In today’s world of social media, you might have heard of the term social media marketer and thought, “What does a social media marketer do?” Well, a social media marketer, contrary to what most people think, doesn’t get paid just to log in on Facebook and other social media platforms. Yes, you do log in, but there is more to it than that.
What Does a Social Media Marketer Do: The Job Description
A social media marketer is basically a member of a business’ marketing department who is in-charge in promoting or advertising within different social media platforms. If you are a social media marketer, you will be the one in charge of the company’s presence in social media. This means managing all the company’s social media accounts, creating online content, and generally making the company’s existence felt across all platforms.
Major Jobs of Social Media Marketers
Here is a rundown of the major tasks most social media marketers do:
1. Determine which social network works best for the brand
We know that there are different social media platforms and each one has its advantages and disadvantages. For instance, Facebook is a good platform to build a community while Twitter is best for content promotion. The point is, you must know the differences between these networks to be an effective social media marketer and knowing which works best for the brand is very important.
For example, your product is Keto diet meals, as a social media marketer, it is ideal to choose different channels for different content, such as yummy food shots for Instagram, week-long meal plans for Pinterest, and promos for Facebook.
While this strategy is not totally foolproof, it is a good marketing model. Hence, a good social media marketer needs to know about all these.
2. Know your target market
In order for the social media campaign to succeed, you need to have an audience, and that is another task of a social media marketer. They must be able to determine the brand’s target market and find people with interests similar to what you offer. For example, the Keto diet meals you offer needs people who are into dieting and weight loss, or generally people who are more likely to be interested in buying your products.
This can be done by searching certain hashtags, looking at groups, and even spying at the competitors for more reliable market information. Once you have determined your target market, doing the next step is easier.
3. Get followers
Showing that your brand can relate to your demographic is one way to get an organic following. Promoting the right content in a timely manner will help show people on social media that your brand exists.
This can be done not only by posting consistently but also by having a deal with industry key players or influencers. As a social media marketer, you must also know how to talk with outside sources to boost your brand recognition.
4. Engage with the followers
Once your brand has followers, it is now your job to engage them by answering their queries, replying to their comments, talking to them through direct messaging, and resolving their complaints. Furthermore, it is your job to make sure that any complaints or negative comments won’t get worse by pacifying the situation as soon as possible.
In this regard, the social media marketer will be the first line of defense between your brand or company and the followers or public. Promoting customer satisfaction and reassuring customers and at the same time making sure nothing goes wrong is your job. While it is a tough job to handle, a good social media marketer can definitely do such a task.
5. Drive traffic to the site
A lot of followers will not mean anything if you cannot get them to visit your site. Increasing site traffic is one of the most important goals of a social media marketer.
This involves posting photos, videos, blogs, deals and discounts, promos, and other content that will get them to visit your site. Once you get people to your site, your social media content is more likely to become sales.
6. Track campaign results.
During the whole action, you will track your results to determine if the strategies you use actually work. Tracking is very crucial to every marketing strategy, especially in social media.
7. Improve your strategy
After you’ve tracked your campaign results, you now have the idea on which strategy works and which does not. You also know by this time which social network is the most effective and what you can do to further increase your following and site visits. In case your initial strategies do not work, you can then adjust and improve your marketing strategy.
Why Is Social Media Marketing Important?
In this modern world, it is already expected for a business to be present on social media. Most users of social networks look up their favorite businesses on the said sites and try to follow them. Following a business on social media has become the mark of loyalty and at the same time allowing them to get the latest updates about their favorites.
Social media marketing is important because of this. Plus, social media have also become the easiest way to reach potential and existing customers. Signing up for social networking sites is relatively free, so essentially, your brand will get free advertisement by setting up a social media page. However, these pages will need supervision and a lot of managing, and this is where a social media marketer enters.
Social media marketers are not just there logging in and out of a company’s social media account. They are there to curate content, engage consumers, attend to the needs of their followers, and take care of the company’s image in general. It is an important job and given its many tasks, it takes a lot of training, talent, and experience to become a good one.
So, what does a social media marketer do? They make a company’s online presence prominent and help them gain a lot of followers that can possibly equate to millions of sales. Hence, they are one of the important parts of a company’s success.
Email marketing lets you connect to potential and existing customers directly, and can help you to possibly yield a high return of investment. As a matter of fact, some email marketing experts agree that you can earn up to $44 for every dollar you spend in email marketing. With these high revenues, those who are interested in this line of work usually ask, “How to charge for email marketing?”
How Much Email Marketing Cost
Since email marketing makes it easy for business owners and affiliate marketers to make a sale and boost their annual revenue, it is okay to charge accordingly. After all, they will be using your smart approach, software, creative ideas, and your own effort to be able to turn those emails into revenues.
You can propose your email marketing plan as a way to:
Improve brand recognition
Encourage new customers and retain repeat customers
Build a brand-loyal audience who want to hear from the company regularly
So, how much should you charge for email marketing? On average, a medium-sized business could spend at least nine dollars to as much as a thousand dollars per month if they manage their own email campaign. In case they plan to work with an agency, they can expect to spend about $300 to $500 a month.
Why Is Email Marketing Important
A well-composed email marketing message can help remind new, existing, and potential customers to visit the company’s website. By doing so, you can offer them incentives like discounts and coupons. Being able to execute a good email campaign successfully can guarantee customer retention as well as build trust and a relationship between the company and the customers.
By keeping in touch with the customers, the business will be the first that comes into the customer’s mind. This can help your existing and potential customers to choose you once they are ready to make a purchase.
Most marketers spend less on email marketing, but it is advisable to dedicate at least 16% of the company’s marketing budget to email marketing. The budget you allocate generally depends on several factors, including:
The company’s annual revenue
Percentage of online-generated revenue
The type of industry the business is in
The products and services sold
Overall marketing goals of the business
In the long run, the company may need to allocate a budget that suits its goals. Nevertheless, email marketing, regardless of how much it costs, is comparatively more cost-effective than other marketing strategies.
In addition, it can generate incredibly high revenues for just a little money spent. Hence, email marketing is a great way for a company to reach more customers.
How to Charge for Email Marketing
Here are a number of factors that affect how much email marketing may cost:
1. Quality of Email List
If the company’s email list consists mainly of inactive subscribers, you may need to clean it up to generate better email campaign results. There are tools that you can use to help you identify inactive subscribers and useless email addresses.
