OMS Guide to Keyword Research For Ecommerce 2019
Introduction To Keyword Research For Ecommerce
Keyword Research is essential in internet marketing for identifying relevant search terms in order to identify niches or audiences (groups of people) who are potential customers or users of your product or service.
From the articles which we refer to you will see that Long Tail Keywords are very important for SEO because they make up 70% of all internet searches.
A key word is a single word or a group of words (key word phrase), which is used in order to make a search for a particular item in a keyword search on a Search Engine.
- It is a word or concept of great significance.
- A word which acts as the key to a cypher or code.
Key word Research is the process of finding keywords or keyword phrases which are relevant to particular niches. https://en.wikipedia.org/wiki/Keyword_research
A niche is a group of people, potential customers, or an audience.
There is a secondary stage as part of the key word research process of deciding whether a particular keyword or keyword phrase is suitable for development.
This decision is made as a result of analyzing the data obtained from the key word research and verifying its suitability.
Use Google For Key Word Research
As an example to demonstrate the keyword research process, if the word Christmas is entered into the Google search box, then a number of phrases are illustrated or suggested by Google below the search box, such as:
- Christmas tree shop
- Christmas tree
- Christmas songs
- Christmas decorations
- Christmas 2017
- Christmas movies
- Christmas cards
- Christmas jumpers
This is because Google returns the most relevant, commonly used, search terms in response to the keyword entered.
The purpose of key word research is to identify those key words which have the potential to be used for Search Engine Optimization in relation to your niche and for which it is worth developing content.
A keyword which is too broad will be pointless to develop content because there is too much competition or the subject is too vague. As an example, if a keyword is used such as American, it would apply to the whole population of the USA, which is around 220m people, which is far too broad an audience to be able to realistically target for internet marketing purposes. For normal Search Engine Optimization, the audience or niche must be narrowed down considerably to be useful.
The key word search needs to narrow the audience down to a level which can be reasonably targeted without too much competition.
Other Keyword Research Tools
Within Wealthy Affiliate the JaaxyLite keyword research tool which is provided free to Premium members, and this will allow a user to identify the traffic and the competition for any keyword, as well as its grammatical sense.
For a key word or key word phrase to be worthwhile developing content for, the traffic should be in the region of 30-50 searches per month, and the competition should not be more than 100 for a new site.
Additionally, the key word should make grammatical sense as well as meet the search criteria identified above.
Within the Wealthy Affiliate keyword tool, Jaaxy Lite is provided as standard to Premium Members.
Jaaxy Pro can be subscribed to at $19 per month or Jaaxy Enterprise at $49 per month.
The Jaaxy software is more sophisticated than the WA Keyword Tool, and provides more information for a keyword researcher and allows the user to save searches for further analysis.
For our review of the Jaaxy keyword research tool click here.
Other Keyword Research Tools which could be used are:
Another good option for research is Squirrly, see their pricing options.
Yet another option is to ask questions on Quora, in order to do key word research.
OMS Conclusion And Recommendation
If you have an e-commerce business, you need to find the optimum way to get traffic to your website. E-commerce is a particular internet environment where you need to successfully differentiate your brand and your products from the many competitor websites and companies.
As an e-commerce business owner you have a lot invested in getting traffic to your site so that you can maximise conversions or sales, hence choosing the right tool for efficient key word research is essential.