Alan James

Author Archives: Alan James

5

Choosing A Niche for Your Blog On Your Website

Introduction

When considering choosing a niche for your blog, you need to consider a Niche which you are interested in and which you know about and enjoy writing about. This is because you will need to write content or articles (posts) about the Niche subject which you choose, as an Affiliate Marketer.

 

How To Choose The Perfect Niche For Your Blog In 2018 | Blogging …

UPDATED: Don’t fall into the trap most bloggers do. Don’t waste time & money. Learn how to choose the perfect niche for your blog.

Sometimes it can be difficult to choose, so it may be better to decide on something which you have a passion for as you will be investing a lot of time developing content about your niche.

What Are Your Choices For A Niche?

See the following reference for more brainstorming ideas for choosing your niche for your blog.

 

Blogging Basics 101: Choosing a Blogging Niche

Jan 8, 2015 Are you considering starting a blog? Great! You have the first step down. blogging_niche. Now you have to decide what your blog will be about.

Finding the Right Niche for Your Blog (Plus 21 Blog Niche Ideas)

Apr 5, 2017 Choosing the right niche for your blog is critical to its popularity and profitability. In this guide, we’ll share how to find the best niche for your blog …

Choosing a niche for your blog could be almost any subject imaginable, provided that it satisfies the following criteria:

1) It must be a subject which is of interest to people, an audience because these are the potential customers for your product or service.

2) It must be legal.

3) The subject must not be too broad, otherwise, the subject will not be of sufficient focus for your audience, and it will be difficult to promote because the audience is potentially too large, and there is too much competition.

choosing a niche for your blog

What Is Your Niche?

For example, Health is a subject which is too broad for a niche. There is too big a potential audience size, so we need to narrow things down to Men´s Health, or Women´s Health, or Healthy Diet, or Exercise for Health, which can be again broken down by gender or category, or by country or area.

Here are some examples of Niches which may help you when trying to find inspiration, but this is by no means a completely exhaustive list, it is just for illustration:

  • Art and Craft
  • Automotive
  • Baby Care and Accessories
  • Beauty
  • Skincare (men and women)
  • Hair loss (men and women)
  • Electronics
  • Decorations
  • Do It Yourself
  • Football
  • Furniture
  • Golf
  • Interior Design
  • Exercise and Fitness
  • Computer Games
  • Gardening
  • Health and Personal Care
  • Hobbies
  • Household and Kitchen
  • Kids Clothing and Accessories
  • Men’s Clothing and Accessories
  • Women´s Clothing and Accessories
  • Men’s shoes
  • Women´s shoes
  • Men’s Jewellery
  • Women´s Jewellery
  • Photography
  • Sports and sports equipment
  • Outdoors and Outdoor living
  • Camping
  • Storage and Organization
  • Survival
  • Travel

Here are some ideas about 21 Businesses To Start On A Shoestring, by Shelley McNeil, a book available from Alpus Academy, if you do not have specific ideas of your own which you would like to develop.

Also, you could check out this book:

How To Make Working From Home Productive, by Julian Bright.

Other Criteria For Choosing A Niche For Your Blog

  • Do people want products in this niche?
  • Is this niche trending?
  • Is there a sufficient audience in that niche?
  • Can you monetise the products in your niche?

Conclusion And Recommendation

Only you have the knowledge for choosing a niche for your blog, since only you know your own areas of expertise and interest, although there are many considerations about whether a niche will be profitable or not, not least of which is how you will monetise your blog.

Alternatively, if you would like to look at more detailed FREE training about choosing a Niche to suit you, then go to the following website and sign up (no credit card is required, and you can unsubscribe at any time): Wealthy Affiliate.com

Another option, if you have difficulty choosing a niche for your blog, is to consider promoting Wealthy Affiliate, and many WA Affiliates make a very good income from just doing that!

Specific Niche training is at the following link(no cost once you register for FREE membership:

https://my.wealthyaffiliate.com/training/online-entrepreneur-certification-getting-started-level-1/choosing-a-niche

How To Market Your Products And Services Online In 2018?

Introduction – How To Market Your Products And Services Online In 2018?

market your products and services online

How To Market Your Products And Services 2018

The marketplace for all products and services is becoming more and more competitive, and innovation will win the battle to market your products and services online in 2018.

Ways to promote your product or service

Understanding the different ways to promote your product or service can help you … online interaction between your customers and your business using various …

1. You Found Your Niche market

market your products and services online

Decide On Your Niche

This could be any of the following, as examples, but are better to be something you know about and which you love to do:

Dieting and Weight Loss – narrow the problem, men´s, women´s, belly fat, so as to further categorize the audience.

Sports and Fitness – choose particular sports, such as golf, football, rugby, Les Mills, Triathlon, Running, Cycling, Swimming, sports equipment, weightlifting etc

Family – narrow to Mum´s, kids, Grandparents for example.

Professions, such as Firefighter, Nurse etc

Home and Garden – outdoor, indoor, furniture, carpets, garage and workshop

Motorcycles, Motor Cars – special interests such as vintage cars, particular makes of sports car.

Alternatively, you may have your own unique ideas about a specialized small niche market which you will satisfy – even better!

2. You Need To Ascertain How Best To Market Your Products And Services Online

To do this you can undertake a number of activities, such as:

Market Research among your niche market or audience. For example, you can take a poll on Facebook and display several alternative products and ask for feedback which people from your audience prefer.

You can look at what is trending in the best sellers for each of the online marketplaces such as:

Amazon, Etsy, eBay, Shopify, Google trends, Ali-Express

From this Online Market Research, you can easily ascertain whether there is a demand for the product(s) which you have in mind to sell.

market your products and services online

products-in-demand

This exercise or conclusion is the validation of the market niche and the proposed product(s).