If this is the case, you may charge an additional $0.01 per email address or $1,000 per 100,000 email addresses to clean up. Maintaining a high-quality email list is important to guarantee your emails get to the right persons.
2. How Complex the Email Design Is
You may charge higher for emails with customized or intricate designs. Most of the time, designing custom emails can be charged per hour or at a fixed rate. Keep in mind that the more complex the email design is, the higher price you must demand from the client.
3. Number of Triggered Emails and Programs Used
Even if automated email programs are used, monitoring, managing, and optimizing are still required. You must make sure to evaluate the program’s performance and make necessary updates.
Over time, programs that automate emails may need less time and effort than newsletters that you produce regularly. However, setting up an automated email takes longer.
4. Number of Supported Countries and Languages
Many companies require emails to be in multiple languages because of a possible international market. While there are solutions that can manage email distribution across many countries, ensuring the quality of emails is crucial. In addition, the company must make sure that each language goes to the correct market; thus, increasing the professional services needed.
5. Frequency of Campaigns
The amount you charge for email marketing also depends on the frequency of the campaigns. Typically, this will be a per-recipient rate multiplied by the number of times you email them in a month.
For example, the mailing list has 100,000 subscribers and the client wants you to send one newsletter per week. If the agreed distribution cost is $0.04 per email address, that is $16,000 a month. The cost of email distribution declines as the number of frequency of emails declines.
6. Number of Client Stakeholders
In terms of marketing, the more stakeholders the company has, the more approvals needed to be able to start a certain campaign. Hence, it will take more time for the email campaign to finalize.
When multiple stakeholders are involved, you need to do additional tasks like coordinating their inputs and changes. If this is the case, you may want to include additional charges in a per hour basis.
7. Email Marketing Platform
The cost of email marketing also depends on the platform you use. Here are some of the most common email marketing platforms plus their average cost per month:
Constant Contact: starts at $20 a month
Campaign Monitor: starts at $9 a month to $759/month
MailChimp: FREE to $199 a month
Get response: $15 to $999 a month
ActiveCampaign: as low as $9 a month
Salesforce Pardot: starts at $1,000 a month
InfusionSoft: starts at $199 a month
There are many other available email platforms and using one has its own benefits and disadvantages. Doing thorough research will help you decide which is the best choice for your client.
Businesses usually find email campaigns to be a daunting task, and this is where you can enter as an email marketer. You can help them create emails and send them to their existing and prospective clients.
So, how to charge for email marketing? Most email marketers charge a monthly fee for their services. Plus, you may also charge additional fees if the client asks you to send large volumes of emails per month. So, on top of your monthly charge, you may also charge a per-recipient rate.
Only a decade ago, the primary media of communication for products and brands was TV ads and billboards. Today, we have new communication platforms available that are not only influential but also more integrated and relatable to your everyday needs. Take social media as an example; it is literally taking over the whole world, and this is why you need to know how to get into social media marketing.
Most of the businesses now have active social media pages because it helps build a personal interactive relationship between your brand and your customers. This not only provides the customers with exactly what they need but also helps flourish your business.
How to Get into Social Media Marketing?
If you are one of those people who want to get into social media marketing but does not know how to, then don’t worry. We have compiled some tips and basic guidelines to make this process easier for you.
1. Figure Out Your Aims and Goals
Firstly, you need to focus on and determine the outcome you want. These outcomes can be your goals and the results you want from social media marketing. Once you know your aims, it will be much easier to lay down the framework or a basic idea to go about it.
Ask yourself the reason for doing it and how important it can be for your business. Define the main goals and impact you want social media marketing to have on your business.
2. Gather the Means
After that, you should think and evaluate the means required for your social media marketing. The means and needs for managing will depend on your aims and goals.
However, the core material you need for impactful and successful social media marketing is creativity. The more creative your advertisements are, the more it will attract people.
A bigger audience for your advertisement will make it more popular among people. It will also help increase the number and diversity of your customers.
Other than that, you also need a team with good communication skills. One of the main reasons why social media marketing is so influential is communication. It is easier to build close interpersonal relationships with your customers.
Interpersonal relationships do not only keep your customers happy and satisfied but also make you more aware of their needs and wants. By being aware, you can then strategize the present and future of your business accordingly.
3. Connect with Your Potential Customers
The key for connecting with your potential customers is understanding them. You should learn about their lifestyle, likes and dislikes in order to get a better idea of their needs.
Once you do, you should not only make your business or products more suitable for their needs but also advertise it in a more relatable fashion. Once the customers feel the emotional connection, they will be loyal as well as permanent.
In addition, through social media marketing, you can provide them with customer care facility. Your customers will not have to go through a long, tedious procedure of filing a complaint.
Instead, they will be able to just message their query or complaint on any social media site. The complaint will not only be resolved more efficiently with lesser chances of miscommunication but can also be stored in records.
4. Make a Timetable
Managing business can get really hectic. A good businessman is the one who knows how to prioritize work according to its importance.
Marketing for businesses can be a very time-consuming job especially when it is done via social media. Therefore, it is important to make a time table and allocate specific times to different activities.
For example, one way you can do it is to allow yourself five to ten minutes on each social media site like Twitter, Instagram, and Facebook. During this time, set up the goals you want to fulfill. The key here is to plan accordingly beforehand.
Furthermore, you should allocate the first few minutes for self-promotion and the remaining minutes to read customers’ feedbacks and suggestions to make your product more user-friendly.
5. Improve the Quality Rather Than the Numbers
One of the biggest misleading current trends is the extreme focus on the number of followers and subscribers. Most of the social media influentials have started making content just to attract a greater number of people.
That should not be the case. Instead, emphasis should be made on improving the quality of the content as well as its marketing strategy.
By improving the quality, you will gain not only your customer’s trust but also their dependence on your product. This will build a mass of customers who are satisfied with your product and loyal to your company. As you know, a word, especially in the time of social media, travels fast.
People will then start believing in the quality product you promised to provide if they hear it from other customers rather than you praising your services yourself. This will automatically increase the number of your followers.
6. Learn to Adapt
In order to be fit, you do not have to be the strongest or the fastest. Rather, you need to have the ability to adapt. Same is the case with social media marketing.
