Introduction – How To Market Your Products And Services Online In 2018?
The marketplace for all products and services is becoming more and more competitive, and innovation will win the battle to market your products and services online in 2018.
1. You Found Your Niche market
This could be any of the following, as examples, but are better to be something you know about and which you love to do:
Dieting and Weight Loss – narrow the problem, men´s, women´s, belly fat, so as to further categorize the audience.
Sports and Fitness – choose particular sports, such as golf, football, rugby, Les Mills, Triathlon, Running, Cycling, Swimming, sports equipment, weightlifting etc
Family – narrow to Mum´s, kids, Grandparents for example.
Professions, such as Firefighter, Nurse etc
Home and Garden – outdoor, indoor, furniture, carpets, garage and workshop
Motorcycles, Motor Cars – special interests such as vintage cars, particular makes of sports car.
Alternatively, you may have your own unique ideas about a specialized small niche market which you will satisfy – even better!
2. You Need To Ascertain How Best To Market Your Products And Services Online
To do this you can undertake a number of activities, such as:
Market Research among your niche market or audience. For example, you can take a poll on Facebook and display several alternative products and ask for feedback which people from your audience prefer.
You can look at what is trending in the best sellers for each of the online marketplaces such as:
Amazon, Etsy, eBay, Shopify, Google trends, Ali-Express
From this Online Market Research, you can easily ascertain whether there is a demand for the product(s) which you have in mind to sell.
This exercise or conclusion is the validation of the market niche and the proposed product(s).
3. You need to drive Traffic to Your Website
Driving of traffic can be as a result of any of the following methods:
1. Organic growth
2. Paid Advertisements such as Solo Ads.
3. Pay Per Click Advertisements.
4. Facebook Advertisements (or other Social Media Advertising).
5.Youtube Videos to generate interest in your website.
6. Other Social Media advertizements eg Pinterest.
7. Google Ads, or equivalent Yahoo or Bing.
4. You need to Monetise your Website
Monetisation this could be by:
1. Selling your own products (which you source and store, pack ship and deliver).
2. Selling someone else´s products, drop-shipping, with fulfilment by another company, possibly from China such as Alibaba or AliExpress.
3. Selling Affiliate Products (someone else is responsible for fulfilment), for which you receive a commission on each sale.
4. Selling educational services, such as videos or ebooks, webinars etc.
Market Research is the starting point for any Niche Advertising Campaign.
Customer Market Research is needed in order to ascertain what prospective purchasers are looking for, what they need, what problem they need to solve, and what they want to buy. This can be done using Social Media, especially on Facebook to interact with prospective customers. Virtual audiences created by selecting criteria such as gender, age group, occupation, interests.
Sometimes the Customer Market Reseach can be short-circuited by using the real-time records of Trending Products, ie those products which are being sought and bought in large numbers at the most popular online stores such as Amazon, eBay, Etsy, Shopify etc.
Social media is playing a growing role in marketing your products and services online in 2018. This is because marketing is becoming more about developing a long-term relationship between you and your customers.
You constantly need to be updating your prospective customers regarding developments and initiatives taking place in your company. This is so that your prospective customers can see that you are active in the marketplace and are following trends and fashions.
For our OMS review of Rethinking Social Media by Paul O´Mahoney go here.
Your Sales Platform
It is important also to consider which platform you will use to sell your products and services, for example, Amazon, e-bay, Shopify, Slingly, TREX
To market your products and services online in 2018 is becoming more and more complex. Purchasers are becoming more and more discerning, and are better informed than ever. Purchasers will only buy from people they trust. In order to convince people to buy from you, you need to convince them that your brand is better than others, and differentiate yourself from the competition.
Social Media has to be a fundamental part of your Marketing Strategy for your business.
Video is becoming more and more influential so also needs to be integrated into your Marketing Strategy
If you are not already fully trained and experienced in this sort of expertise, you will never sell the products and services which you carefully researched and selected as being in demand by your Niche audience.
We recommend that you consider the full and thorough training available on Wealthy Affiliate as a means of acquiring the necessary skills and expertise.
You can try out Wealthy Affiliate for FREE for as long as you desire by clicking here. No Credit or Debit card is required.
You can see our review of Wealthy Affiliate by clicking here.