Monthly Archives: October 2018

OMS Review of Brian Dean And His Awesome Blog Backlinko 2018

OMS Review of Brian Dean And His Awesome Blog Backlinko 2018

We have come across other Reviews of Brian Dean and read about his Awesome Blog Backlinko over quite a time now, and have looked into his methods and found that there are some fantastic content and tips which we would like to share with you in this review.

Who is Brian Dean?

Brian Dean is an Internationally recognised expert in the field of Search Engine Optimisation (SEO)

Review Of Brian Dean

About Brian Dean

What is Brian Dean´s Speciality?

Brian Dean is an internationally recognised SEO expert, whose particular forte is Backlinks, hence the name of his Blog, Backlinko.

You can sign up to Backlinko by clicking Brian Dean´s Blog Backlinko, and receive the benefits of Brian Dean´s expert advice on Free Exclusive Traffic Tips straight to your inbox.

Here is Wikipedia´s definition of Backlinks, from which you will see that a backlink is a sort of citation regarding your website from another website.

Google takes account of the quality, relevance and quantity of the backlinks on your website when ranking your posts.

Here is a Youtube Video of Brian Dean explaining How To Get Powerful Backlinks In 2018:

Brian Dean Recommends a Non-Technical Site Audit

Brian Dean recommends carrying out a non-technical site audit on your website and gives a simple checklist which you can work your way through and fix the bugs step by step.

  1. Find And Delete Zombie Pages.
  2. Check to see If Your Site is Mobile Friendly.
  3. Make Sure Google Indexes One Version Of Your Site.
  4. Speed Up Your Site.
  5. Find And Fix Indexing Problems.
  6. Check Organic Traffic.
  7. Improve Your On-Page SEO.
  8. Set Up Keyword Rank Tracking.
  9. Analyse Your Backlinks.
  10. Fix Broken Links.
  11. Competitor Analysis.
  12. Make Your Content 10xBetter.
  13. Optimise For UX Signals.
  14. Flatten Your Website Architecture.
  15. Re-write Duplicate Meta Tags.
  16. Launch a Skyscraper Post.
  17. Get More From Your Internal Links.
  18. Use A Site Audit Tool.
  19. Optimise For Featured Snippets.

Brian Dean´s Advice How To Rank #1 In Google

Brian Dean has several videos on his Youtube channel and following his advice, you can learn step by step How To Rank #1 In Google

Brian Dean´s Advanced SEO Tips

On his videos, or in his Blog post you can pick up amazing advice for FREE on Advanced SEO Tips, which can make all the difference to your own website´s rankings in Google.

1. Use Title Tag Power-Ups

You need to think about the impact and effect of your Post Titles and introduce words which are effective in getting your reader´s interest. Such words as Guide, Awesome, New, Fast, Crazy, How-To, Research, Proven, Results, Amazing, and Step-By-Step have been proven in research to gain better interest and fantastic search results. You should consider using words such as these in your own posts, to increase their effectiveness and improve efficiency, they help to optimise your site for SEO.

2. Stop Page Sticking

You can optimise your site for page sticking by adopting the following principles in your structuring and writing of your posts.

  • Use Lots Of Bullet Points And Sub-Headings
  • Use Short Introductions Of 4-9 Sentences
  • Delete Zombie Pages
  • Do An Industry Study

Brian Dean´s On-Page SEO Checklist

Brian Dean thinks that On-Page SEO is Huge! He gives his readers and followers a checklist to optimise their own websites in accordance with his views.

Backlinks are still Google´s #1 ranking signal, but to actually rank for your target keywords, your On-Page SEO needs to be Spot On! Follow these actions to optimise your website pages:

1. Front Load Your Title Tag

Google puts more weight on words found at the beginning of your Title Tag, so that is where you need to put your keywords.

2. Use SEO Friendly URL´s

Google uses your URL to work out the topic of your page, so rather than using long URL´s, use ones which are short and sweet.

3. Use Multi-Media In Your Blog Posts

If you add multi-media such as images, lists, videos, screenshots etc to your blog post, it boosts interaction, which is picked up by Google and this positively affects your ranking.