Your social media marketing strategy must be adaptive to the customers’ needs and reviews. If your content had been popular in the past, it does not necessarily mean it will be popular amongst your recent audience.
Therefore, you and your marketing team should be flexible to the changing times and needs. You should have the ability to listen, learn, and improve from your brand’s shortcomings.
Social media marketing has undoubtedly become a necessity for every successful business today. It is not only relevant and useful in informing people about your products and services, but also in clarifying their misconceptions. Getting into social media marketing may seem daunting at first, but once you get the hang of it, you will know it is not that hard.
Make sure always to be aware of the outcomes you want while strategizing your social media marketing plans. Your priority should be to work on providing quality content while having the flexibility to adapt.
If you follow these guidelines we have listed and explained, you now know how to get into social media marketing. Your social media marketing plan is all set to go.
With the advancement in communication, digital marketing is becoming a popular tool to manage and satisfy customer needs. If you have a business and still don’t know how to get into digital marketing, you are surely missing out on one of the most effective marketing strategies today.
Digital marketing is way cheaper, more effective, and highly measurable than traditional marketing. If you are a newbie, this guide can help you to kick-start your digital marketing career.
How to Get into Digital Marketing?
We have listed down a few baby steps that you can take to start with digital marketing.
1. Learn, and Keep Learning
Change is the only constant in this world. Digital marketing is all about gaining expertise in the field while keeping in mind that marketing practices keep evolving. As such, keep yourself updated about new digital methods, and learn all the techy terms like SEO, PPC, and SEM by heart.
You should also learn how to use social media and websites as marketing tools. Most importantly, read about the latest trends, and attend online seminars.
It is also best to talk to people and take online classes. There are a lot of free marketing courses available online to acquaint yourself with the right skills.
2. Build a Network
Building a network is very important to get your name out there. Networking can do wonders for you since it will give you connections that can help you through your career in the future.
So again, talk to people since they can tell you about specific training to get and a job opportunity to keep a lookout for. They can also let you know about conferences and exhibitions.
With that being said, you should also work on your resume. Create a dynamic resume which can stand out, and get creative with your resume. Check out various templates, examples, and layouts. Most importantly, don’t forget to build your rapport, as well as build and maintain as many connections as you can.
3. Start Blogging
Creating a blog can be a major break-through for you. You can use platforms like wordpress.com or blogger.com to get started with your blogging.
In order to make your online presence felt, you can get as creative with your blog as possible. The good thing is that anyone can really create a site with very basic technical skills.
The blog will also give you a hands-on experience to practice SEO, design social media, and optimize searches for your blog. In short, it can help you with marketing skills. It will also make your online presence felt.
A blog site is free or very budget-friendly to create. What is better is that you can display your resume through your blog. All of this can make a huge difference in your overall career.
4. Get Experience in Advertising
Gain experience in Facebook advertising and Google Adwords if possible. It might be a bit time-consuming task, but it’s totally worth it.
If you have enough money, then invest it in Facebook advertising for your own small business (if you have one). However, don’t stick to it. Learn the technicalities through online tutorials, and practice.
5. Get to the Basics
It is also essential to have a bottom-up approach, so learn the fundamentals of digital marketing. Learn basic HTML, Photoshop, illustrator, design, algorithms, and if possible, even coding.
You can then learn the advanced analytics later with much ease. You can check out several websites that offer courses on how to get into digital marketing.
6. Find Influencers
Often, you would get asked in the interviews about your favorite digital marketer, so look them up. Find your inspiration. This can be an excellent indicator that you are driven and dedicated.
7. Become a T-shaped Marketer
According to Rand Fishkin, people should aim to become a T-shaped Marketer. Being a T-shaped marketer means having little knowledge of all the areas within the field but specializing in one or two specific areas. This strategy will foster confidence in you. You will also get a sense of direction within the field.
8. Do Internships and Accept Low-Pay Jobs
You should keep in mind that you will eventually climb up the ladder, but you’ve got to start at the bottom. Instead of aiming for higher salaries or high-level position at jobs, aim for building skills. Offer to work for free for a few months, do internships at various marketing forums, and apply for an entry-level position.
Don’t be afraid to ask questions, try to develop skills, and adapt according to the company’s demands. Work with clients, and maintain connections with your colleagues. You should also work to get recommendations on your resume.
Here are some of the basic things to keep in mind when you apply for a job:
Do apply proactively for the jobs.
Keep your resume simple yet dynamic
Don’t exaggerate about analytics or skills if you are a beginner
Always proofread your samples, and edit your work before sending it to the companies
Make a LinkedIn profile and keep updating it
Keep track of companies you want to work with and keep applying
Once you find the job, you should:
Meet the deadlines and do not slack off
Take up responsibilities or new projects
Don’t be afraid to ask for help and ask questions
Learn, adapt, repeat.
9. Get a Certification
Getting a certification can definitely give you leverage as an aspiring marketer. There is a lot of competition in the marketing industry, and anyone who is even moderately acquainted with the analytics can get a position.
Therefore, specialization will help you stand out among other competitors. It will help you to learn analytics in depth.
If you are still confused about certification, check out Digital Marketing Institute and Search Engine Journal websites. They have a wide range of courses for digital marketing.
Some skills to work on as a digital marketer include:
Excellent writing skills
Effective communication skills
Graphic design skills
Analytics and numerical skills
If you are aiming to become a digital marketer, we hope that these steps would be helpful. All you need to do to become a digital marketer is to learn skills and adapt to the environment.
Keep learning new techniques and tips. Keep expressing your creative side. Looking for job opportunities is also very important. Make and maintain connections. If you are passionate enough, nothing can stop you from landing into digital marketing.
Affiliate marketing is skyrocketing with a total market worth of over $12 billion in 2017. Not to mention 81% of brands have been relying heavily on this unique strategy to drive sales; in fact, it has even been reported that 170 million transactions were performed through affiliate marketing in 2017. Even though affiliate marketing can be a good source of passive income, but really, how fast can you make money with affiliate marketing?
What Is Affiliate Marketing?
The first thing to know is what affiliate marketing is. Generally speaking, affiliate marketing is a strategy through which you can earn money by referring people to other brands’ products. You can create awareness about different products in the market by sharing your experiences.
With the massive commissions earned by people through affiliate marketing, it is easy to assume that you can start earning money from the get-go. This couldn’t be far from reality.
