When it comes to owning an affiliate website, having traffic come your way isn’t enough. What you need to do is convince the visitors to buy something. You need to persuade them that you can offer the gateway to the very product that could be a solution to their problems. To do this, we will be discussing 7 tips to improve your affiliate conversion rate.
Affiliate marketing is one of the best online marketing businesses that can ensure long term steady income, but only if your website has a high conversion rate. When it comes to affiliate marketing, you don’t just need traffic, but also people who are converting by buying the products.
7 Tips To Improve Your Affiliate Conversion Rate
Before starting, one of the most important things is to ensure that you’re targeting the right audience. If you’re trying to talk about gym equipment with someone who’s a makeup artist, you’re wasting time and money. Also, you need to educate your customers how a certain product is going to help them.
So let’s jump into it.
Improve Your Website
Before getting into anything, the first thing you should make sure of is that your website functions efficiently. Nothing appeals to a visitor more than an attractive and smooth website. Decreasing loading time on the website is one thing you can start with.
Studies and reports have shown that a fast loading time can increase your sales by up to a massive 30%. By reducing the time from 15 seconds to 7, there was at least a 3% increase in sales per decrease in second. This is how, by decreasing the 15-second loading page to a 2-second one, you can increase your conversion rate by 30%.
Moreover, make sure your website is user-friendly. Your layout must be appealing, the headlines must be catchy and most important of all, the website should be responsive. A very high and growing number of people tend to visit websites through their mobile devices.
Know What’s in Demand
In such a widespread market, you need to narrow down your target audience. To do that, you first need to see which affiliate programs are answering the needs of the people. What are people looking for? Why can’t they find it?
This is where your part comes in: provide a solution to the problems of people, not found elsewhere. Also, before you start promoting a specific item, it’s good to see how it has panned out for others.
One of the best ways to check for demand is to use keywords. Narrowing down the keywords that could link to your product and checking search volumes is a good way to see if there’s enough demand.
Once you know which product, niche, or industry to target, there should be no problem addressing the demand. After all, matching high demand with constant supply has always been much easier than the other way around. Simply put, find the right product/niche with high demand and offer the content/products as solution.
How Does the Product Benefit?
Now that you know what type of questions you’re addressing, sympathize with your customers and understand their problems. This will not only help you gain their trust but will also turn their attention to what you’re offering as a solution.
For example, if you’re in the health niche, not only do you need to sell the related products, you also need to tell them how they will benefit from it. If you’re talking about multivitamins, in addition to telling them the types of nutrients they include, you could use phrases like “made from natural ingredients”, or “fills you with energy”.
Exaggeration is fine; over-exaggeration could be dangerous. While marketing, make sure you don’t make false claims. Not only will this ruin your customer base, but it could also hit back in the form of a lawsuit.
Attract People with Your Content
People want the best product they can get while staying in budget. They look for product reviews, comparisons amongst similar products, list of products that they could get, and sometimes, they can be convinced by reading a story.
When buyers decide on a product, they tend to look for its reviews and comparisons. This is mainly because they want to be sure of their choice; if they are uncertain of their decisions, this really helps them get back on track.
When you create lists or comparisons, you’re giving your customers a sense of free will. They are more likely to buy one of the seven products you’ve listed than buy just the one product you’re promoting.
Also, telling a story lets the readers know they’re not the only one with the same problem. This way, they start trusting you more and consider your recommendations.
Place the Links Wisely
Just like you expect your clothes laid out right in front of you when you come out of the shower, you should also think similarly when it comes to marketing. The very first link can be placed right at the top; this way, you can at least get the impatient ones to check out the link.
Also, one link must be placed at the end. Only the serious buyers read the entire article, and that shows they’re willing to buy. For the visitors who aren’t as serious, we’re sure your content is strong enough to convince them, and they’ll come around later.
Finish with a Call to Action
In the end, you can ask the readers to visit an affiliate link; this is known as a call to action (CTA). It gives your visitors a task to complete and a chance for you to regain their attention.
Moreover, you can provide links to related posts on your blog, which they might find helpful. It could either be an in-depth analysis of something discussed in the post or something different altogether. What you need to do is keep them engaged.
Email Marketing Optimization
Last of the 7 tips to improve your affiliate conversion rate is optimizing your email marketing strategies. First of all, position the sign-up at a convenient place. If they can’t see it, what’s the point? Place it at either the top or bottom of your page, because people often miss the content in between, scrolling through so quick.
Also, tell them how they will benefit from the emails. Why should they sign up for weekly updates? Will you be telling them about discounts and limited-time offers? What’s in it for them?
Increasing conversions can take time, but if you follow the right steps, you are guaranteed success. Eliminate all flaws at your end by making the website bug-free with smooth operations. Narrow down your audience, understand their demand, and promote your product.