3. You need to drive Traffic to Your Website

How to Market a Product: 20 Highly Effective Ways

Mar 28, 2018 You’ve found a product and created your online store. Now, what? Once you’re up and running, it’s time to start driving traffic to your store and …

Driving of traffic can be as a result of any of the following methods:

1. Organic growth

2. Paid Advertisements such as Solo Ads.

marketing your products and services online in 2018

Driving Traffic To Your Website

3. Pay Per Click Advertisements.

4. Facebook Advertisements (or other Social Media Advertising).

5.Youtube Videos to generate interest in your website.

6. Other Social Media advertizements eg Pinterest.

7. Google Ads, or equivalent Yahoo or Bing.

4. You need to Monetise your Website

Monetisation this could be by:

1. Selling your own products (which you source and store, pack ship and deliver).

2. Selling someone else´s products, drop-shipping, with fulfilment by another company, possibly from China such as Alibaba or AliExpress.

3. Selling Affiliate Products (someone else is responsible for fulfilment), for which you receive a commission on each sale.

4. Selling educational services, such as videos or ebooks, webinars etc.

Monetize your website

Monetize your website

Market Research is the starting point for any Niche Advertising Campaign.

Customer Market Research is needed in order to ascertain what prospective purchasers are looking for, what they need, what problem they need to solve, and what they want to buy. This can be done using Social Media, especially on Facebook to interact with prospective customers.  Virtual audiences created by selecting criteria such as gender, age group, occupation, interests.

Sometimes the Customer Market Reseach can be short-circuited by using the real-time records of Trending Products, ie those products which are being sought and bought in large numbers at the most popular online stores such as Amazon, eBay, Etsy, Shopify etc.

Social Media

Social media is playing a growing role in marketing your products and services online in 2018. This is because marketing is becoming more about developing a long-term relationship between you and your customers.

You constantly need to be updating your prospective customers regarding developments and initiatives taking place in your company. This is so that your prospective customers can see that you are active in the marketplace and are following trends and fashions.

For our OMS review of Rethinking Social Media by Paul O´Mahoney go here.

Your Sales Platform

It is important also to consider which platform you will use to sell your products and services, for example, Amazon, e-bay, Shopify, Slingly, TREX

10 Sites to Sell Your Products Online: What’s Best for Your Business?

Nov 17, 2015 We go over 10 different sites to sell your products online. … the Fulfillment by Amazon service, which lets Amazon store your products, handle …

Conclusion

To market your products and services online in 2018 is becoming more and more complex. Purchasers are becoming more and more discerning, and are better informed than ever. Purchasers will only buy from people they trust. In order to convince people to buy from you, you need to convince them that your brand is better than others, and differentiate yourself from the competition.

Social Media has to be a fundamental part of your Marketing Strategy for your business.

Video is becoming more and more influential so also needs to be integrated into your Marketing Strategy

If you are not already fully trained and experienced in this sort of expertise, you will never sell the products and services which you carefully researched and selected as being in demand by your Niche audience.

We recommend that you consider the full and thorough training available on Wealthy Affiliate as a means of acquiring the necessary skills and expertise.

You can try out Wealthy Affiliate for FREE for as long as you desire by clicking here. No Credit or Debit card is required.

You can see our review of Wealthy Affiliate by clicking here.

 

2

OMS Review of ZeroUp Shopify System- Updated Sep 2019

Introduction to ZeroUp Shopify System

ZeroUp is an online marketing software Shopify System marketed by Fred Lam, and which claims to offer a means to achieve a very profitable online Shopify business. Fred Lam has himself achieved great success with Shopify and as a result of this can offer Zero Up subscribers some Shopify benefits, because of his close relationship with them.

Fred Lam describes his system as follows:

“ZeroUp™ is a powerful and comprehensive all-in-one e-commerce software to help you build, grow, and scale your business online. It is intelligently designed to help anyone, even those with little prior experience or technical skills to create a flow-blown online store and sales funnel with just a few clicks of the mouse.”

Shopify System

Fred Lam Owner ZeroUp

ZeroUp requires a subscriber to have a Shopify store and domain, which it can be imposed upon. It also requires a subscriber to be connected to Ali Express, and also to be connected to Facebook Ads. With all these features installed than ZeroUp should work smoothly.

ZeroUp offers a full training and support Shopify System to subscribers which they must follow in order to achieve success according to Fred Lam´s claims for massive revenue and profits.

 

ZeroUp has introduced (in November 2017) a product line of jewellery called ShineOn which is a line of US manufactured jewellery similar in concept and quality to Department Store range but at more advantageous prices. There is no additional payment or commission payable to ZeroUp for this facility.

Shopify System

ZeroUp Jewellery ShineOn

Main features of ZeroUp Shopify System are as follows:

  •  ZeroUp is a Cloud-Based Software System, which requires No Download Or Installation.
  • ZeroUp is fully Integrated With AliExpress which provides a subscriber access to millions of its products.
  • ZeroUp offers in addition to full integration with AliExpress to automatically fulfil and tracking product orders.
  • ZeroUp is fully integrated with Shopify.
  • ZeroUp includes 10 Pre-Designed Themes & 180 Pre-Built Stores which are suitable for any niche.
  • ZeroUp claims to be able to start within 5 minutes – Just follow our 1, 2, 3 processes and start generating leads from the multi-billion giant.
  •  ZeroUp claims to have a one-click profit multiplier which enables a subscriber to boost their average value per sale.
  • ZeroUp claims to be synchronised with more than 11 email Auto-responders.
  • ZeroUp claims to have a ” Plus List Segmentation” feature designed to promote relevant offers.
  • ZeroUp offers their own built-in Landing Page & Funnel Builder which offers Drag & Drop functionality in order to design your own strategy sales funnel.