How Fast Can You Make Money with Affiliate Marketing?
At present, people are genuinely interested in unique and valuable propositions. Customers now tend to read about products and services before choosing to buy one. For this reason, you can create your blog in a particular niche and start with affiliate marketing.
However, don’t expect to start earning from the very first month since it takes around three to six months to land initial commissions. Most people and authentic gurus would even tell you that despite rising affiliate marketing trends, you won’t be able to reap the real rewards in less than a year.
Nonetheless, that should not discourage you. It is quite a lot like a difficult recipe that takes massive efforts, but the appreciation you receive is definitely worth it. That being said, you would have to be consistent in your efforts.
How to Generate Maximum Income from Affiliate Marketing in the Least Possible Time?
Affiliate marketing is a tricky business. Sometimes, right before your first great commission, you might feel the need to quit.
Keep in mind that it is not for the weak hearted. It requires hard work and intelligent thinking. If you are tired of waiting and sitting around for good commissions and if you are really serious about making affiliate marketing a stable income source for yourself, here are some great techniques to increase your earnings through affiliate marketing:
1. Invest in an Affiliate Marketing Course
You might feel that this is a time-wasting endeavor, but it couldn’t be far from reality. Most of us just jump on a new opportunity without ample knowledge. This is how you crash and burn fast and then end up being depressed.
The best way to go about any new venture is to learn from the best. You will end up with great resources and advice to increase your income. Here are some of the best free courses to increase your knowledge of affiliate marketing.
2. Increase Your Credibility
The best way to increase your commission is by increasing the traffic on your blog. Astoundingly, there are no shortcuts to this. Or one thing, you will have to learn to produce honest and attractive content.
Be focused on a particular niche that you are passionate about. Invest time and write more articles with affiliate links. This way you will also get on the good side of Google and generate more traffic when you rise higher in the ranking system.
Secondly, how can you get traffic to your website fast? The best way to attract an audience is through:
Making video tutorials which can help you directly connect with your audience
Creating landing pages that will get your audience excited and offer them a great benefit
Involving yourself in guest blogging by writing for other websites as well as asking others to generate content for your website
Being more vigilant about the statistics of your blogs to know what kind of content is actually valuable for people
Promoting yourself through different social media forums
Rewarding people with cool giveaways
3. Focus on Higher Rewards
You might assume that being active on all social media platforms is the best strategy. You couldn’t be more wrong. Managing all the channels at the same time can take your focus away.
If you are just starting, the best approach is to focus on one or two main social media forums. Master these properly to take on the task of managing all of them at once to get maximum advantage.
4. Partner with Relevant Affiliate Programs
Increase your knowledge about the best possible affiliate programs to participate with, and target the ones that are more suitable for your needs. Initially, you can start with the easier ones like Amazon Associates and ClickBank that provide you knowledge about how to progress with affiliate marketing.
There is also the advantage of a diverse range of products since you can always find something that you can provide a link for in your blog. Other great options include:
Shopify Affiliate Program
Rakuten Marketing Affiliates
Bluehost Affiliate Program
CJ Affiliate by Conversant
eBay Partner Network
You can also focus on native affiliate programs for guiding your audience better. It will reap more rewards because people appreciate the low delivery costs and easy availability of the products or services you will provide as an affiliate link.
5. Be Creative
You will also have to think outside the box to drive more people to your blog. A great way to do this is by writing a book that serves your audience. This can be done more effectively if you have chosen a niche that is yet to be explored by others.
Correspondingly, you can choose to write the book yourself or take services from other freelancers. Gain complete knowledge about the niche and pen it down for others to read.
Just share valuable information and insights. You can lure more audience with your knowledge that you can share in the e-book.
Now that you know how fast can you make money with affiliate marketing, the next thing to do is to optimize your efforts for a better result. Be focused and persistent in your efforts and learn from the best. If you work hard, the sky’s the limit, and there is a high chance of earning $ 1000 every month within six to twelve months.
Are you interested in making money by just sitting at home? Definitely, there are numerous ways to make money on the internet, but, we will be discussing one of the most rewarding options. We will explain to you how to make money with affiliate marketing without a website.
Affiliate marketing is best regarded as a passive source of income. Even though it is easy to make money online, this marketing category is highly competitive. So if you want to excel in it, you really have to figure out what works best and what does not.
How Affiliate Marketing Works
As one of the most affordable and easiest ways to make money, affiliate marketing has been in use for a very long time. It simply means that you have to promote the seller’s product who will, in turn, give you commission if a person makes a purchase. You are the affiliate in this process or the person who basically links the seller with the buyer.
You do not even have to create or sell the product, but your job is solely to provide a link between the seller and the buyer. The good thing is you can get as creative as you can to promote the product or service you want to sell to the customers for a commission. Having a website is just one tool that you can use for affiliate marketing, but there are plenty of other ways that can also work.
How to Make Money with Affiliate Marketing Without a Website
At the start, some people may not want to use a website or invest in a website. Even though the website can surely help you a lot, having one is not the only way to make your name in the affiliate marketing industry.
There are several other ways which you can use for promotions. Some of the most successful and effective ones are:
1. Joining an Online Forum
Let’s start with a very basic option. You can market through an online forum which can actually give you astonishing results provided that your marketing skills are excellent.
To start with, make sure to pick a forum that suits the product well. This will help you in targeting your audience well. Obviously, you do not want to be talking about cosmetics on a forum where there is a circle of people with business profiles.
Secondly, it is crucial to establish yourself as a reliable source. Due to the increase in rates of cyber-crime marketing, you have to present yourself as authoritative.
You can do that by promoting content that is helpful to the users. This will earn you more views on the product as the recommendations increase. Make sure, though, that you do not spam the forum in order to avoid getting banned.
2. Using Social Media
You probably would not deny using at least two to three social media platforms regularly. Thus, the social media point we want to talk about now is self-explanatory.
Every time someone logs in to their social media account, they can see your advertised product. This helps to flock a larger audience for your marketing platform.
You can create a Facebook page and start posting your content there. Earn likes, shares, and comments that will help boost your page’s reach.
You can even sponsor the posts to extend its reach on Facebook. However, make sure that you do not spam users with your links and posts. Redundancy will not do you any good!
