Archive

Monthly Archives: July 2018
5

Choosing A Niche for Your Blog On Your Website

Introduction

When considering choosing a niche for your blog, you need to consider a Niche which you are interested in and which you know about and enjoy writing about. This is because you will need to write content or articles (posts) about the Niche subject which you choose, as an Affiliate Marketer.

 

How To Choose The Perfect Niche For Your Blog In 2018 | Blogging …

UPDATED: Don’t fall into the trap most bloggers do. Don’t waste time & money. Learn how to choose the perfect niche for your blog.

Sometimes it can be difficult to choose, so it may be better to decide on something which you have a passion for as you will be investing a lot of time developing content about your niche.

What Are Your Choices For A Niche?

See the following reference for more brainstorming ideas for choosing your niche for your blog.

 

Blogging Basics 101: Choosing a Blogging Niche

Jan 8, 2015 Are you considering starting a blog? Great! You have the first step down. blogging_niche. Now you have to decide what your blog will be about.

Finding the Right Niche for Your Blog (Plus 21 Blog Niche Ideas)

Apr 5, 2017 Choosing the right niche for your blog is critical to its popularity and profitability. In this guide, we’ll share how to find the best niche for your blog …

Choosing a niche for your blog could be almost any subject imaginable, provided that it satisfies the following criteria:

1) It must be a subject which is of interest to people, an audience because these are the potential customers for your product or service.

2) It must be legal.

3) The subject must not be too broad, otherwise, the subject will not be of sufficient focus for your audience, and it will be difficult to promote because the audience is potentially too large, and there is too much competition.

choosing a niche for your blog

What Is Your Niche?

For example, Health is a subject which is too broad for a niche. There is too big a potential audience size, so we need to narrow things down to Men´s Health, or Women´s Health, or Healthy Diet, or Exercise for Health, which can be again broken down by gender or category, or by country or area.

Here are some examples of Niches which may help you when trying to find inspiration, but this is by no means a completely exhaustive list, it is just for illustration:

  • Art and Craft
  • Automotive
  • Baby Care and Accessories
  • Beauty
  • Skincare (men and women)
  • Hair loss (men and women)
  • Electronics
  • Decorations
  • Do It Yourself
  • Football
  • Furniture
  • Golf
  • Interior Design
  • Exercise and Fitness
  • Computer Games
  • Gardening
  • Health and Personal Care
  • Hobbies
  • Household and Kitchen
  • Kids Clothing and Accessories
  • Men’s Clothing and Accessories
  • Women´s Clothing and Accessories
  • Men’s shoes
  • Women´s shoes
  • Men’s Jewellery
  • Women´s Jewellery
  • Photography
  • Sports and sports equipment
  • Outdoors and Outdoor living
  • Camping
  • Storage and Organization
  • Survival
  • Travel

Here are some ideas about 21 Businesses To Start On A Shoestring, by Shelley McNeil, a book available from Alpus Academy, if you do not have specific ideas of your own which you would like to develop.

Also, you could check out this book:

How To Make Working From Home Productive, by Julian Bright.

Other Criteria For Choosing A Niche For Your Blog

  • Do people want products in this niche?
  • Is this niche trending?
  • Is there a sufficient audience in that niche?
  • Can you monetise the products in your niche?

Conclusion And Recommendation

Only you have the knowledge for choosing a niche for your blog, since only you know your own areas of expertise and interest, although there are many considerations about whether a niche will be profitable or not, not least of which is how you will monetise your blog.

Alternatively, if you would like to look at more detailed FREE training about choosing a Niche to suit you, then go to the following website and sign up (no credit card is required, and you can unsubscribe at any time): Wealthy Affiliate.com

Another option, if you have difficulty choosing a niche for your blog, is to consider promoting Wealthy Affiliate, and many WA Affiliates make a very good income from just doing that!

Specific Niche training is at the following link(no cost once you register for FREE membership:

https://my.wealthyaffiliate.com/training/online-entrepreneur-certification-getting-started-level-1/choosing-a-niche

How To Market Your Products And Services Online In 2018?

Introduction – How To Market Your Products And Services Online In 2018?

market your products and services online

How To Market Your Products And Services 2018

The marketplace for all products and services is becoming more and more competitive, and innovation will win the battle to market your products and services online in 2018.

Ways to promote your product or service

Understanding the different ways to promote your product or service can help you … online interaction between your customers and your business using various …

1. You Found Your Niche market

market your products and services online

Decide On Your Niche

This could be any of the following, as examples, but are better to be something you know about and which you love to do:

Dieting and Weight Loss – narrow the problem, men´s, women´s, belly fat, so as to further categorize the audience.