How Does ZeroUp Work?

There were some problems with the rollout of the ZeroUp software system, and they had to implement an upgrade which was quite disruptive to users, all now resolved.

The Menu structure is shown in the diagram below, and Product Engine controls Products, advertisements, Orders and Re-stocking.

Shopify System

ZeroUp Product Engine

Training and Support

ZeroUp offers weekly training webinars, which started on 26th October 2017, and subscribers follow each week’s training with Fred Lam personally doing the presentations to his subscribers. Occasionally Fred Lam invites guest speakers to make presentations to his audience.

Zero Up Training Modules

Zero Up Training Modules

Niches Available within ZeroUp

The following niches are available within ZeroUp, presently:

  1. Art and Crafts
  2. Automotive
  3. Baby Care and Accessories
  4. Beauty
  5. Electronics
  6. Event Decor and Supplies
  7. Exercise and Fitness
  8. Games and Toys
  9. Gardening
  10. Health and Personal Care
  11. Home Decor
  12. Household and Kitchen
  13. Kids Clothing and Accessories
  14. Men’s Clothing and Accessories
  15. Men’s Jewellery
  16. Photography
  17. Sports and Outdoors
  18. Storage and Organisation
  19. Survival
  20. Travel
  21. Women´s Clothing and Accessories
  22. Women´s Jewellery

OMS Conclusion and Recommendation

From initial testing and usage, OMS has yet to be convinced that ZeroUp provides all of the features and functionality which it claims to offer. Certainly, we are sceptical whether the fast implementation and results which are claimed by Fred Lam are achievable.

Recently we noticed that Fred Lam has teamed up with Robert Kyosaki and is offering a ZeroUp elite training under the company name Lurn. We have not tried this out but are a little apprehensive about the method of selling this product. You are encouraged to give information about yourself and agree to be open for an invitation to join a condensed 4-day training with Fred Lam, but the price is not specified up front. You receive a personal telephone call with your invitation, if you are a ¨chosen one¨then are hit with the cost of the training.

What you are offered is very intensive 4-day training with Fred Lam personally, so maybe that will make all the difference to whether you will be successful or not.

 

 

3

OMS Review of PRIMO3 The Future Generation Of E-business In Box 2018

Introduction to PRIMO3 E-business In A Box

PRIMO3 is a software system and e-business in a box package which allows you to sell ebooks and e-courses and educational software as a subscriber to Tom Hua´s proprietary system.  PRIMO3 uses all  Private Label Rights for educational products such as e-books and e-courses, which are provided by Tom Hua, and you can supplement this with your own PLR´s if you wish. PRIMO3 is designed to be the next generation of E-business in a box.

 

What is a Business in a Box? | Pure-E-commerce Ready to Go …

The idea for a business in a box was first born after the experiences our Founder, Jennifer Varner, had when she started her first e-commerce site at her kitchen …

 

e-business in a box

E-Business In A Box

Who is Tom Hua?

Tom Hua is the Chinese owner and proprietor of a number of online businesses, including Hitech United Australia Pty Ltd, based in Victoria, and he has been extremely successful at internet marketing since he started his enterprises after emigrating to Australia for a university education.

e-business in a box

Tom Hua Owner Of PRIMO3

I have heard Tom Hua speak publicly on two occasions since last year. He is a very amusing speaker who tells a very powerful story of his rise to wealth and success from his family´s humble start in China, from where he emigrated in the early 90´s, and made money in Australia, then New Zealand, and repaid all the loans which he had borrowed from his family members in China, in order to fund his education in computer science.

What Does PRIMO3 Provide You?

PRIMO3 is essentially an E-business in a box system for selling Tom Hua´s and subscribers products. It comprises several Packages which are as follows, as offered at the Andrew Reynolds Digital Nomads Summit 2018. Since the closure of that event terms and conditions of the offer may change, and the offer described may no longer be available.

E-business in a box

AlpusAcademyEcoursesEbooks

#1 – Product Package

Subscribers are able to offer more than 426 of Tom´s own information products, tools and resources to their own customers via social media connections.

There are also additional new and exclusive e-courses with Resell rights each and every month, for the next two years. Tom claims this to be the largest E-product Licence Collection in the world.

Subscribers receive a training course which explains step by step how to set up the PRIMO3 system. Subscribers are encouraged to take their time to work through the training, and there is support at every stage, including via a Facebook support group and a weekly Q&A session with Tom personally.

Tom claims the value of this package alone to be $57,250.

#2 – Website Package

Every subscriber receives their own Cross-Platform website, graphics and sales letter. All the products and websites may be branded and edited to suit each individual subscriber.

It is hosted on a Privately Managed Amazon Web Service (AWS) for two years, claimed to be the best possible Cloud Computing Service, using the most advanced technology on the most reliable platform in the world.

This can be run with or without your own domain name.

Tom claims the value of this package to be $120 x 24 = $2,880.

#3 – Viral Traffic Package

Subscribers can sell their own products on his platform as a Publisher by leveraging the promotion power of thousands of affiliates worldwide. Subscribers can sell their own products in order to make a profit quickly and are also empowered by PRIMO3´s unique E-branding system allowing affiliates to join your backend program and promote your products like no other. As a result, your name and links are exposed to thousands of more customers overnight.

Tom claims the value of this package to be $100 x 24 = $2400.