3. Writing an eBook
This method is a bit time-consuming as it will require you to put in huge efforts. Nevertheless, you can easily create a 30- to 40-page book that will state the full details and in-depth review of the products.
You can include affiliate links within your eBook content, but make sure that you are not just adding links haphazardly. Your eBook should explain a point which you can back up with an affiliate link.
If your book is informative and reader-friendly, then visitors will share the book. The shares will further help in attracting a better audience for your content.
The best thing an eBook can do is to reflect your status as an authority in the industry. This leads to your affiliate marketing techniques to look more genuine.
4. Posting on YouTube
If you feel you cannot do well with writing, then we have another option for you on how to make money with affiliate marketing without a website. Using your photography and art skills, you can create video content to promote your content. To illustrate, you can create a YouTube channel where you can talk about the products that will benefit your market growth.
Recording videos and posting them will help but what about your affiliate links? Do not worry, you can add them to the description box below. The affiliate links will appear below the video and are very easy to access for anyone who visits the site.
Do make sure, though, that you make good use of your content creating skills as we mentioned before. You do not just want to advertise a product. It is better if you provide quality content along with it to help gain more views and a better market reach.
5. Utilizing Hubpages
This is one of the best online substitutes of your own website. If you don’t have a website, don’t worry, Hubpages can make an excellent replacement if you know how to make the most out of it.
You can create “hubs” on any topic you want and then share useful information about it. It is a good way to start your affiliate marketing venture when you are just new to the field. That is because it saves the additional cost of making your own website.
The site is based primarily on the content which the users upload. This means that the better your content is, the more views you will get, thereby, making your business grow. The only drawback is that you will not have ownership of the content you post, so Hubpages can remove your content any time.
Affiliate marketing is truly a great source of income in which you can earn without the hassle of going around town. You can easily make money while sitting at home. Just create quality content and be patient because this might seem easy, but it is very competitive.
While everyone goes digital today, many companies and businesses go digital too so that they can reach a broader range of audience. However, there are still some vague terms for non-traditional marketing. Many social media strategists use the two terms digital marketing vs online marketing interchangeably.
There is a fine line that differentiates digital marketing and online marketing. This is an important knowledge to identify in order to create a clear understanding especially when negotiations between the social media strategist and businesses are being done. It also shapes the overall non-traditional marketing strategy for an effective ad campaign.
Digital Marketing vs Online Marketing: The Fine Line
As mentioned, both terms are often misused and interchanged. In fact, even the people who have been in the industry for quite some time are still confused about which one should they write, online or digital? So, what is the difference between digital marketing and online marketing?
In order to develop a clear understanding, each term will be defined, and the advantages of each will be enumerated.
The phrase “digital marketing” is an umbrella term that refers to all digital devices, channels, and platforms to construct or promote advertisements and other marketing messages. It doesn’t necessarily need to be online or on the internet to convey its message. As an umbrella term, it encompasses various marketing strategies.
For example, a client downloads an app or game on his mobile phone. This is done using the internet via App Store or Google Play. This app or game is created with technology.
However, once it is already installed on the phone, it independently works from the internet. Therefore, the app or game is considered a kind of digital marketing.
Another example is the SMS campaign where the digital marketing strategist can send SMS blasts to clients or customers about the latest promotions or products. The technology was utilized to create and convey the message, but it does not require an internet connection to complete the action.
As the technology evolves, the digital marketing evolves too. It is also correct to think that an ad that is made through technology and has a digital foundation is a form of digital marketing.
There is a wide range of digital marketing strategies being used today. Among them are the following:
Mobile marketing or SMS ads
Games or apps
Digital marketing can be utilized by various businesses regardless of size or types. It is a cost-effective way to provide mass access to the products or services being offered or promoted. Among the other benefits of digital marketing are the following:
Can reach the global range of audience
With a properly planned digital marketing campaign, it can reach the target customers at a cost that is lower than the traditional marketing and online marketing.
Businesses can track and measure results of the digital ads through web analytics and other online evaluating tools.
Allows a business to create engaging ads based on various demographics of target customers.
Comes with rich media content that best matches different user interests
Online marketing, also referred to as internet marketing, is a subcategory of digital marketing. The principal characteristic of online marketing is the use of an internet connection so it will work and be accessed by the target audience. Pay-per-click or PPC ad campaigns are an example of online marketing.
The pop-ups that run on the websites are also considered online marketing. These pop-ups usually contain messages about the latest promotions or services that the business has. The same is true with display ads, such as text ads or banner ads, which run across the internet.
Both digital marketing and online marketing evolve with technology. However, online marketing progresses exponentially over time making it quite challenging to keep it up. For start-up businesses and beginners, online marketing is overwhelming because it requires more technical knowledge and skills.
Among the examples of online marketing are the following:
PPC such as Google Search and Bing Search
SEO or website optimization
Social media marketing such as Twitter, Facebook, and Pinterest
TV specifically the Google Display Network
Display ads like image, text, video and shopping ads
One major advantage of online marketing is the ability to immediately evaluate the effectiveness or impact of a particular online platform such as the number of clicks each post receives, how visitors interact with the updates, and the time the followers are most active in using social media. When the visitors become paying clients or customers, auxiliary analysis can be performed to identify the channels that are most effective at converting audience to customers.
By analyzing the experiences from a web or mobile application, the following analytics can be determined:
The channels which are effective at gaining and directing a higher number of customers on a lifetime basis. An example is the email marketing that initiates repeated purchases.
Types of customers or demographics that have solid engagement and a higher chance of purchase.
Online marketing platforms that are most cost-effective at attracting customers and the cost of each customer based on the online marketing ad campaign.
Which Is Better?
Which between digital marketing vs online marketing is better entirely depends on the business goals and capacity. Based on the abovementioned advantages of each type of non-traditional marketing, businesses can identify which one is appropriate for them.
However, many digital or online marketing strategists admit that the difference between digital marketing and online marketing doesn’t matter. It is only a matter of technicality. The more important factor to consider is the implications of each marketing strategy when creating a general marketing plan.
The most important way to create an effective ad campaign is to strategize. Regardless of which marketing strategy you choose, you need to determine the results you want, the concrete plan on how you would achieve it, and more.
Once you have evaluated your current business and determined the goals, you will know if you should focus on digital marketing or online marketing, or stick with traditional marketing. Each business has its own goals, strengths, and weaknesses, so make sure you focus on them before developing an effective marketing strategy that best addresses your business.
