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Social media software and online marketing training for making money online and home business.
Social media software and online marketing training for making money online and home business.
There are many ways to really make money online or to make money online fast and here we give you several ideas which we have summarized and which we can send you by email as a PDF document called ´OMS Make Money Online Free PDF´.
To really make money online or make money online fast using Facebook usually involves buying Facebook Ads, for which you need to open a Facebook business account from your personal Facebook account.
Facebook gives you a tracking pixel with which you can track your views, and sales conversions. This is important so that you can get feedback on the performance of your ads.
It is possible to identify a pre-selected audience for your advertisements using the filters available within Facebook, such as:
Depending on the parameters chosen Facebook will give you an indication of the audience size which you will reach with your chosen parameters.
Hence you can target your chosen niche market using the parameters within Facebook Ads, and gradually refine your searches depending on the success of your sales campaigns in your quest to really make money online fast. So audiences can be pre-created or adjusted and testing of results can be done frequently until the right audience selection and sales results are achieved.
Facebook Ads for information and engagement are reasonably priced, but purchase of Facebook Ads for conversions has recently become very expensive. You can set the budget for your expenditure on Facebook Ads, and Facebook will automatically manage the Facebook Ads expenditure for you. For example Facebook can manage to expend at your specified dollar rate per day, until your budget is fully used. Alternatively the expenditure can be set dependent upon clicks or sales. You choose from the available parameters which method suits your business the best.
You can really make money online if you can get the maximum engagement with your prospective purchasers. One of the best ways to do this is using Facebook Messenger. The reason that Facebook Messenger is particularly successful is that Facebook Messages are almost always opened by the recipient, at a 95% open rate, compared with a less than 10% rate for emails. This leads to much higher engagement with the recipient or prospective buyer and thus much higher sales. Receipt of a FB Message is comparible wih receiving an sms on your telephone so it is viewed as a highly personal message.
There are some software packages which specialize in Facebook Messenger such as Trustreach or TRUSTMSG.
Use of Instagram is another way in which you can really make money online, and make money online fast, and this works in a very similar way to Facebook Messenger. Instagram is popular with younger users, and is also primarily intended for use of images. Images are a prompt to conversion of sales, so there is very high engagement with propsective buyers. See Pinterest which also has a high usage of images, and so is a means to really make money online or make money fast online.
Use of Pinterest is a good way to build engagement and trust with prospective buyers and to provide social proof about your products and services, which will eventually lead to sales, and really make money online or make money online fast. Links to Pinterest are the best way to display images, and then link them back to your website for Call To Action. Pinterest is the fastest growing Social Media.
In order to Really Make Money Online, you need to get engagement with your prospective purchasers so you can use Google Adwords, as an alternative to Facebook Ads, or in addition to Facebook Ads, and Google Ads are reasonably priced. The trick is to target your Google ads precisely to suit your audience, which is the niche market which you have chosen.
Another Fast Make Money Online method is to use Youtube videos, which are free. Google owns Youtube and sets the rules for use of url´s. It is forbidden to blatanty promote your website from Youtube, but you can link Youtube videos to other posts, where you can display your url
Yahoo Ads work in a similar way to Google Ads, and also Bing Ads. Yahoo is not as popular as Google but it is still widely used for searches. Engagement with prospective buyers is the key to building trust which will eventually lead to sales from Yahoo.
Bing Ads work in a similar way to Google and Yahoo. Bing is not as popular as Google or Yahoo, but it is still reasonably widely used for searches. Bing alows engagement with propsective buyers in the same way as Yahoo, and once trust is built then conversions will follow.
It may be that for your business Twitter is the best way to really make money online or a fast way to make money online. Twitter has grown in popularity extremely fast and is a quick attention getter, so engagement with prospective purchasers is high.
In order to really make money online, and make money online fast, you need to maximize use of Social media. All of the above Social Media are readily available and they each have advantages and disadvantages compared with others. You need to decide which one or more of these Social Media best suits your business strategy and your budget.
Once you decide which of the Social Media to use, you then need to plan a strategy of communication and rollouts of information to prospective purchasers.
Once your business gets to a certain critical size then you need to move to automated methods of dealing with engagement, otherwise the task of managing and responding to communications becomes extremely laborious and time consuming.
Check out our review of Wealthy Affiliate, here, where you can find out how to maximise the use of Social Media in order to optimise your business.
Content Samurai is the best video production software for automatic production of videos using Artificial Intelligence to assist the user with the process. The product is marketed by Noble Samurai, which is owned by Anthony Noble.
Content Samurai has recently been updated and is unique in that it offers an Auto Voiceover feature so that you don’t need to personally prepare your own voiceover for your video, you can choose one of a range of professional voiceover artists.
Since more than 70% of all web traffic is video-based, then you obviously need to be aware of what tools are available in the marketplace and what are their respective capabilities, so that you can most efficiently produce the necessary videos for your own business.
Content Samurai is among the best video production software a great tool and deserves serious consideration depending on what your video requirements are, see what you think from our review below.
Noble Samurai is the company which markets Content Samurai for video production, and also Market Samurai, which is the company´s flagship keyword research tool, which we will review separately.
Content Samurai is a well-established video production tool and more than 151,000 videos have been produced using the software. It produces Stunning Shareworthy Videos Fast!
Content Samurai offers both Landscape and Square Formats for their videos, the former being most suitable for desktop and the latter for social media users on mobiles.
It is easy to pump out videos with Content Samurai using their pre-prepared templates and standard formats from which you can choose what best suits your purpose with your own video.
Content Samurai makes the video production process Simple!
Content Samurai offers users help with the formulation of their videos by giving them free access to the following Templates and Pre-prepared information.
You prepare a script for your video and post it into Content Samurai, and the software prepares suggested images for you to choose from.
Then when you have selected the images you want, Content Samurai links them all together and animates them.
You can even upload and incorporate your own video clips within the Content Samurai process so as to make them part of the finished video.
Apart from choosing pre-prepared templates as a format for your video, you can give it one of a number of pre-prepared styles. What this allows you to do is to give a style appropriate to your own brand, for consistency, or if you are preparing videos for clients, you can consistently style to suit their brand.
What is a Listicle video? It is simply one which ranks well under SEO.
It is structured correctly and features images, videos, bulleted lists and most importantly the correct keywords for which you want to rank.
Features of Listicle Templates are:
Your title needs to grab the reader´s attention and curiosity so as to draw them into the video itself.
Your video needs to have an introduction where you can tell your viewer what the video is all about, and what they can expect to see when they view the whole video.
Bulleted lists are popular because they convey a lot of information concisely to the viewer or reader, and they tend to rank well in SEO.
Your video needs to tell the viewer exactly what they need to do, whether that is to click on a button, provide an email address or whatever you need them to do.
Question and Answer videos are very appropriate because many people search for things they need, either products, services or information, using search terms in one or other of the search engines.
This template gives you advice on how to ask the right question, and also positioning yourself as an Authority in the subject which you are discussing; this Q&A Template gives you the Anatomy of a Q&A Video:
The purpose of a Killer Content video is to fully inform a reader or viewer about a subject. They are also useful to explain difficult concepts to the viewer. If done successfully they help to build rapport and subject authority. They help to lay the foundations of trust so that readers and viewers may become prospective buyers in the future.
This template provides a proven formula which works and so pretty well ensures that a successful Killer Content will be produced.
The objective with a curated video is to grow a captive audience using other people´s authority content.
The media is a collection of trusted sources that we use to learn about important news and events.
The aspiration is that you become part of the trusted media.
The most frequent searches on the internet across all search engines are Product Reviews, and you are provided with an easy to use template for a product review.
You can protect and copyright your video by using the built-in watermark feature in Content Samurai.
There is an amazing new Voiceover feature available with Content Samurai, which gives you a choice of:
1. Recording Your Own Voiceover Track for your video
2. Uploading a Pre-recorded Voicetrack
3. Using the Autovoiceover feature which gives you the option to use built in voices with different accents to say your script. A neat feature is that the choice includes 6 American voices, 4 British and 4 Australian voices, all of which are split 50/50 between male and female voices.
Content Samurai offers the following tips for creating spellbinding videos with great sound quality:
There are 5 basic training videos built into the Content Samurai video production software which explain the basics of the features and functionality and advise you on capabilities and best practice. These are prominently displayed on the dashboard and you can just click on them to remind yourself of the necessary actions to perform any task or activity which you need.
Additionally, there is a Knowledgebase which avails you of all the recorded questions and answers which have been raised by previous users, as well as useful articles and instructions to users.
There is a Content Samurai Facebook community which you can join and exchange information with a large number of existing users of the software.
There is a Content Samurai Help Desk to answer your technical Support problems and issues, and they are pretty responsive from what we understand from other users.
What do other users think of Content Samurai?
Adam Payne is a Content Samurai user and gives a favourable Youtube video review of the product below:
This review explains the Auto-Voice feature newly introduced to Content Samurai:
Content Samurai Basic version is priced at $47 per month, and the Pro version is priced at $97 per month.
Recently the product has been discounted from the standard version by 40% to $29 per month. This is a pretty amazing price for the functionality offered with this software.
If you want to consider Return On Investment and how you can recover your expenditure on Content Samurai, you can sell animated videos to clients or customers of yours for prices ranging up to $50 per video. So it should not take you long to recoup your expenditure, you just need to sell one video per month to make it pay for itself.
We recently started to use Content Samurai as a trial and were so impressed with its good functionality and ease of use that we signed up as a regular subscriber. One factor which influenced the decision was that the product was discounted by 40%, which offer has now expired. Even priced at $47 per month, we think that it offers very good value for money.
This Best Review Of DFY Hero From Cindy Donovan gives you the lowdown on a completely new first-class page builder software which is being released on 1st July 2019. The software is reasonably priced from $21.95, with a number of options available for purchase. You can build 20 websites with the basic version and 100 websites with the DFY Deluxe version, which is still only $47. There are also several OTO´s for you to consider if they might suit your business, ranging in price up to $297. Because the software is beginner or newbie friendly, we envisage there will be a high demand for this software. If you buy through our affiliate link by clicking here, then you will receive an awesome package of bonuses from us to enhance your purchase even more, provided you are within the countdown timer. Send your purchase receipt to me at firstname.lastname@example.org and I will send your bonuses for you to download – mention DFY Hero Bonuses in the title line.
Cindy Donovan presents the launch on behalf of Wildfire Concepts Pty Ltd, and is a highly regarded software producer, with a great track record of other products such as Socijam System, Viral Loop, Sticky Post, Wp Scope, Video Overplay, Covert Commissions V2 Special Offer. She is a top 2% seller on JVZoo with sales in excess of 36,000, with an average product rating of 3 stars. She is a top 1% affiliate on JVzoo with sales of over 11,500. What a track record! Cindy says that she went from former supermarket checkout operator to seven-figure marketer, what a transition.
The basic version of DFY Hero enables you to create 20 websites from the pre-prepared templates included within the software package.
If you purchase DFY Hero (Deluxe) then it enables you to create more than 100 websites, squeeze pages, landing pages, sales pages and other templates, using pre-prepared material and images, which you can then edit and adapt as required by you or your clients.
DFY Hero is a SaaS platform which enables you to create eCom stores and blogs that members can simply import, edit, and even sell to their clients or use for themselves. It takes away a massive amount of the legwork and drudgery from creating websites and enables you to just focus on editing and finessing your websites.
No hosting or even domain name needed.
DFY Hero is intended to help beginners to easily and quickly get started online selling website services to their clients OR help them quickly import, edit, and publish their own business website, squeeze pages, blogs, etc without needing to spend anything at all on a hosting account.
Experienced marketers will see the advantages of the DFY Hero templates and will also stand to make money offering these services to their clients and a premium fee and making good profits.
DFY Hero enables you to create UNLIMITED fantastic websites without writing a single line of code and without hiring any expensive designers or coders. The images provided are quite adequate and you can supplement these images with your own to make a world class website.
You do not even need to buy the domains or hosting for the websites which you create, which is incredible, we had to repeat it as we didn’t believe it the first time.
Here is a Demo Video For DFY Hero which explains how it works:
Here is my Best Review Of DFY Hero From Cindy Donovan:
The basic version of DFY Hero costs $21.95, enabling you to create 20 websites.
The Deluxe version costs $47 and enables you to make more than 100 websites.
There is a One Time Offer 1 for Agency License and Monetisation Training and Agency StartUp kit, for $47.
This includes the ability to create sub-accounts, and a full-blown training by the creators and marketing experts to show the best way to monetize the DFY websites, pages and blogs.
There is a One Time Offer 2 for Template Club at $17 per month. 10 new templates will be added every month, ie fresh usable designs.
There is a One Time Offer 3 which is reseller licenses for between $97 and $297, since the price will rise during the launch period of 5 days.
If you buy DFY Hero using our affiliate link then you will receive the following amazing bonus package from OMS:
Bonus #1 – Bonus Tutorial DFY Hero – 3 traffic Sources to Send Traffic to Your Websites – Value $427.
Bonus #2 – Bonus Tutorial DFY Hero – How To Set Up Your Gig On Fiverr – Value $47.
Bonus #3 – Bonus Tutorial DFY Hero – Access To Fuego breakout Traffic Course – Value $347.
Bonus #4 – Bonus Tutorial DFY Hero – Instagram Bot Course for Traffic To Your Websites – Value $267.
Bonus #5 – All Bonuses Provided by the Vendor – as listed in their Sales Page. – Value $197.
The launch date for DFY Hero is 1st July 2019, so the product has yet to be launched.
There are plenty of affiliate marketers who are on the case and I am sure that soon there will be many testimonials as it is a top-flight launch from software producers who are highly regarded in the industry, Cindy and Gary Donovan.
We have looked at the review and Demo version of DFY Hero and assessed what it can do from the templates which are provided for different types of business.
We think it is an amazingly good value product for the sale price and would recommend that you consider purchasing it if it would suit your business.
DFY Hero is a beginner friendly software package, especially if you purchase the Done For You Hero Deluxe version which costs $47, which is an incredible value for 100 websites, for which you do not have to pay for domains or hosting.
If you purchase DFY Hero through our affiliate link then you can pick up an awesome set of bonuses as well for FREE, provided you are within the countdown timer, just click here. Send your purchase receipt to me at email@example.com with a Headline DFY Hero Bonuses and I will send you a link for you to download your bonuses.
In this Best Review Of SoManyHits.com For Viral Traffic, we will give you our honest assessment of the software as we have tried it out, the basic version, not the Platinum Membership. We have recently become aware of this software package, from an unsolicited email, which probably we should have deleted straight away. Having started to look at the offer, which must have appeared interesting early on, we now feel compelled to review this offering. It is explained by the vendors to be a Marketing Automation Software, which will blow your results sky high!
Who is the Author of the software? I don´t know but they must be pretty clever!
SoManyHits.com is a referral scheme, so we guess that means it will be an MLM type of scheme.
What we read and hear and see from the sales video is that your first 2 referrals go to your referrer, before the next referrals are credited to you, as part of your downline. The first two referrals which you make are allocated to your sponsor, your upline; after that referrals are allocated to you, sounds fair.
SoManyHits.com explains that there are 3 main parts to their system:
Bonus Traffic Explained. Add a New Campaign or hit the + button.
Passive Traffic Monitor
You use an Affiliate Link to track your results and start to market the system to your contacts. You append your keyword to the shortened link.
All contacts secured from SoManyHits.com can be listed and comma separated in a CSV file and added to your Auto Responder, and all the main name AutoResponders are supported.
Other features of the software are as follows:
The initial offer for SoManyHits.com is free to use.
The upsell is to the Platinum Membership and prices are as follows:
There is training in the dashboard once you have set up your account. Here is a Campaign Tutorial on YouTube:
The Vendors of the software package claim there are many testimonials. Here are a few examples of the Testimonials which we have seen.
Here is A YouTube Video Review From Glenn Hudley:
Here Is A YouTube Video Review From Purely Passive Profits:
Here Is A YouTube Video Review From Momo Zine:
Here is a review from Terry Till At Passive Online Income:
Our initial reaction to SoManyHits.com was quite positive, especially since it was a simple system, initially with no upsell, and it was free by the way.
Looking at the price offer, $177 for 2 years seems reasonable, that is only .24c per day. You just need to be sure that you are going to get plenty of clicks and also conversions.
If you decide to try it out for 2 months before committing to the annual or biannual offer, then you are paying significantly more per day, at .45cents.
We decided not to subscribe to Platinum Membership, just to see how we get on with the Free Membership, before making a larger commitment.
Looking at all the favourable reviews which we have seen on Youtube, we may well invest in Platinum membership soon and give an updated review of how we get on.
Here are some other reviews of SoManyHits.com:
When it comes to the question “What is a social media campaign?“, it is a marketing strategy that utilizes social media platforms to help increase brand awareness, improve consumer interaction, and reach certain business goals. The success of a social media campaign is typically measured through performance indicators and outcomes of sales revenue.
Here are some of the factors that affect the success of a social media campaign:
If you want to make your online presence valuable, you must engage in activities that will increase your interaction with your target market. For instance, being social means responding to online comments and replying to DMs. Liking the posts of others and hosting a digital event can also improve how you socially interact online.
It is crucial to share quality content in your social media channels. Grab your target market’s attention by posting videos and images, writing press releases and blog posts, and sharing infographics that your followers will find helpful and interesting. Making sure you only post high-quality content will not only help you grab attention, but also allow you to get what your ad budget is worth.
To help drive traffic to your website or social media pages, you can use paid advertising tools that many social media networks have. Common examples are Promoted Tweets for Twitter, Promoted Pins for Pinterest, Sponsored Ads for Instagram, and Facebook Ads.
One of the factors that will help your engagement improve is to determine how the visitors interact with your page/s. You can measure the data through the platforms that are running your ads.
To make sure that your social media campaign becomes a success, you should have a business goal. A business goal can either be getting sales or improving brand recognition. Here are other practical goals that you might want to achieve when setting up a social media campaign:
Upon launching the campaign, it is ideal to measure your targeted metrics’ baseline. This will help you track the spikes and declines in the campaign performance.
Moreover, keep in mind that the preferences of audiences vary from one social media platform to another. As such, choosing the best social media network that will suit your target audience is also important.
Here are the recommended practices that you can do to make the most out of your social media campaigns:
Convincing your audience to provide their contact details is not easy. To do this, you may offer them incentives like discounts, coupons, or prizes in exchange for their information.
Make sure to give prizes that are relevant to your brand. It could be your own product or something to do with the services you offer.
It is not enough to posts photos, videos, and updates. You also need to ask your followers to interact.
Invite them to join your mailing list, engage in a poll, join a contest, or give a review. You can also have live updates where you can have real-time interaction with your audience.
When running a campaign on social media, it is crucial to respond to the queries fast. This also includes comments to your posts. Online customers tend to appreciate quick responses and will eventually have a big impact on the overall satisfaction of your online customers.
Yes, it is important to know which social media platform will lead you to your target audience. However, it is also ideal to use multiple platforms to determine how the campaign will affect users from other social networks. Also, most users have accounts on different platforms and seeing your brand on different networks will increase recognition.
Track the performance of your social media campaigns through the platform’s analytics page. This will help you decide if the campaign is effective or you may need to make quick adjustments for improved results.
Managing your campaigns in social media involves creating fresh content and updating your page regularly. Getting started, though, can be a little tricky. Here are some tips to make your social media marketing a success:
Unless you are aiming to make your profile look minimalist, it is important to fill out your profile. Do not leave a blank section and make sure all your contact information is there. Check in regularly for updates and if there are new sections that may need filling out.
Hashtags are very useful in social media marketing. With these, your followers and other users can reach your page just by clicking on them. Hashtags also help in organizing your posts and making them your own.
One great way to build trust is to take advantage of content that is made by your customers. This is one of the benefits of using social media as your marketing platform.
Social media users often post about brands and products they’ve used with some sort of a review. In addition, users of Facebook, Twitter, and Instagram usually tag their friends on posts that they find interesting and this can be excellent exposure.
It is understandable that we may run out of ideas for new content. Nevertheless, it is okay to re-purpose previous content by changing its format. For instance, you have a full video, you may post a bit from it to pique your viewers’ interests or you may post throwback photos.
Social media has become a vessel to many marketing opportunities. It allows you to reach millions of people and engage with them in many possible ways.
Keep in mind that the key to a successful social media campaign is to consider your audience and engage with them. Doing this will allow your customers to approach you and for you to respond to their needs in return.
We hope this article answers the question “What is a social media campaign?” and helps you in utilizing this great marketing tool to your advantage.
In today’s world of social media, you might have heard of the term social media marketer and thought, “What does a social media marketer do?” Well, a social media marketer, contrary to what most people think, doesn’t get paid just to log in on Facebook and other social media platforms. Yes, you do log in, but there is more to it than that.
A social media marketer is basically a member of a business’ marketing department who is in-charge in promoting or advertising within different social media platforms. If you are a social media marketer, you will be the one in charge of the company’s presence in social media. This means managing all the company’s social media accounts, creating online content, and generally making the company’s existence felt across all platforms.
Here is a rundown of the major tasks most social media marketers do:
We know that there are different social media platforms and each one has its advantages and disadvantages. For instance, Facebook is a good platform to build a community while Twitter is best for content promotion. The point is, you must know the differences between these networks to be an effective social media marketer and knowing which works best for the brand is very important.
For example, your product is Keto diet meals, as a social media marketer, it is ideal to choose different channels for different content, such as yummy food shots for Instagram, week-long meal plans for Pinterest, and promos for Facebook.
While this strategy is not totally foolproof, it is a good marketing model. Hence, a good social media marketer needs to know about all these.
In order for the social media campaign to succeed, you need to have an audience, and that is another task of a social media marketer. They must be able to determine the brand’s target market and find people with interests similar to what you offer. For example, the Keto diet meals you offer needs people who are into dieting and weight loss, or generally people who are more likely to be interested in buying your products.
This can be done by searching certain hashtags, looking at groups, and even spying at the competitors for more reliable market information. Once you have determined your target market, doing the next step is easier.
Showing that your brand can relate to your demographic is one way to get an organic following. Promoting the right content in a timely manner will help show people on social media that your brand exists.
This can be done not only by posting consistently but also by having a deal with industry key players or influencers. As a social media marketer, you must also know how to talk with outside sources to boost your brand recognition.
Once your brand has followers, it is now your job to engage them by answering their queries, replying to their comments, talking to them through direct messaging, and resolving their complaints. Furthermore, it is your job to make sure that any complaints or negative comments won’t get worse by pacifying the situation as soon as possible.
In this regard, the social media marketer will be the first line of defense between your brand or company and the followers or public. Promoting customer satisfaction and reassuring customers and at the same time making sure nothing goes wrong is your job. While it is a tough job to handle, a good social media marketer can definitely do such a task.
A lot of followers will not mean anything if you cannot get them to visit your site. Increasing site traffic is one of the most important goals of a social media marketer.
This involves posting photos, videos, blogs, deals and discounts, promos, and other content that will get them to visit your site. Once you get people to your site, your social media content is more likely to become sales.
During the whole action, you will track your results to determine if the strategies you use actually work. Tracking is very crucial to every marketing strategy, especially in social media.
After you’ve tracked your campaign results, you now have the idea on which strategy works and which does not. You also know by this time which social network is the most effective and what you can do to further increase your following and site visits. In case your initial strategies do not work, you can then adjust and improve your marketing strategy.
In this modern world, it is already expected for a business to be present on social media. Most users of social networks look up their favorite businesses on the said sites and try to follow them. Following a business on social media has become the mark of loyalty and at the same time allowing them to get the latest updates about their favorites.
Social media marketing is important because of this. Plus, social media have also become the easiest way to reach potential and existing customers. Signing up for social networking sites is relatively free, so essentially, your brand will get free advertisement by setting up a social media page. However, these pages will need supervision and a lot of managing, and this is where a social media marketer enters.
Social media marketers are not just there logging in and out of a company’s social media account. They are there to curate content, engage consumers, attend to the needs of their followers, and take care of the company’s image in general. It is an important job and given its many tasks, it takes a lot of training, talent, and experience to become a good one.
So, what does a social media marketer do? They make a company’s online presence prominent and help them gain a lot of followers that can possibly equate to millions of sales. Hence, they are one of the important parts of a company’s success.
Email marketing lets you connect to potential and existing customers directly, and can help you to possibly yield a high return of investment. As a matter of fact, some email marketing experts agree that you can earn up to $44 for every dollar you spend in email marketing. With these high revenues, those who are interested in this line of work usually ask, “How to charge for email marketing?”
Since email marketing makes it easy for business owners and affiliate marketers to make a sale and boost their annual revenue, it is okay to charge accordingly. After all, they will be using your smart approach, software, creative ideas, and your own effort to be able to turn those emails into revenues.
You can propose your email marketing plan as a way to:
So, how much should you charge for email marketing? On average, a medium-sized business could spend at least nine dollars to as much as a thousand dollars per month if they manage their own email campaign. In case they plan to work with an agency, they can expect to spend about $300 to $500 a month.
A well-composed email marketing message can help remind new, existing, and potential customers to visit the company’s website. By doing so, you can offer them incentives like discounts and coupons. Being able to execute a good email campaign successfully can guarantee customer retention as well as build trust and a relationship between the company and the customers.
By keeping in touch with the customers, the business will be the first that comes into the customer’s mind. This can help your existing and potential customers to choose you once they are ready to make a purchase.
Most marketers spend less on email marketing, but it is advisable to dedicate at least 16% of the company’s marketing budget to email marketing. The budget you allocate generally depends on several factors, including:
In the long run, the company may need to allocate a budget that suits its goals. Nevertheless, email marketing, regardless of how much it costs, is comparatively more cost-effective than other marketing strategies.
In addition, it can generate incredibly high revenues for just a little money spent. Hence, email marketing is a great way for a company to reach more customers.
Here are a number of factors that affect how much email marketing may cost:
If the company’s email list consists mainly of inactive subscribers, you may need to clean it up to generate better email campaign results. There are tools that you can use to help you identify inactive subscribers and useless email addresses.
If this is the case, you may charge an additional $0.01 per email address or $1,000 per 100,000 email addresses to clean up. Maintaining a high-quality email list is important to guarantee your emails get to the right persons.
You may charge higher for emails with customized or intricate designs. Most of the time, designing custom emails can be charged per hour or at a fixed rate. Keep in mind that the more complex the email design is, the higher price you must demand from the client.
Even if automated email programs are used, monitoring, managing, and optimizing are still required. You must make sure to evaluate the program’s performance and make necessary updates.
Over time, programs that automate emails may need less time and effort than newsletters that you produce regularly. However, setting up an automated email takes longer.
Many companies require emails to be in multiple languages because of a possible international market. While there are solutions that can manage email distribution across many countries, ensuring the quality of emails is crucial. In addition, the company must make sure that each language goes to the correct market; thus, increasing the professional services needed.
The amount you charge for email marketing also depends on the frequency of the campaigns. Typically, this will be a per-recipient rate multiplied by the number of times you email them in a month.
For example, the mailing list has 100,000 subscribers and the client wants you to send one newsletter per week. If the agreed distribution cost is $0.04 per email address, that is $16,000 a month. The cost of email distribution declines as the number of frequency of emails declines.
In terms of marketing, the more stakeholders the company has, the more approvals needed to be able to start a certain campaign. Hence, it will take more time for the email campaign to finalize.
When multiple stakeholders are involved, you need to do additional tasks like coordinating their inputs and changes. If this is the case, you may want to include additional charges in a per hour basis.
The cost of email marketing also depends on the platform you use. Here are some of the most common email marketing platforms plus their average cost per month:
There are many other available email platforms and using one has its own benefits and disadvantages. Doing thorough research will help you decide which is the best choice for your client.
Businesses usually find email campaigns to be a daunting task, and this is where you can enter as an email marketer. You can help them create emails and send them to their existing and prospective clients.
So, how to charge for email marketing? Most email marketers charge a monthly fee for their services. Plus, you may also charge additional fees if the client asks you to send large volumes of emails per month. So, on top of your monthly charge, you may also charge a per-recipient rate.
Only a decade ago, the primary media of communication for products and brands was TV ads and billboards. Today, we have new communication platforms available that are not only influential but also more integrated and relatable to your everyday needs. Take social media as an example; it is literally taking over the whole world, and this is why you need to know how to get into social media marketing.
Most of the businesses now have active social media pages because it helps build a personal interactive relationship between your brand and your customers. This not only provides the customers with exactly what they need but also helps flourish your business.
If you are one of those people who want to get into social media marketing but does not know how to, then don’t worry. We have compiled some tips and basic guidelines to make this process easier for you.
Firstly, you need to focus on and determine the outcome you want. These outcomes can be your goals and the results you want from social media marketing. Once you know your aims, it will be much easier to lay down the framework or a basic idea to go about it.
Ask yourself the reason for doing it and how important it can be for your business. Define the main goals and impact you want social media marketing to have on your business.
After that, you should think and evaluate the means required for your social media marketing. The means and needs for managing will depend on your aims and goals.
However, the core material you need for impactful and successful social media marketing is creativity. The more creative your advertisements are, the more it will attract people.
A bigger audience for your advertisement will make it more popular among people. It will also help increase the number and diversity of your customers.
Other than that, you also need a team with good communication skills. One of the main reasons why social media marketing is so influential is communication. It is easier to build close interpersonal relationships with your customers.
Interpersonal relationships do not only keep your customers happy and satisfied but also make you more aware of their needs and wants. By being aware, you can then strategize the present and future of your business accordingly.
The key for connecting with your potential customers is understanding them. You should learn about their lifestyle, likes and dislikes in order to get a better idea of their needs.
Once you do, you should not only make your business or products more suitable for their needs but also advertise it in a more relatable fashion. Once the customers feel the emotional connection, they will be loyal as well as permanent.
In addition, through social media marketing, you can provide them with customer care facility. Your customers will not have to go through a long, tedious procedure of filing a complaint.
Instead, they will be able to just message their query or complaint on any social media site. The complaint will not only be resolved more efficiently with lesser chances of miscommunication but can also be stored in records.
Managing business can get really hectic. A good businessman is the one who knows how to prioritize work according to its importance.
Marketing for businesses can be a very time-consuming job especially when it is done via social media. Therefore, it is important to make a time table and allocate specific times to different activities.
For example, one way you can do it is to allow yourself five to ten minutes on each social media site like Twitter, Instagram, and Facebook. During this time, set up the goals you want to fulfill. The key here is to plan accordingly beforehand.
Furthermore, you should allocate the first few minutes for self-promotion and the remaining minutes to read customers’ feedbacks and suggestions to make your product more user-friendly.
One of the biggest misleading current trends is the extreme focus on the number of followers and subscribers. Most of the social media influentials have started making content just to attract a greater number of people.
That should not be the case. Instead, emphasis should be made on improving the quality of the content as well as its marketing strategy.
By improving the quality, you will gain not only your customer’s trust but also their dependence on your product. This will build a mass of customers who are satisfied with your product and loyal to your company. As you know, a word, especially in the time of social media, travels fast.
People will then start believing in the quality product you promised to provide if they hear it from other customers rather than you praising your services yourself. This will automatically increase the number of your followers.
In order to be fit, you do not have to be the strongest or the fastest. Rather, you need to have the ability to adapt. Same is the case with social media marketing.
Your social media marketing strategy must be adaptive to the customers’ needs and reviews. If your content had been popular in the past, it does not necessarily mean it will be popular amongst your recent audience.
Therefore, you and your marketing team should be flexible to the changing times and needs. You should have the ability to listen, learn, and improve from your brand’s shortcomings.
Social media marketing has undoubtedly become a necessity for every successful business today. It is not only relevant and useful in informing people about your products and services, but also in clarifying their misconceptions. Getting into social media marketing may seem daunting at first, but once you get the hang of it, you will know it is not that hard.
Make sure always to be aware of the outcomes you want while strategizing your social media marketing plans. Your priority should be to work on providing quality content while having the flexibility to adapt.
If you follow these guidelines we have listed and explained, you now know how to get into social media marketing. Your social media marketing plan is all set to go.
While everyone goes digital today, many companies and businesses go digital too so that they can reach a broader range of audience. However, there are still some vague terms for non-traditional marketing. Many social media strategists use the two terms digital marketing vs online marketing interchangeably.
There is a fine line that differentiates digital marketing and online marketing. This is an important knowledge to identify in order to create a clear understanding especially when negotiations between the social media strategist and businesses are being done. It also shapes the overall non-traditional marketing strategy for an effective ad campaign.
As mentioned, both terms are often misused and interchanged. In fact, even the people who have been in the industry for quite some time are still confused about which one should they write, online or digital? So, what is the difference between digital marketing and online marketing?
In order to develop a clear understanding, each term will be defined, and the advantages of each will be enumerated.
The phrase “digital marketing” is an umbrella term that refers to all digital devices, channels, and platforms to construct or promote advertisements and other marketing messages. It doesn’t necessarily need to be online or on the internet to convey its message. As an umbrella term, it encompasses various marketing strategies.
For example, a client downloads an app or game on his mobile phone. This is done using the internet via App Store or Google Play. This app or game is created with technology.
However, once it is already installed on the phone, it independently works from the internet. Therefore, the app or game is considered a kind of digital marketing.
Another example is the SMS campaign where the digital marketing strategist can send SMS blasts to clients or customers about the latest promotions or products. The technology was utilized to create and convey the message, but it does not require an internet connection to complete the action.
As the technology evolves, the digital marketing evolves too. It is also correct to think that an ad that is made through technology and has a digital foundation is a form of digital marketing.
There is a wide range of digital marketing strategies being used today. Among them are the following:
Digital marketing can be utilized by various businesses regardless of size or types. It is a cost-effective way to provide mass access to the products or services being offered or promoted. Among the other benefits of digital marketing are the following:
Online marketing, also referred to as internet marketing, is a subcategory of digital marketing. The principal characteristic of online marketing is the use of an internet connection so it will work and be accessed by the target audience. Pay-per-click or PPC ad campaigns are an example of online marketing.
The pop-ups that run on the websites are also considered online marketing. These pop-ups usually contain messages about the latest promotions or services that the business has. The same is true with display ads, such as text ads or banner ads, which run across the internet.
Both digital marketing and online marketing evolve with technology. However, online marketing progresses exponentially over time making it quite challenging to keep it up. For start-up businesses and beginners, online marketing is overwhelming because it requires more technical knowledge and skills.
Among the examples of online marketing are the following:
One major advantage of online marketing is the ability to immediately evaluate the effectiveness or impact of a particular online platform such as the number of clicks each post receives, how visitors interact with the updates, and the time the followers are most active in using social media. When the visitors become paying clients or customers, auxiliary analysis can be performed to identify the channels that are most effective at converting audience to customers.
By analyzing the experiences from a web or mobile application, the following analytics can be determined:
Which between digital marketing vs online marketing is better entirely depends on the business goals and capacity. Based on the abovementioned advantages of each type of non-traditional marketing, businesses can identify which one is appropriate for them.
However, many digital or online marketing strategists admit that the difference between digital marketing and online marketing doesn’t matter. It is only a matter of technicality. The more important factor to consider is the implications of each marketing strategy when creating a general marketing plan.
The most important way to create an effective ad campaign is to strategize. Regardless of which marketing strategy you choose, you need to determine the results you want, the concrete plan on how you would achieve it, and more.
Once you have evaluated your current business and determined the goals, you will know if you should focus on digital marketing or online marketing, or stick with traditional marketing. Each business has its own goals, strengths, and weaknesses, so make sure you focus on them before developing an effective marketing strategy that best addresses your business.
Social media marketing or online marketing differs from traditional marketing which historically involves billboards, prints, and television and radio advertisements. It is the utilization of online channels to proliferate information about a business’ brands, services, or products to potential customers or clients. Is it better than traditional methods and which of the following is not an advantage of online marketing over traditional marketing?
To answer that, we will enumerate the advantages of online marketing as well as the reasons why traditional marketing is still better than the contemporary one.
Although online marketing has its own advantages and has become a more popular method to reach a wider range of potential customers and clients, it still has disadvantages which still make traditional marketing a better choice. Among the reasons why online marketing is not an advantage over traditional marketing are the following:
It is true that online marketing can reach an audience on a global scale, but it might not reach a local audience. When your target group of people is the local consumers, traditional marketing such as radio ads and pamphlets are more effective. These forms of communication are also easy to create and transmit over the local community and radio station.
Online advertisements don’t require paper, ink, and other physical resources, so once offline, they will not be accessible. On the other hand, traditional marketing strategies involve hard copies which can be read and taken anywhere even without internet connection. Unlike paper-based ads, online marketing can’t be kept for recycling or reuse.
Older people don’t require explanation when faced with newspapers, television ads, and other forms of traditional marketing. Flyers and other written advertisements are straightforward; people can easily read them when they have time.
On the other hand, online marketing might require some technical knowledge that the older folks are not familiar with. Additionally, they have little idea on how to explore the internet and social media. In traditional forms, older people can easily identify the ads.
In a study sponsored by a Canadian organization, hard copy advertisements promote mental process and recall compared to the digital counterpart. In the study, the participants were more engaged and inclined to remember what they have read in the paper-based ads than what they did on an online ad. Hence, paper-based marketing is easier for the brain to process and remember.
It is true that online marketing can reach all of your potential clients or customers. Everything these days is going digital from ordering food to booking a taxi. It is easy to wonder why traditional marketing still exists today. One simple reason is this: it has proven success rate compared to the online counterpart.
Most businesses, no matter how big or small, use the internet to promote their products or services and reach a wider audience. It has gain popularity because of the following advantages over traditional marketing:
While online marketing also comes with a price, it is not as expensive as the traditional mediums such as television, billboard, and radio ads. For example, the pay-per-click method can cost as low as $5 for every one hundred clicks. Can this $5 buy you a video camera or printer for a leaflet distribution promotion?
Social media is an interactive platform where users can react or comment to someone’s post. This is also true when it comes to online advertisements which are an advantage compared to traditional marketing.
It is also easy to disseminate public concerns through email, social media post, and website. It shows transparency to your business operations; thus, building trust to the people.
Only big companies can usually afford television ads, billboards, and other forms of traditional marketing. With more advertising budget, they can easily dominate and dwarf the small businesses.
When it comes to online marketing, everyone is in a fair playing field. Any kind or size of business with an effective online marketing plan can contend with even the big, established businesses.
With online marketing, businesses can create advertisements that target particular types of customers. One popular online marketing plan is the Facebook ads that allow you to create ads for different ideal customers based on age, location, demographics, interests, online behavior, and more. Online marketers have gained millions of profits through Facebook ads because of the extremely focused ads on their target customers.
You can easily know how effective online ads are based on real-time analytics. Businesses can easily track the cost of each ad, which advertisements are performing and those are not performing well, as well as the website traffic and the time of the day the followers are most active on social media. With the analytics that are readily available anytime, you can gradually tweak the ad campaigns until you achieve the right formula that will help your business succeed.
While a lot of businesses are going digital particularly on advertising and targeting their customers, it is not always the most effective. It is true that it is cost-effective and doesn’t require a huge advertising budget compared to traditional marketing. It also allows small or start-up businesses to advertise and compete with big businesses.
However, online marketing is not always the best option. Which of the following is not an advantage of online marketing over traditional marketing? Older folks are not familiar with the technology and have little idea about online advertisements. Online marketing can’t reach the local community, and traditional marketing is an easier and more effective way to reach it.
Online marketing doesn’t have a proven success rate, can’t be recycled, requires digital knowledge, and doesn’t stay in one’s memory for a long time. Regardless of these drawbacks, there are still a lot of reasons why online marketing is worth to try.