#4 – e-Business eLearning System

An E-learning system where PRIMO3 takes you by the hand and helps you to put every component of your business in the right place, step by step, including an Elibrary of ever-expanding video tutorials and weekly Q&A sessions. Also a Private Facebook Support Group, where you can get help and learn more and more as your E-business in a box grows.

Tom claims the value of this package is $4,997.

The training videos are clear and concise and are backed up with text instructions so that you see step by step what to do, then have it written for you to also follow step by step.

At the end of each training module there is a knowledge quiz, so you can test yourself on what you have learned.

#5 – Auto Promotion Package

Subscribers are offered ONE CLICK PROMOTION to many social networks, or alternatively, to SET UP ONCE and let the system promote automatically to Facebook or Twitter, 24/7/365days per year.

Subscribers websites are delivered to users according to the device they use, PC, Tablet or Mobile, all delivered by the Cross-Platform Intelligent Cloud Web Service which gives your customers the best visiting experience regardless of their device type, therefore more sales!

Tom claims the value of this package is $250 x 24 = $6,000.

The total value of all the above packages, Tom claims to be $62,000.

At the Digital Nomads Summit, Tom Hua offered other Mega Bonuses as well as the above packages, which may not be available after that event.

Mega Bonus #1

Unlimited support including a Uk local team, Tom claims the value is $1,000.

Mega Bonus #2

Private Facebook Group and weekly online Q&A sessions, Tom claims the value is $1,000.

Mega Bonus #3

WordPress pre-installed and integrated, Tom claims the value is $1,000.

Mega Bonus #4

5 x one-on-one screen shared support, Tom claims the value is $2,000.

Mega Bonus #5

PRIMO3 Resale licence, Tom claims the value is $5,000.

Mega Bonus #6

300 hours of Virtual Assistant, Tom claims the value is $9,000.

Mega Bonus #7

Free promotion to 200,000 people, Tom claims this is $priceless.

Mega Bonus #8

Surprise Bonus, Tom claims this is $priceless.

Tom claims the value on offer including Bonuses and Mega Bonuses is $100,000+

How Much Does PRIMO3 E-business In A Box Cost?

Tom Hua and Hitech United make every effort for their products and services to be accessible to most users. The cost structure is as follows:

A single payment of $3,777.

Alternatively subscribers can choose one of the following payment plan options:

$1,277 x 3 payments = $3,831.

$677 x 6 payments = $4062.

$337 x 12 payments = $4444.

$250 x 24 payments = $6000.

OMS Conclusion And Recommendation

We are currently trying out the PRIMO 3 package from Tom Hua, and are about 2 months into the training course, which is now complete.

OMS recommends subscribers to consider the purchase of this E-business in a box from Tom Hua and Hitech United since it appears to provide excellent value for money when you consider all the bonuses which are included in the price.

The payment plans are also good value, with the possible exception of the 2-year payment plan which does seem to be over-priced at $250 per month (in our view $200 per month would be a fairer rate).

If you want to try out PRIMO3, then visit the link here:

E-business in a box

PRIMO3 – Your E-commerce Business In A Box

 

 

2

Understanding The Sales Process, Funnels, Up Sells, Down Sells, Cross Sells

Introduction To The Sales Process

Understanding the sales process in principle is essential before being able to comprehend what is the online sales process or process of conversions.

Personal selling

a sales process that typically includes up to nine steps. Some sales representatives develop scripts for all or part of the sales process. The sales process can convert ….

sales process flowchart or process map can be produced to represent the conversion process stages and can be adapted depending on the number of stages of the sales process.

A sales process template can be produced and adapted depending on whether there is a 5 steps sales process, or alternatively a 7 steps sales process (typical conversion process examples are shown below), or sometimes even more, up to 9 stages.

For example, simplified sales sequence examples are shown below:

sales-process-map-dropshipping

conversion-process-map-dropshipping

An Example of the 5 Step Conversion Sequence is Shown Below:

5-step-sales-process

5-step-conversion-sequence

An Example of a 7 Step Sales Sequence:

7-step-sales-process

7-step-sales-sequence

 

 

 

 

 

 

 

 

 

 

These diagrams explain that a purchaser may not purchase on the first or even second contact with a supplier, in fact it may take up to 7 or even 9 times before a prospective purchaser is ready to make a purchase, having researched the market, evaluated options, and familiarized themselves with your offer, and also most importantly built sufficient trust with your brand.

Sales Funnel Definition

The definition of Sales Funnel is a Process into which a purchaser is enticed into the mouth or entrance to the funnel usually with a low(er) value product and is offered various other products as Up-Sells, Down Sells, or Cross-Sells before they exit the sales funnel.

sales process

The Sales Funnel usually starts with a Lead Magnet such as a free offer, for example, an ebook, or downloadable information, which is offered by a vendor in return for which a potential purchaser enters their email address. This initial transaction provides the contact details for the vendor to inform the potential purchaser of offers in which they may be interested.

The potential purchaser goes through four stages prior to concluding a purchase:

    • Awareness
    • Consideration
    • Decision
    • Action

Upselling Definition

The definition Upsell means the offering of another higher value product in a Sales Funnel, usually after an introductory offer has been made by the vendor and accepted by a purchaser.

sales process

Upselling Definition

As an example of upselling, an Upsell in the context of a restaurant business would be the offer by MacDonalds Fast Food Restaurant of french fries and a shake, in addition to their basic offering of a burger.

The purpose of the Upsell is to increase the profit margin on any Sales Funnel. Usually, the initial or Doorbuster offer has little or no profit margin, whereas the Upsell has a greater profit margin. The net effect of the initial offer plus the Upsell is an increased profit margin.