Social media marketing or online marketing differs from traditional marketing which historically involves billboards, prints, and television and radio advertisements. It is the utilization of online channels to proliferate information about a business’ brands, services, or products to potential customers or clients. Is it better than traditional methods and which of the following is not an advantage of online marketing over traditional marketing?
To answer that, we will enumerate the advantages of online marketing as well as the reasons why traditional marketing is still better than the contemporary one.
Which of the Following Is Not an Advantage of Online Marketing Over Traditional Marketing
Although online marketing has its own advantages and has become a more popular method to reach a wider range of potential customers and clients, it still has disadvantages which still make traditional marketing a better choice. Among the reasons why online marketing is not an advantage over traditional marketing are the following:
1. Reaching the Local Audience
It is true that online marketing can reach an audience on a global scale, but it might not reach a local audience. When your target group of people is the local consumers, traditional marketing such as radio ads and pamphlets are more effective. These forms of communication are also easy to create and transmit over the local community and radio station.
2. Storing and Recycling
Online advertisements don’t require paper, ink, and other physical resources, so once offline, they will not be accessible. On the other hand, traditional marketing strategies involve hard copies which can be read and taken anywhere even without internet connection. Unlike paper-based ads, online marketing can’t be kept for recycling or reuse.
3. Audience Familiarity and Understanding
Older people don’t require explanation when faced with newspapers, television ads, and other forms of traditional marketing. Flyers and other written advertisements are straightforward; people can easily read them when they have time.
On the other hand, online marketing might require some technical knowledge that the older folks are not familiar with. Additionally, they have little idea on how to explore the internet and social media. In traditional forms, older people can easily identify the ads.
4. Processing and Recall
In a study sponsored by a Canadian organization, hard copy advertisements promote mental process and recall compared to the digital counterpart. In the study, the participants were more engaged and inclined to remember what they have read in the paper-based ads than what they did on an online ad. Hence, paper-based marketing is easier for the brain to process and remember.
5. Success Rate
It is true that online marketing can reach all of your potential clients or customers. Everything these days is going digital from ordering food to booking a taxi. It is easy to wonder why traditional marketing still exists today. One simple reason is this: it has proven success rate compared to the online counterpart.
Advantages of Online Marketing Over Traditional Marketing
Most businesses, no matter how big or small, use the internet to promote their products or services and reach a wider audience. It has gain popularity because of the following advantages over traditional marketing:
While online marketing also comes with a price, it is not as expensive as the traditional mediums such as television, billboard, and radio ads. For example, the pay-per-click method can cost as low as $5 for every one hundred clicks. Can this $5 buy you a video camera or printer for a leaflet distribution promotion?
2. Allows Interaction Among Audience and Businesses
Social media is an interactive platform where users can react or comment to someone’s post. This is also true when it comes to online advertisements which are an advantage compared to traditional marketing.
It is also easy to disseminate public concerns through email, social media post, and website. It shows transparency to your business operations; thus, building trust to the people.
3. The Same Playing Field
Only big companies can usually afford television ads, billboards, and other forms of traditional marketing. With more advertising budget, they can easily dominate and dwarf the small businesses.
When it comes to online marketing, everyone is in a fair playing field. Any kind or size of business with an effective online marketing plan can contend with even the big, established businesses.
4. Extremely Focused Advertisements
With online marketing, businesses can create advertisements that target particular types of customers. One popular online marketing plan is the Facebook ads that allow you to create ads for different ideal customers based on age, location, demographics, interests, online behavior, and more. Online marketers have gained millions of profits through Facebook ads because of the extremely focused ads on their target customers.
5. Comes with Real-Time Analytics
You can easily know how effective online ads are based on real-time analytics. Businesses can easily track the cost of each ad, which advertisements are performing and those are not performing well, as well as the website traffic and the time of the day the followers are most active on social media. With the analytics that are readily available anytime, you can gradually tweak the ad campaigns until you achieve the right formula that will help your business succeed.
While a lot of businesses are going digital particularly on advertising and targeting their customers, it is not always the most effective. It is true that it is cost-effective and doesn’t require a huge advertising budget compared to traditional marketing. It also allows small or start-up businesses to advertise and compete with big businesses.
However, online marketing is not always the best option. Which of the following is not an advantage of online marketing over traditional marketing? Older folks are not familiar with the technology and have little idea about online advertisements. Online marketing can’t reach the local community, and traditional marketing is an easier and more effective way to reach it.
Online marketing doesn’t have a proven success rate, can’t be recycled, requires digital knowledge, and doesn’t stay in one’s memory for a long time. Regardless of these drawbacks, there are still a lot of reasons why online marketing is worth to try.
How to start a social media marketing business? Social media has become a venue or tool to promote products and services, but the steps and techniques in social media marketing can be overwhelming for businesses. As such, they hire someone to do it, and if you enjoy tweeting or sharing in social media, this business might be for you.
Compared to traditional advertising methods like TV ads and billboards, social media marketing is a more affordable strategy for businesses of all sizes. There are advantages and drawbacks, as well as characteristics to become a successful social media marketer. All these will pay off as you gain knowledge, strategies, and experience in this field.
How to Start a Social Media Marketing Business?
Before getting into the social media marketing business, you must already know the basic social media knowledge and the obligation to stick with it. If you decide to start this business, here are the proven steps to take as shared by successful social media marketers:
1. Build a Social Media Following
A large number of followers is nothing when these followers are not noticing your posts. You need a following that is engaged and responsive to what you posts. This means that they like, share, or comment on your posts so that you will have influence.
In order to monitor your social media following, websites such as PeerIndex, Klout, and Kred can create a solid report. Each of them can evaluate your social media activity through a score that quantifies your influence.
2. Learn Social Media
Social media continually changes so are the marketing techniques around them. You need to update yourself on these changes in order not to be left behind and develop newer tactics. It is also wise to observe people with a large following on social media and determine the kinds of post or topic that cause the users to respond.
3. Plan on the Services That You Will Offer
You can offer a start-up package that includes creating the account and giving it back to the business, or a complete package that covers everything from developing accounts, creating and posting content, and moderating the social media community.
