The first step in the cycle is to identify a need for something, a product or a service, which will solve a problem for a purchaser, and save them either time or money, or risk. This is a fundamental step to understanding making money in online business.
The Wealthy Affiliate training on this subject is here:
You need to decide what niche you are in, that is who is your audience, or customers. What demand are you going to try to satisfy?
Some people choose a passion of theirs, such as a hobby or a sport they may be interested in. Whereas other people choose to solve problems such as weight loss for women, or hair loss for either men or women, or both. You need to choose a market segment which is sufficiently narrow that you do not have too much competition. For example, Corgi dogs as a niche, as opposed to the market for dogs as a whole, which would have massive competition. Or maybe fretwork patterns as shown in the image below.
So recognizing the need or problem to be solved within your niche, or by your target audience, you will need to offer solutions to purchasers in order to achieve success for yourself, ie to conclude sales.
There are many sources of products and services which you can access and use (in addition to making or providing your own products and services) in order to make a good offer to solve the problem of your customers. Some of the sources available for affiliate products are as follows:
Affiliate marketing is a popular low-risk type of business model, where the introducer of the buyer receives a commission from the seller or party who fulfils the order.
There are many models involving drop-shipping where the seller of the product does not fulfil the order themselves. The seller places an order with the drop shipper or fulfilment company who may be in a different country, such as China. Alibaba and Ali Express are well known and successful drop shipping companies with a massive range of products available.
The products which you offer will need to satisfy the demands of purchasers, solve their problems, help them in order to be successful.
Therefore you need to choose carefully which products you choose to offer and from where to source them.
You can create your own products and services to suit your niche.
There are many known facts about the typical behaviour of customers and the processes which they employ prior to making a purchase, either online or offline.
1) Customers rarely buy upon the first contact with a product or a seller.
2) It typically takes seven times contact from the first encounter to concluding a purchase, including the research phase, familiarity and information gathering, comparison then finally purchase from a trusted seller.
3) Purchasers do not buy from sellers they do not trust.
4) Purchasers exchange money for something which they believe will solve a problem for them.
5) Customers have far greater access to information and reviews and feedback about products that has ever been the case before, so they are better-informed purchasers.
6) Customers see through scammy products and will not buy from sellers who offer these.
Consider your own process for identifying and evaluating a product before purchase and imagine that many people will follow similar processes before they decide to purchase a particular product, and then the process for identifying the supplier from whom to purchase the product.
Once you have relevant traffic, you have all the potential in the world to earn money from sales.
You can get traffic from a number of sources:
Ideally, you would want Free Traffic, but that may not be sufficient volume to achieve sales quickly enough.
Therefore many providers pay for Ads and drive traffic to their websites.
Amazon has a massive pool of potential buyers who are primed and ready to buy, so in many ways, it is an ideal marketplace, but on the other hand, there is a massive amount of competition, so prices will tend to be lower.
Customers have a perceived value about what they are prepared to pay for a product, depending on how they like to receive that product. For example, shoes may be preferred to be bought traditionally from High Street stores by some buyers, because they want to ensure the comfort and fit of the shoes.
Other buyers may be quite happy to receive something through the post by ordering online if they think that there is no risk, and they trust the seller. Especially if they have the right to return the goods if they are not satisfied for any reason.
Some customers may be prepared to pay more if they perceive there is added value from certain sellers, for example, no quibble money back guarantee, or servicing and repairs are provided.
Making money in online business is not as straightforward as many people originally anticipated.
There is a complex process of interaction and understanding between the purchaser and the seller. The purchaser has multiple choices at every stage of the transaction, and can easily be put off from buying from you at any stage of the process between introduction (or visit) and eventual purchase.
You need to establish a relationship with your prospective purchaser in order to build trust so that they would eventually buy from you, even if this may take up to seven visits before a purchaser is satisfied and has an intent to purchase from you.
In order to fully understand the Customer Purchase Lifecycle, and how to make money in online business, you may need further training, if you are not already fully aware of the process and all the variables and complex factors which contribute to it.