Downselling Definition

The definition Downsell means the offering of another lower value product in a Sales Funnel, usually after an introductory offer has been made by the vendor and accepted by a purchaser, and a subsequent Upsell has been declined.

sales process

Down-selling definition

An example of a Downsell would be to offer an item such as a Low-Cost Personal Computer instead of a High Specification High-Cost Personal Computer. The purchaser´s credit card details have already been entered and the first purchase has been completed, the Downsell is a final attempt to increase the value of purchases before the purchaser exits the website.

Cross Selling Definition

The definition Cross Sell is the selling of an additional product or service to an existing customer.

sales process

So in this scenario, the customer is not new, there have already been sales previously so a certain level of Trust has been established between the vendor and purchaser.

 

 

The effort or Sales Intent is to increase the value of orders by selling additional items to the existing customer.

Sales Funnel Template Examples

Here are some real examples of Sales Funnels Templates Showing ¨Doorbuster¨ offers, Upsells and Downsells which you can adapt and use as templates for your own sales funnels if you wish.

Sales Funnel Template Example 1

sales process

sales-funnel-template-example-1

 

 

Sales Funnel Template Example 2

sales process

Sales Process Template 2

 

 

 

 

 

 

 

Sales Funnel Template Example 3

sales process

sales-funnel-template-example-3

 

 

 

 

 

 

OMS Conclusion And Recommendation

In order to succeed at making conversions, you need to fully understand the whole process of how to market your products and services, to the right audience, and how to encourage prospective purchasers to move from a state of unawareness about your product to sufficient trust to make the commitment to buy.

This is related to Branding, and this is the subject of a separate post.

OMS Review of Trustreach Facebook Messenger App Engagement Software

Introduction – What Is Trustreach?

Trustreach is a Facebook Messenger App which is used to engage with customers from their Facebook comments, market products and achieve conversions.

 

Messenger

Messenger. Instantly connect with people in your life. Sign in with Facebook to get started. Sign In. Keep me signed in. Get the app on iOS , Windows Phone , …

 

facebook messenger app

Trustmessage works on Facebook Messenger

Trustreach has been developed and is marketed by Martyn Cook from the UK.

Who Is Martyn Cook?

Martyn Cook is an entrepreneur, author and software developer who lives in the south of England.

facebook messenger app

Here is Martyn´s Facebook Page, from which you can see he has many followers and is keen to engage with people.

 

 

 

What is the Purpose of Trustreach Facebook Messenger App?

From the Trustreach Facebook Messenger App Home Page we have copied the following quotation:

¨TrustReach creates engaging viral posts that suck in comments and explodes reach¨.

facebook messenger app

trustreach-home-page

What Does Trustreach Do?

Martyn cook has developed Trustreach Facebook Messenger App software and personally offers the product and demonstrates its capability. The following posts give the claims made about Trustreach software. If you watch the Demonstration video Martyn makes claims about massive increases in fan page comments when using his software.

facebook messenger app

trustreach-offer-from-Martyn-cook

Are There Other Software Products Associated with Trustreach Software?

Trustreach is one product from Martyn Cook, the others are TrustMSG, and Trustads: The suite of products work together to ENGAGE then MARKET then SCALE  a business.

facebook messenger app

trustreach-trustmsg-trustads

 

What Does Trustreach Cost?

Trustreach costs from only $10 per month, so it is incredibly cheap to try out and see if it suits your business.

What About Training on Trustreach?

We are in the process of assessing the training provided by Trustreach.

What About Technical Support for Trustreach?

We are in the process of assessing the technical support provided by Trustreach.

Is it Worthwhile to Subscribe to Trustreach?

We have not actually used the Trustreach software as yet, but if the claims made about it are true, then it seems to be incredible value for money.

We are in the process of appraising Trustreach software at the moment and will issue an update within a week or two so as to give our opinion and recommendation about the use of this Customer Engagement Online Marketing Software.

OMS Conclusion And Recommendation

OMS  will update our post and give you our conclusion and recommendation about the Trustreach software within a week or two, as soon as we have finished our testing and appraisal of the software. Unfortunately, appraisal of this software has been delayed.

We are also reviewing AutoEngage software from Anthony Morrison, which offers similar functionality to Trustreach and you can see our review by clicking here:
https://onlinemarketingsoftware.org/oms-review-of-autoengage-social-media-software

 

 

 

 

2

OMS Review of Sources of Free Images For Websites

Introduction – Sources Of Free Images For Websites

Very often it is useful to post images within articles such as blog posts or pages, and it can be very expensive to obtain images from established websites such as Shutterstock. For that reason, we have investigated sources of Free Images, and have identified a few sites from which you can download such Free Images to help with your article creation. Sometimes the quality of such images may not be as good as you can expect from paid images, but they can fill the bill at least temporarily, and sometimes long-term, especially if you don’t have a budget for online marketing software images. You need to be careful before you download any images of the terms and licence conditions under which they may be used – beware!

free images for websites

Beware before using images for your website

Some Useful Companies From Which to Source Free Images for Websites

We have investigated the marketplace for graphics available for use by individuals and have come across the following websites. The terms and conditions of use of these images vary, so you need to double check that these sites will suit your particular needs. You may have to purchase rights to use a particular picture if your specific needs demand that, especially if you are using such pictures commercially.

free images for websites

Stop And Look At Conditions Before You Use Free Images

Google Images (images.google.com)

It is possible to find Free Images For Websites using Google, but searching will also give you Images which are subject to charges as well.

