Keyword Research is essential in internet marketing for identifying relevant search terms in order to identify niches or audiences (groups of people) who are potential customers or users of your product or service.
From the articles which we refer to you will see that Long Tail Keywords are very important for SEO because they make up 70% of all internet searches.
A key word is a single word or a group of words (key word phrase), which is used in order to make a search for a particular item in a keyword search on a Search Engine.
Key word Research is the process of finding keywords or keyword phrases which are relevant to particular niches. https://en.wikipedia.org/wiki/Keyword_research
A niche is a group of people, potential customers, or an audience.
There is a secondary stage as part of the key word research process of deciding whether a particular keyword or keyword phrase is suitable for development.
This decision is made as a result of analyzing the data obtained from the key word research and verifying its suitability.
As an example to demonstrate the keyword research process, if the word Christmas is entered into the Google search box, then a number of phrases are illustrated or suggested by Google below the search box, such as:
This is because Google returns the most relevant, commonly used, search terms in response to the keyword entered.
The purpose of key word research is to identify those key words which have the potential to be used for Search Engine Optimization in relation to your niche and for which it is worth developing content.
A keyword which is too broad will be pointless to develop content because there is too much competition or the subject is too vague. As an example, if a keyword is used such as American, it would apply to the whole population of the USA, which is around 220m people, which is far too broad an audience to be able to realistically target for internet marketing purposes. For normal Search Engine Optimization, the audience or niche must be narrowed down considerably to be useful.
The key word search needs to narrow the audience down to a level which can be reasonably targeted without too much competition.
Within Wealthy Affiliate the JaaxyLite keyword research tool which is provided free to Premium members, and this will allow a user to identify the traffic and the competition for any keyword, as well as its grammatical sense.
For a key word or key word phrase to be worthwhile developing content for, the traffic should be in the region of 30-50 searches per month, and the competition should not be more than 100 for a new site.
Additionally, the key word should make grammatical sense as well as meet the search criteria identified above.
Within the Wealthy Affiliate keyword tool, Jaaxy Lite is provided as standard to Premium Members.
Jaaxy Pro can be subscribed to at $19 per month or Jaaxy Enterprise at $49 per month.
The Jaaxy software is more sophisticated than the WA Keyword Tool, and provides more information for a keyword researcher and allows the user to save searches for further analysis.
For our review of the Jaaxy keyword research tool click here.
Other Keyword Research Tools which could be used are:
Another good option for research is Squirrly, see their pricing options.
Yet another option is to ask questions on Quora, in order to do key word research.
If you have an e-commerce business, you need to find the optimum way to get traffic to your website. E-commerce is a particular internet environment where you need to successfully differentiate your brand and your products from the many competitor websites and companies.
As an e-commerce business owner you have a lot invested in getting traffic to your site so that you can maximise conversions or sales, hence choosing the right tool for efficient key word research is essential.
T-REXecom Megastore is an e-commerce online marketing software platform marketed by Greg Writer and Randy Parker, which was launched in 2017. They offered a pre-made online TREXecom Mega-store pre-stocked with more than 2,500 products. They also offered a TREX Mini-store which is similar in concept but has fewer products. This post is a T-REXecom review which will update on what has happened during the last year or more since the launch.
Greg Writer is an Entrepreneur and Public Speaker who has championed the cause of entrepreneurs for the last 15 years. Greg was at the age of 21 years the youngest owner of a bank in the United States of America.
Greg Writer is a founder and major shareholder of Celebrity Lifestyle Brands, in partnership with Burnt Ullman, and Randy Park the owner of Print Tech Corporation. They are the owners of the T-REXecom platform.
The software used by the T-REXecom platform is a WordPress based funnel system, and is fully supported, and offers alternative DIVI Themes and adequate plugins, so it is completely self-supporting and members do not need additional software systems. Members can choose to use email management by MailChimp which is integrated with the T-REXecom platform.
There are many training videos available to help with set up of the store and also with the marketing of T-REXecom products on Facebook, or other social media. The T-REXecom store owner prepares marketing and advertising Campaigns consisting of several products which are offered to potential purchasers in their niche.
Fulfilment of the supply and delivery of the drop shipped products is done by PrintTech Inc, who is based in Hannibal Missouri, where they have a 165,000 Sq. Ft. storage and production facility. So rather than drop shipping fulfilment from China, T-REXecom offers worldwide fulfilment from the USA.
Another powerful feature of the T-REXecom Megastore is that it offers personalised messages and designs on many of the products which they offer, via PrintTech Inc´s Print On-demand facility. For example, there is a range of LED night lights which can be personalised for children.
Similarly, there are many special products for Christmas which can be personalised, such as mugs, sweaters and Christmas stockings, also wine glasses which are etched with the family name, also the usual sweaters hoodies and T-shirts, as well as Canvas Artwork.
The original offer of T-REXecom Mega-Stores was for them to include the following features and functionality:
Greg Writer claimed that the value of all the above plug-ins and functionality is equivalent to $630 per month if using Shopify.
Work was ongoing in late 2017 to integrate Slingly with TREXecom to offer even more powerful bespoke designs and personalisation, but this has now been abandoned.
Now in August and September 2018, there are plans to roll out LaunchCart, in which T-REXecom subscribers will be entitled to credits if they wish to transfer and upgrade. However, the monthly cost for LaunchCart will be around 3 x higher than that for T-REXecom. at $300 per month, versus $100 per month for T-REXecom.
T-REXecom is an e-commerce platform and online business community which is dedicated to selling its own drop-shipping products, although members can also sell their own products sourced from their own suppliers if they choose to do so. PrintTech confirmed they will fulfil delivery of Megastore and Ministore owners products for a handling fee.
A powerful feature of the T-REXecom platform is that it can offer extensive personalisation of products bought from the site, using PrintTech´s Print On Demand graphics software and printing facilities.
T-REXecom products are fulfilled by PrintTech Inc which is based in Hannibal Missouri, so they offer very quick drop-shipping times to the USA and also worldwide when compared with drop-shipping times from China-based fulfilment companies.
T-REXecom was founded by its owners Greg Writer and Randy Parker, who also runs PrintTech Inc the company which fulfils drop-shipping orders for T-REX e-commerce. T-REX is now owned by Celebrity Lifestyle Brands, whose major shareholders are Greg Writer and Burnt Ullman.
Extensive training videos are provided and a step by step set of instructions/advice which explain the full detail of the e-commerce platform software system on which T-REXecom is founded.
Also extensive training in marketing especially Facebook is provided via videos within the system knowledge base and also by weekly seminars every Monday, Wednesday, and Friday, with Ask the Expert Question and Answer sessions on each Tuesday and Thursday.
There are support groups on Facebook and other platforms such as Skype.
Content building for Campaigns and Products as well as Collections of Products is done using WordPress, and many Plug-ins are provided within the system, so it is totally comprehensive and no other software is needed. MailChimp is supported, although members can elect to use other email management systems.
Many different Divi (website) themes are available free to Members, as well as the facility to import their own themes if they prefer.
Software Updates/Development and Support: TREXecom has a team of IT technicians working in the background who maintain, update and develop the systems constantly.
Support is available to TREXecom members 24/7/365 days a year from a number of sources (see below for details).
TREXecom has recently been re-launched, and it is being further developed to appeal to more users, and potentially rival the major platforms such as Amazon and Shopify. It will be re-branded as LaunchCart.
It has a number of unique features which are specific to TREXecom giving their members particular advantages. For example, TREXecom members own and build their own businesses, using the TREXecom platform, therefore, can build their own email marketing lists.
Amazon, on the other hand, owns all the customer emails when selling on their platform, and can compete with their Affiliates, and even close down their operations and offer their own rival products.
TREXecom members have all the software within their platform to do the necessary marketing of their products, with no additional monthly charges.
Shopify owners, on the other hand, have to pay a monthly subscription to belong and are charged extra for many apps which are necessary to sell efficiently on their platform.
Training is offered via webinars, held Monday Wednesday and Fridays, together with Ask the Expert Question and Answer sessions which are held Tuesdays and Thursdays. Additionally, there are many videos about the software as well as marketing training within the knowledge base.
There is a Facebook users group which provides an online community for support, and new releases are announced here and files made available to subscribers.
There is also a Skype user group for live Question and Answer sessions.
Support tickets can be raised for any technical queries directly with the T-REXecom support team and these are responded pretty quickly, usually.
T-REXecom held a conference in October 2017 in San Diego California for their members, and this event offered extensive and intensive training in marketing over three days, and fielded a panel of online marketing experts who gave individual presentations to the audience, and who participated in a panel of experts who were available for live Question and Answer sessions. At the end of the three-day conference, there was a boot camp to review and receive training on the software itself. The event was excellent and was fully recorded so that non-participants are able to receive copies of the videos for their own training purposes.
Other boot camps are held every month at the Printexinc facility in Hannibal Missouri for member training and familiarisation, and a Europe Bootcamp has been suggested for Spring 2018.
T-REXecom Support is available to members 24/7/365 using any of the following features, and experience of use indicates that the community as a whole is extremely supportive.
1) Live Chat – this feature allows members to raise queries and problems online and seek guidance from other members and leaders.
2) Support tickets can be raised for specific queries and logged with T-REXecom.
3) There is a Facebook community and support, and new products and information are announced therein and can be downloaded from there if required.
