just stick to them. Setting up numerous profiles and not doing justice to even one of them won’t be of much help to your store. Therefore, pick one and focus on that to generate useful, engaging content for your visitors.

  • Collaborate with Influencers

If you can’t reach that many users or your audience yourself, a good option is to ask someone else to do it. By someone else, we mean influencers who have a fair bit of followers and who would be interested in your products. You can send your products for free as PR packages to the relevant influencers and ask them to promote it or just give their honest opinion on it.

These influencers’ followers will at least look up your products, if not buy them, when they see their favorite personalities talking about them. Moreover, it doesn’t even have to be a promotion. For instance, if you’re making handmade engraved leather notebooks, you can ask someone to write a blog post on simply why a notebook is necessary.

Then, you can share that post on your own profile for people to see and visit your store.

Conclusion

Hopefully, you’ve learned a few tips and tricks on how to drive traffic to your Etsy store. However, regardless of how you decide to do it, there are two crucial things to remember. Firstly, you must be consistent. For instance, if you’re using social media, try to use it regularly to keep your followers engaged.

Secondly, you need to be patient. Your goal is not to bring temporary traffic for a short period. But instead, you want to slowly and steadily increase your traffic permanently. Moreover, these things take time, for which you need a little patience. After which, you’ll be sure to reap some great rewards.

 

Affiliate Marketing Vs. AdSense: Which is Better?

Yes, we understand that making money online is not an easy job. Making money through monetizing your blogs and quality web content requires hard work, dedication, and patience as well. However, the most difficult part is choosing the ideal monetization plan, which takes us to the frequently asked question, Affiliate Marketing vs. AdSense: which is better?

Let’s face it, none of these online strategies will have you minting money overnight. Both of these programs come with their own set of rules, regulations, and systems that can affect the amount of money you make. Let’s check out the details for both to find out which one is better and more profitable.

Differences Between Affiliate Marketing and AdSense

If you’re an exceptional blogger or content creator, you can make a good sum of money through proper monetization. Frankly speaking, if you want that cash to come flowing in after an initial effort, affiliate marketing can be a good option. Here are some key differences.

  • You can make more money from one sale, as compared to AdSense’s weekly revenue. Also, getting approval for monetization is not that easy with AdSense as they have a bunch of strict rules. However, the same is fairly easy when it comes to Affiliate Marketing websites.
  • If you’re looking for consistency rather than quantity, then you should go for Google AdSense. This is because it ensures a constant, recurring income, while with Affiliate Marketing, it depends totally on the sales you promote.
  • The topic and genre of your website will judge the monetization program that’s better for you. Affiliate Marketing will work for you in case of most niches. Whereas, AdSense is a program relatively limited in its choices.
  • Adsense pays you according to the traffic on your blog. On the contrary, Affiliate revenue depends on the traffic of targeted visitors on your blog or web page and sales.

Google AdSense

Google AdSense is the most popular and well-known monetization program. You will find most newbies fighting their way into an established blogging career by trying to get approval from Google AdSense. It’s the go-to method for almost everyone who wants to earn online.

The bane of Google AdSense is that it tends to reject most beginners. Even if you write quality content and work hard, it doesn’t guarantee entry into the AdSense world. Maintaining that, let’s check out some of the benefits that make the struggle worth it.

  • You Don’t Have to be Specific

It’s not necessary to write blogs on only one particular topic. You can be managing a news or magazine blog which manages many niches at once. This type of blog is perfect for AdSense monetization. It deals with multiple niches, so you don’t have to restrict yourself to one topic.

  • Pay Per Click System

This is perhaps the best benefit with Google AdSense. Every time a user clicks on an AdSense Ad on your page, you get paid.  The more traffic on your page, the more you get paid.

  • Monetize Every Page

With Google Adsense, you are not restricted to placing Ads only on pages that have meaningful content. You can even monetize pages from your website which have fewer connections to your blogging topics. These include contact, introduction, and disclaimer pages. The more, the better!

  • Constant Income

Last but not least, if you are writing quality content and have considerable traffic on your website, then your income is guaranteed. You can generate recurring income every month.

With all these benefits, why do some people refuse to go for Google AdSense? That’s because it has its drawbacks as well.

  • Approval Difficulty

Getting AdSense approval is the basic struggle of every aspiring blogger. They don’t reveal defined criteria for approval so you might get rejected even if you have considerable traffic.

  • Long List Of Rules

Not everyone is good at following rules. Google immediately disables the accounts that step out of line, sometimes without prior notice.

  • The Ban Threat

Getting permanently banned is a huge threat. This means you won’t be able to monetize your website again through Google.

  • Meager Income

Yes, even though the income is recurring, the amount is low. Google pays a low amount for each click, so bloggers end up earning very little unless they have traffic in the tens of thousands.

  • Visitor Deviation

With Ads on every page, you might end up losing your visitors. No one likes websites which have too many Ads, and Google monetizes every page, so visitors are likely to get tired of them.

While AdSense is a great way to earn money online, it has its advantages and disadvantages. The same goes for Affiliate Marketing websites. Let’s check out the details to get further insight.

Affiliate Marketing

When it comes to monetization through Affiliate Marketing, it’s comparatively more difficult than Google AdSense. However, it’s a straightforward and easy way to earn money if you get the hang of it.

Here are the basic benefits of Affiliate Marketing to help you make your decision.

  • Immediate Revenue

You don’t have to continuously work hard on your blogs and content to flourish at Affiliate Marketing. You can start earning from day one by conducting direct sales.

  • Easy Approval

Affiliate Marketing programs are conducted by various platforms, whereas AdSense is only operated through Google. This means the chances of getting approved by a program is higher in this case.

  • More Cash Flow

As Affiliate Marketing deals with targeted products, the revenue upon each Ad visit is higher. The revenue depends on the product you decide to promote on your website; there are some products like Tech and Men’s Apparel that offer a high commission.

  • Earn Without a Website

Like in Google AdSense, it’s not necessary for you to pay for a proper website and domain name before you begin earning. You can earn through direct sales as well without monetizing any blogs or content.

  • Regular Visitors

When only selected pages are monetized through Ads, visitors tend to stay longer and pay attention to them as well.

Let’s take a look at the drawbacks of Affiliate Marketing.

  • No Pay Per Click Policy

This is a major limitation of the Affiliate Marketing system. You will not get paid for every visit on the Ad, but only if they make the purchase. This diminishes regular income despite good traffic.

  • Niche Targeted Blogging

You will do better at Affiliate programs is you conduct proper niche targeting blogging. This is quite difficult as writing quality content for one topic in a long term period can be tedious.

  • Shady Programs

Google AdSense is a program you can trust and be relaxed about your payment arriving on time. That’s not the case with all Affiliate programs. Thus, you can end up losing money at times.

Now that we’ve evaluated both of them in detail, it’s time for the showdown.

Affiliate Marketing Vs. AdSense: Which is Better?

The monetization program that works best for you depends totally on your blogging ability, genre, and hard work. If you are an expert on a particular topic and are operating a single niche blog, then Affiliate Marketing is a great option for you.

Similarly, if you have a website catering to diverse traffic, then you should go for AdSense to monetize your work. That’s because AdSense offers a wide range of products and monetizes every page.

In the end, it all comes down to your patience, hard work, and trust. It depends on which platform you trust enough to monetize your day’s work. We hope this comparison helps you make the right decision according to your work and expertise.

Digital Marketing vs Traditional Marketing

While setting a marketing budget is essential for every business, it is equally vital to spend it on the right channels. When you are clear about which marketing plan is best for your business, it will drive a major difference in your return on investment.

So, what should you choose for your business? Which is the winner when it comes to digital marketing vs traditional marketing? Let’s find out!

Digital Marketing vs Traditional Marketing: Which Is Better?

In this article, we are going to take a close look at both digital marketing and traditional marketing. By looking at what each of them offers, as well as what their disadvantages are, we aim to help you decide which form of marketing is the right choice for your business.

What Is Traditional Marketing?

Traditional marketing is one of the oldest forms of marketing where you tap in a semi-targeted audience via offline promotional methods. Some of the common forms of traditional marketing are print, broadcast, postal mail, telephone, and outdoor advertisements.

What this means is that the posters, newspaper advertisements, banners, or catalogs you come across are but a part of conventional or traditional marketing.

Benefits of Traditional Marketing

Being one of the oldest modes of marketing, traditional marketing comes with quite a few benefits:

  • Easier to Connect With Local Audience

One of the biggest highlights of this type of marketing is perhaps the fact that it simplifies the process of connecting with the local audience.

  • Promotional Materials Can Be Easily Recycled

Although the promotional materials for traditional marketing are perishable, you can always recycle them for future use. What’s more, they can be easily accessed anywhere, even when you don’t have an internet connection.

  • Easy to Grasp

Since traditional marketing has been around for decades, most of us are already familiar with it. This further makes it easier to process.

Disadvantages of Traditional Marketing

Then again, although traditional marketing has been used for many years, it also has its fair share of limitations:

  • Limited Interaction

One of the most pertinent limitations of traditional marketing is that it involves little to no interaction among clients and the marketing medium.

  • Lesser Control

The conventional modes of marketing depend on the promotional methods that cannot be changed after they are implemented.

Whether it is an advertisement in your local magazine or a TV commercial, you will need to come up with a new advertisement if the old one requires any alterations. Although this might not seem like a major factor now, it does make a massive difference in the future.

  • Bigger Costs

Unlike digital marketing, traditional modes of marketing have plenty of recurring costs. Unfortunately, it is almost impossible to ascertain whether your investment will successfully generate profitable returns.

Remember, your advertisement in the local newspaper will only work out when your target audience comes across it on the same day.

  • Limited Option for Customization

Are you looking to target customers who work in a specific industry or fall under a certain age group? In that case, traditional marketing won’t be of much help.

Since this mode of marketing isn’t highly dynamic, there will be limited options when it comes to tweaking the campaign and targeting a certain client base.

  • Results Aren’t Measurable

While executing any marketing campaign, it is important to assess how effective the results are. This ensures that you’re treading on the right path. Sadly, the results from your traditional marketing campaigns can’t be easily measured like their digital counterparts.

What Is Digital Marketing?

Digital marketing encompasses the various modes of marketing that operate via electronic devices and the internet. Companies, regardless of their size, leverage digital channels like online search engines, emails, and social media platforms for connecting with both existing and potential customers.

Social media marketing, search engine optimization, affiliate marketing, and email marketing are some of the most pertinent examples of digital marketing.

Benefits of Digital Marketing

The benefits of digital marketing are manifold. Some of them are listed below:

  • Higher Customer Engagement

Like we already mentioned, traditional marketing limits the interaction between customers and businesses, but such is not the case with digital marketing.

With digital marketing, your customers can easily interact with you through multiple marketing channels like social media platforms, emails, and the likes.

  • Measurable Results

When you engage in traditional marketing by distributing brochures or putting up banners, you won’t get to know whether your campaign is successful.

On the other hand, digital marketing allows you to measure the reach of your campaign. Since you have plenty of information about the customer metrics, you get to assess whether your campaign was a successful one.

  • Wider Reach

Traditional marketing can only target a local or regional audience base. With digital marketing, you can easily create a customized campaign that reaches out to your targeted audience across cities and even countries.

  • Targeted Audience

Digital marketing also allows you to target your preferred audience depending on their age, geographical location, and interests. So, whether you want to reach out locally or across geographical barriers, digital marketing simplifies the task for you.

When you choose digital marketing, you can easily ensure that your targeted customers are coming across your content. Search engine optimization will allow you to tap in those customers who are looking up the web for topics relevant to your product or service.

Additionally, you can use pay-per-click, display advertisements, and social media ads for targeting people who would be most likely looking to purchase your products or services. So, when it comes to digital marketing vs traditional marketing, the former is a clear winner.

  • Inexpensive

Yet another major highlight of digital marketing is the fact that it is extremely inexpensive. With the right skills and expertise, you can easily carry out this marketing method at the lowest possible price point.

  • Connects You With Mobile Users

With digital marketing, you get to connect with the audience who browse and look up content on their mobile phones. Since a large part of online users accesses the web via mobile devices, it will be easier to reach out to this group.

  • Tweaks the Campaign

Traditional modes of marketing are limited in terms of updating the campaign when you’re looking to make a change. With digital marketing, you can easily tweak the campaign if you feel that it isn’t delivering your expected results. The whole process is simpler than with traditional marketing.

Conclusion

Although traditional marketing forms the foundation of marketing, digital marketing stands a notch above. With a growing number of internet users, traditional modes of marketing are now on the verge of being obsolete.

So, if you’re looking to expand your reach, assess your campaigns, and target people based on their habits and requirements, digital marketing is surely the way to go!

Multi-Level Marketing Or Network Marketing (And Why We Do Not Recommend It)

Introduction To Multi-Level Marketing Or Network Marketing (And Why We Do Not Recommend It)

We have done a lot of research into Multi-Level Marketing (MLM) or Network Marketing (NM) schemes and will share our reviews and experience in this post and elsewhere on our website.

We will explain in this post how MLM or NM schemes work and who they benefit the most.

We will explain why they should, in general, be avoided, in our opinion.

We do not recommend MLM or NM schemes and suggest that before you get involved in any such scheme, especially before you invest money in any such schemes, that you thoroughly research the company involved and check them out on some of the websites which we refer you to in this post, or through your own lines of enquiry.

multi-level-marketing

multi-level-marketing

What is a Multi-Level Marketing Scheme?

A Multi-Level Marketing scheme involves you selling to your friends and family and acquaintances whatever product or service it may be that you undertake to sell.

You receive a commission for the sale and your mentor or introducer to the MLM scheme also benefits from that sale because you are part of their downline.

There is pressure for you to introduce as many friends and acquaintances as possible to the scheme, as they will become your downline, and they will earn commissions for you whenever they make a sale.

The sales process acts like a pyramid, and to start with, you are at the base of the pyramid. As you gain more sales, then you progress up the pyramid. Another name for MLM or NM is Pyramid Selling.

Here is an explanation from Chris Holdheide at SideHustleAcademy.com.

Here is another explainer video which shows a typical compensation scheme for a worldwide sales organisation BeachBody brand.

What Is Wrong With MLM?

You will very soon run out of family friends and acquaintances who might be interested in buying into your MLM scheme. You will become feared as a stalker in the name of your business.

You only get paid on sales commissions, irrespective of what time you may put into the business.

You will become driven to make more and more sales, to a level of obsession. If you don’t make any sales, you will be paid nothing. You will be driven to meet more and more people with a view to getting them to buy into your scheme, and become part of your downline.

Here is a video which explains the dangers of MLM from Rachel Oates.

Here is Some Useful Reading About MLM and NM which you may wish to review.

https://mlmtruth.org/2018/p02/08/the-mlm-master-list

This website is for the Anti-MLM Coalition, which is a worldwide movement and coalition against MLM and NM.

Here is another organisation which is FOR MLM and NM:

https://www.businessforhome.org/2019/01/the-largest-direct-sales-companies-in-the-world-2019

This is also a worldwide organisation in support of MLM and NM companies.

We urge you to take great caution and thoroughly research any opportunities before you get involved with any of the companies listed therein. Projected income figures may be very seductive but the reality of actually being able to achieve such high figures may be incredibly difficult or impossible.

https://www.reddit.com/r/MLMRecovery/comments/8gmgb2/resource_list_of_mlms/

Reddit also has a lot of information about MLM´s, both FOR and Against.

https://www.mlm-thewholetruth.com/
This is a book by Lou Abbott, who is a 15 year veteran of the MLM industry, who gives a different perspective on the MLM and NM scene. He claims to tell you the whole truth about MLM and NM.

https://www.mlms.net/
This website lists many MLM and NM companies.

https://mlmlegal.com/

This website enables you to check out legal aspects related to MLM and NM companies.

OMS Conclusion And Recommendation For Multi-Level Marketing Or Network Marketing (And Why We Do Not Recommend It)

OMS does not ever recommend that you get involved in an MLM or NM scheme.

We believe that it is morally questionable.

Our preference is for the Affiliate Marketing model of business, which we believe is ethical and is risk-free and potentially profitable.

You will find many examples of Affiliate Marketing business models and products and resources on our website, but very few MLM or NM products.

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