 

 

 

 

 

 

 

 

 

 

 

 

 

sources of free images for your website

google-images-search-for-flowers

So you need to double check the ownership and rights for re-use of any images which you find as a result of a search online.

sources of free images for website

flowers-taken-from-a-google-images-search

free images for website

from-you-flowers-owns-this-image

Here is the Google Help page which may assist in your search for Free Images.

free images

google-search-help-free-images

In order to narrow down your search in Google Images go to the Advanced Search Under Settings, and note the following search filter where you can choose the categories of Usage Rights even including free to use, and modify even commercially.

free sources of images

google-advanced-search-usage-rights

 

Even if you find Free To Use Images you may be obliged to give them acknowledgement for their ownership

Under the Creative Commons Licencing Regulations, the only pictures which you can use without acknowledgement or attribution to their owners or creators are those in the Public Domain, which corresponds with Creative Commons Zero (CC0) level.

Otherwise for any other level of licence you need to give the author or creator or licence holder the appropriate level of attribution.

“Attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.”

Wikimedia Commons (https://commons.wikimedia.org/…)

An alternative source for Free to Use Stock Images is Wikimedia Commons which has a massive store of Images available to use by individuals, for non-commercial purposes.

search for free images

wikimedia-commons-home-page

The total scope of the Wikimedia sources and categories is explained on the homepage.

search for free images

wikimedia-commons-categories

Pixabay.Com

Pixabay is a very popular website for sourcing free to use images, and their stock size is massive at 1.3million images and videos.

search for free images

pixabay-home-screen

Life of Pix

http://www.lifeofpix.com

search for free images

life-of-pix-home-screen

Pexels

http://www.pexels.com

Pexels very helpfully clarifies the legal position regarding its photographs for users.

search for free images

pexels-legal-clarity

Picography

http://picography.com

search for free images

picography-home-screen

Public Domain Archive

http://publicdomainarchive.com

search for free images

public-domain-archive-home-screen

 

Conclusion

There are lots of Sources Of  Free Images For Websites to use for various purposes.

Before downloading any images you need to confirm on the basis of your required usage, what sort of licence you may require, and if necessary purchase the licence before you use the image.

Depending on the usage and type of licence which you decide on, then you may need to attribute the author, creator or licence holder.

 

 

 

 

 

2

OMS Review of AutoEngage Social Media Software

Introduction To AutoEngage Social Media Software

AutoEngage is an online marketing software program produced and marketed by Anthony Morrison of Morrison Education, and its purpose is to automatically message people using Facebook Messenger. It is currently at beta/preliminary version and is being rolled out and released to a very limited number of chosen users, and it is not fully tested and marketed as yet. The software has been developed by and is currently being used by Anthony Morrison in his existing businesses, and has been demonstrated live onscreen to a webinar attended by us and shown and declared to be robust and reliable, but not fully and finally tested by Morrison Education.

social media software

AutoEngage Social Media Software

AutoEngage works in the Social Media environment using Facebook Messenger is the Number 3 App used by people, and there are 1.2 billion Facebook Messenger Users worldwide. 11% of the world´s population have the Facebook Messenger App, and 64% of all Facebook Users have the Facebook Messenger app.

social media software

autoengage-dashboard-live-example

What Does AutoEngage Do?

AutoEngage automatically responds to incoming messages on Facebook Messenger. It can also be set up to make Broadcasts of automated messages to customers, on the basis of the following criteria:

1. A set date and time.

2. A Step iteration, for example, sends a message 1 day after a customer subscribes, then further stepped communications, at preset time intervals.

3. Recurring Sequence of pre-determined activities.

Any of the above can be set up once only to run automatically thereafter, until re-programmed.

AutoEngage can also check how many of any planned sequence of messages were actually delivered as well.

Built in to the AutoEngage software is a FACEBOOK BUTTON, which a subscriber can hit, which allows them to grant access to their email address which they used to sign up to Facebook, without them having to re-write the email address. This means that the owner or operator of AutoEngage has access to potentially all email addresses of all Facebook Messenger users on their contact list.

So AutoEngage is building two online marketing contact lists, one contact list from Facebook Messenger, and one email list (with email addresses used by customers to sign up to Facebook) as well.

social media software

autoengage-statistics

What Additional Value Does AutoEngage Provide to A User?

With the above capabilities, AutoEngage Social Media Software can be used to make broadcasts to all contacts on the Facebook Messenger and email lists, about forthcoming events.

Using Facebook Messenger, the AutoEngage message is almost certain to be received and read by the customer, because Facebook Messenger messages are opened to a level of 95%, which is more than 4 times the likely open rate for an email communication. There is a higher level of trust with Facebook Messenger users, and the AutoEngage messages are more personal than standardized email sequences.

What this means is that AutoEngage is a game changer in the online marketing software business because there is now no need to use Facebook or Google Advertisements, as a result of the following AutoEngage related actions:

ACTION 1: The user only needs to make Facebook Posts (not pay for Advertisements), and customers or prospective customers can Comment on, Share, or Like these posts.

ACTION 2: AutoEngage messages people directly, and they can Like or Comment, Share or Tag any of these messages.

There is a viral effect of these last two actions, regarding Facebook Posts and the growth as a result of Likes, Shares and comments to other customers, one step removed, which generates a lot more traffic.

social media software

autoengage-dashboard

How Much Does AutoEngage Software Cost?

AutoEngage software has only been released by Morrison Education to limited chosen audiences on a beta/preliminary version basis so that Anthony Morrison can work with these new users during the final phases of testing prior to full release to the marketplace.

The offer price when AutoEngage comes to the market is likely to be in the region of $1997, plus The Facebook Messenger Module for $197 per month, plus Agency Access (if required, for use on behalf of other customers) at $197 per month, plus Fan Pages at $67 each.