4) There is a Skype user group and community as well so that peer support and guidance is available from fellow members, also contact with mentors within T-REXecom.
Kevin Anderson is an experienced marketer and look at his T-REXecom review where he explains how it worked for him:
Here is a TREXecom review from a subscriber who made $4500 from their TREXecom store:
What a difference a year makes!
We invested in a T-REXecom system Megastore a year ago, which at the time seemed a good idea based on what was being offered and claimed by the company.
Now, we have a worthless Megastore, for which we paid $2497, and don’t know what we can do with it.
T-REXecom is now being called a PlugIn, by Greg Writer, what´s that all about? $2497 for a PlugIn??? I must have been stupid.
I also invested in a trip to San Diego for the T-REX launch and Bootcamp, for which I spent a week in a hotel in San Diego, and expended several thousand dollars.
During the last year I never made any sales through T-REXecom.
Maybe the problem is my end as Kevin Anderson made T-REXecom work for him.
I tried to do so and learned about Facebook Ads, and invested in some of these, but the cost of FB Ads for conversions became prohibitive.
I also got very busy on other things so suspended my membership from January to September 2018.
Now T-REXecom is being transitioned into LaunchCart which is available at extra cost. Supposedly T-REXecom Megastore and Ministore owners are to be supported, but we wonder for how long this will last.
When looking at the massive range of online marketing software products available on the internet, it can be very difficult to find a baseline for comparison between these software products because they are all slightly or greatly different, fall into different categories, and may offer completely different features and functionality, and are often priced quite differently as well. See the following references:
The overall or final cost of each purchase may be very difficult to determine, from what the initial marketing and sales offer may indicate, since there may be numerous upsells to achieve full functionality, which depends on your particular requirements.
Additionally, the online marketing software may be marketed in different ways to attract different audiences or subscribers, who may then be offered various upsells or enhancements at different stages in order to achieve the best possible functionality whereas it may not have been apparent from the initial purchase that you were not buying that full functionality which you thought you were buying.
Some online marketing software products may not be what they appear to be and there are many products that have crossed over into Multi-Level Marketing, meaning that the software itself is part of a sales pyramid or layered marketing process. Purchasers of the initial software may have been offered a discount or a loss-leader level of pricing because purchasers are being drawn into a Sales Funnel, which will lead to much greater expenditure than was first apparent from the advertising of the product.
For that reason it is necessary to categorise the marketplace and to allocate each of the software products into one of the following categories, to clearly understand how they may compare:
This group of online marketing software products focuses on the education and training of their subscribers and are essentially educational products, which are purchased by subscribers who are interested in gaining knowledge about online marketing with a view to making money online. Even though such software products may have a particular approach and claim that their methods have achieved great success, the making of money online is not part of the sales offer and most of these educational online marketing software products make disclaimers about any particular level of success which may be achieved.
The best example in this category is Wealthy Affiliate, where students are offered great educational training, great technical and website hosting capability as well as community support from the members who vary in capability from beginners (students) up to leading experts in their respective fields in internet marketing and commerce. Wealthy Affiliate is a type of Social Media site, which requires interaction and engagement from subscribers. For our review of Wealthy Affiliate click here.
These products host websites and offer domains for sale at various prices. Some of these companies do not offer training. An example of such a web hosting company would be Bluehost.
Wealthy Affiliate is unusual in that it offers its members tremendously capable website hosting and building capability, as well as the training which is described above.
Companies and products in this category offer software and educational products which are targeted at people wanting to make money online and these may be part of a pyramid type selling operation.
Examples of companies in this category are The4%, where subscribers may be invited to join at an apparently very low rate, but are drawn into a sales launch process, which requires them at each next step or stage to buy more of the educational products which they are selling in order to meet their targets.
An example of a company which has crossed over from category one, educational type products into MLM is Digital Elites, which is now marketed under a different alias, and may even be defunct.
This type of company is selling physical products usually by drop shipping (the customer pays for the product after ordering it online, then the drop shipping company orders from the supplier who fulfil the order directly to the purchaser.
Because it is very easy to get into this market, because of low investment compared to bricks and mortar business, there are a number of companies who offer services to subscribers to help them to get into the E-commerce business. Examples of such companies are Shopify, and there are companies who offer Shopify related products (training and software and services) to enhance Shopify stores for subscribers, for example, Slingly (previously known as Commercify).
For our review of Slingly click here.
Amazon is the most famous and largest of the e-commerce stores, and there are companies which specialize in Amazon, for example, ASM.
Another example of an e-commerce platform is T-REXecom, for which you can read our review here.
Differentiate between the offerings of various Online Marketing Software Providers
We have prepared a matrix which helps to better understand where each product which we have reviewed sits in the marketplace to give our readers a better idea of what they can expect from each product.