You should also consider the kinds of businesses that you want to focus on. You might want to be a social media marketer for real estate or beauty product businesses. It is also essential to be knowledgeable in all social media platforms, but specialization in one or two can create more success for the business.
4. Develop a Business Plan
In a business plan, you sketch how your social media marketing business will work out. It includes the aims, services, assets, and liabilities, as well as the marketing strategies to contend against the competitors. It does not have to be a comprehensive plan, but it should be considered as your road map to success.
5. Identify Your Pricing Scale
The earnings of social media marketers are said to range from $31,015 to $74,738 per year with an average of $48,150. As a beginner, you can start at a reasonable minimum fee. As you gain more experience, testimonials, and referrals, you can charge a higher rate per hour or a per-package plan.
6. Name Your Business
The name of your social media marketing business will be your brand and reflect the services you offer in the market. Make sure that the name is unique and is not yet used by an existing business or trademarked by another individual.
7. Identify the Structure of Your Business
As a start-up business, you can register it under a sole proprietorship because it doesn’t need paperwork or any fee. However, since any issue can arise from social media, the client can sue you. One way to protect you from potential issues is to form a Limited Liability Company or LLC.
LLC registration requires paperwork and money, but it is worth it. It protects your assets when sue happens.
8. Acquire a Business License and Permits
Registering your business in your country or local city will give you the legitimate business registration. Depending on your place, you can do it online or in-person. You may register it under your name or create a unique business name also called the assumed name statement or “doing business as” statement.
9. Create a Marketing Plan
The first social media marketing plan that you should develop is for your own social media marketing business. Included in the marketing plan are how to get clients, build social media following, networking, and methods to gain referrals and testimonials.
10. Apply Your Plans and Form Your Social Media Marketing Business
Once you have laid out and planned everything, you can start applying them by getting your first client and providing the most effective social media services.
What Does It take to Be a Successful Social Media Manager?
You don’t need a skyrocketing educational background to be a successful social media manager. In fact, this field requires experience more than education. With hard work, patience, and thirst for knowledge and self-development, you can make your business happen.
Here are the other factors for the social media marketing business success:
View social media as a marketing tool that aims to construct interesting information and interaction with the market and prospective clients or customers.
Know how each social media platform works and the pros and cons of each.
Develop social media strategies that fit the goals and wants of a particular client.
Create posts that speak of or reflect how the prospective clients behave
Manage various numbers and kinds of social media platforms for different clients efficiently.
Enjoy using social media and interacting virtually with the online community.
The Business of Engaging
Just like any other business, it takes knowledge and hard work on how to start a social media marketing business. It could be challenging when starting it up, but once you build up your own social media following and engaged community, prospective clients will come up to you.
In order to be successful, you should understand how social media works and changes. You should also enjoy using the various platforms and specialize in at least a couple of social media platforms to create a more effective social media marketing plan for the prospective clients’ businesses.
Most people dream of putting up their own business. The social media marketing business might be the most suitable business for you.
Affiliate marketing still works, but it is more difficult than it used to be. Our Review Of Ecompare 2 2019 will help you to decide if this product will help you to achieve your business goals. Unlike in the past, when only a few people were interested in digital products, nowadays there are many more people competing to sell to the same hungry audience of potential buyers. And buyers or customers are far more sceptical of the sort of products they may be sold. So you need to engage with your audience and demonstrate authority in your niche, so that they will Know Like and Trust you. Only then will customers be at all likely to buy your products. It’s not surprising the online sales of such products has now surpassed 3 billion dollars, and it’s not stopping there; it is growing year after another. This is a fact, not a fad, so nothing will get you rich than selling information products online, because that’s what a majority of people wants.
But here is another fact, unless you employ the right strategy as an affiliate marketer, you are not going to get that 6 figure income from commission. However, if you use the right tools, and the right strategies, achieving this goal can be a piece of cake. Still, it is not going to be that easy, as we all know competition has always been robust for most people, because of the processes involved, and customers ability to discern what they want to buy and from whom they trust as a seller.
Affiliate marketing is not something you can casually get yourself into and make it work. That’s why Ecompare 2.0 was developed. With this software building, the best affiliate store in the market is a piece of cake. You don’t need to convince buyers to purchase anything, they are out there looking for the best deal, and with this software, it just happens that you can find and then offer your customers the best deal! Does this sound a too good deal to be true? Well, that’s why we are here. Here, we offer you a non-biased review about eCompare 2. By the end of the review, you will be able to determine whether this software is worth your time, effort, and money, is it right for you and your business?
Who Are The Authors Of Ecompare 2?
ECompare 2 was authored by Mark Bishop, a master digital multimillionaire, and a very successful entrepreneur. Mark´s success can be associated with his extensive experience in the industry; many awesome tools on the e-commerce market has his name behind them. He developed some of the products for himself, this include the infamous digital product store known as Jvzoo , VidioJack, and VidSkippy and Ecompare which is the predecessor to eCompare 2.0. Mark worked with Prady and Ramara to make eCompare 2 the product it is today.
What Exactly Does Ecompare Do?
So what exactly is Ecompare? Well, it is an affiliate application software that allows you to make use of ethical loopholes to have your own e-commerce site in a matter of minutes. The Ecompare 2 is an upgraded version of the Ecompare, which has been in existence for the last two years. Was it a success? Well, those who used it claimed to help them generate 6-figure income and more. This version comes with even better features, it has an FaceBook compatible them, content spinner, and you can include your review video. And that’s not all; it also has an email lead collection with various triggers and many more features, so yes, you should be expecting more capabilities with the Ecompare 2– 2019 version.
It has an added ability to build a highly converting store within minutes from last version. This brand new application and theme helps create user capitalize more on today online shopping trends. The app will help you skip those tedious process involved in making it in e-commerce, by targeting the physical products that sell and it does this is five minutes!
Ecompare 2 now builds a complete niche targeting fully stoked affiliate stores based on nothing more than keywords. Great, right? But it does not stop there; the app allows you to grow your online business every step of the way. It doesn’t matter whether you are the beginner or an expert affiliate marketer.
People often believe that to succeed online; you need to take a huge risk to expect huge returns. Well, that is not necessarily true; you can take less risk and receive high return on investment. You don’t have to carry overheads of an online retailer, because all you will be doing is helping them sell more. Of course, you still need those major stores, because consumers usually have their most favorite retailers. The problem if the retailer has a slightly higher price than competing retailer does, you will lose that sale.