What About AutoEngage Training?

There is also to be an AutoEngage Software Academy course which is likely to be priced at $1997.

What About AutoEngage Technical Support and Backup?

Anthony Morrison has a team of people developing software and providing technical back up and support to customers, so we believe that the support for AutoEngage will be as good as with all other Morrison Education software products.

OMS Conclusion

OMS has not tested and used this Social Media software! We have seen a live presentation of the AutoEngage software by Anthony Morrison, and have made this report and evaluation on that basis.

Anthony Morrison offered a 60-day guarantee to the limited chosen audience to which he made his initial sales offer of the beta/preliminary version that he would buy back the software from any users who did not find a dramatic increase in traffic and sales if they properly implemented the use of the AutoEngage software. He is obviously very confident of the capability and reliability of the AutoEngage software.

From our assessment of this AutoEngage software, from the presentation and live demonstration given on the webinar, we would NOT recommend purchasing this product if you have the need for Facebook Messenger contact with your potential customers.

We suggest to evaluate along with other available similar packages on the market, to see which best suits your needs.

We have recently changed our view of Morrison products owing to a total lack of Return On Investment over the last 18 months or so, during which we have bought many of his products.

 

 

 

 

OMS Review of ClickFunnels – Sales Funnels Made Simple

Introduction – Clickfunnels – Sales Funnels Made Simple

ClickFunnels is a popular and market leading Sales Funnel software program marketed by Russell Brunson and the ClickFunnels team based in Boise Idaho. Clickfunnels provides many standard template sales funnels as well as standard email templates and unique and powerful customer and traffic management software, in its enhanced form.

CLICKFUNNELS BANNER

CLICKFUNNELS BANNER

What Does ClickFunnels Do?

 

 

ClickFunnels™ – Marketing Funnels Made Easy

ClickFunnels Gives You Everything You Need To Market, Sell, and Deliver Your Products and Services Online! Without having to hire or rely on a tech team!

ClickFunnels™ – Marketing Funnels Made Easy

With Clickfunnels, you are just a few simple clicks away from a beautifully- designed website marketing funnel. Because we believe that’s how it should be!

ClickFunnels is a modular type of Funnel Building system, Sales Funnels Made Simple, which enables a user to quickly build any type of Sales Funnel from pre-prepared (pre-coded) modules, which you just push together, drag and drop style.

You do not need to be able to use HTML code in order to use ClickFunnels, so it is easy for any average person with no coding experience to quickly and efficiently produce fully functioning Sales Funnels.

There are numerous standard templates and files provided within ClickFunnels which enable a user to quickly adapt the standard templates to their particular requirements for Landing Pages, Sales Pages, Thankyou Pages, etc etc.

ClickFunnels™ – Marketing Funnels Made Easy

Introducing the Funnel Hacker’s Cookbook. You’re only one funnel away… Get a free copy of the Cookbook. Step 1 of 2. Select a funnel type.

Additionally there are two modules of powerful extra functionality which are not available in the basic ($99 per month) subscription, which are called Actionetics and Backpack.

sales funnels made simple

clickfunnels-login-page

Actionetics

Actionetics is a smart module which is available within ClickFunnels, which allows a premium subscriber ($297 per month) to send unlimited emails and have unlimited funnels. It deals with optimizing visitor and customer traffic to your website. It differentiates customers and visitors to your website based on their online behaviour and their individual profile and resources and capabilities. It acquires information about each visitor and builds a unique profile of every customer based on their own personal attributes, such as email address (initially) then age, gender, interests, as well as their social media profiles on Facebook, Twitter, Instagram, etc and also even their income bracket.

Actionetics uses SMART ANALYTICS CODE embedded in order in the website in order to accumulate all the above information on each and every visitor to the website and gives each customer a PERSONAL RATING which assesses how much this customer is of value to your business. This customer database and categorization allows the formulation of unique sequences of contact to each customer including bespoke emails, postcards, and also personal telephone contact with target customers at particular times. It is incredibly powerful!

Sales Funnels Made Simple

Actionetics module functionality

BackPack

Backpack is another smart module within ClickFunnels, which is available to Premium subscribers ($297 per month) which analyzes the Shopping Trolley end of the business and works based on three rules:

    • Taking the Order/ Adding the Product to the Shopping Trolley
    • Sales Processes, including Multi-step order forms
    • Promotion – the driving of traffic and Affiliate Program

This Backpack module is also extremely powerful!

Sales Funnels Made Simple

Backpack Module Enhanced Functionality

What Does ClickFunnels Cost?

There are two different rates of payment for usage of ClickFunnels on an ongoing basis, beyond the 30 day Free Trial.

The lowest Basic Subscription rate is $99 per month for the individual or small business user, with limited functionality, a pretty reasonable cost for Sales Funnels Made Simple.

The Premium Subscription rate for ClickFunnels with full functionality software including Actionetics and Backpack is available for $297 per month.

What is the difference between the lower and upper subscriptions, and why should I pay more?

There is a lot of difference between the lower and upper subscriptions to Clickfunnels in terms of functionality except that the higher level provides much more online storage of your funnels, for larger users.

You are limited to approximately 20 sales funnels with the lower subscription, whereas the higher subscription gives you unlimited storage, as well as enhanced software.

See above regarding the additional powerful modules Actionetics and Backpack, both of which are only available to Premium Subscribers, not to Basic Subscribers.

Why Is ClickFunnels Better Than Other Similar Funnel Building Software?

Competitors to ClickFunnels are Infusionsoft, and not only any other Funnel Building software packages but also to some extent ClickFunnels covers the functionality of email management software packages such as Unbounce, LeadPages, MailChimp, AWeber, Hubspot. You really need to define your precise Clickfunnels templates and SEO and customer management needs from the software, then match it with whether you need the Basic or Premium subscription with the Actionetics and Backpack modules. there may be more than one possible software architecture to solve your problems.

Because ClickFunnels is widely used in the online marketing software industry it is possible to easily interface with other users and Sales Funnel authors. We have specific experience of adopting sales funnels which have been pre-prepared by another author and downloading them and storing them in ClickFunnels for our use.

Does ClickFunnels Provide Training?

ClickFunnels provides good training on webinars which you can join weekly, or by viewing pre-recorded training videos. We have tried out and used this training over several months and it is very comprehensive and thorough and can improve your technical capability at funnel building.

Additionally, ClickFunnels offers intensive Bootcamp training at their Boise Idaho offices, but these can be expensive at around $10,000 to receive training to become a ClickFunnels Certified user. Having said that you can receive recommendations for consultancy commissions which can quickly make back the money you have invested in the training course. There is no shortage of customers wanting to use ClickFunnels.

Does ClickFunnels Provide Good Customer Support?

ClickFunnels provides excellent online customer support and we have not had any irresolvable problems during the time we have been using the software. The response is usually provided within a few hours of raising them during normal US working hours.

OMS Recommendation Regarding ClickFunnels

We have been using ClickFunnels, Sales Funnels Made Simple, for more than 6 months now and are very impressed with its ease of use and capability to quickly produce any type of sales funnel from the numerous templates which are available.

The cost of ClickFunnels is $99 per month at its most basic level, then $297 per month for the full functionality version, so the cost can be economical and viable even for small businesses.

If you have a need to quickly and efficiently produce sales funnels for your company or your clients, we would recommend that you try the 30 days free trial of ClickFunnels.

Sales Funnels Made Simple

ClickFunnels Dashboard

 

 

 

 

OMS Review of Webfire SEO Optimisation Software 2019

Introduction to Webfire SEO Optimisation Software


Webfire is a proprietary SEO Optimisation Software program which is highly capable and tried, tested and established. It is owned and marketed by Brian Koz and Shawn Casey, who themselves are very successful online marketers and entrepreneurs having sold many millions of dollars worth of products online over many years. They personally show and demonstrate the use of the Webfire software program which they have developed and continue to improve and licence for use to subscribers.

seo optimization software

Webfire Software Has Many Applications

The Best SEO Tools of 2018 | PCMag.com

Our reviews of the 10 leading search engine optimization (SEO) tools help you … Website-specific crawlers, or software that crawls one particular website at a …
SEO Optimisation Software

Webfire SEO Traffic Analyzing Software

What Is Webfire´s Functionality?


Webfire is a highly effective SEO Optimisation software program comprises 23 software tools which are all included within the software which has the following features:

  • Lead finding for any niche, daily, or whenever required
  • Keyword Research
  • Analysis of websites and all links, including competitors
SEO Optimisation Software

Webfire Online Marketing Software Analyse Sites

  • Domains – available and expired
  • Search Engine Optimization
  • Content Formulation – Article Writer
  • Social Media Tools
  • Video Creator Tool

Webfire can promote and track Unlimited Websites for which Automation handles 95% of the workload.

SEO Optimisation Software

Webfire Online Marketing Software DASHBOARD

 

 

 

How Much Does Webfire Cost?


The cost of Webfire Software is $1997.

Is Training Available For Webfire?


Within the software itself, Webfire includes all necessary training modules, as well as recordings of all weekly training sessions, so the training is constantly being updated. The training can only be described as a top rate.

The Webfire subscription comes with regular free weekly webinar training provided by the owners Brian Koz and Shawn Casey, who personally explain the capability and the best and optimal usage of their proprietary SEO Optimisation Software.

At the weekly webinars, they explain the features of Webfire SEO Optimisation Software, as well as dealing with all aspects of online businesses and online marketing.

The weekly training webinars are also used by Brian Koz and Shawn Casey to answer Questions from real-life users of Webfire.

Brian Koz and Shawn Casey regularly run through real-life examples of the usage of Webfire, as well as any recent improvements or upgrades to their software.

What Added Value Can You Achieve From Using Webfire?


It is possible to achieve massive added value from the use of Webfire SEO Optimisation Software because it will enable the user and operator to analyze a massive amount of information about existing websites and competitors, including backlinks.

SEO Optimisation Software

Webfire Online Marketing Software Competitor Analysis

Armed with this information it is possible to offer additional services to clients as consultancy services, which can be extremely profitable, and help to offset the costs of Webfire.

 

 

Within Webfire is a Built-In Video Creator:

Webfire offers numerous tools for Social Media Marketing, including the Social Poster Fire WordPress Plugin.

SEO Optimisation Software

Webfire Social Media Marketing

What Are The Drawbacks Or Limitations of Webfire?

 


Having used Webfire for almost a year now, we have not found any major limitations of Webfire SEO Optimisation Software.

What About Technical Support For Webfire?


The Technical Support for Webfire SEO Optimisation Software is first class, and we normally receive a response within 24 hours of any support ticket being raised.

OMS Conclusion And Recommendation Regarding Webfire


After have used Webfire SEO Optimisation Software for almost a year now, we have been extremely pleased with the results obtained from this tried and tested SEO Optimisation Software program.

OMS recommend any user to consider purchasing Webfire, which offers good value for money with the advanced technical comprehensive capability and competitive advantage which it offers.

 

 

 

 

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