4. Use Outbound Links

You should include at least 2 outbound links to related authority sites, such as popular blogs, news sites and .edu or .gov sources in every piece of content which you publish.

5. Include Your Keyword At The Beginning Of Your Post

Your keyword needs to appear within the first 100 words of your post.

6. Wrap Your Target Keyword (Or A Synonym) In An H1 Tag

Your H1 Tag is like the sub-headline of your post, and ideally, your target keyword should appear here.

7. Quick Loading Speed.

You can use the Google Page Insights Tool to check the loading speed of your post or page and address any issues to optimise loading speed for all devices including mobiles.

8. Add Modifiers To Your Title Tag

You should wherever possible add modifiers to your Title Tag, which are words such as 2018, Best, Guide, Review, which help you to rank for long tail versions of your keyword.

9. Use Prominent Social Share Buttons

Make sure that your Social Share buttons are positioned front and centre of your blog post so that visitors can easily share the content.

10. Publish Long Content

You need to write at least 1500 words in each of your posts, for content that you are trying to rank for competitive keywords.

11. Slash Bounce Rate

Bounce Rate is an SEO and Conversion Killer. You need to include Internal Links at the top of your post.

12. Use LSI Keywords

LSI is Latent Schematic Indexing, which are words which are commonly found alongside your keywords. For example, if you have a keyword phrase ¨Weight Loss Tips¨, then LSI keywords would be nutrition, dieting and fat loss because these words are commonly found in association with your keywords. You need to include 1-2 LSI keywords per post.

13. Dwell Time

The Dwell Time is the length of time a visitor stays on your website post or page. You need to write long engaging content which keeps people reading. Especially, you need to make the first paragraph interesting and compelling.

14. Internal Linking

A good example of a website having excellent internal linking is Wikipedia. Following their example, you should add 2-3 internal links to older articles when posting a new one.

15. H2 And H3 Tags

You should include your keyword at least once in an H2 or H3 heading.

16. Image Optimisation

You should tag your images with keyword rich Alt-Text.

17. Optimise Links to Content

For 90% of websites on the internet, the homepage is the most authoritative. The closer your page is to the home page, the higher it will rank, so you need to check that each of your posts or pages is no more than 3 clicks from the home page.

18. Maximise Click Through Rate (CTR)

To find out how to maximise your CTR in Google, you need to check your keywords in a Google Adwords Ad.

For example, if you are using the keywords ¨Glass Water Bottles¨, then enter this as a search term in Google Adwords, and you will return the words ¨BPA Free¨. You can then add these words on to your keywords.

You can also consider adding some power words such as ¨Build¨, ¨Grow¨, or ¨Boost¨ to your keyword phrase.

Brian Dean´s method of improving the CTR is called the CTR Magnet Method, which involves.

  1. Finding Google Adword Ads relevant to your keyword.
  2. Include the words or phrases from the Adwords Ad into your keyword phrase.
  3. Add these words into your Title and Description tag as well.

How To Rank #1 in Youtube Videos Fast in 2018

Like in any review of Brian Dean he offers his advice on How To Rank #1 In Youtube Videos Fast in 2018 using the following step-by-step method, and watch his video too:

Step 1 – Youtube Keyword Research

Firstly, generate a list of keyword ideas, from which you can select the best keywords to rank on Youtube. You can use the Youtube Keyword Suggest feature to do this.

When you input a word, Youtube Suggest generates a list of actual search terms; or alternatively, you can:

Go to a popular Youtube video and copy the same keywords the video is ranked around.

Keyword Optimisation is a key part of Youtube SEO.

Go to another Youtube channel in your niche and sort the videos by ¨Most Popular¨, which shows the videos which generated the most views. Choose one video, and check the Video Title, Video Description, and Video Tags using the VidIQ Chrome Extension. Then find other keywords which you can use, eg SEO Basics.

Find the best keywords from your list, and target low competition keywords.

Try the Youtube Ranking Factors, and check the results there.

Then search for your keyword in Google – You will get 2-5 x more views if your keyword is also ranked in Google.

Optimise your videos around keywords that already have video results in Google.

Google only includes videos in the search results for certain keywords.

In general, Google tends to use video results for these types of keywords:

  • How to….(eg shave a cat, change a plug, dig the garden, fix your car engine etc).
  • Review of …..(Products or services)
  • Tutorials.…. (eg WordPress Tutorial)
  • Fitness Or Sports Related Stuff
  • Funny Videos

To use this method and find such videos, search in Google and get the Youtube results,

Make sure that your target keyword has no less than 100 and preferably up to 1000 searches per month in Google, and use the Google keyword planner.

Step#2 Publish A High Retention Video

If you can publish a High Retention Video then your audience retention will be close to 100%.

Tips to achieve this are to:

1. Start With The Topic And A Summary of the Video.

Many people leave within 10 seconds of clicking on your video, so you need to keep their interest by grabbing their attention with the right keywords, or punchy keyword phrase, such as 10 Tips For Low Carb Desserts!

2. Jump Right Into The Content.

People are in a  hurry to find information, so you need to satisfy that need very quickly.

3. Use Open Loops For Viewer Retention.

What this means is that you need to preview items which appear later in the video so as to inform and start curiosity which keeps your viewer´s attention/retention.

Step#3 Youtube Video Optimisation

You need to say your target keywords so that this is picked up by the auto-transcription.

A power tip is that your keyword should be at the beginning of the title.

The Description is important for the context, and should be no more than 250 words and should include the keyword in the first 25 words, as well as 2-4 times.

Tags can assist with targetting.

Step#4 Promote Your Video

You need to mention your video in other relevant places such as Forums, Quora, Question And Answer sites etc.

A good way to promote a video is to link the video to your email signature so that there are a lot of opportunities for visitors to click on this.

You can embed your videos in your blog posts.

Use the Skyscraper technique to build engagement.

Use Playlists, and link these to a series of videos.

Optimise your Youtube Channel page, and you can also include keywords in the Channel Description.

Does Backlinko Advice Work?

The answer to that question is undoubted yes, as any Review Of Brian Dean demonstrates, for example:

¨17 Untapped Backlink Sources¨and ¨Backlinks – The Definitive Guide¨.

You need to include links to your website from mega-authority sites such as Forbes, TechCrunch, Entrepreneur etc. Brian Dean suggests his 5 favourite link building strategies.

Features Of Good Backlinks

  1. Come From Trusted Authoritative Websites, With Domain Authority
  2. Include A Target Keyword In The Link´s Anchor Text
  3. Page Linking To You Is Topically Related To Your Site. You need to build links from sites in your industry and closely related industries.
  4. The Link Is A Dofollow Link. Links from such sources tend to be Blog comments, press releases, paid ads, and profile links.
  5. The Link Is From A Domain That Hasn´t Linked To You Before. Additional links from the same website to your own give diminishing returns.

You can use Link Magnets to attract links to your website from outside using blogs, videos, software, quizzes or surveys.

Brian Dean advises about the complete list of Google ranking criteria, of which there are approximately 200.

He also proposes using the Skyscraper Technique, which is explained in this post here.

There are 4 pillars of knowledge according to Brian Dean, the primary one being Linkworthy Content.

The second pillar is to Improve a post, meaning that you attempt to optimise the original content.

Then you can attempt to Outreach to others in the same niche with whom you can establish contact with a view to links to your site, possibly guest blogs or other external links.

You can use the software to assist with this technique. Check out their blog here which elaborates on the principles involved in Virality of a post.

How Much Does Backlinko Cost?

Backlinko is totally FREE! What´s wrong with that?

OMS Recommendation About Review Of Brian Dean And Backlinko

Our OMS Review Of Brian Dean finds that he is a leading light and Guru in the field of SEO, so we would not hesitate to recommend his teaching and methods, and use of Backlinko.

In fact, if you want to get ahead of the pack, you can’t do without Backlinko.

There is no reason why you should not sign up to Backlinko and get the benefits of Brian Dean´s strategies, thinking and actionable tips straight to your own email address for FREE in order to optimise your own website.

Backlinko is fantastic and so is Brian Dean!


How To Build A 7 Figure SEO Company From Marketing Inc. 2018

How To Build A 7 Figure SEO Company From Marketing Inc. 2018

Marketing Inc. is one of the companies owned by Glenn Allsopp, who is an expert in Search Engine Optimisation (SEO) and generation of organic traffic. Under the banner Marketing Inc., Glenn Allsopp offers to show you How To Build A 7 Figure SEO Company and Land $5k Clients (Even If You Never Did It Before).

How To Build A 7 Figure SEO company

How To Build A 7 Figure SEO Company

Glenn Allsopp says he is motivated and has made it his mission to help others to succeed and is happy to share his methods in order to help you to achieve the same level of success that he has, for a modest return.

He says that he provides Actionable Advice for you in order to learn SEO, which is a sellable service. This is the basis of the training from Marketing Inc. and they offer to show you how to build a 7 figure SEO Company. However, you have to take action after receiving the training in order to make it work!

What Does An SEO Company Do? | What Is an SEO Company?

Apr 12, 2018 … need one for your business? Find out the basics of what an SEO company is, and if you need one to help with your marketing plan, right here.

Ok so if you need an SEO Company, which is the best one?

Best SEO Companies & Services – 2018 Reviews |

Verified client reviews of leading search engine optimization agencies. Find the best SEO services and providers for your needs.

And how would I choose an SEO Company?

How to Choose an SEO Company – Whiteboard Friday – Moz

Jan 27, 2017 There’s both a right way and a wrong way to go about selecting an SEO company or consultant for your site. In this Whiteboard Friday, Rand …

Who is Glenn Allsopp?

Glenn is originally from Newcastle, England, and started his online journey in 2007, after he left school when he was 17 years old. You can read his story in his own words here.

He left college in Newcastle and travelled to Capetown in South Africa and started working for a company there on Search Engine Submissions, the terminology at the time for Search Engine Optimisation (SEO). This was for an SEO company who had many big-name clients, such as:

  • Land Rover
  • Nissan
  • Hewlett Packard
  • Bacardi
SEO Company


Glenn learned his profession there over many years and although he has been hailed as an overnight success, as he himself modestly states, it took him 11 years to achieve his present level of successful achievement.

Glenn tells his story as follows:

Viperchill was set up by him in 2006, at which time Glenn had just 17 articles on his website. He struggled for many years to make a success of his business and never received any offers of work from his initial website. He did, however, receive an offer of employment in South Africa, from a private message on a forum to which he contributed, which enabled him to start learning the SEO and organic traffic business.

Glenn started to look into success stories in the Search Engine Submission field (as it was known then, not SEO).

He came across NPE (Net Profit Explosion), which specialised in SEO for personal fitness trainers and gym owners. They operate and specialise in only that niche, no other.

He set up a company which targeted businesses in Singapore, and got commissions from clients such as Alibaba, and AXA Life Insurance, and generated an SEO marketing business with revenue of more than $60k per month.

Glenn says that the secret is that potential clients see the Niche which you are advertising as your specialism, and they think that you are the ideal company for them because you specialise in their niche.

Glenn Allsopp has successfully started 11 digital agencies in various niche markets, so he is one of the leaders in his field of Search Engine Optimisation (SEO).

What is The Marketing Inc. Offer All About?

Glenn Allsopp offers to teach you his marketing methods so that you can find Clients and offer them your SEO Company services under your own Marketing Agency, from which he claims that you can earn very high fees.

Glenn´s recommended strategy is to find existing websites which are deficient and approach the companies concerned in order to analyse their websites and identify problems and issues for them to fix,  so as to optimise their sites and make them work more efficiently and generate organic traffic.

Various testimonials are shown where past students have achieved great success within a short period of time, using the Marketing Inc. methodologies.

SEO company

SEO Company

Is There A Real Market For This Sort Of SEO Service?

Glenn shows the statistics which demonstrate the size of the SEO marketplace as being more than $180bn and growing strongly.

There are 170k new websites being created every day on the internet, which is 7,000 every hour, and 118 new websites every minute. All of these new websites are competing, with the existing websites, for the top 10 places on Google rankings.

SEO company

Google Top 10 Rankings

The number of clients is therefore always increasing and is practically limitless.

If you do not want to do the actual work yourself, you can outsource it using such resource websites as and There are currently more than 4000 jobs for SEO advertised on Upwork.

This business can be operated using any language in the world, and examples are given of the following successful companies using other languages than English:

  • operates in Brazil and uses the Portuguese language, and a sales revenue of $1.4m and use 250+staff.
  • is a Dutch company with a sales revenue of more than $10m.
  • Archimedia is an Italian company with a sales revenue of between $20k and $50k per week.
  • IDS Agency is a similar size company to Archimedia.

Changes in Google rules and criteria can create opportunities. For example, Google has banned Banner Advertisements for Cryptocurrency, which means that companies in that niche must find ways of finding organic traffic from SEO, in order to attract prospective companies.

Glenn gives his advice on what are the top ten niches for SEO agencies in 2018, which are listed in reverse order below, No 1 being the best niche of all:

10. Automotive Niche – (Either motor cars or motorcycles)

Examples of successful agencies are:

  • FoxDealer with a sales revenue of approximately $18.7m in 2017, who have experienced a growth rate in the region of 6000% over the last 3 years.
  • PureCars specialise in building websites for the Automotive niche.
  • L2T Media has a sales revenue of approximately $50m, and have experienced a 61% growth rate over the last 3 years, specifically promoting SEO.

There is lots of scope in this niche for sub-niches such as Detailing, Repairs, Rentals and Dealerships.

9. Dentists

There are more than 195,000 dentists registered in the USA, and there are some marketing agencies which specialise in this market, such as:

ConversionWhale, which is less than 4 years old and already has more than 400 clients.

Progressive Dental Marketing which has experienced 146% growth during the last 3 years.

SmartBox Web Marketing deals with Local SEO and has experienced approximately 300% growth during the last 3 years.

8. Publishers

It is a tough time for the Publishing Industry with the furore about Fake News.

Google News has shown a 477% increase in traffic for SEO.

Examples of specialist SEO Marketing agencies in this niche are:

Polemic Digital

Clickseed -a solo SEO agency who deals with Rolling Stone Magazine, Nasdaq, and Kiplinger.

There is lots of content, and you can fix things to optimise client´s websites so they can dramatically improve their SEO.

7. Local SEO

There is a great variety of industries in Local business and many different specialities, so there are massive opportunities for any marketing agency. It is variable depending upon which country and which specific location you are in.

Statistics show that an average customer will spend in the region of $50k per annum.

It is a huge market, which will only grow more in the short term.

SEO company

Local SEO

6. Gym Owners And Fitness

Gym and Fitness is one of the most profitable niches, and the following are some of the specialist agencies in that market:

NPE – sales revenue $7.2m in 2016.


5. Lawyers

There are many thousands of legal practices and they are in an extremely profitable niche, with sub-niches such as injury claims, PPI, employment law, mediation, divorce, Trust Law. is a leading company in this niche with $179k of new business, on top of their existing recurring income, and have experienced 385% growth during the last 3 years.

Midmark Media had a sales revenue of $2.4m in 2017 and have experienced 500% growth during the last 3 years.

FindLaw deals solely with Lawyer marketing to 17k Law firms, with a dedicated focus on SEO.

4. Non-Profit Organisations

NextAfter has increased their sales revenue from $2.5m in 2017 to $3.8m in 2018, and have experienced 3-year growth in the region of 700%.

Idfive – have increased their sales revenue from $5.6m in 2017 to $7.7m in 2018, and significant growth during the last 3 years.

Rescue – have increased their sales revenue from $25.2m in 2017 to $68.6m in 2018, and their growth rate during the last 3 years was 416%.

Companies in this niche can afford high customer acquisition costs because once a customer has donated once, there is a high probability that they will donate again regularly thereafter.

3. E-commerce

This is a very lucrative niche, in which the following marketing agencies specialise:

Visiture – had a sales revenue of $2.6m in 2017 and experienced 236% growth during the last 3 years.

Boost Marketing – had a sales revenue of $10.9m in 2017 and experienced 227% growth during the last 3 years. This company has only 6 employees, so has a massive revenue per person.

Outerbox – Had a sales revenue between $5-10m in 2017, and experienced a growth of 83% during the last 3 years.

2. Content SEO

There are many aspects to this niche, including preparing fresh content as well as editing old content and optimising for SEO.

Seige Media – Specialise in offering content which ranks, have a sales revenue of $3.2m per annum and have experienced 39% growth during the last 3 years.

Demand Acceleration Trifecta – has a sales revenue of $29m and has experienced growth of 839% during the last 3 years.

Growth Machine – Has a sales revenue of $85k per month and is less than 12 months old, just on providing SEO focussed content marketing.

1. CryptoCurrency

The cryptocurrency market is in a deep depression at the moment. Bitcoin value is down from $19k at its peak to around $6700.

However, there are lots of people who believe that the cryptocurrency market will bounce back and they are preparing for such a recovery.

ICO Benchmarking is one company who are specialists in this market. One of their packages is on offer from $240k!

There are 19 pages of service providers in this market niche.

The Google ban on cryptocurrency banner advertisements means that their sales businesses are suffering. People are still searching online for cryptocurrency products, and so the companies will offer their services using SEO optimisation principles.

What is Provided by Marketing Inc. As Their Offer?

Glenn Allsopp offers to teach you exactly how to do SEO and learn his wildly successful methods.

There are 7 reasons for any client to use your services as an SEO consultant.

Almost every website has technical issues which can be improved in order to optimise the site for SEO.

Glenn recommends that you offer the same service that he does, which is to identify issues with the subject website and to document them for the Owner of the website to address and correct, so as to optimise his website.

The regulating document for all the optimisation of SEO is the current Rules And Guidance from Google, the latest edition of which is dated July 2018. This document contains approximately 200 Rules which dictate how the Google algorithm works.

An example is a need for SSL on all sites.

Many sites still do not comply with this requirement. It is not difficult to find these non-conforming sites and to contact the owners in order to offer a service to correct that, and any other deficiencies or issues which may be found.

How to Find Sites Which Do Not Have SSL?

Glenn Allsopp explains how you can use a simple Google search to identify those websites, in any niche, which is not compliant using the code in the search:


Using SimilarWeb enables you to check all competitor websites for their features.

Once you find a suitable client who wishes to use your services to identify and correct their issues and problems, then you have an opportunity for either one-off or recurring income.

How Much Is The Training Offered by Marketing Inc.?

Glenn Allsopp offers a package of the following training from Marketing Inc.:

1. Video Training – 24 hours, explains the whole method which Marketing Inc. recommend.

2. Content – More than 100k words are available to be used and adapted for your site.

3. Forum – Access to the Marketing Inc. Forum, with more than 29k posts displayed and stored there, and access to all other members and users.

4. Templates – Availability of standard templates for Proposal, Site Audit and Client Outreach.

5. Success Stories – Access the marketing Inc. database of success stories.

The whole package is available for a one-off reduced price of $997.

A payment plan is available and you can pay either over 4 or 6 months, but the cost is significantly more than the one-time payment.

Glenn Allsopp offers a 60-day guarantee and says he will reimburse 110% to anyone who has not achieved at least $5k in terms of sales revenue within that time.

OMS Conclusion And Recommendation About The Marketing Inc. Offer

We recently became aware of and its owner and founder Glenn Allsopp, from Dylan Reiger who is a successful affiliate marketer at Wealthy Affiliate, being ranked in the top 100 members.

Dylan Reiger recommends when he explains how he found success with his online businesses in one of his blog posts, which you can read here.

Having watched some of the videos from Glenn Allsopp, we can see that his methods are novel and undoubtedly successful from the results which he can prove from the success of his various businesses (12).

We think that this offer from Marketing Inc. is worth trying as it is priced at $997 one time payment.

Glenn offers a 60-day money back guarantee, and even says he will give back 110% of the purchase price if you do not achieve success and find at least one $5k client for your business using the methods which he uses. Remember though it is not just a matter of watching the videos, you have to take action as well.

If you have experience of Marketing Inc. and training from Glenn Allsopp, then please let us know what you think about it.