If you would like to see our review of Wealthy Affiliate then click here.
Wealthy Affiliate can provide you with this training if you need it, and you can sign up for a FREE account to try it out for an unlimited time, click here.
Once you have created a website on your domain, you have a framework and blank canvas upon which you can express your ideas and communicate with your audience of potential customers for your chosen niche, by creating your initial website content.
You have the opportunity to leverage the Site Content platform within Wealthy Affiliate, which will facilitate and make the process of content creation and uploading to your website a very easy process since everything is linked and compatible.
Here is the Website Content Manager training available to Free Members of Wealthy Affiliate (as well as Premium Members of course):
One of the first things which you need to do is to introduce yourself via your website content to your customers, and this is usually done using the About Me Post.
Posts are articles which allow readers to communicate with your website using comments, so they can engage with you and you with them and exchange information.
You can communicate with your readers and customers about your Brand, and what it stands for and why people would benefit from trusting you and purchasing from your Brand.
You can choose which theme to use from more than two thousand available if you subscribe to Wealthy Affiliate, and more than sufficient selection of theme options even as a Free Member.
Dependent upon which Theme you choose, you can allocate Menus at Top, Bottom or Side of the screen which enables you to Organize and Structure the Pages and Posts which comprise your content.
The Site Content Platform within Wealthy Affiliate is the Ultimate Writing Platform. It allows the user to carry out the following functions with great ease:
There are templates available within Wealthy Affiliate Site Content, which you can use, or you can create your own templates as may be required.
Within your content posts and pages, you can allocate links to other documents and sites.
Choosing the correct keywords for Search Engines such as Google, Bing, Yahoo to crawl over to find the most Relevant Content and index and rank is crucial to the success of your website and Wealthy Affiliate explains how to find the right keywords using different methods such as the Alphabet Soup method and using their proprietary JAAXY keyword tool, which is available to Premium Members.
You can develop your own writing style within your posts in order to effectively communicate and engage with your audience. You need to inform, engage with and communicate with your audience using a friendly style, rather than a formal essay style.
You can enhance the effectiveness of your posts and pages by adding colour graphics, images and photographs to the content so as to make it more visually friendly and attractive to catch the readers eye.
Premium Members of Wealthy Affiliate get access to more than a million images free of charge as part of their membership subscription.
Free Members of Wealthy Affiliate can upload their own images without charge.
You can use the Wealthy Affiliate Site Content Manager on the WA Platform to easily and quickly develop new content for your website if it is hosted at WA. It is by far the easiest way to complete your own website and establish your own valuable Internet Real Estate.
If you want to see our review of Wealthy Affiliate go here.
If you would like to sign up for a FREE Wealthy Affiliate Account for an unlimited period click here. No credit or debit card required.
When considering choosing a niche for your blog, you need to consider a Niche which you are interested in and which you know about and enjoy writing about. This is because you will need to write content or articles (posts) about the Niche subject which you choose, as an Affiliate Marketer.
Sometimes it can be difficult to choose, so it may be better to decide on something which you have a passion for as you will be investing a lot of time developing content about your niche.
See the following reference for more brainstorming ideas for choosing your niche for your blog.
Choosing a niche for your blog could be almost any subject imaginable, provided that it satisfies the following criteria:
1) It must be a subject which is of interest to people, an audience because these are the potential customers for your product or service.
2) It must be legal.
3) The subject must not be too broad, otherwise, the subject will not be of sufficient focus for your audience, and it will be difficult to promote because the audience is potentially too large, and there is too much competition.
For example, Health is a subject which is too broad for a niche. There is too big a potential audience size, so we need to narrow things down to Men´s Health, or Women´s Health, or Healthy Diet, or Exercise for Health, which can be again broken down by gender or category, or by country or area.
Here are some examples of Niches which may help you when trying to find inspiration, but this is by no means a completely exhaustive list, it is just for illustration:
Here are some ideas about 21 Businesses To Start On A Shoestring, by Shelley McNeil, a book available from Alpus Academy, if you do not have specific ideas of your own which you would like to develop.