Ecompare 2 cuts this risk, by integrating seven best retailers, so if a customer really wants a product, there is no way you are going to lose that sale. The integrated retailer includes Ali Express, eBay, Amazon, Best Buy, Walmart, Shop.com and Discount. These retailers are displayed with their reviews along with the price comparison, so there is nowhere else a customer will need to go to get an insight to make s buying decision. To you, this means higher conversion rates within an hour.
Automatic Embedded Referral links
One every item that is sourced from your list of retailers, there will be an embedded link which is automatically added. It doesn’t matter whether the customer wants to buy from, whether its Amazon, or eBay or whatever the site, you will get your commission which will be added into your accounts.
Store Built from a Single Keyword
Filling your store with products can be tiresome, but with eCompare 2, you have a chance to build a niche store by entering a keyword, it’s that simple. With a very little amount of effort, you get a chance to grow multiple businesses targeting a specific niche. Then it will browse the entire e-commerce store and bring back a range of related products before loading them into your brand new store. In case, there are changes in the platform; everything is automatically updated. This is not just another store builder in town; it includes targeted traffic modules so you will put your store in front of the targeted traffic the very first day.
Affiliate marketing used to be a tough job, but with this kind of feature, the job is becoming on the best, and the most lucrative. The application also automatically built attached blogs as well as video content that allow your content to rank, thus driving traffic to your site. The new traffic module on 2019 version unlocks the flow of super targeted traffic to your affiliate store. Even better, you also have a chance to increase your credibility and engagement through the reviews.
What Are The Price Options For Ecompare 2?
The price comparison is the unique feature Ecompare 2-2019 has to offer you. For every product on your site, you get a list of prices on several retailer’s sites. The platform takes the “I hope I am getting the best price’ scenario and makes it work for the customer and you as the affiliate marketer. This gives you a chance to fill in your new site with the most reasonable pride goods, not with price tags that will chase customers away. ECompare exploits the products that customers are looking for by showing the best price in the market. Either way, as an affiliate marketer, you still make profit regardless of the price or where the customer purchase it. You also have a chance to add unlimited products and image, so unless the customer didn’t really want to purchase the product, there is no way they will go somewhere else to find the product.
Other than the fact that content and your affiliate site is optimized, the theme is designed to custom fit any market niche. You can also edit my store, so you get to build your vision the way you want it. Ecompare live search also allows you to know the bestselling product, and this way, you could feature description, images as well as reviewed from retailers sites. Ecompare also view your stock and update the price accordingly.
What Are The Pros and Cons Of Ecompare 2?
Many people will agree with me that Ecompare 2-2019 is a perfect choice for everyone in the e-commerce field; whether you are a newbie or an expert will get most out of it. You don’t have to hassle to earn you a six-figure income, whether it’s setting up your store, or creating a blog post on every product for all the retailer stores. With this tool, you got an ethical shortcut, making you successful, but as I said at the beginning of this review, we aim to give you both sides of this product for you to make an informed decision, so here are few pros and cons of Ecompare 2.
Pros Of Ecompare 2
• Amazingly easy to use thanks to its friendly interface
• Does not require any prior experience
• You get to build an amazing shop in a matter of minutes
• It’s integrated with seven major stores, which means high conversion rates to you
• Turns your focus on selling rather than building
• It’s passive, so once you set up, it will work for you all 24/7 for 365 days.
• It automatically updates the products
• There’s a price comparison feature which means regardless of the customers choosing you still make commissions.
• Ecompare 2 is integrated with social channels
• Tutorial videos are also provided
• It works on all niches
• No third party is involved.
• Can turn your existing WordPress site into a ‘purchase on steroid’ solution.
Cons of Ecompare 2
• Honestly, there are not many cons on this product; however, some people feel that Mark should have included videos on choosing the best products to add on the established store.
What Are The Price Options For Ecompare 2?
If you decide to get this new version of Ecompare, there are several options for you.
The Ecompare 2 (core version)
This has two basic features, where you get to install the sites of your choice based on your budget.
Installation on three sites will cost you $ 23
Installation on ten sites will cost $28
These are regular price, so you may need to take advantage of them.
Regular price for a 3-site license is $37 and $47 for ten sites.
Features in this package include front end plugin, a price comparison engine, seven API integration, reviews, sliders, store builder, full customization, traffic module, and Amazon 1 Link.
Ecompare 2 Agency rights starting price is $77
Ecompare 2 (Pro) starting price is $37
Features included in this package include Facebook compatibility, content spinner, an ability to add review videos, email collection trigger, and three additional store themes.
Ecompare 2 Master starting price is $47
Features include in Ecompare two master package are the basic features plus and right to commercialize your store. This means you can set up and sell of Ecompare store, build a store and flit them to earn more money.
Each of these options are tailored to meet everyone’s need. It would however be a good idea to start with the Pro package. It comes with advanced features than the basic version and with pretty reasonable extra charge. The master options are still okay, but I am sure you will be making much that you won’t need to go that further, at least not now. Of course, that just a personal opinion, the decision is all yours depending on your needs.
Are There Testimonials For Ecompare 2?
Yes, although this version has not been in existence for that long, those who have invested in it have already seen its benefits in their e-commerce business. Affiliate Marketing is not easy, and everyone who wants to succeed has to take advantage of every opportunity that can increase their ROI. Those who have taken this amazing opportunity claims that it is the best application out there, there is nothing like it.
Here is Jono Armstrong´s own review of his own product, well he would recommend it wouldn´t he?
Here is a Review Of Ecompare 2 from Freedom Influencer:
Here is a review of Ecompare from Chris at Affiliate Tube.com
Conclusion and Recommendation For Review Of Ecompare 2
Affiliate Marketing is not high-risk, high return; it can be low-risk high return if you use the right strategies and tool. Ecompare is a fantastic product that allows you to invest just a few dollars in building a 6-figure income. So, Yes, with this tool, you will be investing without any risk on your side. For $23- $47, this is no brainer, it is a highly recommended product. Make sure you get the right package for you, for us, it would be the Ecompare 2-2019 pro version. For you it might be something else, either way, it’s not an opportunity you should let slide if you want to succeed in Affiliate Marketing.
Is Ecompare2 For You? Leave us your comments below: