The marketplace for all products and services is becoming more and more competitive, and innovation will win the battle to market your products and services online in 2018.
This could be any of the following, as examples, but are better to be something you know about and which you love to do:
Dieting and Weight Loss – narrow the problem, men´s, women´s, belly fat, so as to further categorize the audience.
Sports and Fitness – choose particular sports, such as golf, football, rugby, Les Mills, Triathlon, Running, Cycling, Swimming, sports equipment, weightlifting etc
Family – narrow to Mum´s, kids, Grandparents for example.
Professions, such as Firefighter, Nurse etc
Home and Garden – outdoor, indoor, furniture, carpets, garage and workshop
Motorcycles, Motor Cars – special interests such as vintage cars, particular makes of sports car.
Alternatively, you may have your own unique ideas about a specialized small niche market which you will satisfy – even better!
To do this you can undertake a number of activities, such as:
Market Research among your niche market or audience. For example, you can take a poll on Facebook and display several alternative products and ask for feedback which people from your audience prefer.
You can look at what is trending in the best sellers for each of the online marketplaces such as:
Amazon, Etsy, eBay, Shopify, Google trends, Ali-Express
From this Online Market Research, you can easily ascertain whether there is a demand for the product(s) which you have in mind to sell.
This exercise or conclusion is the validation of the market niche and the proposed product(s).
Driving of traffic can be as a result of any of the following methods:
1. Organic growth
2. Paid Advertisements such as Solo Ads.
3. Pay Per Click Advertisements.
4. Facebook Advertisements (or other Social Media Advertising).
5.Youtube Videos to generate interest in your website.
6. Other Social Media advertizements eg Pinterest.
7. Google Ads, or equivalent Yahoo or Bing.
Monetisation this could be by:
1. Selling your own products (which you source and store, pack ship and deliver).
2. Selling someone else´s products, drop-shipping, with fulfilment by another company, possibly from China such as Alibaba or AliExpress.
3. Selling Affiliate Products (someone else is responsible for fulfilment), for which you receive a commission on each sale.
4. Selling educational services, such as videos or ebooks, webinars etc.
Customer Market Research is needed in order to ascertain what prospective purchasers are looking for, what they need, what problem they need to solve, and what they want to buy. This can be done using Social Media, especially on Facebook to interact with prospective customers. Virtual audiences created by selecting criteria such as gender, age group, occupation, interests.
Sometimes the Customer Market Reseach can be short-circuited by using the real-time records of Trending Products, ie those products which are being sought and bought in large numbers at the most popular online stores such as Amazon, eBay, Etsy, Shopify etc.
Social media is playing a growing role in marketing your products and services online in 2018. This is because marketing is becoming more about developing a long-term relationship between you and your customers.
You constantly need to be updating your prospective customers regarding developments and initiatives taking place in your company. This is so that your prospective customers can see that you are active in the marketplace and are following trends and fashions.
For our OMS review of Rethinking Social Media by Paul O´Mahoney go here.
It is important also to consider which platform you will use to sell your products and services, for example, Amazon, e-bay, Shopify, Slingly, TREX
To market your products and services online in 2018 is becoming more and more complex. Purchasers are becoming more and more discerning, and are better informed than ever. Purchasers will only buy from people they trust. In order to convince people to buy from you, you need to convince them that your brand is better than others, and differentiate yourself from the competition.
Social Media has to be a fundamental part of your Marketing Strategy for your business.
Video is becoming more and more influential so also needs to be integrated into your Marketing Strategy
If you are not already fully trained and experienced in this sort of expertise, you will never sell the products and services which you carefully researched and selected as being in demand by your Niche audience.
We recommend that you consider the full and thorough training available on Wealthy Affiliate as a means of acquiring the necessary skills and expertise.
You can try out Wealthy Affiliate for FREE for as long as you desire by clicking here. No Credit or Debit card is required.
You can see our review of Wealthy Affiliate by clicking here.
ZeroUp is an online marketing software Shopify System marketed by Fred Lam, and which claims to offer a means to achieve a very profitable online Shopify business. Fred Lam has himself achieved great success with Shopify and as a result of this can offer Zero Up subscribers some Shopify benefits, because of his close relationship with them.
Fred Lam describes his system as follows:
“ZeroUp™ is a powerful and comprehensive all-in-one e-commerce software to help you build, grow, and scale your business online. It is intelligently designed to help anyone, even those with little prior experience or technical skills to create a flow-blown online store and sales funnel with just a few clicks of the mouse.”
ZeroUp requires a subscriber to have a Shopify store and domain, which it can be imposed upon. It also requires a subscriber to be connected to Ali Express, and also to be connected to Facebook Ads. With all these features installed than ZeroUp should work smoothly.
ZeroUp offers a full training and support Shopify System to subscribers which they must follow in order to achieve success according to Fred Lam´s claims for massive revenue and profits.
ZeroUp has introduced (in November 2017) a product line of jewellery called ShineOn which is a line of US manufactured jewellery similar in concept and quality to Department Store range but at more advantageous prices. There is no additional payment or commission payable to ZeroUp for this facility.
There were some problems with the rollout of the ZeroUp software system, and they had to implement an upgrade which was quite disruptive to users, all now resolved.
The Menu structure is shown in the diagram below, and Product Engine controls Products, advertisements, Orders and Re-stocking.
ZeroUp offers weekly training webinars, which started on 26th October 2017, and subscribers follow each week’s training with Fred Lam personally doing the presentations to his subscribers. Occasionally Fred Lam invites guest speakers to make presentations to his audience.
The following niches are available within ZeroUp, presently:
From initial testing and usage, OMS has yet to be convinced that ZeroUp provides all of the features and functionality which it claims to offer. Certainly, we are sceptical whether the fast implementation and results which are claimed by Fred Lam are achievable.
Recently we noticed that Fred Lam has teamed up with Robert Kyosaki and is offering a ZeroUp elite training under the company name Lurn. We have not tried this out but are a little apprehensive about the method of selling this product. You are encouraged to give information about yourself and agree to be open for an invitation to join a condensed 4-day training with Fred Lam, but the price is not specified up front. You receive a personal telephone call with your invitation, if you are a ¨chosen one¨then are hit with the cost of the training.
What you are offered is very intensive 4-day training with Fred Lam personally, so maybe that will make all the difference to whether you will be successful or not.