Also, you could check out this book:
How To Make Working From Home Productive, by Julian Bright.
Only you have the knowledge for choosing a niche for your blog, since only you know your own areas of expertise and interest, although there are many considerations about whether a niche will be profitable or not, not least of which is how you will monetise your blog.
Alternatively, if you would like to look at more detailed FREE training about choosing a Niche to suit you, then go to the following website and sign up (no credit card is required, and you can unsubscribe at any time): Wealthy Affiliate.com
Another option, if you have difficulty choosing a niche for your blog, is to consider promoting Wealthy Affiliate, and many WA Affiliates make a very good income from just doing that!
Specific Niche training is at the following link(no cost once you register for FREE membership:
The marketplace for all products and services is becoming more and more competitive, and innovation will win the battle to market your products and services online in 2018.
This could be any of the following, as examples, but are better to be something you know about and which you love to do:
Dieting and Weight Loss – narrow the problem, men´s, women´s, belly fat, so as to further categorize the audience.
Sports and Fitness – choose particular sports, such as golf, football, rugby, Les Mills, Triathlon, Running, Cycling, Swimming, sports equipment, weightlifting etc
Family – narrow to Mum´s, kids, Grandparents for example.
Professions, such as Firefighter, Nurse etc
Home and Garden – outdoor, indoor, furniture, carpets, garage and workshop
Motorcycles, Motor Cars – special interests such as vintage cars, particular makes of sports car.
Alternatively, you may have your own unique ideas about a specialized small niche market which you will satisfy – even better!
To do this you can undertake a number of activities, such as:
Market Research among your niche market or audience. For example, you can take a poll on Facebook and display several alternative products and ask for feedback which people from your audience prefer.
You can look at what is trending in the best sellers for each of the online marketplaces such as:
Amazon, Etsy, eBay, Shopify, Google trends, Ali-Express
From this Online Market Research, you can easily ascertain whether there is a demand for the product(s) which you have in mind to sell.
This exercise or conclusion is the validation of the market niche and the proposed product(s).
Driving of traffic can be as a result of any of the following methods:
1. Organic growth
2. Paid Advertisements such as Solo Ads.
3. Pay Per Click Advertisements.
4. Facebook Advertisements (or other Social Media Advertising).
5.Youtube Videos to generate interest in your website.
6. Other Social Media advertizements eg Pinterest.
7. Google Ads, or equivalent Yahoo or Bing.
Monetisation this could be by:
1. Selling your own products (which you source and store, pack ship and deliver).
2. Selling someone else´s products, drop-shipping, with fulfilment by another company, possibly from China such as Alibaba or AliExpress.
3. Selling Affiliate Products (someone else is responsible for fulfilment), for which you receive a commission on each sale.
4. Selling educational services, such as videos or ebooks, webinars etc.
Customer Market Research is needed in order to ascertain what prospective purchasers are looking for, what they need, what problem they need to solve, and what they want to buy. This can be done using Social Media, especially on Facebook to interact with prospective customers. Virtual audiences created by selecting criteria such as gender, age group, occupation, interests.
Sometimes the Customer Market Reseach can be short-circuited by using the real-time records of Trending Products, ie those products which are being sought and bought in large numbers at the most popular online stores such as Amazon, eBay, Etsy, Shopify etc.
Social media is playing a growing role in marketing your products and services online in 2018. This is because marketing is becoming more about developing a long-term relationship between you and your customers.
You constantly need to be updating your prospective customers regarding developments and initiatives taking place in your company. This is so that your prospective customers can see that you are active in the marketplace and are following trends and fashions.
For our OMS review of Rethinking Social Media by Paul O´Mahoney go here.
It is important also to consider which platform you will use to sell your products and services, for example, Amazon, e-bay, Shopify, Slingly, TREX
To market your products and services online in 2018 is becoming more and more complex. Purchasers are becoming more and more discerning, and are better informed than ever. Purchasers will only buy from people they trust. In order to convince people to buy from you, you need to convince them that your brand is better than others, and differentiate yourself from the competition.
Social Media has to be a fundamental part of your Marketing Strategy for your business.
Video is becoming more and more influential so also needs to be integrated into your Marketing Strategy
If you are not already fully trained and experienced in this sort of expertise, you will never sell the products and services which you carefully researched and selected as being in demand by your Niche audience.
We recommend that you consider the full and thorough training available on Wealthy Affiliate as a means of acquiring the necessary skills and expertise.
You can try out Wealthy Affiliate for FREE for as long as you desire by clicking here. No Credit or Debit card is required.
You can see our review of Wealthy Affiliate by clicking here.
ZeroUp is an online marketing software Shopify System marketed by Fred Lam, and which claims to offer a means to achieve a very profitable online Shopify business. Fred Lam has himself achieved great success with Shopify and as a result of this can offer Zero Up subscribers some Shopify benefits, because of his close relationship with them.
Fred Lam describes his system as follows:
“ZeroUp™ is a powerful and comprehensive all-in-one e-commerce software to help you build, grow, and scale your business online. It is intelligently designed to help anyone, even those with little prior experience or technical skills to create a flow-blown online store and sales funnel with just a few clicks of the mouse.”
ZeroUp requires a subscriber to have a Shopify store and domain, which it can be imposed upon. It also requires a subscriber to be connected to Ali Express, and also to be connected to Facebook Ads. With all these features installed than ZeroUp should work smoothly.
ZeroUp offers a full training and support Shopify System to subscribers which they must follow in order to achieve success according to Fred Lam´s claims for massive revenue and profits.
ZeroUp has introduced (in November 2017) a product line of jewellery called ShineOn which is a line of US manufactured jewellery similar in concept and quality to Department Store range but at more advantageous prices. There is no additional payment or commission payable to ZeroUp for this facility.
There were some problems with the rollout of the ZeroUp software system, and they had to implement an upgrade which was quite disruptive to users, all now resolved.
The Menu structure is shown in the diagram below, and Product Engine controls Products, advertisements, Orders and Re-stocking.
ZeroUp offers weekly training webinars, which started on 26th October 2017, and subscribers follow each week’s training with Fred Lam personally doing the presentations to his subscribers. Occasionally Fred Lam invites guest speakers to make presentations to his audience.
The following niches are available within ZeroUp, presently:
From initial testing and usage, OMS has yet to be convinced that ZeroUp provides all of the features and functionality which it claims to offer. Certainly, we are sceptical whether the fast implementation and results which are claimed by Fred Lam are achievable.
Recently we noticed that Fred Lam has teamed up with Robert Kyosaki and is offering a ZeroUp elite training under the company name Lurn. We have not tried this out but are a little apprehensive about the method of selling this product. You are encouraged to give information about yourself and agree to be open for an invitation to join a condensed 4-day training with Fred Lam, but the price is not specified up front. You receive a personal telephone call with your invitation, if you are a ¨chosen one¨then are hit with the cost of the training.
What you are offered is very intensive 4-day training with Fred Lam personally, so maybe that will make all the difference to whether you will be successful or not.
PRIMO3 is a software system and e-business in a box package which allows you to sell ebooks and e-courses and educational software as a subscriber to Tom Hua´s proprietary system. PRIMO3 uses all Private Label Rights for educational products such as e-books and e-courses, which are provided by Tom Hua, and you can supplement this with your own PLR´s if you wish. PRIMO3 is designed to be the next generation of E-business in a box.
Tom Hua is the Chinese owner and proprietor of a number of online businesses, including Hitech United Australia Pty Ltd, based in Victoria, and he has been extremely successful at internet marketing since he started his enterprises after emigrating to Australia for a university education.
I have heard Tom Hua speak publicly on two occasions since last year. He is a very amusing speaker who tells a very powerful story of his rise to wealth and success from his family´s humble start in China, from where he emigrated in the early 90´s, and made money in Australia, then New Zealand, and repaid all the loans which he had borrowed from his family members in China, in order to fund his education in computer science.