Sports and Fitness – choose particular sports, such as golf, football, rugby, Les Mills, Triathlon, Running, Cycling, Swimming, sports equipment, weightlifting etc

Family – narrow to Mum´s, kids, Grandparents for example.

Professions, such as Firefighter, Nurse etc

Home and Garden – outdoor, indoor, furniture, carpets, garage and workshop

Motorcycles, Motor Cars – special interests such as vintage cars, particular makes of sports car.

Alternatively, you may have your own unique ideas about a specialized small niche market which you will satisfy – even better!

2. You Need To Ascertain How Best To Market Your Products And Services Online

To do this you can undertake a number of activities, such as:

Market Research among your niche market or audience. For example, you can take a poll on Facebook and display several alternative products and ask for feedback which people from your audience prefer.

You can look at what is trending in the best sellers for each of the online marketplaces such as:

Amazon, Etsy, eBay, Shopify, Google trends, Ali-Express

From this Online Market Research, you can easily ascertain whether there is a demand for the product(s) which you have in mind to sell.

market your products and services online

products-in-demand

This exercise or conclusion is the validation of the market niche and the proposed product(s).

3. You need to drive Traffic to Your Website

How to Market a Product: 20 Highly Effective Ways

Mar 28, 2018 You’ve found a product and created your online store. Now, what? Once you’re up and running, it’s time to start driving traffic to your store and …

Driving of traffic can be as a result of any of the following methods:

1. Organic growth

2. Paid Advertisements such as Solo Ads.

marketing your products and services online in 2018

Driving Traffic To Your Website

3. Pay Per Click Advertisements.

4. Facebook Advertisements (or other Social Media Advertising).

5.Youtube Videos to generate interest in your website.

6. Other Social Media advertizements eg Pinterest.

7. Google Ads, or equivalent Yahoo or Bing.

4. You need to Monetise your Website

Monetisation this could be by:

1. Selling your own products (which you source and store, pack ship and deliver).

2. Selling someone else´s products, drop-shipping, with fulfilment by another company, possibly from China such as Alibaba or AliExpress.

3. Selling Affiliate Products (someone else is responsible for fulfilment), for which you receive a commission on each sale.

4. Selling educational services, such as videos or ebooks, webinars etc.

Monetize your website

Monetize your website

Market Research is the starting point for any Niche Advertising Campaign.

Customer Market Research is needed in order to ascertain what prospective purchasers are looking for, what they need, what problem they need to solve, and what they want to buy. This can be done using Social Media, especially on Facebook to interact with prospective customers.  Virtual audiences created by selecting criteria such as gender, age group, occupation, interests.

Sometimes the Customer Market Reseach can be short-circuited by using the real-time records of Trending Products, ie those products which are being sought and bought in large numbers at the most popular online stores such as Amazon, eBay, Etsy, Shopify etc.

Social Media

Social media is playing a growing role in marketing your products and services online in 2018. This is because marketing is becoming more about developing a long-term relationship between you and your customers.

You constantly need to be updating your prospective customers regarding developments and initiatives taking place in your company. This is so that your prospective customers can see that you are active in the marketplace and are following trends and fashions.

For our OMS review of Rethinking Social Media by Paul O´Mahoney go here.

Your Sales Platform

It is important also to consider which platform you will use to sell your products and services, for example, Amazon, e-bay, Shopify, Slingly, TREX

10 Sites to Sell Your Products Online: What’s Best for Your Business?

Nov 17, 2015 We go over 10 different sites to sell your products online. … the Fulfillment by Amazon service, which lets Amazon store your products, handle …

Conclusion

To market your products and services online in 2018 is becoming more and more complex. Purchasers are becoming more and more discerning, and are better informed than ever. Purchasers will only buy from people they trust. In order to convince people to buy from you, you need to convince them that your brand is better than others, and differentiate yourself from the competition.

Social Media has to be a fundamental part of your Marketing Strategy for your business.

Video is becoming more and more influential so also needs to be integrated into your Marketing Strategy

If you are not already fully trained and experienced in this sort of expertise, you will never sell the products and services which you carefully researched and selected as being in demand by your Niche audience.

We recommend that you consider the full and thorough training available on Wealthy Affiliate as a means of acquiring the necessary skills and expertise.

You can try out Wealthy Affiliate for FREE for as long as you desire by clicking here. No Credit or Debit card is required.

You can see our review of Wealthy Affiliate by clicking here.

 

2

OMS Review of ZeroUp Shopify System- Updated Sep 2019

Introduction to ZeroUp Shopify System

ZeroUp is an online marketing software Shopify System marketed by Fred Lam, and which claims to offer a means to achieve a very profitable online Shopify business. Fred Lam has himself achieved great success with Shopify and as a result of this can offer Zero Up subscribers some Shopify benefits, because of his close relationship with them.

Fred Lam describes his system as follows:

“ZeroUp™ is a powerful and comprehensive all-in-one e-commerce software to help you build, grow, and scale your business online. It is intelligently designed to help anyone, even those with little prior experience or technical skills to create a flow-blown online store and sales funnel with just a few clicks of the mouse.”

Shopify System

Fred Lam Owner ZeroUp

ZeroUp requires a subscriber to have a Shopify store and domain, which it can be imposed upon. It also requires a subscriber to be connected to Ali Express, and also to be connected to Facebook Ads. With all these features installed than ZeroUp should work smoothly.

ZeroUp offers a full training and support Shopify System to subscribers which they must follow in order to achieve success according to Fred Lam´s claims for massive revenue and profits.

 

ZeroUp has introduced (in November 2017) a product line of jewellery called ShineOn which is a line of US manufactured jewellery similar in concept and quality to Department Store range but at more advantageous prices. There is no additional payment or commission payable to ZeroUp for this facility.

Shopify System

ZeroUp Jewellery ShineOn

Main features of ZeroUp Shopify System are as follows:

  •  ZeroUp is a Cloud-Based Software System, which requires No Download Or Installation.
  • ZeroUp is fully Integrated With AliExpress which provides a subscriber access to millions of its products.
  • ZeroUp offers in addition to full integration with AliExpress to automatically fulfil and tracking product orders.
  • ZeroUp is fully integrated with Shopify.
  • ZeroUp includes 10 Pre-Designed Themes & 180 Pre-Built Stores which are suitable for any niche.
  • ZeroUp claims to be able to start within 5 minutes – Just follow our 1, 2, 3 processes and start generating leads from the multi-billion giant.
  •  ZeroUp claims to have a one-click profit multiplier which enables a subscriber to boost their average value per sale.
  • ZeroUp claims to be synchronised with more than 11 email Auto-responders.
  • ZeroUp claims to have a ” Plus List Segmentation” feature designed to promote relevant offers.
  • ZeroUp offers their own built-in Landing Page & Funnel Builder which offers Drag & Drop functionality in order to design your own strategy sales funnel.

How Does ZeroUp Work?

There were some problems with the rollout of the ZeroUp software system, and they had to implement an upgrade which was quite disruptive to users, all now resolved.

The Menu structure is shown in the diagram below, and Product Engine controls Products, advertisements, Orders and Re-stocking.

Shopify System

ZeroUp Product Engine

Training and Support

ZeroUp offers weekly training webinars, which started on 26th October 2017, and subscribers follow each week’s training with Fred Lam personally doing the presentations to his subscribers. Occasionally Fred Lam invites guest speakers to make presentations to his audience.

Zero Up Training Modules

Zero Up Training Modules

Niches Available within ZeroUp

The following niches are available within ZeroUp, presently:

  1. Art and Crafts
  2. Automotive
  3. Baby Care and Accessories
  4. Beauty
  5. Electronics
  6. Event Decor and Supplies
  7. Exercise and Fitness
  8. Games and Toys
  9. Gardening
  10. Health and Personal Care
  11. Home Decor
  12. Household and Kitchen
  13. Kids Clothing and Accessories
  14. Men’s Clothing and Accessories
  15. Men’s Jewellery
  16. Photography
  17. Sports and Outdoors
  18. Storage and Organisation
  19. Survival
  20. Travel
  21. Women´s Clothing and Accessories
  22. Women´s Jewellery

OMS Conclusion and Recommendation

From initial testing and usage, OMS has yet to be convinced that ZeroUp provides all of the features and functionality which it claims to offer. Certainly, we are sceptical whether the fast implementation and results which are claimed by Fred Lam are achievable.

Recently we noticed that Fred Lam has teamed up with Robert Kyosaki and is offering a ZeroUp elite training under the company name Lurn. We have not tried this out but are a little apprehensive about the method of selling this product. You are encouraged to give information about yourself and agree to be open for an invitation to join a condensed 4-day training with Fred Lam, but the price is not specified up front. You receive a personal telephone call with your invitation, if you are a ¨chosen one¨then are hit with the cost of the training.

What you are offered is very intensive 4-day training with Fred Lam personally, so maybe that will make all the difference to whether you will be successful or not.

 

 

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