PRIMO3 is essentially an E-business in a box system for selling Tom Hua´s and subscribers products. It comprises several Packages which are as follows, as offered at the Andrew Reynolds Digital Nomads Summit 2018. Since the closure of that event terms and conditions of the offer may change, and the offer described may no longer be available.
Subscribers are able to offer more than 426 of Tom´s own information products, tools and resources to their own customers via social media connections.
There are also additional new and exclusive e-courses with Resell rights each and every month, for the next two years. Tom claims this to be the largest E-product Licence Collection in the world.
Subscribers receive a training course which explains step by step how to set up the PRIMO3 system. Subscribers are encouraged to take their time to work through the training, and there is support at every stage, including via a Facebook support group and a weekly Q&A session with Tom personally.
Tom claims the value of this package alone to be $57,250.
Every subscriber receives their own Cross-Platform website, graphics and sales letter. All the products and websites may be branded and edited to suit each individual subscriber.
It is hosted on a Privately Managed Amazon Web Service (AWS) for two years, claimed to be the best possible Cloud Computing Service, using the most advanced technology on the most reliable platform in the world.
This can be run with or without your own domain name.
Tom claims the value of this package to be $120 x 24 = $2,880.
Subscribers can sell their own products on his platform as a Publisher by leveraging the promotion power of thousands of affiliates worldwide. Subscribers can sell their own products in order to make a profit quickly and are also empowered by PRIMO3´s unique E-branding system allowing affiliates to join your backend program and promote your products like no other. As a result, your name and links are exposed to thousands of more customers overnight.
Tom claims the value of this package to be $100 x 24 = $2400.
An E-learning system where PRIMO3 takes you by the hand and helps you to put every component of your business in the right place, step by step, including an Elibrary of ever-expanding video tutorials and weekly Q&A sessions. Also a Private Facebook Support Group, where you can get help and learn more and more as your E-business in a box grows.
Tom claims the value of this package is $4,997.
The training videos are clear and concise and are backed up with text instructions so that you see step by step what to do, then have it written for you to also follow step by step.
At the end of each training module there is a knowledge quiz, so you can test yourself on what you have learned.
Subscribers are offered ONE CLICK PROMOTION to many social networks, or alternatively, to SET UP ONCE and let the system promote automatically to Facebook or Twitter, 24/7/365days per year.
Subscribers websites are delivered to users according to the device they use, PC, Tablet or Mobile, all delivered by the Cross-Platform Intelligent Cloud Web Service which gives your customers the best visiting experience regardless of their device type, therefore more sales!
Tom claims the value of this package is $250 x 24 = $6,000.
At the Digital Nomads Summit, Tom Hua offered other Mega Bonuses as well as the above packages, which may not be available after that event.
Unlimited support including a Uk local team, Tom claims the value is $1,000.
Private Facebook Group and weekly online Q&A sessions, Tom claims the value is $1,000.
WordPress pre-installed and integrated, Tom claims the value is $1,000.
5 x one-on-one screen shared support, Tom claims the value is $2,000.
PRIMO3 Resale licence, Tom claims the value is $5,000.
300 hours of Virtual Assistant, Tom claims the value is $9,000.
Free promotion to 200,000 people, Tom claims this is $priceless.
Surprise Bonus, Tom claims this is $priceless.
Tom Hua and Hitech United make every effort for their products and services to be accessible to most users. The cost structure is as follows:
A single payment of $3,777.
Alternatively subscribers can choose one of the following payment plan options:
$1,277 x 3 payments = $3,831.
$677 x 6 payments = $4062.
$337 x 12 payments = $4444.
$250 x 24 payments = $6000.
We are currently trying out the PRIMO 3 package from Tom Hua, and are about 2 months into the training course, which is now complete.
OMS recommends subscribers to consider the purchase of this E-business in a box from Tom Hua and Hitech United since it appears to provide excellent value for money when you consider all the bonuses which are included in the price.
The payment plans are also good value, with the possible exception of the 2-year payment plan which does seem to be over-priced at $250 per month (in our view $200 per month would be a fairer rate).
If you want to try out PRIMO3, then visit the link here: